Dr. Bhuvanesh Kumar Sharma
Assistant Professor, Department of Marketing, Symbiosis Institute of Business Management (SIBM), Pune, Maharashtra
IMPARC ID: IMP-MM-MKTG-MH-IND-2025-2131
Profile Summary
Dr. Bhuvanesh Kumar Sharma is an Assistant Professor at Symbiosis Institute of Business Management (SIBM), Pune (Aug 2020–present). He holds a Ph.D. from the School of Studies in Management, Jiwaji University, with research on the impact of social media on consumer buying behavior in e-retailing. He is Program In-Charge for MBA (Innovation & Entrepreneurship), where he oversees curriculum design and academic administration, mentors 50+ student startups, and builds industry–investor–government linkages for entrepreneurship development. His teaching covers Marketing Management, Consumer Behaviour, Marketing Research, Strategic Management, and related courses across MBA formats. He has an extensive research portfolio including Scopus-indexed journal publications, conference proceedings, authored books (e.g., Digital Business), published patents, and PhD supervision (2 awarded; 4 ongoing).
Subject Matter Expertise
Research
– Research Methodology
– Survey Design & Methodology
Engineering
– Blockchain Technology
Product Development
– Supply Chain & Logistics
Software & Programming Languages
– SPSS (Data Analysis Language)
Data Science
– Machine Learning (Data Analysis)
– Research Methodology
– Survey Design & Methodology
Engineering
– Blockchain Technology
Product Development
– Supply Chain & Logistics
Software & Programming Languages
– SPSS (Data Analysis Language)
Data Science
– Machine Learning (Data Analysis)
Mentorship Offered
Consulting
– Digital Strategy Consulting
– Business Strategy Consulting
Research
– Market Research
– Systematic Literature Review
– Scientific and Technical Research
Data & AI
– Statistical Analysis
– Predictive Modeling
– Data Visualization
Writing
– Technical Writing
– Copywriting
– General Proofreading & Editing
– Digital Strategy Consulting
– Business Strategy Consulting
Research
– Market Research
– Systematic Literature Review
– Scientific and Technical Research
Data & AI
– Statistical Analysis
– Predictive Modeling
– Data Visualization
Writing
– Technical Writing
– Copywriting
– General Proofreading & Editing
Work Experience Summary
Dr. Bhuvanesh Kumar Sharma has 10+ years of academic experience across business schools, currently serving at SIBM Pune since August 2020. He leads MBA (Innovation & Entrepreneurship) as Program In-Charge, mentors student startups, supports accreditation work (NBA/NAAC roles), and delivers corporate trainings/MDPs in areas such as social media for business, marketing research (including SPSS-based analysis), and strategic management. He also brings prior industry experience as a Business Development Executive in pharmaceutical organizations.
Institute Name: Symbiosis Institute of Business Management (SIBM), Pune
Job Title: Assistant Professor
Description: Program In-Charge for MBA (Innovation & Entrepreneurship); curriculum design and academic administration; mentored 50+ student startups; taught Marketing Management, Consumer Behaviour, Marketing Research, Strategic Management; NBA Criterion 1 In-charge; NAAC Criterion 2 member; led and organized academic and outreach initiatives
Duration: August 2020 – Present
Institute Name: Pune Institute of Business Management, Pune
Job Title: Assistant Professor
Description: Academic teaching and related responsibilities
Duration: May 2019 – July 2020
Institute Name: Balaji Institute of Modern Management, Pune
Job Title: Assistant Professor
Description: Academic teaching and institutional responsibilities
Duration: September 2015 – May 2019
Institute Name: Oriental College of Management, Bhopal
Job Title: Assistant Professor
Description: Academic teaching and student mentoring
Duration: November 2013 – August 2015
Institute Name: BVM College of Management Education, Gwalior
Job Title: Lecturer
Description: Teaching undergraduate and postgraduate management courses
Duration: September 2011 – November 2013
Company Name: GlaxoSmithKline Pharmaceuticals
Job Title: Business Development Executive (PACC Division)
Description: Sales and field responsibilities including stakeholder engagement with doctors and pharmacists; channel partner management
Duration: February 2011 – August 2011
Company Name: Panacea Biotech Ltd
Job Title: Business Development Executive (DIACAR Division)
Description: Field sales and business development activities
Duration: July 2008 – July 2009
Job Title: Assistant Professor
Description: Program In-Charge for MBA (Innovation & Entrepreneurship); curriculum design and academic administration; mentored 50+ student startups; taught Marketing Management, Consumer Behaviour, Marketing Research, Strategic Management; NBA Criterion 1 In-charge; NAAC Criterion 2 member; led and organized academic and outreach initiatives
Duration: August 2020 – Present
Institute Name: Pune Institute of Business Management, Pune
Job Title: Assistant Professor
Description: Academic teaching and related responsibilities
Duration: May 2019 – July 2020
Institute Name: Balaji Institute of Modern Management, Pune
Job Title: Assistant Professor
Description: Academic teaching and institutional responsibilities
Duration: September 2015 – May 2019
Institute Name: Oriental College of Management, Bhopal
Job Title: Assistant Professor
Description: Academic teaching and student mentoring
Duration: November 2013 – August 2015
Institute Name: BVM College of Management Education, Gwalior
Job Title: Lecturer
Description: Teaching undergraduate and postgraduate management courses
Duration: September 2011 – November 2013
Company Name: GlaxoSmithKline Pharmaceuticals
Job Title: Business Development Executive (PACC Division)
Description: Sales and field responsibilities including stakeholder engagement with doctors and pharmacists; channel partner management
Duration: February 2011 – August 2011
Company Name: Panacea Biotech Ltd
Job Title: Business Development Executive (DIACAR Division)
Description: Field sales and business development activities
Duration: July 2008 – July 2009
Educational Summary
Dr. Bhuvanesh Kumar Sharma holds a Ph.D. in Management from Jiwaji University, focused on social media’s impact on consumer buying behavior in e-retailing. He also earned an MBA (Marketing) from IPS College of Technology and Management (affiliated to Jiwaji University) and a B. Pharmacy from the School of Studies in Pharmaceutical Sciences, Jiwaji University.
Institution Name: School of Studies in Management, Jiwaji University, Madhya Pradesh
Degree Title: Ph.D.
Field / Description: Impact of social media on consumer buying behavior (with reference to e-retailing companies)
Institution Name: IPS College of Technology and Management (Affiliated to Jiwaji University), Gwalior, M.P.
Degree Title: Master of Business Administration (MBA)
Field / Description: Marketing
Duration: 2008 – 2010
Institution Name: School of Studies in Pharmaceutical Sciences, Jiwaji University, Gwalior, M.P.
