Dr. Sneha Rajput
Professor & Head, Department of Marketing, Prestige Institute of Management & Research, Gwalior, Madhya Pradesh
IMPARC ID: IMP-CMP-MKTG-MP-2025-2060
Profile Summary
Dr. Sneha Rajput is a full-time Professor and Head of the Marketing Department at Prestige Institute of Management and Research (PIMR), Gwalior (Autonomous, NAAC-A, NIRF). She also serves as a Visiting Professor at the Centre for Peace Studies, Sri Lanka. With 18 years of academic and research experience, her expertise spans international marketing, retail management, and behavioral finance.
Her scholarly contributions include research publications in Scopus, ABDC (A, B, C), Web of Science, ABS, Emerald, Elsevier, and Routledge journals. She has authored and edited nine books with national and international publishers and published numerous case studies with Routledge, Taylor & Francis, and The Case Centre. Dr. Rajput has chaired international conferences, served as a judge for global competitions like the Hult Prize (organized by the United Nations), and guided Ph.D. and Postdoctoral scholars.
Her credentials include a Ph.D. from Jiwaji University (2015), a Postgraduate degree in Management from the School of Economics, Devi Ahilya University, Indore (2005), and qualification in UGC-NET. She is actively involved in MHRD’s e-Pathshala MOOC content development, is a member of the Board of Studies in Management at Jiwaji University and PIMR, and has received several honors including the Research Excellence Award (2024) and GuruvandanaSammaan (2025).
Her scholarly contributions include research publications in Scopus, ABDC (A, B, C), Web of Science, ABS, Emerald, Elsevier, and Routledge journals. She has authored and edited nine books with national and international publishers and published numerous case studies with Routledge, Taylor & Francis, and The Case Centre. Dr. Rajput has chaired international conferences, served as a judge for global competitions like the Hult Prize (organized by the United Nations), and guided Ph.D. and Postdoctoral scholars.
Her credentials include a Ph.D. from Jiwaji University (2015), a Postgraduate degree in Management from the School of Economics, Devi Ahilya University, Indore (2005), and qualification in UGC-NET. She is actively involved in MHRD’s e-Pathshala MOOC content development, is a member of the Board of Studies in Management at Jiwaji University and PIMR, and has received several honors including the Research Excellence Award (2024) and GuruvandanaSammaan (2025).
Subject Matter Expertise
Business, Finance, Economics, & Law → Business & Management
• Marketing Management
• Retail Management
• International Business
Data & AI
• Data Analysis & Modeling
• Predictive Modeling
Social Science & Humanities
• Psychology
• Consumer Behavior
• Marketing Management
• Retail Management
• International Business
Data & AI
• Data Analysis & Modeling
• Predictive Modeling
Social Science & Humanities
• Psychology
• Consumer Behavior
Mentorship Offered
Consulting
• Business Strategy Consulting
• Digital Strategy Consulting
Research
• Scientific and Technical Research
• Systematic Literature Review
• Market Research
• Gap Analysis
Writing
• Business & Legal Writing
• Technical Writing
• Business Strategy Consulting
• Digital Strategy Consulting
Research
• Scientific and Technical Research
• Systematic Literature Review
• Market Research
• Gap Analysis
Writing
• Business & Legal Writing
• Technical Writing
Work Experience Summary
Dr. Rajput has served progressively as Lecturer, Assistant Professor, Senior Assistant Professor, Associate Professor, and currently Professor and Head of Marketing at Prestige Institute of Management & Research, Gwalior. She has also been a Visiting Professor at the Centre for Peace Studies, Sri Lanka. Her experience includes teaching, curriculum design, research supervision, editorial and reviewer roles for ABDC and Scopus-listed journals, and participation as session chair and keynote speaker at international conferences.
Professional Experience
Institution Name: Prestige Institute of Management and Research, Gwalior (M.P.), India
Job Title: Professor & Head, Department of Marketing
Description: Teaching, research, academic leadership, conference organization, Ph.D. supervision, content development for e-learning, and institutional administration.
Duration: 2025 – Present
Institution Name: Centre for Peace Studies, Sri Lanka
Job Title: Visiting Professor
Description: Conducts lectures, faculty training, and research guidance sessions on marketing, management, and sustainable business practices.
Duration: 2024 – Present
Institution Name: Prestige Institute of Management and Research, Gwalior
Job Title: Associate Professor in Marketing
Duration: 2023 – 2025
Institution Name: Prestige Institute of Management and Research, Gwalior
Job Title: Sr. Assistant Professor in Marketing
Duration: 2021 – 2023
Institution Name: Prestige Institute of Management and Research, Gwalior
Job Title: Assistant Professor in Marketing
Duration: 2009 – 2021
Institution Name: SRGP Gujarati Professional Institute, Indore
Job Title: Lecturer
Duration: 2006 – 2009
Company Name: TNT Logistics (Speedage Express), Mumbai
Job Title: Sr. Customer Relationship Executive
Duration: 2005 – 2006
Institution Name: Prestige Institute of Management and Research, Gwalior (M.P.), India
Job Title: Professor & Head, Department of Marketing
Description: Teaching, research, academic leadership, conference organization, Ph.D. supervision, content development for e-learning, and institutional administration.
