Dr. Jithin Scaria
Assistant Professor, Researcher in Digital Commerce, Consumer Behavior, Financial Literacy, Nilgiri College of Arts and Science, Thaloor, Tamil Nadu, India
IMPARC ID: IMP-MM-COMM-TN-IND-2026-2287
Profile Summary
Dr. Jithin Scaria is an academic professional and researcher in commerce and management with experience in teaching, research, and institutional coordination. He currently serves as Assistant Professor at Nilgiri College of Arts and Science, Thaloor. His work focuses on commerce education, digital transformation in business, financial literacy, and consumer behavior.
He has a strong background in research and academic publishing with multiple journal publications, book chapters, and conference presentations. His research covers areas such as digital payments, influencer marketing, consumer behavior, agricultural marketing, entrepreneurship, and sustainable business practices.
Dr. Scaria is also actively involved in academic reviewing and editorial activities for several peer-reviewed journals. In addition to teaching and research, he contributes as a resource person in seminars and webinars on topics such as sustainability in business and academic research writing.
He is UGC-NET qualified and has expertise in research methodology, SPSS-based data analysis, academic writing, and digital commerce trends.
Subject Matter Expertise
Subject Matter Expertise
Business
• Business Education
• Entrepreneurship
• Business Strategy
Data Science & Statistics
• Applied Statistics
Business
• Business Education
• Entrepreneurship
• Business Strategy
Data Science & Statistics
• Applied Statistics
Mentorship Offered
Services Offered
Research
• Market Research
• Secondary Data Collection
• Scientific and Technical Research
Data & AI
• Statistical Analysis
Writing
• Technical Writing
Research
• Market Research
• Secondary Data Collection
• Scientific and Technical Research
Data & AI
• Statistical Analysis
Writing
• Technical Writing
Work Experience Summary
Dr. Scaria has academic and professional experience in higher education and industry, working as a faculty member in commerce and management programs. His experience includes teaching undergraduate and postgraduate students, supervising research projects, conducting workshops and seminars, and contributing to academic research and publications.
Work Experience
Company Name: Nilgiri College of Arts and Science, Thaloor
Job Title: Assistant Professor
Description: Teaching commerce and management courses while contributing to academic research and student mentoring.
Duration: June 2025 – Present
Company Name: St. Paul’s College, Kalamassery
Job Title: Aided Guest Lecturer
Description: Delivered lectures and contributed to academic activities in commerce education.
Duration: October 2021 – March 2022
Company Name: Don Bosco College, Sulthan Bathery
Job Title: Assistant Professor
Description: Teaching commerce courses and guiding students in research and academic projects.
Duration: January 2020 – September 2021
Company Name: St. Mary’s College, Meenangadi
Job Title: Assistant Professor
Description: Delivered undergraduate commerce courses and participated in academic programs.
Duration: February 2018 – January 2019
Company Name: Marina Hospital, Ambalavayal
Job Title: Manager
Description: Managed administrative and operational activities.
Duration: April 2017 – January 2018
Company Name: Nilgiri College of Arts and Science, Thaloor
Job Title: Assistant Professor
Description: Teaching commerce and management courses while contributing to academic research and student mentoring.
Duration: June 2025 – Present
Company Name: St. Paul’s College, Kalamassery
Job Title: Aided Guest Lecturer
Description: Delivered lectures and contributed to academic activities in commerce education.
Duration: October 2021 – March 2022
Company Name: Don Bosco College, Sulthan Bathery
Job Title: Assistant Professor
Description: Teaching commerce courses and guiding students in research and academic projects.
Duration: January 2020 – September 2021
Company Name: St. Mary’s College, Meenangadi
Job Title: Assistant Professor
Description: Delivered undergraduate commerce courses and participated in academic programs.
Duration: February 2018 – January 2019
Company Name: Marina Hospital, Ambalavayal
Job Title: Manager
Description: Managed administrative and operational activities.
Duration: April 2017 – January 2018
Educational Summary
Dr. Scaria has a multidisciplinary academic background in commerce, management, finance, and social work. His doctoral research focuses on consumer behavior and social media influence across industries.
