Dr. Manoj Kumar Bhatia
Pro Vice Chancellor, Gyanveer University, Sagar, Madhya Pradesh
IMPARC ID: IMP-MM-MGMT-MP-IND-2025-2174
Profile Summary
Dr. Manoj Kumar Bhatia is a senior academic administrator and management education leader with over 29 years of experience in higher education in India and abroad. He is currently serving as Pro Vice Chancellor at Gyanveer University, Sagar, Madhya Pradesh. Prior to this, he held leadership roles including Dean, School of Management & Commerce at SAGE University, Bhopal, Director at Aditya School of Business Management, Mumbai, Associate Dean at J K Lakshmipat University, Jaipur, and multiple senior leadership roles within the ICFAI Group, including Dean and Campus Head across Indore, Nagpur, Ahmedabad, and Adelaide (Australia). His professional expertise spans academic administration, institutional setup, curriculum development, faculty management, and strategic planning. Dr. Bhatia has also contributed extensively to teaching, research supervision, consultancy, and academic governance.
Subject Matter Expertise
Education
• Higher Education
• Educational Administration
Business
• Business Education
• Business Strategy
Sales & Marketing
• Marketing Strategy
• Higher Education
• Educational Administration
Business
• Business Education
• Business Strategy
Sales & Marketing
• Marketing Strategy
Mentorship Offered
Consulting
• Business Strategy Consulting
• Operations Consulting
• Go-to-Market Strategy Consulting
Research
• Market Research
• Feasibility Study
Writing
• Business & Legal Writing
• Technical Writing
• Business Strategy Consulting
• Operations Consulting
• Go-to-Market Strategy Consulting
Research
• Market Research
• Feasibility Study
Writing
• Business & Legal Writing
• Technical Writing
Work Experience Summary
Dr. Manoj Bhatia has held senior academic leadership positions for nearly three decades, including roles as Pro Vice Chancellor, Dean, Director, Associate Dean, and Professor. He has been instrumental in setting up and managing new campuses, leading academic administration, overseeing faculty and staff, developing curriculum aligned with industry needs, managing institutional finances, and strengthening industry and academic partnerships across multiple universities and business schools in India and Australia.
Institute Name: Gyanveer University, Sagar, Madhya Pradesh
Job Title: Pro Vice Chancellor
Description: Senior academic leadership and university administration.
Duration: December 2025 – Present
Institute Name: SAGE University, Bhopal
Job Title: Dean, School of Management & Commerce
Description: Academic leadership, faculty and staff management, curriculum oversight, and student administration.
Duration: April 2022 – December 2025
Institute Name: Aditya School of Business Management, Mumbai
Job Title: Director
Description: Institutional leadership, academic administration, and NAAC-related responsibilities.
Duration: June 2019 – February 2022
Institute Name: J K Lakshmipat University, Jaipur
Job Title: Associate Dean & Professor, Institute of Management
Description: Head of the Institute of Management with academic and administrative responsibilities.
Duration: August 2016 – May 2019
Institute Name: ICFAI Group, Hyderabad / Indore / Ahmedabad / Adelaide
Job Title: Dean, Director & Campus Head
Description: Campus setup and management, curriculum development, faculty management, and strategic planning across multiple locations, including Australia.
Duration: April 2004 – September 2012
Institute Name: ITM Business School, Navi Mumbai
Job Title: Associate Professor
Description: Teaching and academic service.
Duration: 2001 – 2004
Institute Name: MICA, Ahmedabad
Job Title: Assistant Professor
Description: Teaching and academic service.
Duration: 2000 – 2001
Institute Name: C R Institute of Management, Bhopal University
Job Title: Faculty Member
Description: Teaching and academic coordination.
Duration: 1996 – 2000
Job Title: Pro Vice Chancellor
Description: Senior academic leadership and university administration.
Duration: December 2025 – Present
Institute Name: SAGE University, Bhopal
Job Title: Dean, School of Management & Commerce
Description: Academic leadership, faculty and staff management, curriculum oversight, and student administration.
Duration: April 2022 – December 2025
Institute Name: Aditya School of Business Management, Mumbai
Job Title: Director
Description: Institutional leadership, academic administration, and NAAC-related responsibilities.
Duration: June 2019 – February 2022
Institute Name: J K Lakshmipat University, Jaipur
Job Title: Associate Dean & Professor, Institute of Management
Description: Head of the Institute of Management with academic and administrative responsibilities.
Duration: August 2016 – May 2019
Institute Name: ICFAI Group, Hyderabad / Indore / Ahmedabad / Adelaide
Job Title: Dean, Director & Campus Head
Description: Campus setup and management, curriculum development, faculty management, and strategic planning across multiple locations, including Australia.
Duration: April 2004 – September 2012
Institute Name: ITM Business School, Navi Mumbai
Job Title: Associate Professor
Description: Teaching and academic service.