Degree Title: Bachelor of Pharmacy (B. Pharmacy)
Field / Description: Pharmacy
Duration: 2004 – 2008
Degree Title: Ph.D.
Field / Description: Impact of social media on consumer buying behavior (with reference to e-retailing companies)
Institution Name: IPS College of Technology and Management (Affiliated to Jiwaji University), Gwalior, M.P.
Degree Title: Master of Business Administration (MBA)
Field / Description: Marketing
Duration: 2008 – 2010
Institution Name: School of Studies in Pharmaceutical Sciences, Jiwaji University, Gwalior, M.P.
Degree Title: Bachelor of Pharmacy (B. Pharmacy)
Field / Description: Pharmacy
Duration: 2004 – 2008
Publications
Dr. Bhuvanesh Kumar Sharma has a strong publication record including multiple Scopus-indexed journal articles (Q1–Q4 tiers listed in the CV), Scopus conference proceedings, and authored books such as Digital Business (2021) and Marketing Management—an Indian Perspective (2022). His research spans blockchain adoption and supply chain efficiency, consumer behavior, digital branding, AI applications, tourism/hospitality marketing, and related domains.
Title: Blockchain technology adoption to improve supply chain efficiency: a resource-based view
Authors: Sharma, B. K.; Jain, P.
Journal: Benchmarking: An International Journal
DOI: 10.1108/BIJ-02-2025-0143
Indexed In: Scopus (Q1 / ABDC B)
Year: 2025
Title: Tourism in crisis: how COVID-19 shaped perceptions of travel risk and management practices
Authors: Sharma, B. K.; Mishra, S.; Pathak, A.; Jain, P.; Gautam, O.
Journal: GeoJournal of Tourism and Geosites, Vol. 62(4), pp. 2430–2440
DOI: 10.30892/gtg.62438-1604
Indexed In: Scopus (Q1)
Year: 2025
Title: Gender Dynamics and Organizational Support: A Triangulated Study of Women’s Work Environments
Authors: Nanda, N.; Sharma, B. K.; Khatwani, R.; Jain, P.
Journal: SAGE Open, Vol. 15(4)
DOI: 10.1177/21582440251399965
Indexed In: Scopus (Q1)
Year: 2025
Title: Decoding sustainable disposition: how consumer values shape fast fashion disposal intentions
Authors: Kundu, S.; Sharma, B. K.
Journal: Journal of Fashion Marketing and Management: An International Journal
DOI: 10.1108/JFMM-06-2025-0279
Indexed In: Scopus (Q1 / ABDC B)
Year: 2025
Title: Unveiling the power of dark social: Leveraging user-generated content for brand advocacy, social proof, and user engagement
Authors: Sharma, A.; Sharma, B. K.
Journal: Journal of Marketing Communications, pp. 1–30
DOI: 10.1080/13527266.2025.2547705
Indexed In: Scopus (Q1 / ABDC B)
Year: 2025
Title: On the Plate and in Pixels: The Packaged Food Tech Odyssey – A Literature Review
Authors: Khatwani, N. R.; Bhatt, V.; Sharma, B. K.; Khatwani, R.; Mohile, A.
Journal: International Journal on Food System Dynamics, Vol. 1(aop), pp. 1–18
DOI: 10.1163/18696945-BJA00015
Indexed In: Scopus (Q2)
Year: 2025
Title: Unveiling the Influence of Sharing Economy on Socially Responsible Consumption Amidst Materialism
Authors: Khambhata, K. K.; Sharma, B. K.; Mistry, J.; Khatwani, R.
Journal: FIIB Business Review
DOI: 10.1177/23197145251324785
Indexed In: Scopus (Q1 / ABDC C)
Year: 2025
Title: The Relationship of Inclusive Leadership with Organization-Based Self-Esteem: Mediating Role of Climate for Inclusion
Authors: Kuknor, S.; Sharma, B. K.; Outlook, M. L.
Journal: SAGE Open, Vol. 15(1)
DOI: 10.1177/21582440251321994
Indexed In: Scopus (Q1)
Year: 2025
Title: Consumer confusion: A meta-analytic review
Authors: Shahid, S.; Maseeh, H. I.; Jebarajakirthy, C.; Sharma, B. K.; Saha, R.; Gupta, S.
Journal: Journal of Business Research, Vol. 192, Article 115294
DOI: 10.1016/j.jbusres.2025.115294
Indexed In: Scopus (Q1)
Year: 2025
Title: Artificial intelligence in healthcare logistics – moderating role of industry pressure and organisational readiness
Authors: Sharma, A.; Sharma, B. K.; Bhatt, V.
Journal: Journal of Decision Systems, Vol. 34(1)
DOI: 10.1080/12460125.2025.2477335
Indexed In: Scopus (Q1)
Year: 2025
Title: Applying innovation diffusion theory to blockchain adoption in Indian private sector banks
Authors: Jain, P.; Sharma, B. K.; Khatwani, R.; Mitra, P. K.; Mistry, A.
Journal: Environment and Social Psychology, Vol. 9(9)
DOI: 10.59429/esp.v9i9.2983
Indexed In: Scopus (Q4)
Year: 2024
Title: Consumer Product Disposition – A Systematic Literature Review and Future Research Agenda
Authors: Kundu, S.; Sharma, B. K.; AlSaleh, D.
Journal: Cleaner and Responsible Consumption, Article 100209
DOI: 10.1016/j.clrc.2024.100209
Indexed In: Scopus (Q1)
Year: 2024
Title: The impact of vlogs on travellers’ intentions to use semi-high speed trains: A study on Vande Bharat Express
Authors: Ahmad, K.; Sharma, B. K.; Mishra, M.; Khatwani, R.; Mitra, P. K.
Journal: Journal of Infrastructure, Policy and Development, Vol. 8(6), Article 2989
DOI: 10.24294/jipd.v8i6.2989
Indexed In: Scopus (Q2)
Year: 2024
Title: Technology influence on purchase intention with respect to luxury fashion
Authors: Soni, S.; Sharma, B. K.; Mishra, S.; Sharma, H.
Journal: International Journal of Indian Culture and Business Management, Vol. 32(1), pp. 98–113
DOI: 10.1504/IJICBM.2024.139001
Indexed In: Web of Science
Year: 2024
Title: Impact of metaverse technology on hospitality and tourism industry: an interplay of social media marketing on hotel booking in India
Authors: Ahmad, K.; Sharma, B. K.; Khatwani, R.; Mishra, M.; Mitra, P. K.
Journal: International Journal of Tourism Cities (Ahead-of-Print)
DOI: 10.1108/IJTC-11-2023-0232
Indexed In: Scopus (Q1)
Year: 2024
Title: Will metaverse face failure in future like NFTs: an empirical study
Authors: Sharma, A.; Sharma, B. K.
