Dr. Brahmmanand Sharma

Associate Professor, Department of Marketing, School of Business, Galgotias University, Greater Noida, Uttar Pradesh

IMPARC ID: IMP-MM-MGMT-UP-IND-2025-2144

Profile Summary

Dr. Brahmmanand Sharma is an Associate Professor with 14+ years of academic experience and 2 years in the corporate sector. He teaches MBA and BBA students in areas such as Marketing Management, Service Marketing, Retail Management, Sales & Distribution Management, Principles and Practices of Management, Business Environment, and Organizational Behaviour. He has also contributed extensively to academic administration and institutional initiatives, including roles such as Exam Coordinator (BBA), Course Coordinator (B2B Marketing), and involvement in committees related to research, accreditation, admissions, and events. His research interests and outputs include topics such as customer satisfaction, service quality, and green consumer behavior, supported by multiple publications and conference presentations.

Subject Matter Expertise

Business, Finance, Economics, & Law → Sales & Marketing →
• Marketing Strategy
• Market Research
• Business
• Business Education

Mentorship Offered

Consulting →
• Business Strategy Consulting
• Go-to-Market Strategy Consulting

Research →
• Market Research

Work Experience Summary

Dr. Sharma has worked across higher education and industry, currently serving as an Associate Professor at Galgotias University (School of Business) since March 11, 2024. Prior to this, he served as an Assistant Professor at Prestige Institute of Management and Research, Gwalior (Aug 2016 – Feb 2024) and at WEB UNIV Group of Institution, Delhi (Aug 2011 – Aug 2016). He began his career in industry as a Business Development Executive at Sanat Ltd (Subsidiary of Dabur India Ltd.) (July 2009 – July 2011).
Institute Name: Galgotias University (School of Business), Greater Noida, Uttar Pradesh
Job Title: Associate Professor
Duration: March 11, 2024 – Present
Description: Teaching MBA and BBA programs; actively involved in academic administration and co-curricular responsibilities, including roles as Exam Coordinator (BBA), Course Coordinator – B2B Marketing, and participation in various academic committees and coordination activities.

Institute Name: Prestige Institute of Management and Research, Gwalior, Madhya Pradesh
Job Title: Assistant Professor
Duration: August 2016 – February 2024
Description: Engaged in teaching and extensive academic and administrative coordination, including admissions support, event management, committee participation, curriculum development, and institutional social media coordination, along with regular academic responsibilities.

Institute Name: WEB UNIV Group of Institution, Delhi
Job Title: Assistant Professor
Duration: August 2011 – August 2016
Description: Served as Assistant Professor with responsibilities related to teaching and academic engagement as per institutional requirements.

Company Name: Sanat Ltd. (Subsidiary of Dabur India Ltd.)
Job Title: Business Development Executive
Duration: July 2009 – July 2011
Description: Worked in business development functions, contributing to market development and organizational growth initiatives.

Institute Name: IPD College of Management & IT (Affiliated with Jamia Hamdard University), New Delhi
Job Title: Guest Faculty
Description: Responsible for curriculum delivery, conducting personality development sessions, and monitoring students’ academic progress.

Institute Name: Management Education & Research Institute (MERI) (Affiliated with Indraprastha University & AICTE), New Delhi
Job Title: Guest Faculty
Description: Responsible for curriculum completion, personality development training, and continuous monitoring of students’ academic performance.

Educational Summary

Dr. Sharma holds a Ph.D. in Management (2022) from Jiwaji University, Gwalior, and an MBA (Marketing specialization, 2009) from BLS Institute of Management. He also completed BCA (2006) from AAI-Deemed University, along with Intermediate (2003) and Matriculation (2001) from the M.P. Board.
Institution Name: Jiwaji University, Gwalior
Degree Title: Ph.D.
Field of Study: Management
Year of Completion: 2022

Institution Name: BLS Institute of Management
Degree Title: Master in Business Administration (MBA)
Specialization: Marketing
Year of Completion: 2009

Institution Name: AAI – Deemed University
Degree Title: Bachelor of Computer Applications (BCA)
Year of Completion: 2006

Institution Name: M.P. Board
Degree Title: Intermediate (12th)
Year of Completion: 2003

Institution Name: M.P. Board
Degree Title: Matriculation (10th)
Year of Completion: 2001

