Dr. Himani Binjola
Associate Professor, Department of Media & Mass Communication, Graphic Era Hill University, Dehradun, Uttarakhand
IMPARC ID: IMP-CMP-MMC-UK-2025-2104
Profile Summary
Dr. Himani Binjola is a dedicated academician and media professional with extensive experience in Media and Mass Communication. Currently serving as an Associate Professor at Graphic Era Hill University (GEHU), Dehradun, she has demonstrated excellence in curriculum development, academic instruction, student counselling, research, event management, and program coordination. Her research spans social media, Media Law and Ethics, Development Communication, New Media, and Public Relations.
She has published numerous national and international research papers and has been a part of several externally funded projects, contributing as a Co-Principal Investigator. Dr. Binjola has conceptualized and executed property events for leading publications including Hindustan Times, Hindustan, and Amar Ujala, and has played significant roles in media marketing, community engagement initiatives, branding, and digital media management. She has also coordinated industry interactions, workshops, and internship initiatives aimed at enhancing student exposure and employability.
Subject Matter Expertise
Communications →
– Media Studies
– Journalism
– Media Literacy
– Cross Cultural Communication
– Visual Communication
– Communication Theory
Business, Finance, Economics & Law → Sales & Marketing →
– Market Research
– Digital Marketing
– Branding
– Marketing Strategy
Business, Finance, Economics & Law → Management →
– Public Relations
– Project Management
Social Science & Humanities → Sociology →
– Social Network Theory & Analysis
– Popular Culture
– Women’s Studies
– Gender Studies
Arts & Entertainment →
– Event Planning
– Film Studies
– Media Studies
– Journalism
– Media Literacy
– Cross Cultural Communication
– Visual Communication
– Communication Theory
Business, Finance, Economics & Law → Sales & Marketing →
– Market Research
– Digital Marketing
– Branding
– Marketing Strategy
Business, Finance, Economics & Law → Management →
– Public Relations
– Project Management
Social Science & Humanities → Sociology →
– Social Network Theory & Analysis
– Popular Culture
– Women’s Studies
– Gender Studies
Arts & Entertainment →
– Event Planning
– Film Studies
Mentorship Offered
Consulting →
– Digital Strategy Consulting
– Go-to-Market Strategy Consulting
– Business Strategy Consulting
– Scientific and Technical Consulting (Media & Communication Research)
Research →
– Scientific and Technical Research
– Market Research
– Gap Analysis
– Secondary Data Collection
– Systematic Literature Review
– User Research
– Feasibility Study
– Meta-Research
– Fact Checking
Writing →
– Newswriting
– Technical Writing (Academic Content & Research Documentation)
– General Proofreading & Editing
– Business & Legal Writing
– Copywriting (Public Relations Writing)
– Audio Transcription
– Digital Strategy Consulting
– Go-to-Market Strategy Consulting
– Business Strategy Consulting
– Scientific and Technical Consulting (Media & Communication Research)
Research →
– Scientific and Technical Research
– Market Research
– Gap Analysis
– Secondary Data Collection
– Systematic Literature Review
– User Research
– Feasibility Study
– Meta-Research
– Fact Checking
Writing →
– Newswriting
– Technical Writing (Academic Content & Research Documentation)
– General Proofreading & Editing
– Business & Legal Writing
– Copywriting (Public Relations Writing)
– Audio Transcription
Work Experience Summary
Dr. Himani Binjola brings a blend of academic leadership, media industry experience, and research acumen. Her professional journey includes extensive teaching experience at GEHU, roles in media marketing and brand strategy with leading Indian media houses, and successful participation in externally funded research projects. She has contributed to curriculum development, student mentoring, event management, industry collaborations, and media strategy operations.
Work Experience
Institution Name: Graphic Era Hill University (GEHU)
Position: Associate Professor – Media & Mass Communication
Description:
– Teaching UG & PG Mass Communication programs
– Curriculum design & revision
– Student mentoring & project supervision
– Media management & event planning
– Research writing & publications
– Conducting trainings, workshops, and recruitment drives
– Managing NAAC & UGC compliance documentation
– Coordinating industry interactions, expert sessions & outreach
Duration: March 2015 – Present
Organization Name: Amar Ujala Publication, Dehradun
Position: Officer – Touchpoint Marketing
Description:
– Conceptualized & executed property events for Hindustan Times, Hindustan, and Amar Ujala
– Led community engagement & activation initiatives
– Coordinated with editorial, sales & marketing teams
– Executed innovative media events and public interaction
Organization Name: Hindustan Media Ventures Ltd.