Journal: Journal of Logistics Informatics and Service Science, Vol. 11(3)
DOI: 10.33168/jliss.2024.0313
Indexed In: Scopus
Year: 2024
Title: From Enchantment to Action: How Tourists’ Experiences Drive Revisit Intention
Authors: Bhatt, V.; Sharma, B. K.; Singh, P.; Arora, L.
Journal: Journal of Promotion Management, Vol. 30(7), pp. 1113–1140
DOI: 10.1080/10496491.2024.2347213
Indexed In: Scopus (Q2)
Year: 2024
Title: Determinants of trust on social networking sites and its impact on purchase intention through the mediation effect of customer experience
Authors: Sharma, B. K.; Jain, P.; Gautam, O.; Mishra, S. K.
Journal: International Journal of Public Sector Performance Management, Vol. 13(3), pp. 313–330
DOI: 10.1504/ijpspm.2024.138037
Indexed In: Scopus (Q4)
Year: 2024
Title: Cognitive and Affective Components Induced Impulsive Purchase: An Empirical Analysis
Authors: Ameer Hussain, A.; Sharma, B. K.; V. H., C.; Kazim, S.
Journal: Journal of Promotion Management, Vol. 30(6), pp. 901–928
DOI: 10.1080/10496491.2024.2318666
Indexed In: Scopus (Q2)
Year: 2024
Title: Do the two-wheeler safety harnesses effective in rider’s safety – Analysis of attitude and switching intention
Authors: Sharma, B. K.; Sharma, A.; Sharma, S.; Mahajan, Y.; Rajput, S.
Journal: Case Studies on Transport Policy, Vol. 15, Article 101146
DOI: 10.1016/j.cstp.2024.101146
Indexed In: Scopus (Q1)
Year: 2024
Title: Unveiling the Online-Offline Divide: Predicting Retail Channel Membership for Luxury Jewelry Consumers Using Discriminant Analysis
Authors: Sharma, Bhuvanesh; Soni, S.; Sharma, A.; Gautam, O.
Journal: Journal of Statistics Applications & Probability, Vol. 13(1), Article 31
DOI: 10.18576/jsap/130131
Indexed In: Scopus (Q3)
Year: 2024
Title: Place Branding: A Systematic Literature Review and Future Research Agenda
Authors: Swain, S.; Jebarajakirthy, C.; Sharma, B. K.; Maseeh, H. I.; Agrawal, A.; Shah, J.; Saha, R.
Journal: Journal of Travel Research, Vol. 63(3), pp. 535–564
DOI: 10.1177/00472875231168620
Indexed In: Scopus (Q1)
Year: 2024
Title: Investigating Customer Experiences in Omni Channel Retail: A Systematic Literature Review and Future Research Avenue
Authors: Singh, P.; Arora, L.; Sahu, T.; Bhatt, V.; Sharma, B. K.
Journal: SCMS Journal of Indian Management, Vol. 20(4), pp. 19–43
Indexed In: Scopus (Q4)
Year: 2023
Title: Examining the role of perceived stress on learning satisfaction under the influence of academic burnout in the post-COVID world
Authors: Sharma, B.; Sen, S.; Saxena, M.
Journal: Journal of Education and Health Promotion, Vol. 12(1), Article 353
DOI: 10.4103/jehp.jehp_1599_22
Indexed In: Scopus (Q2)
Year: 2023
Title: Online Satisfaction and Hotel Booking Intentions: An Information System Success Model Perspective
Authors: Ahmad, K.; Sharma, B. K.
Journal: Journal of Quality Assurance in Hospitality & Tourism, Vol. 26(6), pp. 1161–1193
DOI: 10.1080/1528008X.2023.2283502
Indexed In: Scopus (Q2 / B)
Year: 2023
Title: Factors Influencing E-learning Technology Among Youth in India: An Extended TAM Model
Authors: Sharma, B. K.; Kumar, V. V. R.; Bhatt, V. K.
Journal: Management and Labour Studies, Vol. 49(3), pp. 504–526
DOI: 10.1177/0258042X231208588
Indexed In: Scopus (Q3)
Year: 2024
Title: Measuring social media impact on Impulse Buying Behavior
Authors: Singh, P.; Sharma, B. K.; Arora, L.; Bhatt, V.
Journal: Cogent Business & Management, Vol. 10(3)
DOI: 10.1080/23311975.2023.2262371
Indexed In: Scopus (Q2)
Year: 2023
Title: Impact of Green Banking Practices on Sustainable Environmental Performance and Profitability of Private Sector Banks
Authors: Jain, P.; Sharma, B. K.
Journal: International Journal of Social Ecology and Sustainable Development, Vol. 14(1), pp. 1–19
DOI: 10.4018/IJSESD.330135
Indexed In: Scopus (Q4)
Year: 2023
Title: Organizational Inclusion and OCB: The Moderating Role of Inclusive Leadership
Authors: Kuknor, S.; Bhattacharya, S.; Sharma, B. K.; Bhattacharya, S.
Journal: FIIB Business Review, Vol. 0(0)
DOI: 10.1177/23197145231183859
Indexed In: Scopus (Q3)
Year: 2023
Title: Digital branding adoption by specialty eatery start-ups in the post-pandemic environment in India
Authors: Sharma, A.; Sharma, B. K.; Rajput, S.; Mehra, A.; Gulati, U.
Journal: Cogent Business & Management, Vol. 10(1), Article 2196043
DOI: 10.1080/23311975.2023.2196043
Indexed In: Scopus (Q2)
Year: 2023
Title: Digital Adoption of Start-Ups With E-Governance Systems
Authors: Sharma, A.; Sharma, B. K.; Singh, P.; Mishra, S.; Hussain, A.
Journal: International Journal of Electronic Government Research, Vol. 18(1), pp. 1–22
DOI: 10.4018/ijegr.314573
Indexed In: Scopus (Q3)
Year: 2022
Title: Social media campaigns and domestic products consumption: a study on an emerging economy
Authors: Rajput, S.; Dash, G.; Upamannyu, N.; Sharma, B. K.; Singh, P.
Journal: Cogent Business & Management, Vol. 9(1), Article 2143018
DOI: 10.1080/23311975.2022.2143018
Indexed In: Scopus (Q2)
Year: 2022
Title: Determinants of customer experience management and its impact on experience quality in the tourism industry in India
Authors: Bhatt, V. K.; Sharma, B. K.
Journal: International Journal of Business and Globalisation, Vol. 30(1), p. 14
DOI: 10.1504/ijbg.2022.122276
Indexed In: Scopus (Q4)
Year: 2022
Title: Theory of planned behaviour extension in adoption of social media for online shopping in India
Authors: Sharma, B. K.; Sunil, M.; Nandre, V.