Publications

Dr. Sharma has published across Scopus-/WOS-/ABDC-/UGC CARE-listed venues and proceedings, including work on digital services, technostress, financial inclusion, service quality, green consumer behavior, and related topics.
Title: Impact of Financial Inclusion for Achieving Sustainable Development for Removing Poverty in All Forms: A Review Study from India
Authors: Rana, G.; Sharma, R.; Sharma, B.
Published In: E-Financial Strategies for Advancing Sustainable Development (Sustainable Finance Series), Springer, Cham
URL: https://doi.org/10.1007/978-3-031-67523-2_20
Year: 2024

Title: The Virtual Hitchhiker: Navigating the Digital Landscape of Online Cab Services
Authors: Sharma, B.; Shrivastava, V.; Saxena, S.; Mishra, P. K.
Published In: Proceedings of the 4th International Conference on Innovative Practices in Technology and Management (ICIPTM), Noida, India
URL: https://doi.org/10.1109/ICIPTM59628.2024.10563355
Year: 2024

Title: Combating Technostress through a Sustainable Lens
Authors: Gulati, C.; Chauhan, A. S.; Sharma, B.
Published In: Proceedings of the 4th International Conference on Innovative Practices in Technology and Management (ICIPTM), Noida, India
URL: 10.1109/ICIPTM59628.2024.10563878.
Year: 2024

Title: Exploring the Effectiveness of Natural Language Processing in Customer Service
Authors: Juglan, K. C.; Sharma, B.; Gehlot, A.; Singh, S. P.; Hussein, A.; Alazzam, M. B.
Published In: Proceedings of the 3rd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE), Greater Noida, India
URL: https://doi.org/10.1109/ICACITE57410.2023.10183107
Year: 2023

Title: Effect of Loyalty, Trust, Security, Service Quality on Customer Satisfaction with Respect to Virtual Organization
Authors: Sharma, B. N.
Published In: International Journal of Public Sector Performance Management (Inderscience Publishers)
Year: Not Specified

Title: Greening Starbucks: Investigating the Relationship between Consumer Green Awareness and Purchase Intentions in Malaysia
Authors: Sharma, B. N.; Nathani, N.
Published In: Journal of Community Development in Asia, Vol. 6, pp. 1–17
URL: https://doi.org/10.32535/jcda.v6i3.2500
Year: 2023

Title: MOOCs’ Impact on Higher Education
Authors: Sharma, B. N. et al.
Published In: Transformation for Sustainable Business and Management Practices: Exploring the Spectrum of Industry 5.0, Emerald Publishing Limited
Year: 2023

Title: Architectural Dynamics of Fast-Moving Consumer Goods (FMCG) Retailing in India: Challenges & Strategy
Authors: Sharma, B. N. et al.
Published In: International Journal of Special Education (Special Issue)
Year: 2021

Title: Examining Service Quality in the NBFC Service Sector using SERVQUAL Model
Authors: Sharma, B. N. et al.
Published In: Empirical Economics Letters (Special Issue)
Year: 2021

Title: Impact of Environmental Concern and Perceived Environmental Knowledge on Green Purchase Attitude
Authors: Sharma, B. N.; Nathani, N.
Published In: Wesleyan Journal of Research, Vol. 13, No. 4(X), pp. 157–172
Year: 2020

Title: Parental Purchase Decisions are Influenced by Peer Interaction: A Study with Indian Teenagers
Authors: Sharma, B. N.; Nathani, N.
Published In: ANVESAK, Vol. 51, No. 1(VII), pp. 111–123
Year: 2021

Title: Factors Affecting the Perception of Students Towards E-Learning
Authors: Sharma, B. et al.
Published In: International Journal of Management, Vol. 10, pp. 1885–1896
Year: 2020

Title: Factors Affecting the Student Perception towards M-Learning (Smartphone)
Authors: Sharma, Brahmmanand
Published In: International Journal of Management, Technology and Engineering, Vol. 9, Issue 2, pp. 2371–2382
Year: 2019

Title: Website Performance and Behavioural Consequences: A Study of Travelers
Authors: Sharma, Brahmmanand
Published In: International Journal of Creative Research Thoughts (IJCRT), Vol. 6, Issue 1, pp. 51–57
Year: 2018

Title: Impact of Corporate Image on Customer Loyalty
Authors: Sharma, Brahmmanand
Published In: Journal of Emerging Technologies and Innovative Research (JETIR), Vol. 5, Issue 6, pp. 1–9
Year: 2018