Position: Executive – Media Marketing
Description:
– Brand monitoring & strategic communication planning
– Competitor analysis & market activity tracking
– Branded content creation for North & East regions
– Digital media management & content syndication
– AD sales support & branded content production
Institution Name: Graphic Era Hill University (GEHU)
Position: Associate Professor – Media & Mass Communication
Description:
– Teaching UG & PG Mass Communication programs
– Curriculum design & revision
– Student mentoring & project supervision
– Media management & event planning
– Research writing & publications
– Conducting trainings, workshops, and recruitment drives
– Managing NAAC & UGC compliance documentation
– Coordinating industry interactions, expert sessions & outreach
Duration: March 2015 – Present
Organization Name: Amar Ujala Publication, Dehradun
Position: Officer – Touchpoint Marketing
Description:
– Conceptualized & executed property events for Hindustan Times, Hindustan, and Amar Ujala
– Led community engagement & activation initiatives
– Coordinated with editorial, sales & marketing teams
– Executed innovative media events and public interaction
Organization Name: Hindustan Media Ventures Ltd.
Position: Executive – Media Marketing
Description:
– Brand monitoring & strategic communication planning
– Competitor analysis & market activity tracking
– Branded content creation for North & East regions
– Digital media management & content syndication
– AD sales support & branded content production
Educational Summary
Dr. Binjola holds a strong academic foundation in Mass Communication, progressing from a BA (Hons.) to an MA, and culminating in a Ph.D. Her doctoral research focuses on key contemporary media themes such as social media, media law, public relations, and development communication.
Education
Institution Name: Graphic Era Hill University (GEHU)
Degree Title: Ph.D.
Duration: 2022
Field/Description: Social Media, Media Law & Ethics, Development Communication, New Media, Public Relations
Institution Name: HNBGU University
Degree Title: MA Mass Communication
Duration: 2013
Institution Name: HNBGU University
Degree Title: BA (Honours) Mass Communication
Duration: 2011
Institution Name: Graphic Era Hill University (GEHU)
Degree Title: Ph.D.
Duration: 2022
Field/Description: Social Media, Media Law & Ethics, Development Communication, New Media, Public Relations
Institution Name: HNBGU University
Degree Title: MA Mass Communication
Duration: 2013
Institution Name: HNBGU University
Degree Title: BA (Honours) Mass Communication
Duration: 2011
Certifications & Research Projects
Dr. Himani Binjola has earned a diverse set of certifications that strengthen her expertise in digital communication, journalism, sustainability, research methodologies, and the evolving landscape of AI in media. Her credentials include NPTEL certifications in Online Communication in the Digital Age and Environment and Development, as well as a Reuters–Meta Journalism Project certification in Digital Journalism. She has completed multiple Faculty Development Programs (FDPs) focused on integrating Sustainable Development Goals in higher education and advancing research in social sciences, conducted by leading academic bodies and institutions. Additionally, she has enhanced her technological and pedagogical capabilities through specialized programs such as AI & Media 2040: Teaching & Learning with AI Integrated Practices and the Generative AI Foundations Certificate Program. These certifications collectively reflect her commitment to continuous learning, academic excellence, and adaptation to emerging trends in media, communication, and education.
Certificate: NPTEL Online Certification – Online Communication in the Digital Age
Certificate: NPTEL Online Certification – Environment and Development
Certificate: Introduction to Digital Journalism
Issued By: Reuters (Sponsored by Meta Journalism Project)
Certificate: 5-Day National Faculty Development Program (FDP) – “Integrating SDGs in Higher Education”
Organized By: Graphic Era Deemed to be University in association with AIU, AADC, CPPGG & Government of Uttarakhand
Duration: April 2–7, 2025
Certificate: Five-Day Faculty Development Program (FDP) – “Research in Social Sciences: Methodologies, Perspectives and Innovations”
Organized By: HRDC & Department of Humanities and Social Sciences, Graphic Era Deemed to be University in collaboration with Lokniti–Centre for the Study of Developing Societies (CSDS), Delhi
Duration: March 21–25, 2025
Certificate: AI & Media 2040 – Teaching & Learning with AI Integrated Practices
Organized By: Amity School of Communication & Amity Film School, Amity University Mumbai
Duration: July 28 – August 2, 2025
Certificate: Generative AI Foundations Certificate Program
Completion Date: July 31, 2025
RESEARCH PROJECTS
Co–Principal Investigator
As part of a UCOST-funded research project; assisted in project execution and community-based assessment.