Journal: International Journal of Business Innovation and Research, Vol. 27(3), pp. 330–351
DOI: 10.1504/IJBIR.2022.121692
Indexed In: Scopus (Q2)
Year: 2022
Title: Influencer marketing – an instrument to proliferation of the digital occurrence
Authors: Sharma, B. K.; Bhatt, V. K.; Arora, L.
Journal: International Journal of Enterprise Network Management, Vol. 12(4), pp. 340–357
DOI: 10.1504/ijenm.2021.119662
Indexed In: Scopus (Q4)
Year: 2021
Title: Understanding and managing customer engagement through social customer relationship management
Authors: Arora, L.; Singh, P.; Bhatt, V.; Sharma, B. K.
Journal: Journal of Decision Systems, Vol. 30(2–3), pp. 215–234
DOI: 10.1080/12460125.2021.1881272
Indexed In: Scopus (Q1)
Year: 2021
Title: Financial inclusion: impact of accessibility, availability, and usage of financial services – a study on household workers in Madhya Pradesh, India
Authors: Sharma, B. K.; Jain, P.
Journal: International Journal of Public Sector Performance Management, Vol. 7(1), pp. 1–19
DOI: 10.1504/ijpspm.2021.111964
Indexed In: Scopus (Q4)
Year: 2021
Title: Relationship between brand image and store image as drivers of repurchase intention in apparel stores
Authors: Bhakuni, P.; Rajput, S.; Sharma, B. K.; Bhakar, S.
Journal: Gurukul Business Review, Vol. 17(1)
DOI: https://doi.org/10.48205/gbr.v17.6
Indexed In: Web of Science
Year: 2021
Title: Application of TAM model in teaching and learning – a behavioural study on social media
Authors: Sharma, B. K.; Pal, V. K.
Journal: International Journal of Management Practice, Vol. 13(4), p. 478
DOI: 10.1504/ijmp.2020.108306
Indexed In: Scopus (Q3)
Year: 2020
Title: Virtual Reality in Non-Communicable Diseases
Authors: Singla, S.; Sharma, A.; Bhatt, V. K.; Sharma, B.; Pal, V.
Journal: International Journal of Innovative Technology and Exploring Engineering (IJITEE), Vol. 9(1), pp. 1325–1333
DOI: 10.35940/ijitee.L3709.119119
Indexed In: Scopus (Q4)
Year: 2019
Title: Prediction of Professionals’ Perception Related to Usage of Cloud Computing Services: Application of TAM Model
Authors: Motwani, B.; Sharma, B. K.
Journal: International Journal of Innovative Technology and Exploring Engineering (IJITEE), Vol. 8(7S2), pp. 186–193
Indexed In: Scopus (Q4)
Year: 2019
Title: Social Customer Relationship Management – A Literature Review
Authors: Arora, L.; Sharma, B. K.
Journal: Eurasian Journal of Analytical Chemistry, Vol. 13(6), Article emEJAC181150
Indexed In: Scopus (Q3)
Year: 2018
Title: Effect of Size of Organization on the Usage of Cloud Computing
Authors: Motwani, B.; Sharma, B. K.
Journal: Journal of Advanced Research in Dynamical and Control Systems, Vol. 10, Special Issue 14, pp. 2018
Indexed In: Scopus (Q4)
Year: 2018
Authors: Sharma, B. K.; Jain, P.
Journal: Benchmarking: An International Journal
DOI: 10.1108/BIJ-02-2025-0143
Indexed In: Scopus (Q1 / ABDC B)
Year: 2025
Title: Tourism in crisis: how COVID-19 shaped perceptions of travel risk and management practices
Authors: Sharma, B. K.; Mishra, S.; Pathak, A.; Jain, P.; Gautam, O.
Journal: GeoJournal of Tourism and Geosites, Vol. 62(4), pp. 2430–2440
DOI: 10.30892/gtg.62438-1604
Indexed In: Scopus (Q1)
Year: 2025
Title: Gender Dynamics and Organizational Support: A Triangulated Study of Women’s Work Environments
Authors: Nanda, N.; Sharma, B. K.; Khatwani, R.; Jain, P.
Journal: SAGE Open, Vol. 15(4)
DOI: 10.1177/21582440251399965
Indexed In: Scopus (Q1)
Year: 2025
Title: Decoding sustainable disposition: how consumer values shape fast fashion disposal intentions
Authors: Kundu, S.; Sharma, B. K.
Journal: Journal of Fashion Marketing and Management: An International Journal
DOI: 10.1108/JFMM-06-2025-0279
Indexed In: Scopus (Q1 / ABDC B)
Year: 2025
Title: Unveiling the power of dark social: Leveraging user-generated content for brand advocacy, social proof, and user engagement
Authors: Sharma, A.; Sharma, B. K.
Journal: Journal of Marketing Communications, pp. 1–30
DOI: 10.1080/13527266.2025.2547705
Indexed In: Scopus (Q1 / ABDC B)
Year: 2025
Title: On the Plate and in Pixels: The Packaged Food Tech Odyssey – A Literature Review
Authors: Khatwani, N. R.; Bhatt, V.; Sharma, B. K.; Khatwani, R.; Mohile, A.
Journal: International Journal on Food System Dynamics, Vol. 1(aop), pp. 1–18
DOI: 10.1163/18696945-BJA00015
Indexed In: Scopus (Q2)
Year: 2025
Title: Unveiling the Influence of Sharing Economy on Socially Responsible Consumption Amidst Materialism
Authors: Khambhata, K. K.; Sharma, B. K.; Mistry, J.; Khatwani, R.
Journal: FIIB Business Review
DOI: 10.1177/23197145251324785
Indexed In: Scopus (Q1 / ABDC C)
Year: 2025
Title: The Relationship of Inclusive Leadership with Organization-Based Self-Esteem: Mediating Role of Climate for Inclusion
Authors: Kuknor, S.; Sharma, B. K.; Outlook, M. L.
Journal: SAGE Open, Vol. 15(1)
DOI: 10.1177/21582440251321994
Indexed In: Scopus (Q1)
Year: 2025
Title: Consumer confusion: A meta-analytic review
Authors: Shahid, S.; Maseeh, H. I.; Jebarajakirthy, C.; Sharma, B. K.; Saha, R.; Gupta, S.
Journal: Journal of Business Research, Vol. 192, Article 115294
DOI: 10.1016/j.jbusres.2025.115294
Indexed In: Scopus (Q1)
Year: 2025
Title: Artificial intelligence in healthcare logistics – moderating role of industry pressure and organisational readiness
Authors: Sharma, A.; Sharma, B. K.; Bhatt, V.
