Dr. Ruchi Arora is a Professor in the Department of Management at DAV Centenary College, Faridabad, with over 20 years of teaching and research experience in the fields of Marketing, Management, and Research. She holds a PhD and has made significant contributions to academic literature, particularly in areas such as green marketing, digital advertising strategies, social media branding, and customer behavior.

Her published works include studies on Green Marketing as a Strategic Approach, The Impact of E-Advertising on Customer Buying Behavior, and Employee Branding through Social Media, highlighting her expertise in sustainable practices, digital marketing, and brand management. With a strong academic and research background, she has actively participated in scholarly activities and continues to contribute to advancing knowledge in marketing and management through publications, conferences, and collaborations.