Project Value: ₹3.50 Lakh
Co–Principal Investigator — Lakhwar Hydro Project
Assisted in analysing the psychological, economic, and behavioural impact of the hydro-project on 17 villages.
Project Value: ₹32.25 Lakh
Co–Principal Investigator — SIA of Jakh Dobra Motor Road, Tehri Garhwal (Uttarakhand)
Contributed to assessing psychological, economic, and behavioural implications for affected communities.
Project Value: ₹4.60 Lakh
Certificate: NPTEL Online Certification – Environment and Development
Certificate: Introduction to Digital Journalism
Issued By: Reuters (Sponsored by Meta Journalism Project)
Certificate: 5-Day National Faculty Development Program (FDP) – “Integrating SDGs in Higher Education”
Organized By: Graphic Era Deemed to be University in association with AIU, AADC, CPPGG & Government of Uttarakhand
Duration: April 2–7, 2025
Certificate: Five-Day Faculty Development Program (FDP) – “Research in Social Sciences: Methodologies, Perspectives and Innovations”
Organized By: HRDC & Department of Humanities and Social Sciences, Graphic Era Deemed to be University in collaboration with Lokniti–Centre for the Study of Developing Societies (CSDS), Delhi
Duration: March 21–25, 2025
Certificate: AI & Media 2040 – Teaching & Learning with AI Integrated Practices
Organized By: Amity School of Communication & Amity Film School, Amity University Mumbai
Duration: July 28 – August 2, 2025
Certificate: Generative AI Foundations Certificate Program
Completion Date: July 31, 2025
RESEARCH PROJECTS
Co–Principal Investigator
As part of a UCOST-funded research project; assisted in project execution and community-based assessment.
Project Value: ₹3.50 Lakh
Co–Principal Investigator — Lakhwar Hydro Project
Assisted in analysing the psychological, economic, and behavioural impact of the hydro-project on 17 villages.
Project Value: ₹32.25 Lakh
Co–Principal Investigator — SIA of Jakh Dobra Motor Road, Tehri Garhwal (Uttarakhand)
Contributed to assessing psychological, economic, and behavioural implications for affected communities.
Project Value: ₹4.60 Lakh
Publication Summary
Dr. Himani Binjola has an extensive and diverse publication record spanning national and international journals, conferences, and edited volumes. Her research contributions reflect a strong command over Media and Mass Communication, with a focus on social media influence, media law and ethics, development communication, fake news analysis, gender studies, digital behavior, and media effects during the COVID-19 era.
Between 2017 and 2025, she authored and co-authored numerous papers on themes such as HR analytics attitudes, business sustainability, freedom of expression, paid news practices, media’s portrayal of violence against women, new media usage among youth, fake news proliferation, online teaching platforms, religious and cultural media narratives, and the role of cinema in shaping gender perceptions.
Her recent works include applying machine learning techniques to analyze feminist themes in cinema, examining crisis communication strategies of major global brands, and exploring gender attitudes and legal uniformity using computational approaches. The breadth and depth of her publications highlight her strong academic footprint and continuing contributions to interdisciplinary media research.
Title: Education–UCC Nexus: Using Machine Learning to Unravel Gender Attitudes in India
Authors: Patel, K., Binjola, H., & Chamoli, V.
Published In: SSRN
Year: 2025
Title: Applying Machine Learning to Analyze Feminism & Nature Themes in Miyazaki Films
Authors: Binjola, H., Negi, V., Chamoli, V., Bisht, S., Verma, R., Bajaj, S., Tyagi, S.
Published In: Educational Administration: Theory & Practice, 30(4), 8520–8525
Year: 2024
Title: Reporting of Violence Against Women – Hyderabad Rape Case 2019
Authors: Binjola, H., Bisht, D., & Patel, K.
Published In: Journal of World Women Studies, 9(1), 20–39
Year: 2024
Title: Crisis Communication & Corporate Reputation – Cadbury & Meta Case
Authors: Naithani, M., Binjola, H., Negi, V., Chamoli, V., & Bajaj, S.
Published In: SSRN
Year: 2024
Title: Gender Equality and Women’s Status Through Cinema
Authors: Himani Binjola, V. N.
Published In: Gender Equality (Sanskruti Publication)
Year: 2023
Title: America’s Union Carbide Corporation & Bhopal Disaster – A PR Analysis
Authors: Binjola, H.
Published In: RUDN Journal of Literature & Journalism, 27
Year: 2022
Title: Impact of Online Teaching Platforms on Students During COVID-19
Authors: Binjola, H.
Published In: Ilkogretim Online – Elementary Education, 20(4)
Year: 2021
Title: Reporting of Violence Against Women & Its Effect on Public Opinion
Authors: Himani Binjola, D. B.
