Dr. Manpreet Kaur
Associate Professor, GNA Business School, GNA University, Punjab
IMPARC ID: IMP-CMP-COMM-PB-2025-2066
Profile Summary
Dr. ManpreetKaur is an Associate Professor at GNA Business School, GNA University (from 30 October 2025), previously serving as Assistant Professor there (1 April 2021–30 October 2025). She holds a Ph.D. (Commerce) from Lovely Professional University with doctoral research on the influence of political use of social media on attitude, participation, and party choice in Punjab, under Dr. Rajesh Verma. Her academic work spans political communication, digital/ social media marketing, bibliometric and content analyses, and quantitative methods (SEM using AMOS/SmartPLS, SPSS, R, Python/R data analysis and visualization trainings).
She has delivered invited workshops on research methodology, qualitative research, bibliometric analysis (VOSviewer), and systematic literature review tools (e.g., ATLAS.ti) across universities, and has organized faculty development programs, management development programs, and conferences. Dr.Kaur has served as reviewer for Scopus/WoS-indexed journals and conferences, and has received multiple awards, including Best Teacher (2023) at GNA University and best paper/case awards. Her publications span journals such as Indian Journal of Marketing, International Journal of Internet Marketing and Advertising, Journal of Human Behavior in the Social Environment, and others, along with book chapters and conference proceedings.
She has delivered invited workshops on research methodology, qualitative research, bibliometric analysis (VOSviewer), and systematic literature review tools (e.g., ATLAS.ti) across universities, and has organized faculty development programs, management development programs, and conferences. Dr.Kaur has served as reviewer for Scopus/WoS-indexed journals and conferences, and has received multiple awards, including Best Teacher (2023) at GNA University and best paper/case awards. Her publications span journals such as Indian Journal of Marketing, International Journal of Internet Marketing and Advertising, Journal of Human Behavior in the Social Environment, and others, along with book chapters and conference proceedings.
Subject Matter Expertise
Business, Finance, Economics, & Law →
Sales & Marketing
Digital Marketing
Marketing Analytics
Market Research
Quantitative Market Research
Sales & Marketing
Market Research
Qualitative Market Research
Branding
Data Science →
Data Analysis
Social Network Analysis
Text Mining & Analytics
Functional Expertise
Research
Research Methodology
Social Science & Humanities
Communications
Media Studies
Sales & Marketing
Digital Marketing
Marketing Analytics
Market Research
Quantitative Market Research
Sales & Marketing
Market Research
Qualitative Market Research
Branding
Data Science →
Data Analysis
Social Network Analysis
Text Mining & Analytics
Functional Expertise
Research
Research Methodology
Social Science & Humanities
Communications
Media Studies
Mentorship Offered
Research →
Scientific and Technical Research
Market Research
Systematic Literature Review
Secondary Data Collection
Gap Analysis
Meta-Research
User Research
Fact Checking
Feasibility Study
Grey Literature Search
Data & AI →
Statistical Analysis
Data Visualization
Data Processing
Data Cleaning
Text Mining & Analytics
Consulting →
Digital Strategy Consulting
Business Strategy Consulting
Writing →
Technical Writing
General Proofreading & Editing
Newswriting
Scientific and Technical Research
Market Research
Systematic Literature Review
Secondary Data Collection
Gap Analysis
Meta-Research
User Research
Fact Checking
Feasibility Study
Grey Literature Search
Data & AI →
Statistical Analysis
Data Visualization
Data Processing
Data Cleaning
Text Mining & Analytics
Consulting →
Digital Strategy Consulting
Business Strategy Consulting
Writing →
Technical Writing
General Proofreading & Editing
Newswriting
Work Experience Summary
Over a decade of teaching and academic service in commerce and management, including roles as Associate/Assistant Professor at GNA Business School and Assistant Professor at SBBSU and St. College. Responsibilities include curriculum delivery; guiding student projects; organizing FDPs, MDPs, conclaves, and conferences; examination duties; BOS participation; and leadership in training initiatives and academic societies. Reviewer for multiple indexed journals and conferences; organizer and resource person for workshops on research methods, analytics, and digital marketing. Recognized with institutional and conference awards.
Institution Name: GNA Business School, GNA University
Job Title: Associate Professor
Description: Teaching and academic leadership; invited/resource person for workshops; organizer of institutional programs and events.
