Dr. Monika Sehgal
Assistant Professor, Department of Management (Digital Marketing), MERI College of Engineering and Technology, Delhi-NCR
IMPARC ID: IMP-CMP-MGMT-HR-2025-2069
Profile Summary
Assistant Professor in Management specializing in Digital Marketing, with over 12 research papers and one book.Experienced in curriculum design, research supervision, academic mentoring, and student guidance across MBA/BBA programs.Qualified in the National Eligibility Test (NET) for both Management and Commerce. Technical toolkit includes SPSS, AMOS, VOSviewer, SMART-PLS, and AI tools. Interests span blended learning, outcome-based education, and academic administration.
Subject Matter Expertise
Business, Finance, Economics, & Law –>
Sales & Marketing
Digital Marketing
Marketing Analytics
Market Research
Data Science –> Data Analysis –>
Business Analytics
Sales & Marketing
Digital Marketing
Marketing Analytics
Market Research
Data Science –> Data Analysis –>
Business Analytics
Mentorship Offered
Data & AI –>
Statistical Analysis
Data Visualization
Research –>
Market Research
Scientific and Technical Research
Writing –>
Technical Writing
Statistical Analysis
Data Visualization
Research –>
Market Research
Scientific and Technical Research
Writing –>
Technical Writing
Work Experience Summary
Experience as Assistant Professor across MBA, BBA, and BBA LLB cohorts, teaching through multiple semesters, supervising dissertations in digital marketing and customer analytics, mentoring students, coordinating training and placements, and contributing to committees, events, and MOOC development.
Institution Name: MERI College of Engineering and Technology, Delhi-NCR
Job Title: Assistant Professor (MBA-BBA LLB)
Description: Lectures for MBA, BBA, BBA LLB; handled placement records and industrial visits as Training & Placement Coordinator; organized fests/events as Cultural Club member; guided students for research projects as resource person.
Duration: 2025 – Present
Institution Name: Vaish College of Engineering, Rohtak
Job Title: Assistant Professor (MBA)
Description: Taught 120+ MBA students (Sem 1–4); guided dissertations in digital marketing and customer analytics; student mentorship; MOOC development; innovative teaching methods; Discipline Committee work; Anti-ragging Committee member; Youth Red Cross member.
Duration: 2023 – 2025
Job Title: Assistant Professor (MBA-BBA LLB)
Description: Lectures for MBA, BBA, BBA LLB; handled placement records and industrial visits as Training & Placement Coordinator; organized fests/events as Cultural Club member; guided students for research projects as resource person.
Duration: 2025 – Present
Institution Name: Vaish College of Engineering, Rohtak
Job Title: Assistant Professor (MBA)
Description: Taught 120+ MBA students (Sem 1–4); guided dissertations in digital marketing and customer analytics; student mentorship; MOOC development; innovative teaching methods; Discipline Committee work; Anti-ragging Committee member; Youth Red Cross member.
Duration: 2023 – 2025
Educational Summary
Completed Ph.D. (Marketing) with a thesis on digital marketing’s role in customer engagement and business development, following an M.Com and B.Com from MaharshiDayanand University, Rohtak.Qualified NET in both Commerce and Management.
Institution Name: Maharshi Dayanand University, Rohtak
Degree Title: Ph.D.
Field/Description: Marketing (Management and Commerce); Thesis: “Role of Digital Marketing in Customer Engagement and Business Development”
Duration: 2025
Institution Name: Maharshi Dayanand University, Rohtak
Degree Title: M.Com
Field/Description: Commerce
Duration: 2017
Institution Name: Maharshi Dayanand University, Rohtak
Degree Title: B.Com
Field/Description: Commerce
Duration: 2012
Degree Title: Ph.D.
Field/Description: Marketing (Management and Commerce); Thesis: “Role of Digital Marketing in Customer Engagement and Business Development”
Duration: 2025
Institution Name: Maharshi Dayanand University, Rohtak
Degree Title: M.Com
Field/Description: Commerce
Duration: 2017
Institution Name: Maharshi Dayanand University, Rohtak
Degree Title: B.Com
Field/Description: Commerce
Duration: 2012
Certifications Summary
Qualified NET (Commerce: Dec 2018, June 2019, Dec 2019) and NET (Management: June 2021). Completed Diploma in Office Accountancy (2013) and Certificate in Advanced Excel (2022).