Duration: 2001 – 2004
Institute Name: MICA, Ahmedabad
Job Title: Assistant Professor
Description: Teaching and academic service.
Duration: 2000 – 2001
Institute Name: C R Institute of Management, Bhopal University
Job Title: Faculty Member
Description: Teaching and academic coordination.
Duration: 1996 – 2000
Educational Summary
Dr. Bhatia holds formal education in engineering, management, and doctoral research in management, complemented by an honorary doctorate recognizing his contributions to education and social equity.
Institution Name: Barkatullah University, Bhopal
Degree Title: Ph.D.
Field / Description: Management (Doctoral Dissertation: Marketing Problems of Small Scale Industry in Madhya Pradesh)
Duration: 1999
Institution Name: C R Institute of Management, Barkatullah University
Degree Title: M.B.A.
Field / Description: Marketing (Major), Finance (Minor)
Duration: 1994
Institution Name: Maulana Azad National Institute of Technology, Bhopal
Degree Title: B.E.
Field / Description: Mechanical Engineering
Duration: 1991
Institution Name: University of Central America
Degree Title: Honorary Doctorate (D.Litt.)
Field / Description: Contribution to Education and Social Equity
Duration: February 2021
Degree Title: Ph.D.
Field / Description: Management (Doctoral Dissertation: Marketing Problems of Small Scale Industry in Madhya Pradesh)
Duration: 1999
Institution Name: C R Institute of Management, Barkatullah University
Degree Title: M.B.A.
Field / Description: Marketing (Major), Finance (Minor)
Duration: 1994
Institution Name: Maulana Azad National Institute of Technology, Bhopal
Degree Title: B.E.
Field / Description: Mechanical Engineering
Duration: 1991
Institution Name: University of Central America
Degree Title: Honorary Doctorate (D.Litt.)
Field / Description: Contribution to Education and Social Equity
Duration: February 2021
Publications
Dr. Bhatia has published extensively in national and international journals in the areas of marketing, consumer behavior, branding, advertising, tourism, and management education. His work includes journal articles, conference papers, edited books, and working papers.
Title: Influence of TV on Buying Behavior in Children
Authors: Bhatia, Manoj Kumar; Rangarajan, K.
Journal: Indian Management
Pages: 80–83
Publication Date: June 1997
Title: Brand Loyalty in Cigarette Smokers
Authors: Bhatia, Manoj Kumar; Rangarajan, K.
Journal: Indian Management
Pages: 35–37
Publication Date: August 1997
Title: Trends in Indian Automobile Industry
Authors: Rangarajan, K.; Bhatia, Manoj Kumar
Journal: Auto India
Pages: 44–45
Publication Date: January 1998
Title: Management Education in India – Challenges Ahead
Authors: Mishra, P. K.; Bhatia, Manoj
Journal: Indian Management
Pages: 58–60
Publication Date: April 1998
Title: Baby’s Oral Care Market in India
Authors: Bhatia, Manoj; Rangarajan, K.
Journal: Indian Management
Pages: 67–68
Publication Date: September 1998
Title: Trends in Lottery Buyers: A Special Reference to Online Lottery
Authors: Bhatia, Manoj; Rangarajan, K.
Journal: Journal of Management Research
Pages: 68–70
Publication Date: March 1999
Title: Marketing and Brand Building in Indian Tourism
Authors: Bhatia, Manoj; Murty, B. V. R.
Journal: Osmania Journal of Management
Pages: 10–12
Publication Date: June 2000
Title: Buyer’s Behavior for Hair Cream in India
Author: Bhatia, Manoj
Journal: Abhigyan
Pages: 55–58
Publication Date: March 2001
Title: Strategic Communication and Importance of Corporate Campaigns
Authors: Bhatia, Manoj; Chandani, Kumar
Journal: Abhigyan
Pages: 90–92
Publication Date: September 2001
Title: E-Commerce Revolution in India
Authors: Chandani, Kumar; Bhatia, Manoj
Journal: Global Business Review
Pages: 45–47
Publication Date: December 2001
Title: Positioning of Health Beverages in Indian Market
Authors: Bhatia, Manoj; Chandani, Kumar
Journal: ICFAI Journal of Marketing Management
Pages: 55–57
Publication Date: November 2003
Title: Customer’s Preferences Towards Reward Programs
Author: Bhatia, Manoj
Journal: Marketing Mastermind
Pages: 35–37
Publication Date: February 2005
Title: TV Advertising: Impact on Indian Youth
Author: Bhatia, Manoj
Journal: ICFAI Journal of Marketing Management
Publication Date: August 2006
Title: Importance of Word of Mouth in Marketing
Author: Bhatia, Manoj
Journal: ICFAI Journal of Marketing Management
Publication Date: November 2007
Title: Impact of Ad Campaigns Featuring Children on Consumers
Author: Bhatia, Manoj
Journal: ICFAI Journal of Marketing Management
Publication Date: February 2008
Title: Packaging – A Silent Salesman
Author: Bhatia, Manoj
Journal: Marketing Mastermind
Publication Date: May 2010
Title: Medical Tourism in India – Growth & Opportunities
Authors: Bhatia, Manoj; Ravindra, K.