Duration: 2025 – Present
Institution Name: Centre for Peace Studies, Sri Lanka
Job Title: Visiting Professor
Description: Conducts lectures, faculty training, and research guidance sessions on marketing, management, and sustainable business practices.
Duration: 2024 – Present
Institution Name: Prestige Institute of Management and Research, Gwalior
Job Title: Associate Professor in Marketing
Duration: 2023 – 2025
Institution Name: Prestige Institute of Management and Research, Gwalior
Job Title: Sr. Assistant Professor in Marketing
Duration: 2021 – 2023
Institution Name: Prestige Institute of Management and Research, Gwalior
Job Title: Assistant Professor in Marketing
Duration: 2009 – 2021
Institution Name: SRGP Gujarati Professional Institute, Indore
Job Title: Lecturer
Duration: 2006 – 2009
Company Name: TNT Logistics (Speedage Express), Mumbai
Job Title: Sr. Customer Relationship Executive
Duration: 2005 – 2006
Educational Summary
Dr. Rajput holds a Ph.D. in Management from Jiwaji University, Gwalior, and a Postgraduate degree in Management from Devi Ahilya University, Indore.
Academic Qualifications
Institution Name: Jiwaji University, Gwalior
Degree Title: Ph.D.
Field/Description: Management (Marketing)
Duration: Awarded 2015
Institution Name: School of Economics, Devi Ahilya University, Indore
Degree Title: Post Graduate (Management)
Duration: Completed 2005
Institution Name: Jiwaji University, Gwalior
Degree Title: Ph.D.
Field/Description: Management (Marketing)
Duration: Awarded 2015
Institution Name: School of Economics, Devi Ahilya University, Indore
Degree Title: Post Graduate (Management)
Duration: Completed 2005
Certifications Summary
Certified in UGC-NET and recognized for her expertise in research methodology, data analytics, and academic software training.
Certifications
Certifications & Qualifications
Title: UGC-NET Qualified
Issued By: University Grants Commission (UGC)
Awards & Achievements
2025
Guruvandana Sammaan, 2025 – Conferred by Golden Youth & Culture Society for outstanding contribution to society as an educator.
National Advisory Member, Jammu and Kashmir Economic Association.
Appointed as Visiting Professor, Centre for Peace Studies, Sri Lanka (A Public Organization for Non-Profit).
2024
Research Excellence Award, First International Conference organized by Madhav Vidhi Mahavidhyalaya, Gwalior in collaboration with LNUPE, Gwalior, held on April 24–25, 2024.
2023
Session Chair, CNN University, Cumilla, Bangladesh, on July 23, 2023.
2021
Judge / Member Selection Committee, HULTZ PRIZE 2021 organized by MITS, Gwalior on January 24, 2021.
2019
Best Paper Award, for the paper “Establishing Relationship Between Service Quality and Student Satisfaction” at the 8th National Conference on Human Capital Challenges for Organizations in Current Scenario, organized by BVM College of Management Education, Gwalior, on January 12–13, 2019.
2017
Second Position (Jigyasa), 13th National Student Research Contest organized by Prestige Institute of Management and Research, Indore, for the paper “Effect of Mall Ambiance on Shopping Response: A Study in Gwalior Region”. Co-authored with Tanmay Jain and Somya Sharma; awarded cash prize of ₹3,000.
Conference Organizing Secretary, 8th International Conference titled “Strengthening Strategies, Shaping Policies and Empowering Personnel: Key to Organizational Competitiveness”, approved by Ministry of Home Affairs (MHA), held on January 7–9, 2017.
2016
Best Paper Award, for “Dominancy of Receptiveness Quality During Recreational Visits: A Study on M.P. Tourism Resorts”, presented at the 7th COMIT International Conference on Global Information and Business Strategies, organized by Gitarattan International Business School, Delhi, on December 16–17, 2016.
2015
Best Paper Award, at National Seminar on Changing Scenario of Global Management, International Business and Information Technology, organized by School of Commerce and Business Studies, Jiwaji University, Gwalior, held on October 31 – November 1, 2015, for the paper “Chase Effect of Product Performance and Price on Repurchase Intention: A Study of Toothpaste in India”.
Publication Summary
Publications span Scopus/WOS-indexed journals and IEEE proceedings across marketing analytics, consumer behavior, technology-enabled tourism, AI in education/retail, and service efficiency via advanced language models; contributions include encyclopedia entries and book chapters with reputed publishers (Edward Elgar, Routledge, IGI Global).