Duration: 30 October 2025 – Present
Institution Name: GNA Business School, GNA University
Job Title: Assistant Professor
Description: Teaching; organizing FDPs/MDPs/conferences (e.g., 2021–2023 programs); mentoring students; examination duties.
Duration: 1 April 2021 – 30 October 2025
Institution Name: Department of Commerce, UICM, Sant Baba Bhag Singh University (SBBSU)
Job Title: Assistant Professor
Description: Teaching; Dy. Director (R&D); organizing workshops; departmental administration.
Duration: October 2020 – March 2021; January 2017 – June 2019
Institution Name: St. College, Hadiabad
Job Title: Assistant Professor
Description: Teaching responsibilities during academic session.
Duration: 2014 – 2015 (session)
Job Title: Associate Professor
Description: Teaching and academic leadership; invited/resource person for workshops; organizer of institutional programs and events.
Duration: 30 October 2025 – Present
Institution Name: GNA Business School, GNA University
Job Title: Assistant Professor
Description: Teaching; organizing FDPs/MDPs/conferences (e.g., 2021–2023 programs); mentoring students; examination duties.
Duration: 1 April 2021 – 30 October 2025
Institution Name: Department of Commerce, UICM, Sant Baba Bhag Singh University (SBBSU)
Job Title: Assistant Professor
Description: Teaching; Dy. Director (R&D); organizing workshops; departmental administration.
Duration: October 2020 – March 2021; January 2017 – June 2019
Institution Name: St. College, Hadiabad
Job Title: Assistant Professor
Description: Teaching responsibilities during academic session.
Duration: 2014 – 2015 (session)
Educational Summary
Progressive academic qualifications in commerce and education culminating in a Ph.D. (Commerce) with research on political social media effects; distinctions in M.Phil (Commerce) and B.Ed; foundational M.Com and B.Com (Professional); CBSE schooling.
Institution Name: Lovely Professional University, Phagwara
Degree Title: Ph.D. (Commerce)
Field/Description: Influence of Political Use of Social Media on Political Attitude, Political Participation and Voters’ Political Party Choice in Punjab (Guide: Dr. Rajesh Verma)
Duration: January 2017 – November 2020
Institution Name: Lovely Professional University, Phagwara
Degree Title: M.Phil. (Commerce)
Field/Description: —
Duration: 2015 – 2016 (Distinction)
Institution Name: Lyallpur Khalsa College of Education for Women, Jalandhar (G.N.D.U.)
Degree Title: B.Ed
Field/Description: —
Duration: 2013 – 2014 (Distinction)
Institution Name: Lyallpur Khalsa College, Jalandhar (G.N.D.U.)
Degree Title: M.Com
Field/Description: —
Duration: 2011 – 2013 (First)
Institution Name: Lyallpur Khalsa College, Jalandhar (G.N.D.U.)
Degree Title: B.Com (Professional)
Field/Description: —
Duration: 2008 – 2011 (First)
Institution Name: S.S.D.P.S. (CBSE)
Degree Title: Senior Secondary
Field/Description: —
Duration: 2007 – 2008 (First)
Institution Name: S.S.D.P.S. (CBSE)
Degree Title: Matric
Field/Description: —
Duration: 2005 – 2006 (First)
Degree Title: Ph.D. (Commerce)
Field/Description: Influence of Political Use of Social Media on Political Attitude, Political Participation and Voters’ Political Party Choice in Punjab (Guide: Dr. Rajesh Verma)
Duration: January 2017 – November 2020
Institution Name: Lovely Professional University, Phagwara
Degree Title: M.Phil. (Commerce)
Field/Description: —
Duration: 2015 – 2016 (Distinction)
Institution Name: Lyallpur Khalsa College of Education for Women, Jalandhar (G.N.D.U.)
Degree Title: B.Ed
Field/Description: —
Duration: 2013 – 2014 (Distinction)
Institution Name: Lyallpur Khalsa College, Jalandhar (G.N.D.U.)
Degree Title: M.Com
Field/Description: —
Duration: 2011 – 2013 (First)
Institution Name: Lyallpur Khalsa College, Jalandhar (G.N.D.U.)
Degree Title: B.Com (Professional)
Field/Description: —
Duration: 2008 – 2011 (First)
Institution Name: S.S.D.P.S. (CBSE)
Degree Title: Senior Secondary
Field/Description: —
Duration: 2007 – 2008 (First)
Institution Name: S.S.D.P.S. (CBSE)
Degree Title: Matric
Field/Description: —
Duration: 2005 – 2006 (First)
Certifications Summary
UGC-NET qualified (Dec 2015). Completed numerous Faculty Development Programs (FDPs), national and international workshops, short-term training programs, webinars, and certified online courses covering research methodology, SEM (AMOS/SmartPLS), data analysis (R, Python, SPSS), artificial intelligence, digital marketing, bibliometric and systematic reviews, and academic publishing.
