Dr. Mensur Zeqiri is an international higher education leader with a PhD in Marketing and Public Relations and extensive experience in academic administration, strategic communication, and institutional development across Europe, the Middle East, and Asia. He has successfully led universities and business schools through program expansion, accreditation processes, and the development of international partnerships. His work integrates academic integrity with operational excellence, enabling sustainable institutional growth.
With strong expertise in marketing, strategic planning, and communication, he has managed academic operations, program design, faculty recruitment, and quality assurance across multiple Swiss and international institutions. Mensur combines analytical rigor with intercultural fluency and strategic insight, supporting collaboration between institutions and educational agencies across regions including Asia, the Middle East, and North Africa. His leadership philosophy emphasizes transparent, human-centered management and evidence-based strategy to empower teams and students.
Subject Matter Expertise
Sales & Marketing
• Marketing Strategy
• Market Research
Management
• Public Relations
• Business Strategy
Education
• Higher Education
Services Offered
Consulting
• Business Strategy Consulting
• Digital Strategy Consulting
• Go-to-Market Strategy Consulting
Research
• Market Research
• Scientific and Technical Research
Dr. Mensur Zeqiri has held senior leadership and academic roles across international higher education institutions. His experience includes serving as School Manager and Academic Director in several Swiss education institutions, where he oversaw academic operations, program development, accreditation processes, and faculty recruitment. In addition, he works internationally as an Education Director and Trainer, designing educational programs and supervising teaching staff. Alongside administrative leadership, he has taught marketing and strategic management at universities in Switzerland and Germany while contributing to research in public relations and communication.
Work Experience
Company Name: European Institute of Management and Technology
Job Title: School Manager and Academic Director
Description: Managing school personnel and academic operations including budget responsibility, developing study programs, leading accreditation processes, recruiting faculty members, collaborating with educational agencies across Asia, the Middle East, and North Africa, and advising executive leadership.
Duration: 2024 – Present
Company Name: Swiss Institute of Management and Sciences
Job Title: School Manager and Academic Director
Description: Oversaw academic and administrative operations, including program planning, accreditation coordination, and faculty recruitment.
Duration: 2023 – 2024
Company Name: Swiss Institute of Management and Innovation
Job Title: School Manager and Academic Director
Description: Managed institutional academic functions and contributed to the development of new study programs and accreditation initiatives.
Duration: 2022 – 2023
Company Name: My Global World Group Education
Job Title: School Manager and Academic Director
Description: Managed academic operations, staff recruitment, program development, and institutional partnerships.
Duration: 2019 – 2022
Company Name: British Eagles LLC, Doha
Job Title: Education Director & Trainer (Hybrid)
Description: Developing educational programs, approving program budgets, monitoring educational outcomes, collaborating with educators to develop curriculum, improving teaching methods, supervising recruitment and training of faculty, and ensuring compliance with educational regulations.
Duration: 2023 – Present
Company Name: Berlin School of Business and Innovation
Job Title: Lecturer in Marketing and Strategic Management
Description: Teaching marketing, strategic management, communication, and research methods, including curriculum development and conducting online seminars.
Duration: 2024 – Present
Company Name: International Business Academy of Switzerland
Job Title: Lecturer in Marketing and Strategic Management
Description: Teaching marketing, strategic management, communication, and research methods, and supporting curriculum design and student assignments.
Duration: 2019 – Present
Company Name: Swiss Institute of Management and Sciences
Job Title: Lecturer in Marketing and Strategic Management
Duration: 2022 – 2024
Company Name: HMKW University of Applied Sciences, Berlin
Job Title: Lecturer in Marketing and Strategic Management
Duration: 2022 – 2023
Company Name: SRH Berlin University of Applied Sciences
Job Title: Lecturer in Marketing and Strategic Management
Duration: 2021 – 2022
Company Name: University of Ljubljana
Job Title: Doctoral Candidate and Researcher
Description: Conducted doctoral research on relationship cultivation strategies in inter-ethnic relations and presented findings at international conferences.
Duration: 2012 – 2019
Company Name: Prestige Communications
Job Title: Owner / Marketing Consultant
Description: Managed marketing and public relations projects for public sector organizations and NGOs, conducted market research and media analysis, developed communication strategies, and organized client training workshops.
Duration: 2010 – 2013
Company Name: Credit Suisse, Lugano
Job Title: Research Intern
Description: Conducted a market study and developed a marketing strategy for student accounts.
Duration: 2010
Dr. Mensur Zeqiri holds a PhD in Public Relations from the University of Ljubljana, where his research focused on relationship cultivation strategies in inter-ethnic relations. He also earned a Master of Science in Corporate Communication from the University of Lugano and a Bachelor of Human Sciences from the International University of Malaysia. His academic background combines communication, marketing, and social sciences.
Education
Institution Name: University of Ljubljana
Degree Title: PhD
Field/Description: Public Relations
Duration: 2012 – 2019
Institution Name: University of Lugano
Degree Title: Master of Science
Field/Description: Corporate Communication
Duration: 2008 – 2010
Institution Name: International University of Malaysia
Degree Title: Bachelor
Field/Description: Human Sciences
Duration: 2003 – 2007
Dr. Mensur Zeqiri has authored several peer-reviewed publications focusing on public relations, trust-building in government-community relationships, and communication strategies. His research has appeared in international journals including Public Relations Review, Corporate Communications: An International Journal, and Teorija i Praksa.
Publications
Title: The Assurance Effect: Enhancing Trust and Satisfaction in Government–Community Relationships
Year: 2026
Journal: Public Relations Review
Category: Peer-Reviewed Journal
Title: Access and its Contribution to Achieving Trust and Satisfaction in Inter-Ethnic Relationships
Year: 2020
Journal: Corporate Communications: An International Journal
Category: Peer-Reviewed Journal
Title: Why ‘Positivity’ Matters for Government–Community Relationships
Year: 2020
Journal: Teorija i Praksa
Category: Peer-Reviewed Journal
Title: Corporate Social Responsibility in Macedonia
Year: 2010
Journal: Journal of Scientific Thought “Dituria”
Category: Peer-Reviewed Journal