Dr. Chanda Gulati

Professor, Department of Management (Human Resource & Organizational Behavior), Prestige Institute of Management & Research, Gwalior, Madhya Pradesh

IMPARC ID: IMP-CMP-MGMT-MP-2025-2079

Profile Summary

Dr. Chanda Gulati is a Professor of Management at Prestige Institute of Management & Research, Gwalior, with over 13 years in academics and administration, focusing on Human Resource Management and Organizational Behavior. She teaches MBA and BBA cohorts and has held major quality and accreditation roles including IQAC, NAAC, and NBA Coordinator, Autonomy Co-Coordinator, and MBA Course Co-Coordinator. She is a University-approved PhD guide and serves on the Academic Council & Board of Studies (Management). Her industry background includes service as an Assistant Manager at South Indian Bank (Chennai & New Delhi branches), handling branch banking operations in line with RBI guidelines. She has published extensively (30+ international publications and 9 edited books), coordinated/organized conferences and workshops, and actively contributes as a journal reviewer. Technical proficiencies include SPSS, SmartPLS, Finacle, and MS Office; she also holds UGC-NET qualification and an MBA (HRM) from VIT University (CGPA 8.3).

Subject Matter Expertise

Research
– Research Methodology
– Survey Design & Methodology

Writing
– Literature Review
– Systematic Literature Review

Software & Programming Languages
– Data Analysis Languages
– SPSS

Mentorship Offered

Research
– Scientific and Technical Research
– Market Research
– Systematic Literature Review

Data & AI
– Statistical Analysis
– Data Processing
– Data Visualization

Writing
– Technical Writing
– General Proofreading & Editing

Work Experience Summary

Academician and administrator with progressive roles at PIMR, Gwalior—from Assistant Professor (2012) to Professor (2025–Present)—teaching HRM and OB, leading accreditation/quality initiatives (IQAC/NAAC/NBA), mentoring research as a University-approved PhD guide, and coordinating major academic events. Earlier, served as Assistant Manager at South Indian Bank, managing branch banking operations and RBI-compliant processes.
Academic & Professional Experience

Institution Name: Prestige Institute of Management & Research (PIMR), Gwalior
Job Title: Professor (Management)
Description: Teaching Human Resource Management and Organizational Behavior to MBA/BBA students; serving as IQAC/NAAC/NBA Coordinator; Co-Coordinator for Autonomy and MBA programs; University-approved Ph.D. Guide; Member of the Academic Council and Board of Studies.
Duration: May 17, 2025 – Present

Institution Name: Prestige Institute of Management & Research (PIMR), Gwalior
Job Title: Associate Professor (Management)
Duration: February 08, 2023 – May 16, 2025

Institution Name: Prestige Institute of Management & Research (PIMR), Gwalior
Job Title: Senior Assistant Professor
Duration: September 2021 – February 07, 2023

Institution Name: Prestige Institute of Management & Research (PIMR), Gwalior
Job Title: Assistant Professor
Duration: January 2, 2012 – September 2021

Company Name: South Indian Bank Ltd.
Job Title: Assistant Manager
Description: Personal Banker (Branch Banking); responsible for daily transaction and verification processes in compliance with RBI guidelines; managed day-begin/day-end reporting and customer services across branches in Nungambakkam & Woods Road (Chennai) and Mayur Vihar (New Delhi).
Duration: July 2009 – October 2011

Educational Summary

PhD in Management from Jiwaji University; UGC-NET qualified; MBA (HRM) from VIT University with CGPA 8.3 (2009); B.Sc. from JU (2006); Higher Secondary (PCB) 2001; X (CBSE) 1999.
Educational Qualifications

Institution Name: Jiwaji University
Degree Title: Ph.D. (Management)
Duration: [Not Specified]

Institution Name: VIT University
Degree Title: MBA
Field/Description: Human Resource Management (CGPA 8.3)
Year of Completion: 2009

Institution Name: Jiwaji University (JU)
Degree Title: B.Sc.
Year of Completion: 2006

Institution Name: D.A.V. Public School (CBSE)
Degree Title: Higher Secondary (PCB)
Year of Completion: 2001

Institution Name: D.A.V. Public School (CBSE)
Degree Title: X
Year of Completion: 1999

Certificate, Awards & Hounors

UGC-NET qualified; NSE NCFM Beginners’ Module DP; completed Certification Program in HR Analytics (Mar–May 2022).
Certifications