Education
Institution Name: Kaamadhenu Arts and Science College, Sathyamangalam
Degree Title: Ph.D.
Field/Description: Commerce
Duration: 2021 – 2025
Institution Name: Nilgiri College of Arts and Science, Thaloor
Degree Title: M.Com
Field/Description: Computer Application
Duration: 2015 – 2017
Institution Name: School of Distance Education
Degree Title: MBA
Field/Description: Financial Management
Duration: 2015 – 2017
Institution Name: School of Distance Education
Degree Title: Master of Social Work (MSW)
Institution Name: Nilgiri College of Arts and Science, Thaloor
Degree Title: B.Com
Field/Description: Computer Application
Duration: 2012 – 2015
Institution Name: Kaamadhenu Arts and Science College, Sathyamangalam
Degree Title: Ph.D.
Field/Description: Commerce
Duration: 2021 – 2025
Institution Name: Nilgiri College of Arts and Science, Thaloor
Degree Title: M.Com
Field/Description: Computer Application
Duration: 2015 – 2017
Institution Name: School of Distance Education
Degree Title: MBA
Field/Description: Financial Management
Duration: 2015 – 2017
Institution Name: School of Distance Education
Degree Title: Master of Social Work (MSW)
Institution Name: Nilgiri College of Arts and Science, Thaloor
Degree Title: B.Com
Field/Description: Computer Application
Duration: 2012 – 2015
Awards & Recognition
Dr. Scaria has completed multiple professional certifications related to digital marketing, financial markets, innovation, and digital transformation from global institutions and online learning platforms.
Certifications
Title: Digital Transformation
Issued By: University of Virginia
Title: Foundations of Digital Marketing and E-Commerce
Issued By: Google
Title: Viral Marketing and How to Craft Contagious Content
Issued By: University of Pennsylvania
Title: Financial Markets
Issued By: Yale University
Title: Brand Management: Aligning Business, Brand, and Behavior
Issued By: University of London
Title: Digital Transformation
Issued By: University of Virginia
Title: Foundations of Digital Marketing and E-Commerce
Issued By: Google
Title: Viral Marketing and How to Craft Contagious Content
Issued By: University of Pennsylvania
Title: Financial Markets
Issued By: Yale University
Title: Brand Management: Aligning Business, Brand, and Behavior
Issued By: University of London
Publication Summary
Dr. Scaria has authored numerous journal articles, book chapters, and books focusing on consumer behavior, digital marketing, financial literacy, entrepreneurship, agricultural marketing, and sustainable commerce. His work also explores emerging topics such as influencer marketing, digital payments, and e-commerce adoption in regional markets.
Research Papers (Scopus / ABDC / WoS / UGC / Peer-Reviewed)
Title: A Study on Investment Behaviour of Private Employees with Special Reference to Ernakulam District
Year: 2026
DOI: https://www.doi.org/10.55041/IJSREM56156
Author: Jithin Scaria et al.
Journal: International Journal of Scientific Research in Engineering & Management
Category: Peer-Reviewed Journal
Title: A Study on Role of Startups in Entrepreneurial Development in Kerala
Year: 2025
DOI: https://doi.org/10.52783/eel.v15i1.2777
Author: Jithin Scaria et al.
Journal: European Economic Letters
Category: Peer-Reviewed Journal
Title: The Impact of UPI Payments on Spending Habits and Financial Literacy Among Youth in Wayanad District
Year: 2025
DOI: https://doi.org/10.55041/IJSREM42600
Author: Jithin Scaria et al.
Journal: International Journal of Scientific Research in Engineering & Management
Category: Peer-Reviewed Journal
Title: Impact of Landslide on Tourism in Wayanad: A Study on Customer Satisfaction and Recovery Efforts
Year: 2025
DOI: https://doi.org/10.5281/zenodo.17047734
Author: Jithin Scaria et al.
Journal: International Journal of All Research and Scientific Methods
Category: Peer-Reviewed Journal
Title: The Role of Price and Certification in Consumer Preferences for Organic Products in Wayanad
Year: 2025
DOI: https://doi.org/10.5281/zenodo.17047894
Author: Jithin Scaria et al.