Journal: Journal of Decision Systems, Vol. 34(1)
DOI: 10.1080/12460125.2025.2477335
Indexed In: Scopus (Q1)
Year: 2025
Title: Applying innovation diffusion theory to blockchain adoption in Indian private sector banks
Authors: Jain, P.; Sharma, B. K.; Khatwani, R.; Mitra, P. K.; Mistry, A.
Journal: Environment and Social Psychology, Vol. 9(9)
DOI: 10.59429/esp.v9i9.2983
Indexed In: Scopus (Q4)
Year: 2024
Title: Consumer Product Disposition – A Systematic Literature Review and Future Research Agenda
Authors: Kundu, S.; Sharma, B. K.; AlSaleh, D.
Journal: Cleaner and Responsible Consumption, Article 100209
DOI: 10.1016/j.clrc.2024.100209
Indexed In: Scopus (Q1)
Year: 2024
Title: The impact of vlogs on travellers’ intentions to use semi-high speed trains: A study on Vande Bharat Express
Authors: Ahmad, K.; Sharma, B. K.; Mishra, M.; Khatwani, R.; Mitra, P. K.
Journal: Journal of Infrastructure, Policy and Development, Vol. 8(6), Article 2989
DOI: 10.24294/jipd.v8i6.2989
Indexed In: Scopus (Q2)
Year: 2024
Title: Technology influence on purchase intention with respect to luxury fashion
Authors: Soni, S.; Sharma, B. K.; Mishra, S.; Sharma, H.
Journal: International Journal of Indian Culture and Business Management, Vol. 32(1), pp. 98–113
DOI: 10.1504/IJICBM.2024.139001
Indexed In: Web of Science
Year: 2024
Title: Impact of metaverse technology on hospitality and tourism industry: an interplay of social media marketing on hotel booking in India
Authors: Ahmad, K.; Sharma, B. K.; Khatwani, R.; Mishra, M.; Mitra, P. K.
Journal: International Journal of Tourism Cities (Ahead-of-Print)
DOI: 10.1108/IJTC-11-2023-0232
Indexed In: Scopus (Q1)
Year: 2024
Title: Will metaverse face failure in future like NFTs: an empirical study
Authors: Sharma, A.; Sharma, B. K.
Journal: Journal of Logistics Informatics and Service Science, Vol. 11(3)
DOI: 10.33168/jliss.2024.0313
Indexed In: Scopus
Year: 2024
Title: From Enchantment to Action: How Tourists’ Experiences Drive Revisit Intention
Authors: Bhatt, V.; Sharma, B. K.; Singh, P.; Arora, L.
Journal: Journal of Promotion Management, Vol. 30(7), pp. 1113–1140
DOI: 10.1080/10496491.2024.2347213
Indexed In: Scopus (Q2)
Year: 2024
Title: Determinants of trust on social networking sites and its impact on purchase intention through the mediation effect of customer experience
Authors: Sharma, B. K.; Jain, P.; Gautam, O.; Mishra, S. K.
Journal: International Journal of Public Sector Performance Management, Vol. 13(3), pp. 313–330
DOI: 10.1504/ijpspm.2024.138037
Indexed In: Scopus (Q4)
Year: 2024
Title: Cognitive and Affective Components Induced Impulsive Purchase: An Empirical Analysis
Authors: Ameer Hussain, A.; Sharma, B. K.; V. H., C.; Kazim, S.
Journal: Journal of Promotion Management, Vol. 30(6), pp. 901–928
DOI: 10.1080/10496491.2024.2318666
Indexed In: Scopus (Q2)
Year: 2024
Title: Do the two-wheeler safety harnesses effective in rider’s safety – Analysis of attitude and switching intention
Authors: Sharma, B. K.; Sharma, A.; Sharma, S.; Mahajan, Y.; Rajput, S.
Journal: Case Studies on Transport Policy, Vol. 15, Article 101146
DOI: 10.1016/j.cstp.2024.101146
Indexed In: Scopus (Q1)
Year: 2024
Title: Unveiling the Online-Offline Divide: Predicting Retail Channel Membership for Luxury Jewelry Consumers Using Discriminant Analysis
Authors: Sharma, Bhuvanesh; Soni, S.; Sharma, A.; Gautam, O.
Journal: Journal of Statistics Applications & Probability, Vol. 13(1), Article 31
DOI: 10.18576/jsap/130131
Indexed In: Scopus (Q3)
Year: 2024
Title: Place Branding: A Systematic Literature Review and Future Research Agenda
Authors: Swain, S.; Jebarajakirthy, C.; Sharma, B. K.; Maseeh, H. I.; Agrawal, A.; Shah, J.; Saha, R.
Journal: Journal of Travel Research, Vol. 63(3), pp. 535–564
DOI: 10.1177/00472875231168620
Indexed In: Scopus (Q1)
Year: 2024
Title: Investigating Customer Experiences in Omni Channel Retail: A Systematic Literature Review and Future Research Avenue
Authors: Singh, P.; Arora, L.; Sahu, T.; Bhatt, V.; Sharma, B. K.
Journal: SCMS Journal of Indian Management, Vol. 20(4), pp. 19–43
Indexed In: Scopus (Q4)
Year: 2023
Title: Examining the role of perceived stress on learning satisfaction under the influence of academic burnout in the post-COVID world
Authors: Sharma, B.; Sen, S.; Saxena, M.
Journal: Journal of Education and Health Promotion, Vol. 12(1), Article 353
DOI: 10.4103/jehp.jehp_1599_22
Indexed In: Scopus (Q2)
Year: 2023
Title: Online Satisfaction and Hotel Booking Intentions: An Information System Success Model Perspective
Authors: Ahmad, K.; Sharma, B. K.
Journal: Journal of Quality Assurance in Hospitality & Tourism, Vol. 26(6), pp. 1161–1193
DOI: 10.1080/1528008X.2023.2283502
Indexed In: Scopus (Q2 / B)
Year: 2023
Title: Factors Influencing E-learning Technology Among Youth in India: An Extended TAM Model
Authors: Sharma, B. K.; Kumar, V. V. R.; Bhatt, V. K.
Journal: Management and Labour Studies, Vol. 49(3), pp. 504–526
DOI: 10.1177/0258042X231208588
Indexed In: Scopus (Q3)
Year: 2024
Title: Measuring social media impact on Impulse Buying Behavior
Authors: Singh, P.; Sharma, B. K.; Arora, L.; Bhatt, V.
Journal: Cogent Business & Management, Vol. 10(3)
DOI: 10.1080/23311975.2023.2262371
Indexed In: Scopus (Q2)
Year: 2023
Title: Impact of Green Banking Practices on Sustainable Environmental Performance and Profitability of Private Sector Banks
Authors: Jain, P.; Sharma, B. K.