Title: UGC-NET (Qualified)

Title: NCFM Beginners’ Module – DP
Issued By: National Stock Exchange (NSE)
Issue Date: [Not Specified]

Title: Certification Program in HR Analytics
Issued By: Ramaiah Institute of Management
Duration: March 2022 – May 2022

Awards & Honors

Best Paper Award — “Gamification: An Emerging Educational Technology for Student Learning,” Track: Emerging Education Technologies, presented at the 2nd International Conference on Recent Trends in Microelectronics, Automation, Computing and Communication Systems (ICMACCS), VNR Vignana Jyothi Institute of Engineering & Technology, in association with IEEE Hyderabad Section, held during December 19–21, 2024.

Best Paper Award — “Emotional Resilience, Distress Tolerance & Employee Turnover Intention: An Emotion-Focused & Problem-Focused Coping Perspective,” presented at the 2nd International E-Conference of Jindal Center for Global South on the theme “The Rise of Global South & The Future of World Order Post Covid-19 Pandemic,” O.P. Jindal Global University, Sonipat, held during February 5–6, 2022.

Best Paper Award — “A Study of Compensation Factors and Employee Commitment in Banking Sector,” presented at the International Conference on Innovation and Emerging Trends in Business Management and Information Technology, Jiwaji University, held during September 25–27, 2016.

National Children Science Congress Award — Project titled “Eco-friendly Water Treatment Plant”, awarded at the National Level.

Publication Summary

Published across journals such as Global Business & Organizational Excellence; FIIB Business Review; Employee Responsibilities and Rights Journal; Society; JIMS8M; IJM; IJRTE. Edited and authored books with IGI Global and Bharati Publications; contributed chapters and case studies; and published IEEE-indexed conference papers. Indexing notes (ABDC / Scopus / WoS / UGC Care) retained where available.
Publications

Journal Articles
Title: Work–life balance and withdrawal behaviors among knowledge workforce: High performance work system comes into play for managing boundaries
Authors: Mathur, G., Gulati, C., Sankpal, S., & Kee, D. M. H.
Published In: Global Business and Organizational Excellence, 43(6), 24–40 (2024) (Scopus Indexed)

Title: Analysis of the Factors Affecting Customer Preference Towards McDonald’s
Authors: Ee, C. G., Ibrahim, H., Gulati, C., Chok, C., Shanshan, D., Kushwah, D., … & Musyaffa, S.
Published In: International Journal of Tourism and Hospitality in Asia Pacific (IJTHAP), 7(1), 129–142 (2024) (Scopus Indexed)

Title: Consumer ethnocentrism: What we learned and what we need to know? – A systematic literature review
Authors: Baber, R., Sankpal, S., Baber, P., & Gulati, C.
Published In: Cogent Business & Management, 11(1), 2321800 (2024) (Scopus Indexed)

Title: An empirical study of the factors affecting university students’ satisfaction towards Foodpanda Mobile Application
Authors: Sabeh, H. N., Gulati, C., Aronkar, P., Lim, J. Y., Liew, Q. Y., Lim, L. H., … & Kee, D. M. H.
Published In: Asia Pacific Journal of Management and Education (APJME), 7(1), 44–59 (2024) (Scopus Indexed)

Title: Internal Branding: Connecting Links to Establish Employees’ Brand Behaviour in Hospitality Sector
Authors: Gulati, C., Mathur, G., & Upadhyay, Y.
Published In: FIIB Business Review, 0(0) (2023) (Scopus Indexed)
DOI: https://doi.org/10.1177/23197145221143831

Title: Coping Strategies for Employee Turnover: Testing Emotion-Focused & Problem-Focused Dimensions
Authors: Mathur, G., Chauhan, A. S., & Gulati, C.
Published In: Employee Responsibilities and Rights Journal, 1–14 (2023) (Scopus Indexed)

Title: Fostering A Culture of Business Ethics: A Case Study of Nestlé
Authors: Sin, L. G., Rahim, N. F. A., Lin, J. L. J., Sharma, B., Gulati, C., Ghani, H. Z. B. H., … & Mittal, K.
Published In: Society, 10(2), 723–734 (2022) (Scopus Indexed)

Title: Role of Emotional Stability and Organizational Politics in Job Dedication
Authors: Gulati, C., & Sankpal, S.
Published In: South Asian Journal of Management (SAJM), 28(4), 77–94 (2021) (ABDC-C)