Journal: International Journal of Research and Analytical Reviews
Category: Peer-Reviewed Journal
Title: Consumer Perception and Satisfaction in Shopping Malls: A Study on Infrastructure, Design, and Marketing Strategies in Kozhikode
Year: 2025
DOI: https://doi.org/10.55041/IJSREM4266
Author: Jithin Scaria et al.
Journal: International Journal of Scientific Research in Engineering & Management
Category: Peer-Reviewed Journal
Title: Modern Trends in Gold Investment: A Study of Consumer Behavior in the Nilgiri District
Year: 2025
DOI: https://doi.org/10.5281/zenodo.1704804
Author: Jithin Scaria et al.
Journal: International Journal of Research and Analytical Reviews
Category: Peer-Reviewed Journal
Title: Consumer Preferences for Organic Products in Wayanad: A Focus on Health Consciousness and Environmental Sustainability
Year: 2025
DOI: https://doi.org/10.5281/zenodo.1704810
Author: Jithin Scaria et al.
Journal: International Journal of Research and Analytical Reviews
Category: Peer-Reviewed Journal
Title: Digitalization of Agricultural Marketing in Kerala: Empowering Farmers through E-Commerce and Direct-to-Consumer Platforms
Year: 2024
DOI: https://doi.org/10.5281/zenodo.17048143
Author: Jithin Scaria et al.
Journal: International Journal of Emerging Technologies and Innovative Research
Category: Peer-Reviewed Journal
Title: The Impact of Foreign Direct Investment (FDI) on Multi-Brand Retailing in India: A Comprehensive Analysis
Year: 2024
DOI: https://doi.org/10.5281/zenodo.17048213
Author: Jithin Scaria et al.
Journal: International Journal of Research and Analytical Reviews
Category: Peer-Reviewed Journal
Title: The Impact of Influencer Marketing Strategies in Kerala: A Regional Study of Effectiveness and Trends
Year: 2024
DOI: https://doi.org/10.5281/zenodo.17048250
Author: Jithin Scaria et al.
Journal: Journal of Emerging Technologies and Innovative Research
Category: Peer-Reviewed Journal
Title: The Economic Impact of Biotechnology and Intellectual Property Rights on Agricultural Trade and Market Accessibility in Developing Nations
Year: 2024
DOI: https://doi.org/10.5281/zenodo.17048282
Author: Jithin Scaria et al.
Journal: JSS Journal for Legal Studies and Research
Category: Peer-Reviewed Journal
Title: Role of Social Media Influencers in Shaping Travel Intention in Kerala’s Tourism Industry
Year: 2024
DOI: Not Available
Author: Jithin Scaria et al.
Journal: IPE Journal of Management
Category: Peer-Reviewed Journal
Title: Social Media’s Influence on Consumer Behavior in Kerala’s Fashion Industry
Year: 2024
DOI: Not Available
Author: Jithin Scaria et al.
Journal: ANVESAK Journal
Category: Peer-Reviewed Journal
Title: Impact of YouTube Vlogging on Purchase of Electronic Gadgets Among Youth
Year: 2024
DOI: https://doi.org/10.5281/zenodo.17048391
Author: Jithin Scaria et al.
Journal: Madhya Bharti – Humanities and Social Sciences
Category: Peer-Reviewed Journal
Title: Study on Foreign Direct Investment (FDI) in Multinational Retailing in India
Year: 2024
DOI: https://doi.org/10.5281/zenodo.17048414
Author: Jithin Scaria
Journal: Naivigyan: A Collection of Multidisciplinary Research Papers
Category: Peer-Reviewed Journal
Title: A Study on Evaluating the Effectiveness of Environmental Education in Achieving SDGs
Year: 2024
DOI: https://doi.org/10.5281/zenodo.17048446
Author: Jithin Scaria et al.
