Dr. Rekha Darbar
Assistant Professor, Department of Commerce & Management, Manikyalal Verma Shramjeevi College, Udaipur, Rajasthan
Specialization in E-Commerce, Digital Marketing, Finance & Business Administration
IMPARC ID: IMP-MP-MGMT-HR-IND-2025-2113
Profile Summary
Dr. Rekha Darbar is an academic professional with extensive experience in the fields of commerce, management, e-commerce, finance, and digital marketing. She has served in various higher education institutions, including Janardan Rai Nagar Rajasthan Vidyapeeth, Manikyalal Verma Shramjeevi College, and Aishwarya College of Education Sansthan. Her teaching portfolio spans Computer Fundamentals, E-commerce, Digital Marketing, Management, Business Policy, Strategic Management, Service Marketing, Consumer Behavior, Marketing Research, Sales and Distribution, Operations & Supply Chain Management, and HRM. She holds a Ph.D. in Commerce with a specialization in Business Administration, having researched customer satisfaction in online shopping. Her academic background includes an MBA with a major in Finance and a B.Com with distinction. She has also completed teacher training and multiple professional certifications across AI tools for teaching, digital marketing, SEO, financial markets, Lean Six Sigma, IT, and career coaching.
Dr. Darbar has authored numerous publications in journals and edited books, covering AI in marketing, customer satisfaction, online shopping behavior, ethical issues in e-commerce, working capital management, and data-driven decision-making. She has also presented her research at national and international conferences. Her experience extends beyond teaching into academic coordination, NAAC/IQAC activities, mentoring roles, industry visits, training & placement coordination, organizing job fairs, and supervising student research. She is also an active reviewer for multiple international peer-reviewed journals
Subject Matter Expertise
Business, Finance, Economics & Law
→ Business
→ E-Commerce
→ Digital Marketing
→ Business Education
→ Finance
→ Financial Services
→ Marketing
→ Consumer Behaviour
→ Market Research
Computer Science & IT
→ Information Technology
→ Artificial Intelligence (AI applications in marketing research publications)
Social Science & Humanities
→ Education
→ Higher Education
→ Business
→ E-Commerce
→ Digital Marketing
→ Business Education
→ Finance
→ Financial Services
→ Marketing
→ Consumer Behaviour
→ Market Research
Computer Science & IT
→ Information Technology
→ Artificial Intelligence (AI applications in marketing research publications)
Social Science & Humanities
→ Education
→ Higher Education
Mentorship Offered
Consulting
→ Business Strategy Consulting
→ Operations Consulting
→ Scientific and Technical Consulting
Product Development
→ Not Applicable (No resume evidence)
Data & AI
→ Statistical Analysis
Research
→ Scientific and Technical Research
→ Market Research
→ Gap Analysis
→ Meta-Research
→ Systematic Literature Review
→ Secondary Data Collection
→ Fact Checking
Writing
→ Technical Writing
→ Business & Legal Writing
→ General Proofreading & Editing
→ Business Strategy Consulting
→ Operations Consulting
→ Scientific and Technical Consulting
Product Development
→ Not Applicable (No resume evidence)
Data & AI
→ Statistical Analysis
Research
→ Scientific and Technical Research
→ Market Research
→ Gap Analysis
→ Meta-Research
→ Systematic Literature Review
→ Secondary Data Collection
→ Fact Checking
Writing
→ Technical Writing
→ Business & Legal Writing
→ General Proofreading & Editing
Work Experience Summary
Dr. Rekha Darbar has over a decade of diversified professional experience in higher education, academic coordination, teaching, research, training & placement activities, and industry interface. She has served as Assistant Professor at multiple institutions, teaching a wide range of management, commerce, and digital disciplines. She has coordinated MBA programs, managed incubation and placement cells, handled NAAC/IQAC responsibilities, organized seminars, expert lectures, industrial visits, and job fairs, and guided students in research and project work. Her career also includes corporate experience as a Relationship Manager at Motilal Oswal Securities Ltd.