UGC-NET (Qualified)
Issued By: University Grants Commission (UGC)
Issue Date: December 2015
Marketing Research and Analysis (ELITE)
Issued By: NPTEL
Issue Date: Aug–Sep 2018
Content Marketing
Issued By: eMarketing Institute
Issue Date: June 18, 2018
Regression, Data Mining, Text Mining, Forecasting using R (32 hours)
Issued By: ExcelR Solutions (Udemy)
Issue Date: July 17, 2017
The Strategy of Content Marketing
Issued By: Coursera (University of California, Davis)
Issue Date: 31 July 2020
Social Media Data Analytics
Issued By: Coursera (University of Washington)
Issue Date: 23 July 2020
Marketing Analytics (5-week course)
Issued By: Coursera (University of Virginia)
Issue Date: 18 July 2020
3-Month Training Course on Basic Fundamentals and MS Office
Issued By: Institute of Information Technology and Software, Jalandhar
Issue Date: April 01–June 30, 2008
Issued By: University Grants Commission (UGC)
Issue Date: December 2015
Marketing Research and Analysis (ELITE)
Issued By: NPTEL
Issue Date: Aug–Sep 2018
Content Marketing
Issued By: eMarketing Institute
Issue Date: June 18, 2018
Regression, Data Mining, Text Mining, Forecasting using R (32 hours)
Issued By: ExcelR Solutions (Udemy)
Issue Date: July 17, 2017
The Strategy of Content Marketing
Issued By: Coursera (University of California, Davis)
Issue Date: 31 July 2020
Social Media Data Analytics
Issued By: Coursera (University of Washington)
Issue Date: 23 July 2020
Marketing Analytics (5-week course)
Issued By: Coursera (University of Virginia)
Issue Date: 18 July 2020
3-Month Training Course on Basic Fundamentals and MS Office
Issued By: Institute of Information Technology and Software, Jalandhar
Issue Date: April 01–June 30, 2008
Publication Summary
Dr. Manpreet Kaur has authored numerous research papers, book chapters, and case studies in Scopus, Web of Science, and UGC-Care indexed journals. Her scholarly work focuses on political marketing, social media analytics, consumer behavior, branding, and public opinion. Several publications are indexed in ABDC, Scopus, and Web of Science databases, with multiple DOI-linked entries.
Journal articles
UGC-NET (Qualified)
Issued By: University Grants Commission (UGC)
Issue Date: December 2015
Marketing Research and Analysis (ELITE)
Issued By: NPTEL
Issue Date: Aug–Sep 2018
Content Marketing
Issued By: eMarketing Institute
Issue Date: June 18, 2018
Regression, Data Mining, Text Mining, Forecasting using R (32 hours)
Issued By: ExcelR Solutions (Udemy)
Issue Date: July 17, 2017
The Strategy of Content Marketing
Issued By: Coursera (University of California, Davis)
Issue Date: 31 July 2020
Social Media Data Analytics
Issued By: Coursera (University of Washington)
Issue Date: 23 July 2020
Marketing Analytics (5-week course)
Issued By: Coursera (University of Virginia)
Issue Date: 18 July 2020
3-Month Training Course on Basic Fundamentals and MS Office
Issued By: Institute of Information Technology and Software, Jalandhar
Issue Date: April 01–June 30, 2008
Book Chapters
Social Media Marketing: Trends, Challenges, and Future Directions
Book: Handbook of Digital Business and E-Commerce
Publisher: IGI Global
ISBN: 9781668462884
Publication Date: 2023
Political Branding in India: Emerging Paradigms and Voter Behavior
Book: Evolving Dynamics of Political Communication in India
Publisher: Bloomsbury Publishing
Publication Date: 2022
Understanding Political Engagement through Social Media: A Review and Future Agenda
Book: Digital Media and Society: Concepts and Practices
Publisher: Routledge (Taylor & Francis Group)
Publication Date: 2021
Case Studies
Revitalizing a Heritage Brand through Social Media: The Case of Haldiram’s
Journal/Conference: International Case Study Conference, GNA University
DOI: —
Publication Date: 2023
Branding Strategies of PatanjaliAyurved: Balancing Tradition and Modernity
Journal/Conference: Proceedings of National Case Writing Workshop, GNDU College
Publication Date: 2022
Conference Papers
Political Marketing in Digital Era: Indian Context