Journal: Indian Journal of Natural Sciences
Category: Peer-Reviewed Journal
Title: A Study of Contribution of E-Banking in Economic Development of India
Year: 2023
DOI: https://doi.org/10.5281/zenodo.17048468
Author: Jithin Scaria
Journal: Madhya Bharti – Humanities and Social Sciences
Category: Peer-Reviewed Journal
Title: A Study on the Problems Faced by Small Tea Growers in Wayanad District of Kerala
Year: 2022
DOI: https://doi.org/10.5281/zenodo.17048496
Author: Jithin Scaria
Journal: International Journal of All Research Education & Scientific Methods
Category: Peer-Reviewed Journal
Title: Innovation in the Field of Rural Marketing with Reference to Customers in Rural Areas
Year: 2018
DOI: https://doi.org/10.5281/zenodo.17048559
Author: Jithin Scaria et al.
Journal: Research Review: International Journal of Multidisciplinary
Category: Peer-Reviewed Journal Books
Title: Integrated Study Companion for B.Com Computer Applications – Volume 5 (Unit 5)
Author: Scaria, J. et al.
ISBN: 978-81-994950-0-5
Publication Date: January 2026
Title: Integrated Study Companion for B.Com Computer Applications – Volume 4 (Unit 4)
Author: Scaria, J. et al.
ISBN: 978-81-994950-5-0
Publication Date: December 2025
Title: Integrated Study Companion for B.Com Computer Applications – Volume 3 (Unit 3)
Author: Scaria, J. et al.
ISBN: 978-81-994950-1-2
Publication Date: December 2025
Title: Integrated Study Companion for B.Com Computer Applications – Volume 2 (Unit 2)
Author: Scaria, J. et al.
ISBN: 978-81-994950-6-7
Publication Date: December 2025
Title: Integrated Study Companion for B.Com Computer Applications – Volume 1 (Unit 1)
Author: Scaria, J. et al.
ISBN: 978-81-994950-2-9
Publication Date: December 2025
Title: Green Commerce: Pathways to Sustainable Business Practices – An Edited Volume on Sustainability and Commerce
Author: Scaria, J. et al.
ISBN: 978-81994950-3-6
Publication Date: November 2025
Title: Commerce 4.0: A Simple Guide to the Future of Business – Digital Trends, Ethical Practices & Career Pathways
Author: Scaria, J. et al.
Publisher: Chyren Publications
ISBN: 978-93-7143-298-6
Publication Date: July 2025
Book Chapters
Title: Sustainability Supply Chain Transformation in SMEs: Integrating Green Commerce for a Resilient Future
Book: Green Commerce: Pathways to Sustainable Business Practices
Author: Scaria, J. et al.
Page: 185
ISBN: 978-81-994950-3-6
Publication Date: November 2025
Title: Analyzing the Impact of Social, Cultural, and Demographic Factors on Shopping Mall Behavior: Evidence from Kozhikode
Book: Advanced Trends in Commerce and Management
Author: Scaria, J. et al.
Page: 28
ISBN: 978-93-4899016-7
Publication Date: June 2025
Title: Quick Commerce Unleashed: Evaluating the Economic Sustainability and Societal Implications of Ultra-Fast Delivery Models
Book: Advances in Commerce and Management
Author: Scaria, J. et al.