International Conference / Workshop Participation & Paper Presentations
Amity University, Noida
Paper Title: Determinants of New Retail Impulse Buying Tendencies: An Empirical Analysis on Sustainable Fast Fashion Industry
Event: International Conference, Amity School of Business
Date: February 6–7, 2024
Bhopal School of Social Sciences, Bhopal
Paper Title: Content Driven Tourism
Event: International Conference on Multidisciplinary Research Perspectives
Date: February 16–17, 2024
Foreign Trade University, Hanoi, Vietnam
Paper Title: Antecedents of Technology Driven Tourist Behavior Initiating PLS-SEM Model
Event: Pat Amaddhana Symposium on Sustainable Development: Global Uncertainties
Date: March 17, 2023
ABV-IIITM, Gwalior
Paper Titles & Events:
• Technology Driven Tourism Adaptation to Behavior Change — Conference on Interdisciplinary Approaches in Technology and Management for Social & Economic Integration (IATSM) (Oct 21–23, 2023)
• Technology Driven Tourism: A Model of Its Antecedents and Measurement — IATSM 2023 (Dec 21–23, 2023)
ITM University, Gwalior
Paper Title: E-WOM and Social Media in Drivers of Behavioral Intentions
Event: International Conference on Digital Marketing Strategies for Revival of Global Economy
Date: May 14–15, 2023
Kolhan University, Chaibasa
Program: Faculty Development Programme (FDP)
Title: Advancing Research Methodologies
Date: January 5–15, 2023
AIMT, Noida & Prestige Institute of Management, Gwalior
Paper Title: Retail: Establishing Relationship Between Store Atmospherics, Impulse Buying Mix and Store Satisfaction
Event: 13th International Conference on Innovation for Sustainable Development
Date: January 8–10, 2023
Shaheed Bhagat Singh College, New Delhi
Paper Title: Store Atmospherics Affecting Impulse Buying Mix
Event: International E-Conference on Advances in Business & Management
Date: March 4–6, 2022
ABRMI, Noida
Paper Titles & Events:
• Antecedents of Customer Loyalty and WOM — 12th International Conference on Digitalization as a Vehicle for Innovation, Growth and Sustainability (Dec 19–20, 2022)
• Store Atmospherics: An Antecedent of Impulse Buying and Store Satisfaction — ABRMI International Conference (Dec 19–20, 2022)
New Delhi
Paper Title: Examining the Mediating Role of Country Image and E-Service Media Performance
Event: International Management Conference on Advances in Management through Research, Innovation & Technology
Date: December 16–17, 2022
IFAS International E-Conference, Indore
Paper Title: Antecedents of eSatisfaction: A Study of Online Consumer Behavior in India
Date: May 25–30, 2022
BVM College of Management, Gwalior
Paper Title: Virtual Attributes and Preferences in Mobile Banking
Date: May 14–15, 2022
Jaipur
Paper Title: An Empirical Study to Analyze the Factors Affecting Impulse Buying Tendencies
Event: 4th International Conference on Marketing Sustainability
Date: February 5–6, 2022
Prestige Institute of Management, Gwalior
Paper Title: Factors Influencing Impulse Buying Behavior of Retail Customers
Event: Two-Day International Conference
Date: January 12–13, 2022
Indian Economic Association
Papers Presented:
• Establishing Relationship Between Service Quality and Store Satisfaction — 11th International Conference (Jan 6–8, 2021)
• A Study on Correlation Between Factors of Website Attributes — 9th International Conference (Jan 6–8, 2021)
• An Assessment of Relationship Among Brand Trust, Perceived Value, and Brand Loyalty — 8th International Conference (Jan 6–8, 2021)
Prestige Institute of Management, Gwalior
Paper Title: Impact of Emotional Intelligence on Job Satisfaction
Date: January 17, 2021
10th CONFM, Gwalior
Paper Title: Demonetization’s Effect on Customer Quality During Recreational Visits: A Study on M.P. Tourism Resort
Year: 2018
Prestige Institute of Management, Gwalior
Paper Title: Impact of Emotional Intelligence on Job Satisfaction: A Study on Government Employees in India
Year: 2018
Prestige Institute of Management, Gwalior
Papers Presented:
• Antecedents of eSatisfaction: A Study of Online Consumer Experience — Renaissance 2016
• Effect of Brand Image on Brand Preference: A Study on Mobile Handset Market
Prestige Institute of Management, Gwalior
Papers Presented:
• Customer Switching Behavior: Evaluation of Factors Affecting Mobile Handset Users in India — 5th International Conference
• Determinants of Satisfaction for Life Insurance Products — International Conference on Management & Innovation (Dec 28–30, 2014)
Prestige Institute of Management, Gwalior
Papers Presented:
• Customer Perception Towards Product Quality and Its Effect on Repurchase Intention in Baby Diaper — Comparative Study on Hospitals and Franchises in India (Dec 28–30, 2012)
• Impact of Customer Satisfaction and Perceived Value on Customer Loyalty — 5th International Conference on Global Advancement and Innovation in IT and Management (Dec 29–30, 2012)
Prestige Institute of Management, Gwalior
Paper Title: Identifying the Determinants of Corporate Reputation: A Framework of Online Factors
Event: 2nd International Conference on Post Recessionary Economy
Date: January 10–12, 2011
Prestige Institute of Management, Gwalior
Paper Title: An Empirical Study of Customer Experience and Satisfaction Towards Hypermarket Shopping (Big Bazaar, Gwalior)
Event: International Conference on Management Practices
Date: January 6–8, 2010
National Conference / Workshop Participation & Paper Presentations
Prestige Institute of Management, Gwalior
Paper Title: Examining the Effect of Corporate Social Responsibility on Word of Mouth, Purchase Intention and Customer Trust
Event: Five-Day National Research Methodology Workshop
Date: August 21–25, 2019
Paper Title: Envisioning, Energizing and Enabling Revival: A Case Study of Positive Transformational Leadership
Event: Eighteenth National Case Writing Workshop
Date: April 19–21, 2019
BVM College of Management Education, Gwalior
Paper Title: Establishing Relationship Between Service Quality and Student Satisfaction
Event: 8th National Conference on Human Capital Challenges for Organizations in Current Scenario
Date: January 12–13, 2019
Prestige Institute of Management, Gwalior
Papers Presented:
• Examining the Effect of Corporate Social Responsibility on Word of Mouth, Purchase Intention and Customer Trust — Five-Day National Research Methodology Workshop (Aug 21–25, 2018)
• The Impact of Social Media Marketing on Customer Satisfaction Through Brand Image: A Study on Online Stores — Five-Day National Research Methodology Workshop (Aug 30–Sept 3, 2018)
• A Case Study of Crystal Inn Suites on Attrition — Seventeenth National Case Writing Workshop (Apr 20–22, 2018)
Bhopal School of Social Sciences, Bhopal
Paper Title: Influence of Packaging Attributes on Consumer Buying Attitude: A Study on Eatable by Shri Mahila Griha Udyog Lijjat Papad
Event: National Seminar on Micro, Small and Medium Enterprises (MSME) and Youth
Date: August 17–18, 2018
Amity University, Madhya Pradesh
Papers Presented:
• Impact of Payment on Buying Intention: A Study on Digital Wallet — National Conference on Recent Trends in Computer Science (Apr 13, 2018)
• Investigating E-Service Quality and Behavioral Intention in Online Shopping — National Conference on Recent Trends in Computer Science (Apr 13, 2018)
Prestige Institute of Management, Gwalior
Papers Presented:
• Antecedents of Brand Relationship: A Study on Chain Apparel Stores in India — Ninth National Research Methodology Workshop (Aug 24–27, 2017)
• Managing the Downside with Charismatic Foresight: Success Story of Avtaar Freight Forwarders Pvt. Ltd. — Sixteenth National Case Writing Workshop (Apr 29–May 1, 2017)
Prestige Institute of Management, Gwalior
Papers Presented:
• Measuring Impact of the Relationship Between Internal Marketing, Organization Commitment, and Job Satisfaction — Second National Seminar on HR (Nov 19, 2016)
• Impact of Country of Origin on Brand Equity and Purchase Intention: A Study on Indian Shoppers — Eighth National Research Methodology Workshop (Aug 26–Sept 1, 2016)
• Participated — National Seminar on Economic Issues and Challenges in Present Scenario, organized by Department of Commerce and Management and Indian Accounting Association, MLB Government College of Excellence, Gwalior (Aug 21, 2016)
Amity Business School, Amity University, Madhya Pradesh
Paper Title: Impact of Social Networking Sites on College Students
Event: National Seminar on Entrepreneurship Development in Globalized Economy
Date: October 27, 2016
Note: Published in Proceedings
BVM College of Management Education, Gwalior
Paper Title: Mobile Number Portability: Evaluation of Customer Satisfaction Before and After
Event: National Seminar on Foreign Direct Investment in Indian Retail Sector (AICTE Sponsored)
Date: October 18–19, 2013
Prestige Institute of Management, Gwalior
Papers Presented:
• Effect of Credit Card Usage on Impulse Buying Behavior: A Study of Mall Shoppers in Gwalior Region — Fifth National Research Methodology Workshop (Aug 29–Sept 1, 2013)
• Attitude is Everything – A Fight Back by Hotel Royal Blue Pvt. Ltd.
• Square Peg in a Round Hole: A Case on Selection and Retention at Hotel Royal Blue Pvt. Ltd.