Journal: International Journal of Social Ecology and Sustainable Development, Vol. 14(1), pp. 1–19
DOI: 10.4018/IJSESD.330135
Indexed In: Scopus (Q4)
Year: 2023
Title: Organizational Inclusion and OCB: The Moderating Role of Inclusive Leadership
Authors: Kuknor, S.; Bhattacharya, S.; Sharma, B. K.; Bhattacharya, S.
Journal: FIIB Business Review, Vol. 0(0)
DOI: 10.1177/23197145231183859
Indexed In: Scopus (Q3)
Year: 2023
Title: Digital branding adoption by specialty eatery start-ups in the post-pandemic environment in India
Authors: Sharma, A.; Sharma, B. K.; Rajput, S.; Mehra, A.; Gulati, U.
Journal: Cogent Business & Management, Vol. 10(1), Article 2196043
DOI: 10.1080/23311975.2023.2196043
Indexed In: Scopus (Q2)
Year: 2023
Title: Digital Adoption of Start-Ups With E-Governance Systems
Authors: Sharma, A.; Sharma, B. K.; Singh, P.; Mishra, S.; Hussain, A.
Journal: International Journal of Electronic Government Research, Vol. 18(1), pp. 1–22
DOI: 10.4018/ijegr.314573
Indexed In: Scopus (Q3)
Year: 2022
Title: Social media campaigns and domestic products consumption: a study on an emerging economy
Authors: Rajput, S.; Dash, G.; Upamannyu, N.; Sharma, B. K.; Singh, P.
Journal: Cogent Business & Management, Vol. 9(1), Article 2143018
DOI: 10.1080/23311975.2022.2143018
Indexed In: Scopus (Q2)
Year: 2022
Title: Determinants of customer experience management and its impact on experience quality in the tourism industry in India
Authors: Bhatt, V. K.; Sharma, B. K.
Journal: International Journal of Business and Globalisation, Vol. 30(1), p. 14
DOI: 10.1504/ijbg.2022.122276
Indexed In: Scopus (Q4)
Year: 2022
Title: Theory of planned behaviour extension in adoption of social media for online shopping in India
Authors: Sharma, B. K.; Sunil, M.; Nandre, V.
Journal: International Journal of Business Innovation and Research, Vol. 27(3), pp. 330–351
DOI: 10.1504/IJBIR.2022.121692
Indexed In: Scopus (Q2)
Year: 2022
Title: Influencer marketing – an instrument to proliferation of the digital occurrence
Authors: Sharma, B. K.; Bhatt, V. K.; Arora, L.
Journal: International Journal of Enterprise Network Management, Vol. 12(4), pp. 340–357
DOI: 10.1504/ijenm.2021.119662
Indexed In: Scopus (Q4)
Year: 2021
Title: Understanding and managing customer engagement through social customer relationship management
Authors: Arora, L.; Singh, P.; Bhatt, V.; Sharma, B. K.
Journal: Journal of Decision Systems, Vol. 30(2–3), pp. 215–234
DOI: 10.1080/12460125.2021.1881272
Indexed In: Scopus (Q1)
Year: 2021
Title: Financial inclusion: impact of accessibility, availability, and usage of financial services – a study on household workers in Madhya Pradesh, India
Authors: Sharma, B. K.; Jain, P.
Journal: International Journal of Public Sector Performance Management, Vol. 7(1), pp. 1–19
DOI: 10.1504/ijpspm.2021.111964
Indexed In: Scopus (Q4)
Year: 2021
Title: Relationship between brand image and store image as drivers of repurchase intention in apparel stores
Authors: Bhakuni, P.; Rajput, S.; Sharma, B. K.; Bhakar, S.
Journal: Gurukul Business Review, Vol. 17(1)
DOI: https://doi.org/10.48205/gbr.v17.6
Indexed In: Web of Science
Year: 2021
Title: Application of TAM model in teaching and learning – a behavioural study on social media
Authors: Sharma, B. K.; Pal, V. K.
Journal: International Journal of Management Practice, Vol. 13(4), p. 478
DOI: 10.1504/ijmp.2020.108306
Indexed In: Scopus (Q3)
Year: 2020
Title: Virtual Reality in Non-Communicable Diseases
Authors: Singla, S.; Sharma, A.; Bhatt, V. K.; Sharma, B.; Pal, V.
Journal: International Journal of Innovative Technology and Exploring Engineering (IJITEE), Vol. 9(1), pp. 1325–1333
DOI: 10.35940/ijitee.L3709.119119
Indexed In: Scopus (Q4)
Year: 2019
Title: Prediction of Professionals’ Perception Related to Usage of Cloud Computing Services: Application of TAM Model
Authors: Motwani, B.; Sharma, B. K.
Journal: International Journal of Innovative Technology and Exploring Engineering (IJITEE), Vol. 8(7S2), pp. 186–193
Indexed In: Scopus (Q4)
Year: 2019
Title: Social Customer Relationship Management – A Literature Review
Authors: Arora, L.; Sharma, B. K.
Journal: Eurasian Journal of Analytical Chemistry, Vol. 13(6), Article emEJAC181150
Indexed In: Scopus (Q3)
Year: 2018
Title: Effect of Size of Organization on the Usage of Cloud Computing
Authors: Motwani, B.; Sharma, B. K.