Title: National Eligibility Test (NET) – Commerce
Issued By: UGC
Issue Date: Dec 2018; June 2019; Dec 2019
Title: National Eligibility Test (NET) – Management
Issued By: UGC
Issue Date: June 2021
Title: Diploma in Office Accountancy
Issued By: BalBhawan Vocational Training Centre, Rohtak
Issue Date: 2013
Title: Certificate in Advanced Excel
Issued By: CFA Institute, Mumbai
Issue Date: 2022
Issued By: UGC
Issue Date: Dec 2018; June 2019; Dec 2019
Title: National Eligibility Test (NET) – Management
Issued By: UGC
Issue Date: June 2021
Title: Diploma in Office Accountancy
Issued By: BalBhawan Vocational Training Centre, Rohtak
Issue Date: 2013
Title: Certificate in Advanced Excel
Issued By: CFA Institute, Mumbai
Issue Date: 2022
Publication Summary
Authored 12 journal publications across UGC CARE/ABDC indexed venues and co-authored studies on customer engagement, satisfaction, loyalty, and digital retail. Additional outputs include six book chapters, one conference paper, and one book (with another under publication). Methods include SEM/PLS, bibliometrics, and text analytics.
Publications
Title: Scale Development for Customer Engagement Effectiveness
Journal: International Journal of Business Competition and Growth, 9(2)
DOI: https://doi.org/10.1504/IJBCG.2024.142852
Publication Date: 2024
Title: A miniature of digital customer engagement using SEM
Journal: International Journal of Business Competition and Growth, 9(2)
Publication Date: 2024
Title: Unveiling the Secrets of Customer Satisfaction and Loyalty in Online Retail: A Structural Equation Modelling Approach
Journal: Journal of Operations and Strategic Planning, 7(2), 189
DOI: https://doi.org/10.1177/2516600X241284367
Publication Date: 2024
Title: Mapping the digital landscape: a bibliometric analysis of the role of digital marketing in customer engagement
Journal: International Journal of Business Competition and Growth (IJBCG), Vol. 10 No. 1, pp. 62–74
Publication Date: 2025
Title: Digitalization and Competitive Advantage
Journal: Third Concept: International Journal of Ideas, Vol. 37, No. 444
Title: Modernized Digital Marketing Strategies to Improve Customer Experience Towards Customer Loyalty
Journal: Journal of Informatics Education and Research, Vol. 4, Issue 1
DOI: https://doi.org/10.52783/jier.v4i2.888
Title: Digital Marketing – Challenges, Solutions and Problems in Today’s Competitive Era – A Comprehensive Study
Journal: IJFANS International Journal of Food and Nutritional Sciences, Vol. 11, Issue 1
Title: Customers’ Perceptions of Digital Food Delivery Services with reference to NCR
Journal: International Journal of Advanced and Applied Research, Vol. 10, Issue 2
Publication Date: 2022
Title: Phygital Transformation of Pantaloons Stores
Journal: Journal of Arts and Communication, Vol. 3, Issue 1
Publication Date: 2024
Title: Entrepreneurial action in dealing with Business challenges During Covid-19: The cases of startups in India
Journal: Swami Vivekananda Advanced Journal of Research and Studies, Issue 2, Volume 2 (Jan–June 2024)
Publication Date: 2024
Title: A Study on Measuring the Impact of Amazon Associate Reviews on Consumer Purchase Decisions Based on Demographic Criteria
Journal: Literary Findings, Vol. 13, Issue 3
Publication Date: —
Title: Intention to Purchase Through Instagram: A User Experience Study
Journal: SJCC Management Research Review, Vol. 14, No. 1, Sept. 2024, pp. 12–23
DOI: 10.35737/sjccmrr/V14/i1/2024/202
Publication Date: Sept 2024
Book Publications
Title: Smart Marketing Integration of AI for Business Success
ISBN: 978-974-681-4-8
Title: Impact of Content Marketing in Digitalization of Business — in Contemporary Issues in Innovations, Entrepreneurship and Business Management
ISBN: 978-939-1798-34-5
Title: A Study on Consumer Attitude Towards Packed Non-Vegetarian Food Products — in Digital India: A Progress Towards SDGs
ISBN: 978-935-8680-06-5
Title: The Future of Customer Engagement: Automation and Predictive Insights — in Marketing Innovations 5.0: Charting New Horizons
E-ISBN: 978-620-7-47383-0
Conference Paper
Title: Search Engine Marketing Strategies as a New Driver of Customer Engagement
Presented In: 2nd International Conference of Indian Science Congress Association – Rohtak Chapter (ICSTSF-2024), UIET, M.D. University, Rohtak