Page: 138
ISBN: 978-93-48990-41-9
Publication Date: May 2025
Conference & Webinar Proceedings
Title: Impact of Vernacular Language Advertising on Consumer Trust and Purchase Decisions in Indian Markets
Event: The Need and Use of Indian Languages: Diversity, Vernacularity, and the Future of Knowledge
Page: 280
ISBN: 979-82-421-8222-6
Year: December 2025
Title: Financial Literacy in Vernacular Languages: Effectiveness, Challenges, and Policy Imperatives under NEP 2020
Event: The Need and Use of Indian Languages: Diversity, Vernacularity, and the Future of Knowledge
Page: 287
ISBN: 979-82-421-8222-6
Year: December 2025
Title: Digital Payment Adoption among Micro and Small Retailers: A Qualitative Study on Perceptions, Barriers, and Behavioral Shifts in Post-Pandemic Kerala
Event: Voltage’25 – 7th Edition International Online Conference (IOC-2025)
Page: 176
ISBN: 978-93-49608-07-8
Year: September 2025
Title: Lived Experiences of Rural Women Entrepreneurs in Nilgiri District: A Qualitative Exploration of Challenges, Cultural Identity, and Pathways to Sustainable Livelihood
Event: Voltage’25 – 7th Edition International Online Conference (IOC-2025)
Page: 205
ISBN: 978-93-4960807-8
Year: September 2025
Title: Digital Innovation and Intellectual Property: A Sustainable Growth Model for Kerala
Event: 15th International Conference on Sustainable Development through Innovation and Technology & IARA Awards 2025
Page: 18
Year: May 2025
Title: The Role of Artificial Intelligence in Enhancing Financial Decision-Making for Small and Medium Enterprises (SMEs)
Event: 13th International Conference on Harnessing Trillion Economy through AI and Digital Transformation in Building a Smarter and Greener Future for Global Commerce and Development
Page: 97
ISBN: 978-93-342-4329-1
Year: March 2025
Title: Digitalization of Agricultural Marketing in Kerala: Empowering Farmers through E-Commerce and Direct-to-Consumer Platforms
Event: ICLAB 2024 International Conference
Page: 25
Year: November 2024
Title: Digital Transformation and Eco-Friendly Branding: How Kerala’s Consumer Goods Industry Uses Technology to Promote Sustainability
Event: ICLAB 2024 International Conference
Page: 25
Year: November 2024
Title: A Study on Investment Behaviour of Private Employees with Special Reference to Ernakulam District
Year: 2026
DOI: https://www.doi.org/10.55041/IJSREM56156
Author: Jithin Scaria et al.
Journal: International Journal of Scientific Research in Engineering & Management
Category: Peer-Reviewed Journal
Title: A Study on Role of Startups in Entrepreneurial Development in Kerala
Year: 2025
DOI: https://doi.org/10.52783/eel.v15i1.2777
Author: Jithin Scaria et al.
Journal: European Economic Letters
Category: Peer-Reviewed Journal
Title: The Impact of UPI Payments on Spending Habits and Financial Literacy Among Youth in Wayanad District
Year: 2025
DOI: https://doi.org/10.55041/IJSREM42600
Author: Jithin Scaria et al.
Journal: International Journal of Scientific Research in Engineering & Management
Category: Peer-Reviewed Journal
Title: Impact of Landslide on Tourism in Wayanad: A Study on Customer Satisfaction and Recovery Efforts
Year: 2025
DOI: https://doi.org/10.5281/zenodo.17047734
Author: Jithin Scaria et al.
Journal: International Journal of All Research and Scientific Methods
Category: Peer-Reviewed Journal
Title: The Role of Price and Certification in Consumer Preferences for Organic Products in Wayanad
Year: 2025
DOI: https://doi.org/10.5281/zenodo.17047894
Author: Jithin Scaria et al.
Journal: International Journal of Research and Analytical Reviews
Category: Peer-Reviewed Journal
Title: Consumer Perception and Satisfaction in Shopping Malls: A Study on Infrastructure, Design, and Marketing Strategies in Kozhikode
Year: 2025
DOI: https://doi.org/10.55041/IJSREM4266
Author: Jithin Scaria et al.
Journal: International Journal of Scientific Research in Engineering & Management
Category: Peer-Reviewed Journal
Title: Modern Trends in Gold Investment: A Study of Consumer Behavior in the Nilgiri District
Year: 2025
DOI: https://doi.org/10.5281/zenodo.1704804
Author: Jithin Scaria et al.
Journal: International Journal of Research and Analytical Reviews
Category: Peer-Reviewed Journal
Title: Consumer Preferences for Organic Products in Wayanad: A Focus on Health Consciousness and Environmental Sustainability
Year: 2025
DOI: https://doi.org/10.5281/zenodo.1704810
Author: Jithin Scaria et al.
Journal: International Journal of Research and Analytical Reviews
Category: Peer-Reviewed Journal
Title: Digitalization of Agricultural Marketing in Kerala: Empowering Farmers through E-Commerce and Direct-to-Consumer Platforms
Year: 2024
DOI: https://doi.org/10.5281/zenodo.17048143
Author: Jithin Scaria et al.