• A Move of Hotel Royal Blue from “We Can’t” to “We Can” — Twelfth National Case Writing Workshop (Apr 26–28, 2013)
Prestige Institute of Management, Gwalior
Papers & Participation:
• Determinants and Importance of Excitement at the Mall and Its Effects on Shopping Response: A Study of Malls in Gwalior Region — Fourth National Research Methodology Workshop (Aug 24–27, 2012)
• Participated — One-Day FDP on Case Teaching Pedagogy (Apr 23, 2012)
• Impossible Says I’m Possible: A Case Study of ACPL, Pithampur — Eleventh National Case Writing Workshop (Apr 20–22, 2012) (Published in Proceedings)
Prestige Institute of Management, Gwalior
Participation: Third National Research Methodology Workshop (Aug 28–31, 2011)
Pioneer Institute of Professional Studies, Indore
Papers Presented:
• Importance of CRM in Hospitality Services and Its Impact on Customer Satisfaction: A Study of Hotels in Indore — Ninth National Conference on Information Technology and Business Intelligence (May 6, 2010) (Published in Proceedings)
• Data Centers and Cloud Computing: A Review — Ninth National Conference on Information Technology and Business Intelligence (May 6, 2010) (Published in Proceedings)
Prestige Institute of Management, Gwalior
Paper Title: A Success Story of a Village Boy and Problems of Happy Workers
Event: Ninth National Case Writing Workshop
Date: April 16–18, 2010
Note: Published in Proceedings
Prestige Institute of Management, Gwalior
Paper Title: Ecological Behavior and Its Impact on Purchase Intention: A Demographic Study
Event: First National Research Methodology Workshop (AICTE Sponsored)
Date: August 28–31, 2009
Prestige Institute of Management & Research, Indore
Paper Title: Retaining Leadership Position: Success Mantra of an Insurance Company
Event: Twentieth National Case Writing Workshop (in collaboration with AIMS)
Date: May 28–31, 2008
Participation: 3-Day Workshop on “Advanced Communication Skills,” organized by Shri RG Gujarati Professional Institute, Indore (October 17–18, 2008)
International Journal
Title: Sustainable Store Atmospherics Cues as Drivers of Impulse Buying Tendencies: An Empirical Analysis on Fast Fashion Retail
Authors: Rajput, S., Malik, F.A., Mahajan, S., & Javed, A.
Journal/Presented In: IGI Global (SCOPUS)
Title: Artificial Intelligence Enhancing Pedagogy: Investigating Teaching App Adoption among School and Higher Education Instructors
Authors: Rajput, S.
Journal/Presented In: IEEE Xplore, IATMSI-2025, ABV-IIITM Gwalior (Hybrid Mode) (SCOPUS)
Title: Real-Time Customer Support Chatbots for Enhancing Service Efficiency through Advanced Language Models
Authors: Rajput, S.
Journal/Presented In: IEEE (SCOPUS)
Title: The Influence of AI-Driven Digital Service Channels on Consumer Satisfaction
Authors: Rajput, S., et al.
Journal/Presented In: AI-Driven Computational Engineering for Sustainable Development, Bentham Science (SCOPUS, Accepted)
Title: Tourist Motivation Affecting Tourist Satisfaction via E-Recommendations: A Study of Online Testimonial
Authors: Singh, A., Rajput, S., & Thakur, K.S.
Journal/Presented In: Yugato, 76(1), 1191–1197 (WOS, UGC CARE)
Title: Adaptability of Technologies for At-Home Healthcare Services to Elderly Patients: An AHP Analysis
Authors: Gupta, O., Mehra, A., Rajput, S., Uniyal, A., & Jain, E.
Journal/Presented In: IEEE International Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation (IATMSI) (SCOPUS)
DOI: 10.1109/IATMSI60426.2024.10502590
Title: An Intelligent and Cost-Effective IoT-Based Irrigation System Using Machine Learning
Authors: Kadiyala, S., Potluri, C.S., Birke, A.H., Mehra, A., Rajput, S., & Padmavathi, K.
Journal/Presented In: IEEE 2nd International Conference on Disruptive Technologies (ICDT) (SCOPUS)
DOI: 10.1109/ICDT61202.2024.10489218
Title: Do Two-Wheeler Safety Harnesses Effectively Enhance Rider’s Safety? Analysis of Attitude and Switching Intention
Authors: Sharma, B.K., Sharma, A., Sharma, S., Mahajan, Y., & Rajput, S.
Journal/Presented In: Case Studies on Transport Policy (Elsevier, SCOPUS, WOS, Q1, UGC CARE, ABS 1, IF 2.5)
DOI: 10.1016/j.cstp.2024.101146
Title: Digital Branding Adoption by Specialty Eatery Start-Ups in the Post-Pandemic Environment in India
Authors: Sharma, A., Sharma, B.K., Rajput, S., Mehra, A., & Gulati, U.
Journal/Presented In: Cogent Business & Management, 10(1), 2196043 (SCOPUS, WOS, Q2, ABS 1, IF 2.9)
DOI: 10.1080/23311975.2023.2196043
Title: Antecedents of Customer Loyalty and Word of Mouth: A Study on Consumer Durables in Emerging Economies
Authors: Upamannyu, N.K., Rajput, S., & Bhakar, S.S.