Publications in International / National Conferences



Title: The Function of Social Media in the Lives of Today’s Young Adults
Authors: Sharma, B.; Nathani, N.; Aronkar, P.
Published In: Proceedings of the 1st Pamir Transboundary Conference for Sustainable Societies (PAMIR), SciTePress, pp. 692–698, ISBN: 978-989-758-687-3
URL: https://doi.org/10.5220/0012501400003792
Year: 2024

Title: Peer Interaction and Its Influence on Family Purchase Decision: A Study Among Indian Teenagers
Authors: Sharma, B.; Nathani, N.
Published In: International Conference on “Sustainable Business Management Practices and Social Innovation”, organized by SRDC–Vidhyanidhi CMS, Jain (Deemed-to-be University)
Year: 2021

Title: The Impact of Brand Trust, Brand Values and Acceptability of Non-Vegetarian Brands Available in Gwalior Region
Authors: Sharma, B. et al.
Published In: International Conference Research Paper, Prestige Institute of Management, Gwalior
URL: http://dx.doi.org/10.2139/ssrn.3307708
Year: 2019

Title: Antecedents of Green Loyalty: A Study of Consumers Using Rechargeable Batteries
Authors: Sharma, B. et al.
Published In: International Conference Research Paper, Prestige Institute of Management, Gwalior
URL: http://dx.doi.org/10.2139/ssrn.3307735
Year: 2019

Title: Factors Affecting Behavioural Intention Toward Mobile Banking
Authors: Sharma, B. et al.
Published In: International Conference Research Paper, Prestige Institute of Management, Gwalior, Vol. 1, ISBN: 978-93-86608-29-1, pp. 173–187
Year: 2018

Title: Analyzing Impact of Bring Your Own Device (BYOD) on the Performance of Students
Authors: Sharma, B. et al.
Published In: International Conference Research Paper, Prestige Institute of Management, Gwalior, Vol. 2, ISBN: 978-93-85000-81-2, pp. 492–496
Year: 2017

Title: Effect of Brand Image on Customer Loyalty with Respect to Mobile Phones
Authors: Sharma, B. et al.
Published In: National Seminar on HR – Research Paper, Prestige Institute of Management, Gwalior, Vol. 1, ISBN: 978-93-85000-96-6, pp. 101–121
Year: 2016

Research Papers Presented in Seminars / Conferences



Title: Social Cognitive Factors and Their Impact on Opportunity Identification in Tourism
Authors: Sharma, B.
Presented In: International Conference on Multidisciplinary Research Perspectives, organized by The Bhopal School of Social Sciences (BSSS), Bhopal
Year: 2023

Title: The Impact of Social Influence and Social Media on Decision-Making of Sports Consumers
Authors: Sharma, B.
Presented In: AICTE-Sponsored 14th International Conference on Industry 4.0: Optimising Operations and Shaping the Future of Business, Co-hosted by AIBPM, Indonesia, organized by Prestige Institute of Management and Research, Gwalior
Year: 2023

Title: The Impact of Job Security on Job Satisfaction of Public and Private Bank Employees
Authors: Sharma, B.
Presented In: AICTE-Sponsored 14th International Conference on Industry 4.0: Optimising Operations and Shaping the Future of Business, Co-hosted by AIBPM, Indonesia, organized by Prestige Institute of Management and Research, Gwalior
Year: 2023

Title: Impact of Brand Image on Mutual Fund Investment Decision
Authors: Sharma, B.
Presented In: AICTE-Sponsored 14th International Conference on Industry 4.0: Optimising Operations and Shaping the Future of Business, Co-hosted by AIBPM, Indonesia, organized by Prestige Institute of Management and Research, Gwalior
Year: 2023

Title: Impact of Environmental Concern and Price Sensitivity on Green Consumption Behaviour
Authors: Sharma, B.
Presented In: 13th International Conference on “Industry 4.0: Key Drivers of Sustainable Global Business Practices”, in association with AIBPM, Indonesia, organized by Prestige Institute of Management and Research, Gwalior
Year: 2022

Title: Impact of MOOCs on Higher Education
Authors: Sharma, B.
Presented In: 13th International Conference on “Industry 4.0: Key Drivers of Sustainable Global Business Practices”, in association with AIBPM, Indonesia, organized by Prestige Institute of Management and Research, Gwalior
Year: 2022

Title: Exploring the Influence of Family on Adolescents’ Fast-Food Consumption Choices
Authors: Sharma, B.
Presented In: 12th International E-Conference on “Digitalization as Vehicle for Innovation, Organizational Growth & Effectiveness”, in collaboration with Association of International Business & Professional Management (AIBPM), Indonesia and PIM, Gwalior
Year: 2020