Title: Internal and External Fit Scores as Predictors of Brand Internalization
Authors: Gulati, C., Upadhyay, Y., & Mathur, G.
Published In: JIMS8M: The Journal of Indian Management & Strategy, 26(3), 48–58 (2021) (WoS, UGC Care)
DOI: https://doi.org/10.5958/0973-9343.2021.00018.1

Title: Congruence and Internalization as Predictor of Citizenship Behaviour: Empirical Investigation using PLS
Authors: Gulati, C., Upadhyay, Y., & Mathur, G.
Published In: Effulgence, 18(1), 11–22 (2020) (UGC Care Listed)
ISSN: (O) 2456-6675; (P) 0972-8058

Title: Factors affecting the perception of students towards e-learning
Authors: Sharma, B., Sankpal, S., & Gulati, C.
Published In: International Journal of Management, 11(10), 1885–1896 (2020) (Scopus Indexed)
DOI: https://doi.org/10.34218/IJM.11.10.2020.177

Title: Measures of Central Tendencies. An SPSS Guide for Tourism, Hospitality and Events Researchers
Authors: Gulati, C., & Baber, P.
Published In: Routledge (2020) (Scopus Indexed Book Chapter)
ISBN/DOI: 9780367236588 / https://doi.org/10.4324/9780429281068

Title: Fit, Identification and Employees’ Overall Brand Evaluation: An Empirical Analysis using PLS
Authors: Gulati, C., & Mathur, G.
Published In: International Journal of Recent Technology and Engineering (IJRTE), 8(3), 3182–3185 (2019) (Scopus Indexed)
DOI: https://doi.org/10.35940/ijrte.C4908.098319

Title: Effect of Brand Trust and Brand Image on Customer Loyalty in FMCG Sector at Gwalior Region
Authors: Upamannyu, N. K., Gulati, C., & Mathur, G.
Published In: Scholars World – International Refereed Multidisciplinary Journal of Contemporary Research, II(II), 83–93 (2014)
E-ISSN: 2320-3145

Title: Rewards, Job Satisfaction and Commitment: A Study Among Management Faculties
Authors: Gulati, C., & Ratnakar, P.
Published In: Global Advances and Innovations in IT and Management, Vol. 1, 460–470 (2012)
ISBN: 978-93-82563-57-0

Title: Impact of Financial Information on Stock Prices in the BSE – An Empirical Research
Authors: Ratnakar, P., Upamannyu, N. K., & Gulati, C.
Published In: Global Advances and Innovations in IT and Management, Vol. 1, 92–105 (2012)
ISBN: 978-93-82563-57-0


Book Chapters / Edited Volumes (deduplicated)
Title: Enhancing Patients’ E-Health Engagement Through Artificial Intelligence
Authors: Chauhan, A. S., Gulati, C., Mathur, G., & Sankpal, S.
Published In: Analyzing Explainable AI in Healthcare and the Pharmaceutical Industry, IGI Global (2024), 13–31 (Scopus Indexed)

Title: The Whispers in the Halls: Unveiling the Moderating Effect of Employee Reviews on Organization Selection
Authors: Baber, R., Baber, P., Gulati, C., & Di Virgilio, F.
Published In: Fostering Industry-Academia Partnerships for Innovation-Driven Trade, IGI Global (2024), 54–65 (Scopus Indexed)

Title: Fostering Industry-Academia Partnerships for Innovation-Driven Trade
Authors: Joshi, N., Malik, F. A., Gulati, C., & Dubey, A.
Published In: IGI Global (2024), 1–339 (Scopus Indexed Edited Book)

Title: Brand Communication, Employee Belief and Citizenship Behaviour: A Study of Hospitality Sector
Authors: Gulati, C., Parashar, P., Gupta, A., Jain, E., Mishra, A., Mahajan, R., Sakshi, Choudhary, S., & Sengar, C.
Published In: Handbook on Writing Research Paper in Social Science Using Advance Tools, Blue Rose Publications (2022), 139–147
ISBN: 978-5628-223-0

Title: Key Skills to Employability in Perspective of Management Graduates & Executives
Authors: Gulati, C., Chaturvedi, A., Sharma, P., Chaudhary, U., Sharma, A., & Kumari, S.
Published In: Research Perspectives in Social Sciences (2018), Chapter 14, 185–192
ISBN: 978-93-86608-64-2