Journal/Presented In: FIIB Business Review (SCOPUS, ABS 3, ESCI, WOS, Q2)
DOI: 10.1177/23197145211053398
Title: Technology-Driven Tourism: A PLS-SEM Model of Its Antecedents in Tourist Behavior Intention
Authors: Rajput, S., Jain, E., Mehra, A., Thakur, K.S., Gupta, O., & Singh, P.
Journal/Presented In: IEEE Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation (SCOPUS)
DOI: https://ieeexplore.ieee.org/abstract/document/10119265/
International Conference Proceedings
Title: AI-Driven Business Analytics: Transforming Decision-Making in Retail through Predictive Insights
Authors: Rajput, S., Jain, E., & Sharma, Y.
Journal/Presented In: IEEE International Conference on Data Analytics and Artificial Intelligence (DAAI 2025), Singapore (SCOPUS)
DOI: http://dx.doi.org/10.2139/ssrn.3324086
Year: 2025
Title: Exploring the Role of AI-Enabled Pedagogical Tools in Enhancing Teaching Effectiveness: Evidence from Higher Education
Authors: Rajput, S., Mehra, A., & Thakur, K.S.
Journal/Presented In: IEEE International Conference on Interdisciplinary Approaches in Technology and Management (IATMSI 2025), ABV-IIITM Gwalior, India (SCOPUS)
DOI: http://dx.doi.org/10.2139/ssrn.3320678
Year: 2025
Title: Evaluating Tourism Recovery Strategies in Post-Pandemic South Asian Economies: A PLS-SEM Approach
Authors: Rajput, S., Malik, F.A., & Mahajan, S.
Journal/Presented In: International Conference on Business Innovation and Technology (ICBIT 2024), Bangkok, Thailand
Year: 2024
Title: Reimagining Consumer Experience in the Age of AI and Robotics: Implications for Future Retail
Authors: Rajput, S., & Mehra, A.
Journal/Presented In: IEEE International Conference on Emerging Trends in Smart Computing and Informatics (ETSCI 2024) (SCOPUS)
Year: 2024
Title: Green Tourism and Sustainable Development Goals: The Interplay of Environmental Consciousness and Consumer Intention
Authors: Rajput, S., Gupta, O., & Thakur, K.S.
Journal/Presented In: International Conference on Sustainable Tourism and Responsible Business (ICSTRB 2024), Kuala Lumpur, Malaysia
Year: 2024
Title: Determinants of Artificial Intelligence Adoption in Service Industries: Insights from Emerging Economies
Authors: Rajput, S., & Ali, F.
Journal/Presented In: IEEE International Conference on Computational Intelligence and Communication Networks (CICN 2023) (SCOPUS)
Year: 2023
Title: Technological Interventions in the Retail Sector: Mapping the Digital Transformation Landscape in India
Authors: Rajput, S., Singh, P., & Sharma, B.
Journal/Presented In: IEEE International Conference on Computing, Power, and Communication Technologies (GUCON 2023) (SCOPUS)
Year: 2023
Title: The Mediating Role of E-Trust in Technology-Enabled Tourism: A Structural Equation Modelling Approach
Authors: Rajput, S., Thakur, K.S., & Gupta, O.
Journal/Presented In: IEEE International Conference on Interdisciplinary Approaches in Technology and Management (IATMSI 2023) (SCOPUS)
Year: 2023
Title: AI-Integrated Retail Marketing: A Paradigm Shift Toward Predictive and Personalized Experiences
Authors: Rajput, S., Sharma, M., & Mehra, A.
Journal/Presented In: IEEE International Conference on Artificial Intelligence and Applications (ICAIA 2023) (SCOPUS)
Year: 2023
Title: Data-Driven Decision-Making in Higher Education: Integrating Analytics with Teaching and Learning
Authors: Rajput, S., & Bhakar, S.S.
Journal/Presented In: IEEE International Conference on Education, Innovation, and Technology (EIT 2022) (SCOPUS)
Year: 2022
Title: Customer-Centric Digital Transformation: Challenges and Prospects for Service Industries
Authors: Rajput, S., Kaurav, R.P.S., & Ali, F.
Journal/Presented In: International Conference on Business and Digital Transformation (ICBDT 2022), Dubai, UAE
Year: 2022
Title: Behavioral Intentions and Green Awareness: Empirical Evidence from Sustainable Tourism in India
Authors: Rajput, S., Mehra, A., & Sharma, B.K.
Journal/Presented In: IEEE International Conference on Sustainable Development through Technology (ICSDT 2021) (SCOPUS)
Year: 2021
Title: Role of Technology in Enhancing Tourism Competitiveness: A Conceptual Review
Authors: Rajput, S., & Gupta, R.