Title: Effect of Customer Satisfaction, Trust, Security and Service Quality on Customer Loyalty with Respect to Virtual Organization
Authors: Sharma, B.
Presented In: 11th International Conference organized by Prestige Institute of Management, Gwalior
Year: 2019

Title: Factors Affecting the Perception of Students Towards E-Learning
Authors: Sharma, B.
Presented In: 5th International Management Conference (AMRIT II): Advances in Management through Research, Innovation & Technology, organized by Fortune Institute of International Business (FIIB), New Delhi
Year: 2019

Title: Effect of Ecologically Conscious Consumer Behaviour on Willingness to Pay Higher Price for Green Products
Authors: Sharma, B.
Presented In: 3rd National Finance Seminar, organized by Prestige Institute of Management, Gwalior
Year: 2019

Title: Antecedents of Green Loyalty: A Study of Consumers Using Rechargeable Batteries
Authors: Sharma, B.
Presented In: 10th International Conference organized by Prestige Institute of Management, Gwalior
Year: 2019

Title: The Impact of Brand Trust, Brand Values and Acceptability of Non-Vegetarian Brands Available in Gwalior Region
Authors: Sharma, B.
Presented In: 10th International Conference organized by Prestige Institute of Management, Gwalior
Year: 2019

Title: Impact of Perceived Brand Value on Brand Loyalty
Authors: Sharma, B.
Presented In: 3rd National Marketing Seminar, organized by Prestige Institute of Management, Gwalior
Year: 2019

Title: Study of Socio-Demographics and Green Buying Behaviour
Authors: Sharma, B.
Presented In: 3rd National Marketing Seminar, organized by Prestige Institute of Management, Gwalior
Year: 2019

Title: Factors Affecting Loyalty in the Automobile Sector
Authors: Sharma, B.
Presented In: National Seminar on Contemporary Practices for Excellence in Commerce, Management & IT, organized by Dream Valley College, Gwalior in association with Indian Accounting Association
Year: 2018

Title: Employability and Skills Development
Authors: Sharma, B.
Presented In: Fourth National Academic Conference on Employability in Education (E-Learning), organized by Sikkim Manipal University, New Delhi
Year: 2013

Title: Students’ Experience in Distance Education
Authors: Sharma, B.
Presented In: Third National Academic Conference on Learner-Centric Education, organized by Sikkim Manipal University, New Delhi
Year: 2012

Title: Best Practices for Electronically Offered Degree & Certificate Programs
Authors: Sharma, B.
Presented In: Second National Academic Conference on Quality Aspects of Education, organized by Sikkim Manipal University, New Delhi
Year: 2011

Conferences / Seminars / Workshops



Title: Best PhD Thesis Competition – 15th International Conference
Role: Rapporteur
Event: “Fostering Industry–Academia Partnership for Driving Innovation and Strategizing Trade and Industry”
Organized By: Prestige Institute of Management and Research, Gwalior (PIMR-G)
Year: 2024

Title: Faculty Development Programme on Research Methodology and Data Analysis
Event: One-Week FDP (7 Days)
Organized By: Amity Business School, Amity University Madhya Pradesh
Year: 2022

Title: First Refresher Program on Business Analytics
Event: Refresher Programme (17 Days)
Organized By: Prestige Institute of Management and Research, Gwalior
Year: 2022

Title: Basics of Zotero and Mendeley – A Literature Survey Tool
Event: Faculty Development Program (5 Days)
Organized By: MIMT, Greater Noida, Uttar Pradesh
Year: 2022

Title: Understanding Human Behaviours in Organizations
Event: AICTE–ATAL Academy Online Elementary FDP
Organized By: Prestige Institute of Management and Research, Gwalior
Year: 2021

Title: Design Thinking and Innovative Approaches in Teaching for B-School Teachers
Event: AICTE–ATAL Academy Online Elementary FDP
Organized By: Prestige Institute of Management and Research, Gwalior
Year: 2021

Title: Case Writing and Case Teaching
Event: 19th Faculty Development Programme
Organized By: Prestige Institute of Management and Research, Gwalior
Year: 2021

Title: NAAC Awareness Programme (NAP) under Revised Accreditation Framework (RAF)
Event: One-Day Workshop
Organized By: Jiwaji University, Gwalior
Year: 2019

