Dr. Stoyana Natseva

Founder & CEO, Happy Life Academy®, Sofia District, Bulgaria,

IMPARC ID: IMP-MP-MGMT-SA-BGR-2025-2117

Profile Summary

Dr. Stoyana Natseva is a globally recognised leader in transformational education, conscious leadership, and human development. As the Founder of Happy Life Academy®, she has empowered more than 100,000 students and certified over 3,000 coaches across 50+ countries through her proprietary methodologies. She is the author of 15 bestselling books and the creator of nine accredited MBA and Mini-MBA programmes. Her influence spans continents, having received 30+ international awards, including the prestigious Grand Prize Universe (Vienna, 2022). Dr. Natseva’s work has been featured in leading global publications such as Forbes, Entrepreneur, Vogue, Grazia, and Humans of Globe. She serves as the President of the International Association of Professional Trainers & Coaches (IAPTC®), where she leads accreditation standards, global conferences, and leadership development initiatives. She is also a board member of AACCI. Her educational background includes an MBA in Economics, an MSc in Psychology, and a PhD in Psychology / Narrative Identity, grounding her work at the intersection of leadership, psychology, and human transformation.

Subject Matter Expertise

Social Science & Humanities → Psychology →
– Leadership Psychology
– Coaching & Mentorship

Social Science & Humanities → Education →
– Transformational Education

Business, Finance, Economics & Law → Business →
– Leadership & Management
– Business Education
– Organizational Development

Mentorship Offered

Consulting →
– Business Strategy Consulting
– Scientific and Technical Consulting
– Operations Consulting

Research →
– Scientific and Technical Research
– Meta-Research
– Gap Analysis
– Systematic Literature Review

Writing →
– Technical Writing
– Business & Legal Writing
– General Proofreading & Editing
– Creative Writing

Work Experience Summary

Dr. Natseva is a transformational education pioneer with global impact across coaching, leadership development, and human growth. She founded and leads Happy Life Academy®, building a comprehensive transformation ecosystem serving tens of thousands worldwide. She also presides over the International Association of Professional Trainers & Coaches, where she leads accreditation, global conferences, and worldwide leadership initiatives.
Company Name: Happy Life Academy®
Job Title: Founder & CEO
Description:
– Built a global transformational education ecosystem integrating coaching, leadership, and psychology.
– Designed proprietary coaching and leadership methodologies adopted by thousands of certified coaches worldwide.

Company Name: International Association of Professional Trainers & Coaches (IAPTC®)
Job Title: President
Description:
– Led global accreditation standards for professional trainers and coaches.
– Directed international leadership initiatives, global conferences, and professional development programs.

Educational Summary

Dr. Natseva holds an MBA in Economics, an MSc in Psychology, and a PhD in Psychology/Narrative Identity, demonstrating a strong interdisciplinary foundation for her leadership and human development work.
Institution Name: Azteca University – International Programmes
Degree Title: PhD in Psychology / Narrative Identity
Field/Description: Narrative Identity

Institution Name: Azteca University – International Programmes
Degree Title: MSc in Psychology
Field/Description: Psychology

Institution Name: University of National and World Economy
Degree Title: MBA in Economics
Field/Description: Economics

Publication Summary

Dr. Natseva is the author of 15 bestselling books in the fields of leadership, transformation and personal growth. The full list of titles is available upon request but is not detailed within the provided resume.
Title: The role of visual mapping in enabling individuals to visualize their life narratives using IBM technology
Journal: Journal of Advances and Scholarly Researches in Allied Education (JASRAE), Vol. 22, No. 5, pp. 76–88
Authors: Stoyana Natseva
DOI: https://doi.org/10.29070/24byhs79
Indexed In: Internationally Indexed, Peer Reviewed & Refereed Journal
Year: 2025

Title: The Internal Autobiographical Map: Enhancing Psychological Resilience in Post-Traumatic Recovery
Journal: Journal of Advances and Scholarly Researches in Allied Education (JASRAE), Vol. 22, Issue 5, October 2025
Authors: Stoyana Natseva (Research Scholar, Azteca University, Chalco; Founder, Happy Life Academy)
DOI: https://doi.org/10.29070/wsy2aq83
Indexed In: Peer-Reviewed & Refereed Journal (ISSN: 2230-7540)
Year: 2025

Similar Profiles