Manikyalal Verma Shramjeevi College, Janardan Rai Nagar Rajasthan Vidyapeeth
Job Title: Assistant Professor
Description:
• Serving as MoU Coordinator and Incharge, Industrial Visit Committee.
• Active Member of the IQAC Cell.
• Teaching subjects: Computer Fundamentals, E-Commerce, Digital Marketing.
Duration: Feb 2025 – Present
Aishwarya College of Education Sansthan, Udaipur
Job Title: Assistant Professor
Description:
• MBA Course Coordinator; managed communication with the affiliating university.
• Handled Incubation Cell & Training & Placement Cell activities.
• Organized workshops, seminars, job fairs, and academic events.
• Guided student research projects and internships.
• Responsible for academic documentation, NAAC/IQAC compliance, and departmental reports.
• Taught various subjects in Management, Marketing, HR, and Commerce.
Duration: July 2019 – July 2023
Mohanlal Sukhadia University, Udaipur
Job Title: Teaching Assistant
Description:
• Taught Commerce, Business Regulatory Framework, Business Communication, HRM, and Strategic Business Management.
• Involved in exam supervision, paper setting, evaluation, and academic planning.
Duration: May 2014 – Feb 2016
Janardan Rai Nagar Rajasthan Vidyapeeth University
Job Title: Teaching Assistant
Description:
• Taught Accounting and Communication to Master of Computer Programming (MCP) students.
• Responsible for lecture planning and assessment of student performance.
Duration: Feb 2013 – March 2014
Motilal Oswal Securities Ltd., Ahmedabad
Job Title: Relationship Manager
Description:
• Managed client trading accounts and executed trades.
• Provided portfolio guidance and investment suggestions.
• Delivered customer support and resolved client issues.
• Identified cross-selling and upselling opportunities.
• Contributed to client acquisition, engagement, and portfolio enhancement.
Duration: July 2012 – Jan 2013
Job Title: Assistant Professor
Description:
• Serving as MoU Coordinator and Incharge, Industrial Visit Committee.
• Active Member of the IQAC Cell.
• Teaching subjects: Computer Fundamentals, E-Commerce, Digital Marketing.
Duration: Feb 2025 – Present
Aishwarya College of Education Sansthan, Udaipur
Job Title: Assistant Professor
Description:
• MBA Course Coordinator; managed communication with the affiliating university.
• Handled Incubation Cell & Training & Placement Cell activities.
• Organized workshops, seminars, job fairs, and academic events.
• Guided student research projects and internships.
• Responsible for academic documentation, NAAC/IQAC compliance, and departmental reports.
• Taught various subjects in Management, Marketing, HR, and Commerce.
Duration: July 2019 – July 2023
Mohanlal Sukhadia University, Udaipur
Job Title: Teaching Assistant
Description:
• Taught Commerce, Business Regulatory Framework, Business Communication, HRM, and Strategic Business Management.
• Involved in exam supervision, paper setting, evaluation, and academic planning.
Duration: May 2014 – Feb 2016
Janardan Rai Nagar Rajasthan Vidyapeeth University
Job Title: Teaching Assistant
Description:
• Taught Accounting and Communication to Master of Computer Programming (MCP) students.
• Responsible for lecture planning and assessment of student performance.
Duration: Feb 2013 – March 2014
Motilal Oswal Securities Ltd., Ahmedabad
Job Title: Relationship Manager
Description:
• Managed client trading accounts and executed trades.
• Provided portfolio guidance and investment suggestions.
• Delivered customer support and resolved client issues.
• Identified cross-selling and upselling opportunities.
• Contributed to client acquisition, engagement, and portfolio enhancement.
Duration: July 2012 – Jan 2013
Educational Summary
Dr. Darbar holds a Ph.D. in Commerce with specialization in Business Administration, focusing on customer satisfaction in online shopping. She also has an MBA in Finance, a B.Com with distinction, and a Primary Teachers Training certification.