Title: Measure, Manage & Facilitate Change to Harness Organizational Potential, Vol. 2
Authors: Bhakar, S. S., Gulati, C., Kaurav, R. P. S., & Saxena, H.
Published In: Bharati Publications (2018)
ISBN: 978-93-86608-56-7

Title: Measure, Manage & Facilitate Change to Harness Organizational Potential
Authors: Bhakar, S. S., Gulati, C., Kaurav, R. P. S., & Saxena, H.
Published In: Bharati Publications (2018)
ISBN: 978-93-86608-29-1

Title: Strengthening Strategies, Shaping Policies and Empowering Personnel: Key to Organizational Competitiveness
Authors: Bhakar, S. S., Rajput, S., Gulati, C., & Kaurav, R. P. S.
Published In: Bharati Publications (2017)
ISBN: 978-81-933172-7-3

Title: Research Perspectives in Social Sciences
Authors: Bhakar, S. S., Gulati, C., & Sankpal, S.
Published In: Bharati Publications (2017)
ISBN: 978-93-86608-06-2

Title: A Study of Compensation Factors and Employee Commitment in Banking
Authors: Gulati, C., Mathur, G., Parashar, A., & Parashar, P.
Published In: Innovation and Emerging Trends in Business Management and Information Technology, Vol. 1 (2017), 1–12
ISBN: 978-93-86439-07-9

Title: Impact of Emotional Intelligence and Role Efficacy on Job Satisfaction: A Gender Based Study
Authors: Gulati, C., Chaturvedi, A., Pachauri, D., Tomar, M., & Kulshestha, P.
Published In: Research Perspectives in Social Sciences (2017), Chapter 15, 216–226
ISBN: 978-93-86608-06-2

Title: Effect of Role Stress on Job Satisfaction in Banking Sector
Authors: Gulati, C., & Parashar, A.
Published In: Global Advancements in HRM: Innovations & Practices (2016), Chapter 12, 98–104
ISBN: 978-93-85000-96-6

Title: Customer Satisfaction as an Outcome of Service Quality and Corporate Image in Context of Telecom Sector in India
Authors: Upamannyu, N. K., Gulati, C., & Gangil, R.
Published In: Sustainable Competitive Advantage through Integrated Marketing Approach (2016), 275–291

Title: Evaluating Impact of Demographics on Trust in Perspective of Online Transaction
Authors: Parashar, P., Singh, M. K., Gulati, C., & Chaturvedi, A.
Published In: Sustainable Competitive Advantage through Integrated Marketing Approach (2016), 342–352

Title: Perceived Organizational Support and Withdrawal Intentions: A Study Among Faculty Members
Authors: Gulati, C., Upamannyu, N. K., & Kulshrestha, P.
Published In: Redefining the Human Resource Paradigm in Changing Cultural, Social and Economic Environment (2015), 116–122
ISBN: 978-93-85000-10-2

Title: Perceived Self-Efficacy, Student Intention Certainty and Motivation: A Study of Students
Authors: Mathur, G., Banerjee, R., Gulati, C., Prasad, K. S., Nagori, P., Bansal, A., Singh, A., Jain, M., Upadhyay, S., Salunke, M., & Anushruti
Published In: A Handbook on Writing Research Paper in Social Sciences, Vol. 4 (2015), 86–98
ISBN: 978-93-85000-27-0

Title: Quality of Work Life and Job Satisfaction in Print Media
Authors: Mathur, G., Banerjee, R., Gulati, C., Prasad, K. S., Nagori, P., Bansal, A., Singh, A., Jain, M., Upadhyay, S., Salunke, M., & Anushruti
Published In: A Handbook on Writing Research Paper in Social Sciences, Vol. 5 (2015), 99–105
ISBN: 978-93-85000-27-0

Title: Organizational Climate and Retention: A Study Among Faculty Members of B-Schools
Authors: Gulati, C., & Upamannyu, N. K.
Published In: Global Issues and Challenges in Health and Business Management (2013), 34–43
ISBN: 978-93-5062-334-3


Conference Papers / Case Studies (deduplicated)
Title: Combating Technostress through Sustainable Lens
Authors: Gulati, C., Chauhan, A. S., & Sharma, B.
Published In: 2024 4th International Conference on Innovative Practices in Technology and Management (ICIPTM), IEEE (2024), 1–6 (IEEE Indexed)
DOI: 10.1109/ICIPTM59628.2024.10563878