Conference: International Conference on Emerging Trends in Business and Management (ICETBM)
Organizer: GNA Business School, GNA University
Publication Date: 2023
Consumer Perception Towards Political Branding: Insights from Social Media Campaigns
Conference: National Conference on Marketing in the Post-COVID Era
Organizer: GNDU College, Jalandhar
Publication Date: 2021
Public Opinion and Digital Influence in Electoral Politics
Conference: National Conference on Business Innovation and Analytics
Organizer: GNA University
Publication Date: 2020
Conferences / Seminars / Invited Talks / Resource Person Roles Invited Talks & Resource Person Roles
Resource Person (Invited Talk) – Workshop on “Qualitative Research: An Insight into ATLAS.ti Software”
Organized By: Department of Commerce and Management, GNA University
Date: 11 October 2024
Resource Person (Invited Talk) – Workshop on “Systematic Literature Review and Bibliometric Analysis”
Organized By: School of Business, St. Soldier Institute of Business Management & Technology, Jalandhar
Date: 27 September 2024
Resource Person – Faculty Development Program on “Research Methodology using SPSS and AMOS”
Organized By: GNA Business School, GNA University
Date: 24–29 June 2024
Resource Person – Session on “Systematic Literature Review and Bibliometric Analysis Tools”
Organized By: Department of Commerce and Management, GNA University
Date: 1–2 April 2024
Invited Speaker – Session on “Structural Equation Modelling using SmartPLS 4”
Organized By: GNA University
Date: 18–23 June 2023
Guest Speaker – Workshop on “Qualitative Research and Bibliometric Studies Using VOSviewer”
Organized By: GNA Business School
Date: August 2023
Invited Talk – Workshop on “Systematic Literature Review and Bibliometric Analysis”
Organized By: Faculty of Management, DBUU Dehradun (Virtual)
Date: 6 March 2023
Resource Person – Workshop on “SPSS and AMOS for Data Analysis”
Organized By: GNA University
Date: 2022
Invited Speaker – Workshop on “Bibliometric and Systematic Literature Review”
Organized By: Department of Commerce, GNDU College, Jalandhar
Date: 2022
Guest Lecture – Session on “Research Methodology for Postgraduate Students”
Organized By: SBBSU
Date: 2021
Faculty Development Programs (FDPs) / Short-Term Training Programs (STTPs)
Data Analysis Using Python, R and Modern Visualization Tools
Issued By: GNA University
Issue Date: 23–28 December 2024
ATAL FDP on Artificial Intelligence and Its Applications
Issued By: DAV College
Issue Date: 16–21 December 2024
One Week FDP on Data Analysis using SPSS and AMOS
Issued By: GNA University
Issue Date: 24–29 June 2024
5-Day Advanced Level Workshop on Structural Equation Modelling (SEM)(listed as FDP-equivalent)
Issued By: MUS, India
Issue Date: 24–28 May 2024
Two-Week Online FDP on Quantitative and Qualitative Research Methods
Issued By: Birla Institute of Technology, Mesra (Noida Campus)
Issue Date: 20–31 May 2024
Structural Equation Modelling Using SmartPLS4 (FDP)
Issued By: GNA University
Issue Date: June 18–23, 2023
Machine Learning for Computational Vision
Issued By: GNA University
Issue Date: June 12–16, 2023
AICTE Sponsored STTP on Data Driven Techniques of Business Analytics using R
Issued By: B.S. AbdurRahman Crescent Institute of Science and Technology, Chennai
Issue Date: 19–24 October 2020
AICTE Sponsored STTP on Data Science and Big Data Analysis
Issued By: Avinashilingam Institute of Home Science and Higher Education for Women, Tamil Nadu
Issue Date: 14–19 June 2021
DST Sponsored Two-Week FDP on Entrepreneurship
Issued By: Guru Nanak Dev University College, Jalandhar
Issue Date: 8–19 February 2021
Workshops
International Workshop on Data Analytics and Modelling using AMOS, Smart PLS and ADANCO
Issued By: Guru Nanak Dev University, Amritsar
Issue Date: May 12–18, 2018
Workshop on Data Analytics with R
Issued By: Lovely Professional University, Punjab
Issue Date: July 07–09, 2017
Workshop in Digital Marketing
Issued By: Lovely Professional University, Punjab
Issue Date: March 11–12, 2017
Art of Writing a Research Paper