Institution Name:Mohanlal Sukhadia University, Udaipur
Degree Title: Ph.D. in Commerce (Business Administration)
Field/Description: Study of Customer Satisfaction in Online Shopping
Duration: Completed May 2017
Institution Name:Kalol Institute of Management, Gujarat
Degree Title: MBA
Field/Description: Major in Finance | CGPA: 7.42
Duration: Completed May 2012
Institution Name:K.K. Shastri Government Commerce College, Ahmedabad
Degree Title: B.Com
Field/Description: Distinction | 69%
Duration: Completed May 2010
Institution Name:Saraswati Adhyapan Mandir (Gujarat University)
Degree Title: Primary Teacher Training
Field/Description: Distinction | 83%
Duration: Completed May 2007
Degree Title: Ph.D. in Commerce (Business Administration)
Field/Description: Study of Customer Satisfaction in Online Shopping
Duration: Completed May 2017
Institution Name:Kalol Institute of Management, Gujarat
Degree Title: MBA
Field/Description: Major in Finance | CGPA: 7.42
Duration: Completed May 2012
Institution Name:K.K. Shastri Government Commerce College, Ahmedabad
Degree Title: B.Com
Field/Description: Distinction | 69%
Duration: Completed May 2010
Institution Name:Saraswati Adhyapan Mandir (Gujarat University)
Degree Title: Primary Teacher Training
Field/Description: Distinction | 83%
Duration: Completed May 2007
Certifications & Achievements
Dr. Darbar has earned certifications in digital marketing, SEO, Lean Six Sigma Yellow Belt, financial markets, IT, AI tools for teaching, and international career coaching. She has also served as a certified mentor for the University of Aberdeen.
FDP Coordinator Certificate
Emerging Trends in Higher Education: Harnessing AI Tools
Year: 2025
Facebook Marketing & Advertising
Issued By: Simplilearn
Advanced SEO Program
Issued By: Simplilearn
Mentor
Institution: University of Aberdeen, Scotland
Fundamentals of Digital Marketing
Issued By: Google Digital Unlocked
Year: 2022
International Certified Career Coach
Issued By: Mindler Career Development Alliance, USA
Issue Date: June 2020
Lean Six Sigma Yellow Belt
Issued By: NIQC International
Issue Date: March 2020
RS-CIT
Issued By: Rajasthan Knowledge Corporation Limited (RKCL)
Year: 2013
NCFM – Capital Market Module
Issued By: National Stock Exchange (NSE)
Year: 2012
CCC (Course on Computer Concepts)
Issued By: Dr. Babasaheb Ambedkar Open University
Year: 2006
Best Staff Award
Issued By: Aishwarya Institute of Management and IT
Emerging Trends in Higher Education: Harnessing AI Tools
Year: 2025
Facebook Marketing & Advertising
Issued By: Simplilearn
Advanced SEO Program
Issued By: Simplilearn
Mentor
Institution: University of Aberdeen, Scotland
Fundamentals of Digital Marketing
Issued By: Google Digital Unlocked
Year: 2022
International Certified Career Coach
Issued By: Mindler Career Development Alliance, USA
Issue Date: June 2020
Lean Six Sigma Yellow Belt
Issued By: NIQC International
Issue Date: March 2020
RS-CIT
Issued By: Rajasthan Knowledge Corporation Limited (RKCL)
Year: 2013
NCFM – Capital Market Module
Issued By: National Stock Exchange (NSE)
Year: 2012
CCC (Course on Computer Concepts)
Issued By: Dr. Babasaheb Ambedkar Open University
Year: 2006
Best Staff Award
Issued By: Aishwarya Institute of Management and IT
Publication Summary
Dr. Singh has authored and co-authored books, case studies, journal papers, and book chapters with leading international publishers and indexed journals (Scopus, ABDC, Q1). Her work spans topics including talent management, employee engagement, HR analytics, social media and user-generated content, content marketing, digitalization, CSR, fintech, sustainability, green HR, higher education governance, performance management, and AI in management. She also has several works-in-progress submitted to high-impact ABDC A and B category journals and contributes as a reviewer for reputed journals.
