Ms. Priyanka Chauhan is a Research Scholar and Lecturer at the Institute of Management Studies, Bundelkhand University, Jhansi. She holds a Master’s degree and is currently pursuing her Ph.D. Her academic and research interests are centered on Human Resource Management and Marketing. She is actively engaged in teaching and research, with a focus on advancing scholarly understanding and practical insights within the domain of management studies. Committed to academic excellence, she aims to contribute meaningfully to research, publication, and knowledge dissemination in her areas of specialization.