Journal: Marketing Mastermind
Publication Date: September 2010
Title: Customer Value Management: A Step Ahead of CRM
Authors: Ahuja, Vivek; Bhatia, Manoj
Journal: Marketing Mastermind
Publication Date: July 2011
Title: Branding of Sugarcane Juice in Indian Market
Authors: Shafiulla, B.; Bhatia, Manoj
Journal: Marketing Mastermind
Publication Date: February 2011
Title: Purchase Patterns of Customers in Hypermarkets
Author: Bhatia, Manoj
Journal: IUP Journal of Marketing Management
Publication Date: February 2012
Title: Relationship Marketing – An Effective Tool for SMEs in India
Author: Bhatia, Manoj
Journal: Australian Journal of Business & Management Research
ISSN: 1839-0846
Publication Date: May 2013
Authors: Bhatia, Manoj Kumar; Rangarajan, K.
Journal: Indian Management
Pages: 80–83
Publication Date: June 1997
Title: Brand Loyalty in Cigarette Smokers
Authors: Bhatia, Manoj Kumar; Rangarajan, K.
Journal: Indian Management
Pages: 35–37
Publication Date: August 1997
Title: Trends in Indian Automobile Industry
Authors: Rangarajan, K.; Bhatia, Manoj Kumar
Journal: Auto India
Pages: 44–45
Publication Date: January 1998
Title: Management Education in India – Challenges Ahead
Authors: Mishra, P. K.; Bhatia, Manoj
Journal: Indian Management
Pages: 58–60
Publication Date: April 1998
Title: Baby’s Oral Care Market in India
Authors: Bhatia, Manoj; Rangarajan, K.
Journal: Indian Management
Pages: 67–68
Publication Date: September 1998
Title: Trends in Lottery Buyers: A Special Reference to Online Lottery
Authors: Bhatia, Manoj; Rangarajan, K.
Journal: Journal of Management Research
Pages: 68–70
Publication Date: March 1999
Title: Marketing and Brand Building in Indian Tourism
Authors: Bhatia, Manoj; Murty, B. V. R.
Journal: Osmania Journal of Management
Pages: 10–12
Publication Date: June 2000
Title: Buyer’s Behavior for Hair Cream in India
Author: Bhatia, Manoj
Journal: Abhigyan
Pages: 55–58
Publication Date: March 2001
Title: Strategic Communication and Importance of Corporate Campaigns
Authors: Bhatia, Manoj; Chandani, Kumar
Journal: Abhigyan
Pages: 90–92
Publication Date: September 2001
Title: E-Commerce Revolution in India
Authors: Chandani, Kumar; Bhatia, Manoj
Journal: Global Business Review
Pages: 45–47
Publication Date: December 2001
Title: Positioning of Health Beverages in Indian Market
Authors: Bhatia, Manoj; Chandani, Kumar
Journal: ICFAI Journal of Marketing Management
Pages: 55–57
Publication Date: November 2003
Title: Customer’s Preferences Towards Reward Programs
Author: Bhatia, Manoj
Journal: Marketing Mastermind
Pages: 35–37
Publication Date: February 2005
Title: TV Advertising: Impact on Indian Youth
Author: Bhatia, Manoj
Journal: ICFAI Journal of Marketing Management
Publication Date: August 2006
Title: Importance of Word of Mouth in Marketing
Author: Bhatia, Manoj
Journal: ICFAI Journal of Marketing Management
Publication Date: November 2007
Title: Impact of Ad Campaigns Featuring Children on Consumers
Author: Bhatia, Manoj
Journal: ICFAI Journal of Marketing Management
Publication Date: February 2008
Title: Packaging – A Silent Salesman
Author: Bhatia, Manoj
Journal: Marketing Mastermind
Publication Date: May 2010
Title: Medical Tourism in India – Growth & Opportunities
Authors: Bhatia, Manoj; Ravindra, K.
Journal: Marketing Mastermind
Publication Date: September 2010
Title: Customer Value Management: A Step Ahead of CRM
Authors: Ahuja, Vivek; Bhatia, Manoj
Journal: Marketing Mastermind
Publication Date: July 2011
Title: Branding of Sugarcane Juice in Indian Market
Authors: Shafiulla, B.; Bhatia, Manoj
Journal: Marketing Mastermind
Publication Date: February 2011
Title: Purchase Patterns of Customers in Hypermarkets
Author: Bhatia, Manoj
Journal: IUP Journal of Marketing Management
Publication Date: February 2012
Title: Relationship Marketing – An Effective Tool for SMEs in India
Author: Bhatia, Manoj
Journal: Australian Journal of Business & Management Research
ISSN: 1839-0846
Publication Date: May 2013