Journal: Journal of Advanced Research in Dynamical and Control Systems, Vol. 10, Special Issue 14, pp. 2018
Indexed In: Scopus (Q4)
Year: 2018
Academic Engagement
Title: Application of NLP to Analyse Sentiment of Market Reviews
Authors: N. Khatwani, B. K. Sharma, N. Nanda, P. Shah, R. Sekhar, A. Mohile
Journal: IEEE Conference Proceedings
DOI: 10.1109/ICoICI65217.2025.11252640
Presented In: 3rd International Conference on Intelligent Cyber Physical Systems and Internet of Things (ICoICI), Coimbatore, India
Year: 2025
Title: The effects of artificial intelligence (AI) on the retail industry
Authors: P. Jain, M. Gülmez, B. K. Sharma
Journal: Advances in Logistics, Operations, and Management Science (Book Chapter)
DOI: 10.4018/979-8-3693-7620-1.ch016
Presented In: —
Year: 2025
Title: Research-based Teaching in Management Education: A Paradigm Shift in Teaching Pedagogy
Authors: S. Sen, B. K. Sharma, M. J. Saxena
Journal: Digital Transformation and Sustainability of Business (CRC Press – Book Chapter)
DOI: 10.1201/9781003606185-24
Presented In: —
Year: 2025
Title: Assessing the readiness of startups and small businesses to embrace innovative digital branding strategies
Authors: A. Sharma, B. K. Sharma, P. Jain, U. Gautam, S. K. Sharma
Journal: Advances in Computer Science Research (Book Chapter)
DOI: 10.2991/978-94-6463-589-8_2
Presented In: —
Year: 2024
Title: Do Social and Economic Empowerment Attain Through Mobile Banking? An Empirical Assessment
Authors: P. Jain, B. K. Sharma, U. Gautam, A. S. Parihar, Z. Siddiqui
Journal: E3S Web of Conferences
DOI: 10.1051/e3sconf/202457103001
Presented In: E3S Web Conference
Year: 2024
Title: Importance of Machine Learning in Market Research
Authors: Prashast Singh, Bhuvanesh Kumar Sharma
Journal: AIP Conference Proceedings
DOI: 10.1063/5.0187422
Presented In: AIP Conference Proceedings
Year: 2023
Title: The Attitude of Gen Z and Gen Y Towards Adoption of Electric Vehicles
Authors: Prashansa Gupta, Bhuvanesh Kumar Sharma
Journal: AIP Conference Proceedings
DOI: 10.1063/5.0179673
Presented In: AIP Conference Proceedings
Year: 2023
Title: Study on Factors Affecting Electric Vehicle (EV) Purchase in India
Authors: P. Neupane, B. K. Sharma
Journal: AIP Conference Proceedings
DOI: 10.1063/5.0179674
Presented In: AIP Conference Proceedings
Year: 2023
Title: Mitigating the Risk Induced by Online Shopping by Using Metaverse
Authors: S. Soni, B. K. Sharma
Journal: IEEE Conference Proceedings
DOI: 10.1109/iSemantic59612.2023.10295282
Presented In: iSemantic 2023, Semarang, Indonesia
Year: 2023
Title: Factors Determining the Choice of Online/Offline Channel: A Discriminant Analysis Approach
Authors: S. Soni, B. K. Sharma, P. Jain
Journal: IEEE Conference Proceedings
DOI: 10.1109/IATMSI56455.2022.10119421
Presented In: IEEE IATMSI, Gwalior, India
Year: 2022
Title: Managing Performance Through Technology in Times of Global Crisis
Authors: S. Kuknor, B. K. Sharma, P. Sai Siddamsetty
Journal: IEEE Conference Proceedings
DOI: 10.1109/DASA54658.2022.9764960
Presented In: DASA 2022, Chiangrai, Thailand
Year: 2022
Title: Mobile Banking Adoption for Digital Financial Inclusion
Authors: P. Jain, B. K. Sharma, R. Jain, A. K. Pandey, S. Khare
Journal: IEEE Conference Proceedings
DOI: 10.1109/ICBIR54589.2022.9786477
Presented In: ICBIR 2022, Bangkok, Thailand
Year: 2022
Title: Smart Homes Adoption in India – Value-based Adoption Approach
Authors: B. K. Sharma, S. C. Kuknor
Journal: IEEE Conference Proceedings
DOI: 10.1109/ICTMOD52902.2021.9739353
Presented In: ICTMOD 2021, Marrakech, Morocco
Year: 2021
1. Sharma, B. K. (2021). Digital Business. 1st Edition. Mumbai, Maharashtra: Himalaya Publishing House Pvt. Ltd.
2. Marketing Management – An Indian Perspective. 1st Edition. Clever Fox Publishing, 2022.
1. The Impact of Digital Relationship Marketing (Personalization and Customization) in the COVID-19 Era, 2021.
2. Importance of Effective Working Capital Administration for Rapid Economic Growth in India, 2022.
Authors: N. Khatwani, B. K. Sharma, N. Nanda, P. Shah, R. Sekhar, A. Mohile
Journal: IEEE Conference Proceedings
DOI: 10.1109/ICoICI65217.2025.11252640
Presented In: 3rd International Conference on Intelligent Cyber Physical Systems and Internet of Things (ICoICI), Coimbatore, India
Year: 2025
Title: The effects of artificial intelligence (AI) on the retail industry
Authors: P. Jain, M. Gülmez, B. K. Sharma
Journal: Advances in Logistics, Operations, and Management Science (Book Chapter)
DOI: 10.4018/979-8-3693-7620-1.ch016
Presented In: —
Year: 2025
Title: Research-based Teaching in Management Education: A Paradigm Shift in Teaching Pedagogy
Authors: S. Sen, B. K. Sharma, M. J. Saxena
Journal: Digital Transformation and Sustainability of Business (CRC Press – Book Chapter)
DOI: 10.1201/9781003606185-24
Presented In: —
Year: 2025
Title: Assessing the readiness of startups and small businesses to embrace innovative digital branding strategies
Authors: A. Sharma, B. K. Sharma, P. Jain, U. Gautam, S. K. Sharma
Journal: Advances in Computer Science Research (Book Chapter)
DOI: 10.2991/978-94-6463-589-8_2
Presented In: —
Year: 2024
Title: Do Social and Economic Empowerment Attain Through Mobile Banking? An Empirical Assessment
Authors: P. Jain, B. K. Sharma, U. Gautam, A. S. Parihar, Z. Siddiqui
Journal: E3S Web of Conferences
DOI: 10.1051/e3sconf/202457103001
Presented In: E3S Web Conference
Year: 2024
Title: Importance of Machine Learning in Market Research
Authors: Prashast Singh, Bhuvanesh Kumar Sharma
Journal: AIP Conference Proceedings
DOI: 10.1063/5.0187422
Presented In: AIP Conference Proceedings
Year: 2023
Title: The Attitude of Gen Z and Gen Y Towards Adoption of Electric Vehicles
Authors: Prashansa Gupta, Bhuvanesh Kumar Sharma
Journal: AIP Conference Proceedings
DOI: 10.1063/5.0179673
Presented In: AIP Conference Proceedings
Year: 2023
Title: Study on Factors Affecting Electric Vehicle (EV) Purchase in India
Authors: P. Neupane, B. K. Sharma
Journal: AIP Conference Proceedings
DOI: 10.1063/5.0179674
Presented In: AIP Conference Proceedings
Year: 2023
Title: Mitigating the Risk Induced by Online Shopping by Using Metaverse
Authors: S. Soni, B. K. Sharma
Journal: IEEE Conference Proceedings
DOI: 10.1109/iSemantic59612.2023.10295282
Presented In: iSemantic 2023, Semarang, Indonesia
Year: 2023
Title: Factors Determining the Choice of Online/Offline Channel: A Discriminant Analysis Approach