Published In: World Women Conference, Baku Girls University
Year: 2021
Title: Flood of Fake News in COVID Era
Authors: Himani Binjola, D. S.
Published In: Ilkogretim Online – Elementary Education
Year: 2021
Title: Internet & Social Media Habits Among Youth and Their Impact
Authors: Himani Binjola, S. G.
Published In: Turkish Online Journal of Qualitative Inquiry, 12(9)
Year: 2021
Title: Social Change and Campaigns in India & Their Public Policy Impact
Authors: Himani Binjola, S. G.
Published In: Design Engineering, (7), 7514–7529
Year: 2021
Title: Handling of Rape Cases by Mainstream Media (Hyderabad Rape Case 2019)
Authors: Vidushi Negi, H. B.
Published In: Ilkogretim Online – Elementary Education
Year: 2021
Title: Fake News Swamping Interpersonal Communication in the Times of Coronavirus
Authors: Himani Binjola, K. P.
Published In: International Journal on Transformation of Media Journalism & Mass Communication, 5(1)
Year: 2020
Title: Ameda – A Religious Belief or An Act
Authors: Himani Binjola, S. M.
Published In: Clio – Interdisciplinary Journal of History, 6(6)
Year: 2020
Title: ICT and New Media as an Educational Tool – A Case Study
Authors: Himani Binjola, S. M.
Published In: Studies in Indian Place Names, 40(40)
Year: 2020
Title: Impact of Ramayana and Mahabharata Broadcast During Lockdown – Acceptance Through Online Survey
Authors: Keshav Patel, H. B.
Published In: Knowex Social Sciences Journal, 1
Year: 2020
Title: Indian Social Media Politics: New Era of Election War
Authors: Keshav Patel, H. B.
Published In: RUDN Journal of Literature & Journalism, 25(1)
Year: 2020
Title: TikTok as New Alternative Media for Youngsters
Authors: Keshav Patel, H. B.
Published In: Journal of Advanced Research in Journalism & Mass Communication, 7(1), 16–19
Year: 2020
Title: New Media – A Powerful Tool for Women as Web Health Seekers
Authors: Shikha Mishra, H. B.
Published In: Clio – Journal of History, 6(9)
Year: 2020
Title: Social Media & Fake News – An Analytical Study
Authors: Subhash Gupta, H. B.
Published In: International Journal of Multidisciplinary Educational Research
Year: 2020
Title: Impact of Ramayana and Mahabharata Broadcast During Lockdown Resulting in COVID-19 Situation
Authors: Binjola, H.
Published In: International Virtual Conference on Social Science (IVCSS 2020)
Year: 2020
Title: E-Commerce: Defined Way to Conduct Business
Authors: Binjola, H.
Published In: Ilkogretim Online – Elementary Education, 20(4)
Year: 2020
Title: Prevailing Effects of Paid News Practices in Indian Media
Authors: Binjola, H.
Published In: National Conference on Emerging Trends & New Media Technologies, Delhi
Year: 2018
Title: Antecedents of Attitude Towards HR Analytics
Authors: Binjola, H.
Published In: IMS National Conference, IMS University, Dehradun
Year: 2017
Title: Business Model Innovation and Corporate Sustainability: A Mediated Moderation Model
Authors: Binjola, H.
Published In: International Conference on Evidence-Based Management (ICEBM), BITS Pilani
Year: 2017
Title: Green Supply Management Practices on Corporate Sustainability Performance: Empirical Study
Authors: Nitin Simha Vihari, H. B.
Published In: Pragyaan Journal, 15(1)
Year: 2017
Title: Freedom of Expression and Electronic Media: An Empirical Analysis
Authors: Samrat Dutta, H. B.
Published In: International Journal of Legal Research, 3(3)
Year: 2017
Authors: Patel, K., Binjola, H., & Chamoli, V.
Published In: SSRN
Year: 2025
Title: Applying Machine Learning to Analyze Feminism & Nature Themes in Miyazaki Films
Authors: Binjola, H., Negi, V., Chamoli, V., Bisht, S., Verma, R., Bajaj, S., Tyagi, S.
Published In: Educational Administration: Theory & Practice, 30(4), 8520–8525
Year: 2024
Title: Reporting of Violence Against Women – Hyderabad Rape Case 2019
Authors: Binjola, H., Bisht, D., & Patel, K.
Published In: Journal of World Women Studies, 9(1), 20–39
Year: 2024
Title: Crisis Communication & Corporate Reputation – Cadbury & Meta Case
Authors: Naithani, M., Binjola, H., Negi, V., Chamoli, V., & Bajaj, S.