Issued By: Chitkara University, Punjab
Issue Date: October 08, 2016
Workshop on Research Methodology using SPSS
Issued By: Lovely Professional University, Punjab
Issue Date: June 01–07, 2016
Workshop on Bibliometric, Systematic Review and Meta Analysis
Issued By: Research Siksha
Issue Date: 1–28 November 2022
Workshop on Essentials of Literature Review
Issued By: Research Division, GNA University
Issue Date: 10–11 September 2022
Workshop on Structural Equation Modeling
Issued By: GNA Business School, GNA University
Issue Date: August 2021 & August 2022
Workshop on Emerging Pedagogical & Research Trends in Business Management
Issued By: GNA Business School, GNA University
Issue Date: 19–20 June 2022
National Workshop on Social Media Analysis Using NVIVO
Issued By: BBD University, Lucknow
Issue Date: 12 September 2020
Webinars/Online Events
One-Day International Webinar on Emerging Paradigm in the Business World
Issued By: GGNIMT, Ludhiana
Issue Date: 5 December 2020
One-Day Webinar on Meta-Analysis
Issued By: Institute of Technical and Scientific Research
Issue Date: 19 July 2020
Two-Day Webinar on The Art of Publishing in Indexed Journals
Issued By: JAIN (Deemed-to-be-University), Kochi
Issue Date: 13–14 July 2020
International Webinar on Pandemic COVID-19 and Survival of Indian MSMEs
Issued By: Glocal University, Uttar Pradesh
Issue Date: 28 June 2020
National Webinar on Strategy of Managing Personal Finance Including Mutual Funds During and After COVID-19
Issued By: GNDU, Amritsar (in association with SEBI & AMFI)
Issue Date: 24 June 2020
National Webinar on Marketing in Post-COVID World
Issued By: NIT Srinagar
Issue Date: 2 June 2020
National Webinar on Quintessential Social Media Skills Required for Business Students
Issued By: Prestige Institute of Management, Gwalior
Issue Date: 29 May 2020
Conferences & Seminars (Attended / Organized / Presented Papers)
Organizer & Convener – International Conference on Emerging Trends in Business and Management (ICETBM 2024)
Venue: GNA Business School, GNA University
Date: 16–17 May 2024
Convener – International Faculty Development Program (IFDP 2023) on “Emerging Trends in Business and Management”
Venue: GNA Business School
Date: 3–7 July 2023
Paper Presenter – International Conference on Business, Management, and Social Sciences
Organized By: GNA Business School, GNA University
Paper Title: “Mapping the Landscape of Political Branding Research: A Bibliometric Analysis”
Date: 2023
Paper Presenter – AIP International Conference on “One Nation One Ration Scheme amid COVID-19”
Venue: AIP Conference Proceedings (Scopus Indexed)
Date: 2022
Paper Presenter – National Conference on Innovation and Entrepreneurship
Venue: GNDU College, Jalandhar
Date: 2021
Organizer – National Faculty Development Program on “Statistical Analysis using SmartPLS and AMOS”
Venue: GNA University
Date: 2021
Participant – National Seminar on “Changing Paradigms in Indian Politics and Media Influence”
Venue: Lovely Professional University
Date: 2019
Participant – International Conference on Advances in Business and Social Sciences Research (ABSSR)
Venue: LPU, Phagwara
Date: 2018
Paper Presenter – National Seminar on “Digital India and Social Media Trends”
Venue: Guru Nanak Dev University College, Jalandhar
Date: 2017
Participant – National Conference on Innovation in Marketing Practices
Venue: Lovely Professional University
Date: 2016
Other Academic Engagements & Organizing Roles
Coordinator – Faculty Development Program on “Data Analysis Using SPSS and AMOS”
Date: June 2024
Coordinator – Workshop on “Qualitative Research: An Insight into ATLAS.ti Software”
Date: October 2024
Co-Convener – International Conference on Emerging Trends in Business and Management
Date: 2024
Reviewer – Scopus/WoS-indexed journals and conference papers
Including: Indian Journal of Marketing, International Journal of Internet Marketing and Advertising, and others
Committee Member – Board of Studies, Examination Committee, Research Cell, and MDP/FDP committees
Institution: GNA University