Authors: S. Soni, B. K. Sharma, P. Jain
Journal: IEEE Conference Proceedings
DOI: 10.1109/IATMSI56455.2022.10119421
Presented In: IEEE IATMSI, Gwalior, India
Year: 2022
Title: Managing Performance Through Technology in Times of Global Crisis
Authors: S. Kuknor, B. K. Sharma, P. Sai Siddamsetty
Journal: IEEE Conference Proceedings
DOI: 10.1109/DASA54658.2022.9764960
Presented In: DASA 2022, Chiangrai, Thailand
Year: 2022
Title: Mobile Banking Adoption for Digital Financial Inclusion
Authors: P. Jain, B. K. Sharma, R. Jain, A. K. Pandey, S. Khare
Journal: IEEE Conference Proceedings
DOI: 10.1109/ICBIR54589.2022.9786477
Presented In: ICBIR 2022, Bangkok, Thailand
Year: 2022
Title: Smart Homes Adoption in India – Value-based Adoption Approach
Authors: B. K. Sharma, S. C. Kuknor
Journal: IEEE Conference Proceedings
DOI: 10.1109/ICTMOD52902.2021.9739353
Presented In: ICTMOD 2021, Marrakech, Morocco
Year: 2021
Books Published
1. Sharma, B. K. (2021). Digital Business. 1st Edition. Mumbai, Maharashtra: Himalaya Publishing House Pvt. Ltd.
2. Marketing Management – An Indian Perspective. 1st Edition. Clever Fox Publishing, 2022.
Patents Published
1. The Impact of Digital Relationship Marketing (Personalization and Customization) in the COVID-19 Era, 2021.
2. Importance of Effective Working Capital Administration for Rapid Economic Growth in India, 2022.
Management Development Programmes (MDPs) and Corporate Trainings
Organisation / Year: Inmantech ITVA Services (2016)
Module / Topic: Leveraging the Benefits of Social Media for Business
Key Focus & Outcomes: Two-day MDP (25–26 July 2016) on strategic use of social media for engagement, branding, and sales. Covered digital strategy formulation, analytics-driven decision-making, ROI measurement, and hands-on campaign planning.
Organisation / Year: John Deere India Pvt. Ltd. – PGDBM (2022–23)
Module / Topic: Marketing Research
Key Focus & Outcomes: Designed and delivered an applied research module covering survey design, sampling techniques, SPSS-based data analysis, and case discussions on product positioning and customer satisfaction.
Organisation / Year: CitiusTech Healthcare Technology Pvt. Ltd. – EPGDBM Batch IV (2021–22)
Module / Topic: Marketing Management
Key Focus & Outcomes: Delivered a module on marketing strategy in healthcare technology, focusing on B2B marketing, digital transformation, value-based selling, and brand management through healthcare-specific case studies.
Organisation / Year: Wipro Limited – EPGDBM Notch Up Batch XXV, Bengaluru (2023–24)
Module / Topic: Strategic Management
Key Focus & Outcomes: Strengthened strategic thinking, competitive analysis, and innovation-led decision-making among senior professionals. Included corporate diversification, digital strategy, agility, and simulation-based learning approaches.
Organisation / Year: Indian Oil Corporation Limited (IOCL) – Executive MDP (2024–25)
Module / Topic: Strategic Management
Key Focus & Outcomes: Focused on strategic foresight, change management, and fostering an innovation culture in a PSU environment. Covered strategic alignment, scenario planning, and sustainability-oriented decision frameworks.
Organisation / Year: CEAT Tyres Ltd. – EPGDBM Batch III
Module / Topic: Marketing Research
Key Focus & Outcomes: Equipped managers with quantitative research tools for market and consumer insights, including perception analysis, marketing intelligence, and applications in new product launches and brand repositioning.
Organisation / Year: Capgemini Technology Services India Ltd.
Module / Topic: Research Methodology
Key Focus & Outcomes: Built analytical and research capabilities for consulting professionals, covering hypothesis formulation, inferential statistics, and evidence-based managerial decision-making.
Organisation / Year: John Deere Tractor Ltd. – EPGDBM Batch (2024–26)
Module / Topic: Marketing Research
Key Focus & Outcomes: Delivered an advanced module covering predictive analytics, segmentation, regression modelling, and conjoint analysis to support market expansion and product development decisions.
Organisation / Year: Inmantech ITVA Services (2016)
Module / Topic: Leveraging the Benefits of Social Media for Business
Key Focus & Outcomes: Two-day MDP (25–26 July 2016) on strategic use of social media for engagement, branding, and sales. Covered digital strategy formulation, analytics-driven decision-making, ROI measurement, and hands-on campaign planning.
Organisation / Year: John Deere India Pvt. Ltd. – PGDBM (2022–23)
Module / Topic: Marketing Research
Key Focus & Outcomes: Designed and delivered an applied research module covering survey design, sampling techniques, SPSS-based data analysis, and case discussions on product positioning and customer satisfaction.
Organisation / Year: CitiusTech Healthcare Technology Pvt. Ltd. – EPGDBM Batch IV (2021–22)
Module / Topic: Marketing Management
Key Focus & Outcomes: Delivered a module on marketing strategy in healthcare technology, focusing on B2B marketing, digital transformation, value-based selling, and brand management through healthcare-specific case studies.
Organisation / Year: Wipro Limited – EPGDBM Notch Up Batch XXV, Bengaluru (2023–24)
Module / Topic: Strategic Management
Key Focus & Outcomes: Strengthened strategic thinking, competitive analysis, and innovation-led decision-making among senior professionals. Included corporate diversification, digital strategy, agility, and simulation-based learning approaches.
Organisation / Year: Indian Oil Corporation Limited (IOCL) – Executive MDP (2024–25)
Module / Topic: Strategic Management
Key Focus & Outcomes: Focused on strategic foresight, change management, and fostering an innovation culture in a PSU environment. Covered strategic alignment, scenario planning, and sustainability-oriented decision frameworks.
Organisation / Year: CEAT Tyres Ltd. – EPGDBM Batch III
Module / Topic: Marketing Research
Key Focus & Outcomes: Equipped managers with quantitative research tools for market and consumer insights, including perception analysis, marketing intelligence, and applications in new product launches and brand repositioning.
Organisation / Year: Capgemini Technology Services India Ltd.
Module / Topic: Research Methodology
Key Focus & Outcomes: Built analytical and research capabilities for consulting professionals, covering hypothesis formulation, inferential statistics, and evidence-based managerial decision-making.
Organisation / Year: John Deere Tractor Ltd. – EPGDBM Batch (2024–26)
Module / Topic: Marketing Research
Key Focus & Outcomes: Delivered an advanced module covering predictive analytics, segmentation, regression modelling, and conjoint analysis to support market expansion and product development decisions.