Journal: International Journal of Emerging Technologies and Innovative Research
Category: Peer-Reviewed Journal
Title: The Impact of Foreign Direct Investment (FDI) on Multi-Brand Retailing in India: A Comprehensive Analysis
Year: 2024
DOI: https://doi.org/10.5281/zenodo.17048213
Author: Jithin Scaria et al.
Journal: International Journal of Research and Analytical Reviews
Category: Peer-Reviewed Journal
Title: The Impact of Influencer Marketing Strategies in Kerala: A Regional Study of Effectiveness and Trends
Year: 2024
DOI: https://doi.org/10.5281/zenodo.17048250
Author: Jithin Scaria et al.
Journal: Journal of Emerging Technologies and Innovative Research
Category: Peer-Reviewed Journal
Title: The Economic Impact of Biotechnology and Intellectual Property Rights on Agricultural Trade and Market Accessibility in Developing Nations
Year: 2024
DOI: https://doi.org/10.5281/zenodo.17048282
Author: Jithin Scaria et al.
Journal: JSS Journal for Legal Studies and Research
Category: Peer-Reviewed Journal
Title: Role of Social Media Influencers in Shaping Travel Intention in Kerala’s Tourism Industry
Year: 2024
DOI: Not Available
Author: Jithin Scaria et al.
Journal: IPE Journal of Management
Category: Peer-Reviewed Journal
Title: Social Media’s Influence on Consumer Behavior in Kerala’s Fashion Industry
Year: 2024
DOI: Not Available
Author: Jithin Scaria et al.
Journal: ANVESAK Journal
Category: Peer-Reviewed Journal
Title: Impact of YouTube Vlogging on Purchase of Electronic Gadgets Among Youth
Year: 2024
DOI: https://doi.org/10.5281/zenodo.17048391
Author: Jithin Scaria et al.
Journal: Madhya Bharti – Humanities and Social Sciences
Category: Peer-Reviewed Journal
Title: Study on Foreign Direct Investment (FDI) in Multinational Retailing in India
Year: 2024
DOI: https://doi.org/10.5281/zenodo.17048414
Author: Jithin Scaria
Journal: Naivigyan: A Collection of Multidisciplinary Research Papers
Category: Peer-Reviewed Journal
Title: A Study on Evaluating the Effectiveness of Environmental Education in Achieving SDGs
Year: 2024
DOI: https://doi.org/10.5281/zenodo.17048446
Author: Jithin Scaria et al.
Journal: Indian Journal of Natural Sciences
Category: Peer-Reviewed Journal
Title: A Study of Contribution of E-Banking in Economic Development of India
Year: 2023
DOI: https://doi.org/10.5281/zenodo.17048468
Author: Jithin Scaria
Journal: Madhya Bharti – Humanities and Social Sciences
Category: Peer-Reviewed Journal
Title: A Study on the Problems Faced by Small Tea Growers in Wayanad District of Kerala
Year: 2022
DOI: https://doi.org/10.5281/zenodo.17048496
Author: Jithin Scaria
Journal: International Journal of All Research Education & Scientific Methods
Category: Peer-Reviewed Journal
Title: Innovation in the Field of Rural Marketing with Reference to Customers in Rural Areas
Year: 2018
DOI: https://doi.org/10.5281/zenodo.17048559
Author: Jithin Scaria et al.
Journal: Research Review: International Journal of Multidisciplinary
Category: Peer-Reviewed Journal Books
Title: Integrated Study Companion for B.Com Computer Applications – Volume 5 (Unit 5)
Author: Scaria, J. et al.
ISBN: 978-81-994950-0-5
Publication Date: January 2026
Title: Integrated Study Companion for B.Com Computer Applications – Volume 4 (Unit 4)
Author: Scaria, J. et al.
ISBN: 978-81-994950-5-0
Publication Date: December 2025
Title: Integrated Study Companion for B.Com Computer Applications – Volume 3 (Unit 3)
Author: Scaria, J. et al.