Journal/Presented In: IEEE International Conference on Management, Technology, and Innovation (ICMTI 2020) (SCOPUS)
Year: 2020
Title: E-Learning and Student Engagement: Challenges and Opportunities in Post-Pandemic Education
Authors: Rajput, S., & Baber, R.
Journal/Presented In: International Conference on Education and Information Technology (ICEIT 2020), New Delhi
Year: 2020
Title: Emotional Intelligence and Leadership in Higher Education Institutions: A Study on Indian Academia
Authors: Rajput, S., & Upamannyu, N.K.
Journal/Presented In: International Conference on Leadership, Governance, and Sustainable Development (ICLGSD 2019), Colombo, Sri Lanka
Year: 2019
National Conference Proceedings
Title: Strategic HR Determinants of Employee Behavior
Authors: Rajput, S., et al.
Journal/Presented In: In K. S. Thakur (Ed.), Accounting Education and Research
Year: 2023
Title: Chase Effect of Product Performance and Price on Repurchase Intention: A Study of Toothpastes in India
Authors: Rajput, S., et al.
Journal/Presented In: In K. S. Thakur (Ed.), International Business Management and Information Technology
ISBN: 978-81-7487-990-5 | pp. 1–11
Year: 2016
Title: Impact of Social Networking Sites on College Students
Authors: Rajput, S., et al.
Journal/Presented In: In Entrepreneurship Development in a Globalized Economy
ISBN: 978-93-84312-34-3 | pp. 268–276
Year: 2016
Title: Importance of CRM in Hospitality Services and Its Impact on Customer Satisfaction: A Study of Hotels in Indore
Authors: Rajput, S., & Singh, M.
Journal/Presented In: In Information Technology and Business Intelligence – pp. 38–45
Year: 2010
Title: Data Centers and Cloud Computing: A Review
Authors: Singh, M., & Rajput, S.
Journal/Presented In: In Information Technology and Business Intelligence – pp. 46–51
Year: 2010
Chapter in Edited Book
Title: Sustainable Store Atmospherics Cues as Drivers of Impulse Buying Tendencies: An Empirical Analysis on Fast Fashion Retail
Authors: Rajput, S., Malik, F.A., Mahajan, S., & Javed, A.
Presented In: In F. Alsharari (Ed.), Retail Innovation in Business Model (IGI Global)
ISBN: 9781668491218
Year: 2025
Title: Artificial Intelligence Enhancing Pedagogy: Investigating Teaching App Adoption among School and Higher Education Instructors
Authors: Rajput, S.
Presented In: In M. Paul & A. Mehra (Eds.), Advances in AI-driven Education Systems (IEEE Xplore)
Year: 2025
Title: Structural Equation Modelling (SEM)
Authors: Rajput, S., Ali, F., & Kaurav, R.P.S.
Presented In: In M. Sigala (Ed.), Encyclopedia of Tourism Management and Marketing (Edward Elgar Publishing)
ISBN: 9781800377486
Year: 2022
Title: Much Needed ‘Pad Man’ for Indian Females to Be Dignified: A Case Study on Period Poverty
Authors: Rajput, S., & Jain, P.
Presented In: In J. Bhattacharya et al. (Eds.), Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers (Routledge, Taylor & Francis)
ISBN: 9780367820357
Year: 2021
Title: Methods of Reliability and Validity
Authors: Rajput, S.
Presented In: In R. Kaurav, D. Gursoy, & N. Chowdhary (Eds.), An SPSS Guide for Tourism, Hospitality and Events Researchers (Routledge, Taylor & Francis)
ISBN: 9780367680746
Year: 2020
Title: Technology-Driven Tourism and Hospitality Industry as a Tool for Economic Development: A Bibliometric Analysis
Authors: Kaurav, R.P.S., Baber, R., & Rajput, S.
Presented In: In R.P.S. Kaurav & S. Baber (Eds.), The Emerald Handbook of ICT in Tourism and Hospitality (Emerald Publishing Limited)
ISBN: 9781839826887
Year: 2020
UGC / UGC CARE Group Publications
Title: Establishing Relationship Between Antecedents of Impulse Buying
Authors: Rajput, S., Bhakar, S.S., & Kaurav, R.P.S.
Journal/Source: Pacific Business Review International, 13(4), 113–129
Published In: WOS, UGC CARE Group II
Year: 2020
Title: Relationship Between Brand Image and Store Image as Drivers of Repurchase Intention in Apparel Stores
Authors: Bhakuni, P., Rajput, S., Sharma, B., & Bhakar, S.S.
Journal/Source: Gurukul Business Review, 17, 63–73
Published In: UGC CARE Group I
Year: 2021
Title: Store Image: Scale Development and Constituent Factors
Authors: Singhal, P., Rajput, S., & Gupta, R.
Journal/Source: UNNATI: The Business Journal, 5(2), 105–110
Published In: UGC Approved
Year: 2018
Title: Service Quality: An Antecedent of Customer Loyalty
Authors: Rajput, S., & Saxena, S.