PUBLICATIONS OF RESEARCH PAPERS AND BOOKS
Title: Staying true in research: Addressing academic integrity challenges in research practices
Journal: International Journal of Creative Research Thoughts (IJCRT), 13(11)
Authors: Darbar, R. (2025)
DOI: https://ijcrt.org/viewfull.php?&p_id=IJCRT2511284
Year: 2025
Title: Peaceful AI: The role of data security challenges and solutions in AI
Journal: International Journal of Innovative Research in Technology (IJIRT), 12(4), 1111–1116
Authors: Darbar, R.
Year: 2025
Title: BI-LSTM model for emotion recognition
Journal: International Journal of Computer Techniques, 12(4), 26–36
Authors: Darbar, R. & Nagda, V.
URL : https://ijctjournal.org/bilstm-emotion-recognition-model/
DOI: https://doi.org/10.5281/zenodo.15801297
ISSN: 2394-2231
Year: 2025
Title: An impact of artificial intelligence in online marketing
Journal: Inspira-Journal of Commerce, Economics & Computer Science (JCECS), 9(3), 01–04
Authors: Darbar, R.
Year: 2023
Title: Consumer Perception on Service Quality of Online Shopping Websites
Journal: International Journal of Innovations & Research Analysis (IJIRA)
ISSN: 2583-0295
Pages: 75–84
Authors: Darbar, R. & Sharma, K.
Year: 2023
Title: Factors affecting online shopping with special reference to Flipkart
Journal: Nirnay – The Journal of Decision Science
ISSN: 0973-8002
Pages: 4–7
Authors: Darbar, R. & Chouhan, U.
Year: 2019
Title: Customer Experience While Browsing Bank Websites
Journal: Aishwarya Research Review
ISSN: 2249-2097
Pages: 19–28
Authors: Darbar, R. & Chundawat, D.
Year: 2016
Title: Ethical issues in E-commerce
Journal: Nirnay – The Journal of Decision Science, 7
ISSN: 0973-8002
Authors: Darbar, R. & Takher, P.
Year: 2016
Title: The Impact of Working Capital Management on Profitability of Union Bank of India at Ahmedabad
Journal: AIMS – A Journal of Management Sciences,
ISSN: 0974-2581
Pages: 15–19
Authors: Darbar, R.
Year: 2013
Book & Book Chapters
Title: A Study of Customer Satisfaction in Online Shopping
Publisher: Research India Publications, Delhi
Authors: Darbar, R. & Chundawat, D.
Year: 2017
Title: The rise of quick commerce: Models and strategies (pp. 150–160)
Book: The Changing Landscape of Humanities, Social Sciences, Commerce & Management
Publisher: Bhumi Publishing
ISBN: 978-93-48620-28-6
Authors: Darbar, R.
Year: 2025
RESEARCH PAPERS PRESENTED AT CONFERENCES (INTERNATIONAL & NATIONAL)
Event: National Seminar on Education for Enhancing Ethics and Excellence
Paper Title: Ethical Issues in E-Commerce
Presented at: Faculty of Management Studies, Pacific University, Udaipur
Organized by: Pacific University
Event: International Conference on E-Business: Prospects, Challenges and Implications
Paper Title: Customer Experience While Browsing Banking Websites
Presented at: TAPMI School of Business, Manipal University, Jaipur
Organized by: Manipal University
Event: National Seminar on Achieving Excellence in Customer Service
Paper Title: Role of Social Media in Customer Services (with special reference to the youth of Udaipur)
Presented at: Sir Padampat Singhania University, Udaipur
Organized by: School of Management, SPSU
Event: International Conference on Corporate Governance in Global Context: Prospects and Challenges (ICCGGC-2019)
Paper Title: Ethics and Corporate Governance in Private and Public Sector
Presented at: Geetanjali Institute of Technical Studies, Udaipur
Organized by: GITS, Udaipur
Event: National Conference on Interdisciplinary Trends, Issues and Strategies (ITIS-2019)
Paper Title: E-Commerce in India: Current Scenario
Presented at: Aishwarya College of Education Sansthan, Udaipur
Organized by: ACES, Udaipur
Event: XIII National Conference on Navigating the New Normal: Rethinking in a Changing World
Paper Title: Impact of Covid-19 on E-Commerce Sector in India