Published In: SSRN
Year: 2024
Title: Gender Equality and Women’s Status Through Cinema
Authors: Himani Binjola, V. N.
Published In: Gender Equality (Sanskruti Publication)
Year: 2023
Title: America’s Union Carbide Corporation & Bhopal Disaster – A PR Analysis
Authors: Binjola, H.
Published In: RUDN Journal of Literature & Journalism, 27
Year: 2022
Title: Impact of Online Teaching Platforms on Students During COVID-19
Authors: Binjola, H.
Published In: Ilkogretim Online – Elementary Education, 20(4)
Year: 2021
Title: Reporting of Violence Against Women & Its Effect on Public Opinion
Authors: Himani Binjola, D. B.
Published In: World Women Conference, Baku Girls University
Year: 2021
Title: Flood of Fake News in COVID Era
Authors: Himani Binjola, D. S.
Published In: Ilkogretim Online – Elementary Education
Year: 2021
Title: Internet & Social Media Habits Among Youth and Their Impact
Authors: Himani Binjola, S. G.
Published In: Turkish Online Journal of Qualitative Inquiry, 12(9)
Year: 2021
Title: Social Change and Campaigns in India & Their Public Policy Impact
Authors: Himani Binjola, S. G.
Published In: Design Engineering, (7), 7514–7529
Year: 2021
Title: Handling of Rape Cases by Mainstream Media (Hyderabad Rape Case 2019)
Authors: Vidushi Negi, H. B.
Published In: Ilkogretim Online – Elementary Education
Year: 2021
Title: Fake News Swamping Interpersonal Communication in the Times of Coronavirus
Authors: Himani Binjola, K. P.
Published In: International Journal on Transformation of Media Journalism & Mass Communication, 5(1)
Year: 2020
Title: Ameda – A Religious Belief or An Act
Authors: Himani Binjola, S. M.
Published In: Clio – Interdisciplinary Journal of History, 6(6)
Year: 2020
Title: ICT and New Media as an Educational Tool – A Case Study
Authors: Himani Binjola, S. M.
Published In: Studies in Indian Place Names, 40(40)
Year: 2020
Title: Impact of Ramayana and Mahabharata Broadcast During Lockdown – Acceptance Through Online Survey
Authors: Keshav Patel, H. B.
Published In: Knowex Social Sciences Journal, 1
Year: 2020
Title: Indian Social Media Politics: New Era of Election War
Authors: Keshav Patel, H. B.
Published In: RUDN Journal of Literature & Journalism, 25(1)
Year: 2020
Title: TikTok as New Alternative Media for Youngsters
Authors: Keshav Patel, H. B.
Published In: Journal of Advanced Research in Journalism & Mass Communication, 7(1), 16–19
Year: 2020
Title: New Media – A Powerful Tool for Women as Web Health Seekers
Authors: Shikha Mishra, H. B.
Published In: Clio – Journal of History, 6(9)
Year: 2020
Title: Social Media & Fake News – An Analytical Study
Authors: Subhash Gupta, H. B.
Published In: International Journal of Multidisciplinary Educational Research
Year: 2020
Title: Impact of Ramayana and Mahabharata Broadcast During Lockdown Resulting in COVID-19 Situation
Authors: Binjola, H.
Published In: International Virtual Conference on Social Science (IVCSS 2020)
Year: 2020
Title: E-Commerce: Defined Way to Conduct Business
Authors: Binjola, H.
Published In: Ilkogretim Online – Elementary Education, 20(4)
Year: 2020
Title: Prevailing Effects of Paid News Practices in Indian Media
Authors: Binjola, H.
Published In: National Conference on Emerging Trends & New Media Technologies, Delhi
Year: 2018
Title: Antecedents of Attitude Towards HR Analytics
Authors: Binjola, H.
Published In: IMS National Conference, IMS University, Dehradun
Year: 2017
Title: Business Model Innovation and Corporate Sustainability: A Mediated Moderation Model
Authors: Binjola, H.
Published In: International Conference on Evidence-Based Management (ICEBM), BITS Pilani
Year: 2017
Title: Green Supply Management Practices on Corporate Sustainability Performance: Empirical Study
Authors: Nitin Simha Vihari, H. B.
Published In: Pragyaan Journal, 15(1)
Year: 2017
Title: Freedom of Expression and Electronic Media: An Empirical Analysis
Authors: Samrat Dutta, H. B.
Published In: International Journal of Legal Research, 3(3)
Year: 2017