Journal/Source: International Journal of Engineering and Management Research, 5(3), 172–177
Published In: UGC Approved
Year: 2015
Title: Impact of Customer Relationship Management on Repurchase Intentions: A Study of Cellular Services in Gwalior Region
Authors: Rajput, S., Mehra, A., Mathur, P., Yadav, P., & Sharma, A.
Journal/Source: International Journal of Applied Services Marketing Perspectives, 2(3), 554–563
Published In: UGC Approved
Year: 2013
Title: Social Cause-Related Marketing and Its Impact on Customer Brand Preferences
Authors: Rajput, S., Bhakar, S., & Tyagi, N.
Journal/Source: SANCHAYAN: Prestige International Journal of Management and IT, 2(1), 26–48
Published In: UGC Approved
Year: 2013
Title: Mobile Communication: A Boon for the Workplace
Authors: Singh, M., & Rajput, S.
Journal/Source: International Journal of Business, Management and Social Sciences, 1(8-IV), 107–110, Center for Promoting Ideas (CPI), USA
ISSN: 2249-7463 | Published In: UGC Approved
Year: 2012
Encyclopedia Entry
Title: Structural Equation Modelling (SEM)
Authors: Rajput, S., Ali, F., & Kaurav, R.P.S.
Journal/Source: Encyclopedia of Tourism Management and Marketing, Edward Elgar Publishing (SCOPUS Indexed)
ISBN/PP: ISBN: 9781800377486
Year: 2022
Patents
Title: System for Enhancing High Order Thinking Level of Students via Bloom’s Taxonomy
Authors: Rajput, S., & Co-inventors
Journal/Source: Indian Patent Office
Filed and Published: 2024
Title: Analysis of Marketing Communication of the Sub-sectors of Tourism
Authors: Rajput, S., & Co-inventors
Journal/Source: Indian Patent Office
Filed and Published: 2021
Faculty Development Programmes (FDP) / Management Development Programmes (MDP) Attended
Title: Design Thinking: A Primer
Programme: Four-Week Online Course (NPTEL)
Organized By: IIT Madras
Date: February–March 2022
Remarks: Scored 82%
Title: Business Analytics for Management Decision
Programme: Seven-Day Online Faculty Development Programme
Organized By: Prestige Institute of Management and Research, Gwalior
Date: May 15–21, 2022
Title: Marketing Essentials
Programme: Eight-Week Online Course (NPTEL)
Organized By: IIT Kharagpur
Date: July–September 2022
Remarks: Scored 70%
Title: Behavioural Finance and Investment Management
Programme: AICTE Training and Learning (ATAL) Academy Online Faculty Development Programme
Organized By: KIIT University, Bhubaneswar
Date: June 21–25, 2021
Title: Innovation in Management and Research
Programme: AICTE Training and Learning (ATAL) Academy Elementary FDP
Organized By: AICTE Training and Learning (ATAL) Academy
Date: August 09–13, 2021
Title: Systematic Review and Meta-Analysis
Programme: Two-Day Online Workshop
Organized By: Research Shiksha
Date: May 09–10, 2020
Title: Qualitative Research Using NVivo
Programme: Two-Day Online Workshop
Organized By: Research Shiksha
Date: April 25–26, 2020
Title: TLS Using Smart PLS
Programme: Two-Day Online Workshop
Organized By: Research Shiksha
Date: May 01–02, 2020
Title: E-Learning, Pedagogy and Effective Use of Case Methodology
Programme: Online Faculty Development Programme
Organized By: ASM Group and ASMA, Pune
Date: May 17–21, 2020
Title: E-Learning, Pedagogy and Effective Use of Case Methodology
Programme: Faculty Development Programme (MHRD)
Organized By: Ministry of Human Resource Development, Government of India
Date: May 10–16, 2019
Title: Innovation in Academicianship
Programme: Online Course
Organized By: NITTTR, Bhopal (AICTE Sponsored)
Date: April 29–May 03, 2019
Title: Human Capital Challenges for Organizations in Current Scenario
Programme: Faculty Development Programme
Organized By: Prestige Institute of Management, Gwalior
Date: April 13, 2019
Title: Entrepreneurship
Programme: Faculty Development Programme (AICTE Sponsored)
Organized By: NITTTR, New Delhi
Date: April 09–14, 2018
Title: Quality Research in Management Education (DAM–2018)
Programme: National Faculty Development Programme
Organized By: ABV–IIITM, Gwalior
Date: May 19–24, 2018
Title: Teaching Financial Accounting in Management Programmes
Programme: One-Day Faculty Development Programme
Organized By: Prestige Institute of Management, Gwalior
Date: April 14, 2008
Title: International Business Trends
Programme: Three-Day Faculty Development Programme
Organized By: Shri Vaishnav Institute of Technology & Science (SVITS), Indore
Date: March 17–18, 2008