Presented at: Aishwarya College of Education Sansthan, Udaipur
Organized by: ACES, Udaipur
Event: International Multidisciplinary Conference on Global Challenges and Opportunities in Research and Innovation
Paper Title: Consumer Perception on Service Quality of Online Shopping Websites
Presented at: S.S.G. Pareek PG Girls College, Jaipur
Organized by: Inspira Research Association (IRA) & SSG Pareek College
Event: International Conference on Advent Trends and Practices in Multidisciplinary Research and Innovations
Paper Title: Impact of Artificial Intelligence (AI) in Online Marketing
Presented at: Sabarmati University, Ahmedabad
Organized by: Sabarmati University & Inspira Research Association (IRA)
ACADEMIC EVENTS ATTENDED
Event: Online Faculty Development Programme “Intelligent Digital Security: The Next Generation of Cyber Security”
Theme: Intelligent Digital Security & Cyber Security Trends
Organized by: Department of Computer Science & Engineering, Vivekananda Global University (VGU), Jaipur
Year: 2025
Event: National Faculty Development Programme on “Innovative Research Methodologies and Emerging Techniques”
Theme: Research Methodologies & Emerging Techniques
Organized by: Saksham Society, Jaipur & M.V.S. College, Pratapnagar, Udaipur
Year: 2025
Event: Short-Term Course (UGC-MMTTP)
Theme: Artificial Intelligence & Internet of Things (AI & IoT)
Organized by: MMTTC, IIT Patna
Year: 2025
Event: Finance Conference on “Contemporary Issues in Finance”
Theme: Contemporary Issues in Finance
Organized by: Ahmedabad Management Association
Year: 2011
Event: Pre-Conference Workshop on Emerging Paradigm in Business Education and Research
Theme: Business Education & Research Paradigms
Organized by: Mohanlal Sukhadia University, Udaipur
Year: 2015
Event: International Conference on Emerging Paradigm in Business Education and Research
Theme: Emerging Paradigms in Business Research
Organized by: Mohanlal Sukhadia University, Udaipur
Year: 2015
Event: National Conference on Reinventing Management for Modern Age & GST Accounting Workshop
Theme: Modern Management & GST Practices
Organized by: JRN Rajasthan Vidyapeeth, Udaipur
Year: 2019
Event: Two-Week FDP on “Research Paper Writing”
Theme: Research Writing Skills
Organized by: Aishwarya College, Udaipur
Year: 2019
Event: International Webinar on “The COVID-19 Crisis and Business Resilience”
Theme: Business Resilience During COVID-19
Organized by: Gauhati Commerce College, Assam
Year: 2020
Event: National Webinar on “Impact of COVID-19 Pandemic on Indian Economy”
Theme: Indian Economy & COVID-19
Organized by: Padmashri Vikhe Patil College, Pune
Year: 2020
Event: Webinar on “Be Future Leader – Post COVID-19”
Theme: Leadership in Post-Pandemic Era
Organized by: Deepshikha Group of Colleges & University of Technology, Jaipur
Year: 2020
Event: One-Week FDP on “Quantitative Methods for Research”
Theme: Quantitative Research Methods
Organized by: Pacific University
Year: 2020
Event: International Quiz on COVID-19
Theme: COVID-19 Awareness
Organized by: Global Learners Academy of Development
Year: 2020
Event: International Essay Writing Competition on “COVID-19: An Impact on Global Economy”
Theme: Global Economy & COVID-19 Impact
Organized by: Master of International Business, MLSU, Udaipur
Year: 2020
Event: Six-Day Workshop on “Use of Correlation & Regression in Academic Research”
Theme: Statistical Tools for Research
Organized by: Indian Accounting Association, Udaipur Branch & PAHER University
Year: 2022
Event: One-Week FDP on “Quality-Based Research Writing”
Theme: Quality Research Writing
Organized by: Aishwarya College, Udaipur
Year: 2022
Event: FDP on NEP 2020 & Teachers’ Attributes for Quality Excellence
Theme: National Education Policy (NEP) 2020
Organized by: Geetanjali Institute of Technical Studies (GITS), Udaipur
Year: 2023