ISBN: 978-81-994950-1-2
Publication Date: December 2025
Title: Integrated Study Companion for B.Com Computer Applications – Volume 2 (Unit 2)
Author: Scaria, J. et al.
ISBN: 978-81-994950-6-7
Publication Date: December 2025
Title: Integrated Study Companion for B.Com Computer Applications – Volume 1 (Unit 1)
Author: Scaria, J. et al.
ISBN: 978-81-994950-2-9
Publication Date: December 2025
Title: Green Commerce: Pathways to Sustainable Business Practices – An Edited Volume on Sustainability and Commerce
Author: Scaria, J. et al.
ISBN: 978-81994950-3-6
Publication Date: November 2025
Title: Commerce 4.0: A Simple Guide to the Future of Business – Digital Trends, Ethical Practices & Career Pathways
Author: Scaria, J. et al.
Publisher: Chyren Publications
ISBN: 978-93-7143-298-6
Publication Date: July 2025
Book Chapters
Title: Sustainability Supply Chain Transformation in SMEs: Integrating Green Commerce for a Resilient Future
Book: Green Commerce: Pathways to Sustainable Business Practices
Author: Scaria, J. et al.
Page: 185
ISBN: 978-81-994950-3-6
Publication Date: November 2025
Title: Analyzing the Impact of Social, Cultural, and Demographic Factors on Shopping Mall Behavior: Evidence from Kozhikode
Book: Advanced Trends in Commerce and Management
Author: Scaria, J. et al.
Page: 28
ISBN: 978-93-4899016-7
Publication Date: June 2025
Title: Quick Commerce Unleashed: Evaluating the Economic Sustainability and Societal Implications of Ultra-Fast Delivery Models
Book: Advances in Commerce and Management
Author: Scaria, J. et al.
Page: 138
ISBN: 978-93-48990-41-9
Publication Date: May 2025
Conference & Webinar Proceedings
Title: Impact of Vernacular Language Advertising on Consumer Trust and Purchase Decisions in Indian Markets
Event: The Need and Use of Indian Languages: Diversity, Vernacularity, and the Future of Knowledge
Page: 280
ISBN: 979-82-421-8222-6
Year: December 2025
Title: Financial Literacy in Vernacular Languages: Effectiveness, Challenges, and Policy Imperatives under NEP 2020
Event: The Need and Use of Indian Languages: Diversity, Vernacularity, and the Future of Knowledge
Page: 287
ISBN: 979-82-421-8222-6
Year: December 2025
Title: Digital Payment Adoption among Micro and Small Retailers: A Qualitative Study on Perceptions, Barriers, and Behavioral Shifts in Post-Pandemic Kerala
Event: Voltage’25 – 7th Edition International Online Conference (IOC-2025)
Page: 176
ISBN: 978-93-49608-07-8
Year: September 2025
Title: Lived Experiences of Rural Women Entrepreneurs in Nilgiri District: A Qualitative Exploration of Challenges, Cultural Identity, and Pathways to Sustainable Livelihood
Event: Voltage’25 – 7th Edition International Online Conference (IOC-2025)
Page: 205
ISBN: 978-93-4960807-8
Year: September 2025
Title: Digital Innovation and Intellectual Property: A Sustainable Growth Model for Kerala
Event: 15th International Conference on Sustainable Development through Innovation and Technology & IARA Awards 2025
Page: 18
Year: May 2025
Title: The Role of Artificial Intelligence in Enhancing Financial Decision-Making for Small and Medium Enterprises (SMEs)
Event: 13th International Conference on Harnessing Trillion Economy through AI and Digital Transformation in Building a Smarter and Greener Future for Global Commerce and Development
Page: 97
ISBN: 978-93-342-4329-1
Year: March 2025
Title: Digitalization of Agricultural Marketing in Kerala: Empowering Farmers through E-Commerce and Direct-to-Consumer Platforms
Event: ICLAB 2024 International Conference
Page: 25
Year: November 2024
Title: Digital Transformation and Eco-Friendly Branding: How Kerala’s Consumer Goods Industry Uses Technology to Promote Sustainability
Event: ICLAB 2024 International Conference
Page: 25
Year: November 2024