Title: The Implementation of AI in Examining J, S and EP in Workplace
Authors: Gulati, C., Sankpal, S., & Chauhan, A. S.
Published In: 2024 4th International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE), IEEE (2024), 1573–1578 (IEEE Indexed)
DOI: 10.1109/ICACITE60783.2024.10617299

Title: Absenteeism Apprehension
Authors: Gulati, C., Parashar, P., Gupta, R., Sharma, P., & Baranwal, M.
Published In: The Case Centre (2019), Ref. No. 419-0026-1 (Teaching Case)
Link: http://casecent.re/p/161492

Title: Pushing Towards Entrepreneurship
Authors: Sankpal, S., Chauhan, R., Gulati, C., Shringrishi, P., Chauhan, P., & Jain, D.
Published In: The Case Centre (2015), Ref. No. 815-039-1; Teaching Notes 815-039-8 (Teaching Case)

Title: Office Intersection
Authors: Sankpal, S., Gulati, C., Chauhan, R., Shringrishi, P., Chauhan, P., & Jain, D.
Published In: The Case Centre (2015), Ref. No. 415-074-1; Teaching Notes 415-074-8 (Teaching Case)

Title: Hometown Oasis: Success Story
Authors: Sankpal, S., Chauhan, R., Gulati, C., Shringrishi, P., Chauhan, P., & Jain, D.
Published In: The Case Centre (2015), Ref. No. 815-038-1; Teaching Notes 815-038-8 (Teaching Case)

Title: Money on My Mind
Authors: Sankpal, S., Gulati, C., Chauhan, R., Shringrishi, P., Chauhan, P., & Jain, D.
Published In: The Case Centre (2015), Ref. No. 415-067-1; Teaching Notes 415-067-8 (Teaching Case)

Title: A Perceptive Entrepreneur at the Crossroad
Authors: Gulati, C., Dua, B., Agrawal, V., Dubey, S., Hasan, A., & Parmar, D.
Published In: The Case Centre (2015), Ref. No. 815-088-1; Teaching Notes 815-088-8 (Teaching Case)

Title: Dynamics of Corporate Success and Decline: The Icarus Paradox
Authors: Dua, B., Gulati, C., Agrawal, V., Dubey, S., Hasan, A., & Parmar, D.
Published In: The Case Centre (2015), Ref. No. 815-087-1; Teaching Notes 815-087-8 (Teaching Case)

Title: Greener Quest
Authors: Mittal, M., Gulati, C., Chauhan, R., Kothari, R., Khandelwal, S., & Sharma, S.
Published In: The Case Centre (2014), Ref. No. 614-009-1; Teaching Notes 614-009-8 (Teaching Case)

Title: It’s Time to Move On
Authors: Mittal, M., Gulati, C., Chauhan, R., Kothari, R., Khandelwal, S., & Sharma, S.
Published In: The Case Centre (2014), Ref. No. 414-026-1; Teaching Notes 414-026-8 (Teaching Case)

Title: Money or Dignity
Authors: Mittal, M., Gulati, C., Chauhan, R., Kothari, R., Khandelwal, S., & Sharma, S.
Published In: The Case Centre (2014), Ref. No. 414-027-1; Teaching Notes 414-027-8 (Teaching Case)

Title: Organizational Climate and Retention: A Study Among Faculty Members of B-Schools
Authors: Gulati, C., & Upamannyu, N. K.
Published In: Global Issues and Challenges in Health and Business Management (2013), 34–43 (Conference Proceedings)
ISBN: 978-93-5062-334-3

Title: Rewards, Job Satisfaction and Commitment: A Study Among Management Faculties
Authors: Gulati, C., & Ratnakar, P.
Published In: Global Advances and Innovations in IT and Management (2012), Vol. 1, 460–470 (Conference Proceedings)
ISBN: 978-93-82563-57-0

Title: Impact of Financial Information on Stock Prices in the BSE – An Empirical Research
Authors: Ratnakar, P., Upamannyu, N. K., & Gulati, C.
Published In: Global Advances and Innovations in IT and Management (2012), Vol. 1, 92–105 (Conference Proceedings)
ISBN: 978-93-82563-57-0

Similar Profiles