Title: National Research Methodology Workshop
Role: Participant & Research Paper Presenter
Event: 11th National Research Methodology Workshop
Organized By: Prestige Institute of Management and Research, Gwalior
Year: 2019

Title: National Law Seminar
Role: Coordinator – Hospitality Committee
Event: 2nd National Law Seminar
Organized By: Prestige Institute of Management and Research, Gwalior
Year: 2019

Title: National Marketing Seminar
Role: Co-Rapporteur
Event: 2nd National Marketing Seminar
Organized By: Prestige Institute of Management and Research, Gwalior
Year: 2019

Title: International Conference
Role: Rapporteur
Event: 10th International Conference
Organized By: Prestige Institute of Management and Research, Gwalior
Year: 2019

Title: National Case Writing Workshop
Role: Participant & Case Presenter
Event: 18th National Case Writing Workshop
Organized By: Prestige Institute of Management and Research, Gwalior
Year: 2019

Title: National Research Methodology Workshop
Role: Participant & Research Paper Presenter
Event: 10th National Research Methodology Workshop
Organized By: Prestige Institute of Management and Research, Gwalior
Year: 2018

Title: National Case Writing Workshop
Role: Participant & Case Presenter
Event: 17th National Case Writing Workshop
Organized By: Prestige Institute of Management and Research, Gwalior
Year: 2018

Title: National Research Methodology Workshop
Role: Participant & Research Paper Presenter
Event: 9th National Research Methodology Workshop
Organized By: Prestige Institute of Management and Research, Gwalior
Year: 2017

Title: National Case Writing Workshop
Role: Participant & Case Presenter
Event: 16th National Case Writing Workshop
Organized By: Prestige Institute of Management and Research, Gwalior
Year: 2017

Title: National Research Methodology Workshop
Role: Participant & Research Paper Presenter
Event: 8th National Research Methodology Workshop
Organized By: Prestige Institute of Management and Research, Gwalior
Year: 2016

Title: National Marketing Seminar
Role: Co-Rapporteur
Event: 2nd National Marketing Seminar
Organized By: Prestige Institute of Management and Research, Gwalior
Year: 2016

Session Chair / Resource Person / International Projects



Title: UNCEN International Conference of Economics
Role: Session Chair
Theme: Challenges of Inclusive Economy and Business Innovation Towards Sustainable Development
Location: Papua, Indonesia
Year: 2023

Title: 3rd WIMAYA Yogyakarta International Conference
Role: Session Chair
Theme: The International Forum for Economic Development and Sustainable Business
Location: Yogyakarta, Indonesia
Year: 2023

Title: Bali International Conference of Project Management
Role: Session Chair
Theme: Innovation and Technological Entrepreneurship After the COVID-19 Pandemic
Location: Bali, Indonesia
Year: 2023

Title: One-Day International Conference (SS-MEPAI 2023)
Role: Session Chair
Theme: Sustainable Synergy: A Multidisciplinary Exploration of Possibilities across Industries
Organized By: Soundarya Institute of Management and Science, Bangalore
Year: 2023

Title: Five-Day Research Methodology Workshop – “Crafting a Research Masterpiece: Methodology Unleashed”
Role: Resource Person
Organized By: Visionary Research Academy
Year: 2023

Title: Nusantara Worldwide Collaboration Project (Winter Semester)
Role: Project Supervisor
Description: Supervised global virtual teams of students and faculty working collaboratively on international business reports
Duration: August 2023 – December 2023
Year: 2023

Title: Nusantara Worldwide Collaboration Project (Summer Semester)
Role: Project Supervisor
Description: Supervised global virtual teams of students and faculty on international business reporting projects in association with AIBPM, Indonesia
Duration: 25 March 2024 – 1 July 2024
Year: 2024

Title: 8th International Conference of Sustainable Management (ICSM-8)
Role: Session Chair
Organized By: Association of International Business & Professional Management (AIBPM)
Location: Bangkok, Thailand
Year: 2024

Title: WIMAYA International Conference
Role: Session Chair
Theme: Community-Centric Management: Aligning Organizational Goals with Social Needs
Organized By: Association of International Business & Professional Management (AIBPM)
Location: Yogyakarta, Indonesia
Year: 2024

Title: Bali International Conference of Project Management (2024)
Role: Session Chair
Theme: Innovation Nexus: Rethinking Management in the Context of the Evolving Social Paradigms
Organized By: Association of International Business & Professional Management (AIBPM)
Location: Bali, Indonesia
Year: 2024

Similar Profiles