Dr. Arvind Mallik
Associate Professor & HOD, Department of MBA, PES Institute of Technology and Management, Shivamogga, Karnataka, India
IMPARC ID: IMP-MM-MGMT-KA-IND-2026-2299
Profile Summary
Dr. Arvind Mallik is an accomplished academic leader and technology innovator with over 19 years of experience in management education. He specializes in Marketing, Artificial Intelligence (AI), Virtual Reality (VR), and Strategic Management. He is recognized for developing India’s first immersive VR-integrated MBA curriculum and has received 15 national-level awards for his contributions to education and EdTech transformation.
Dr. Mallik is an award-winning educator with 5 published books, over 80 research publications, an h-index of 5, and more than 240 citations. He has delivered two TEDx talks and implemented innovative teaching methodologies such as flipped classrooms and design thinking. He has led over 60 industry-academia collaboration programs, impacting more than 1,500 stakeholders, and has established over 120 global partnerships.
His research interests include consumer behavior, sustainability, neuromarketing, digital marketing, emerging technologies (AR/VR), retail marketing, and AI applications in branding. He is also actively involved in innovation, patent development, and academic leadership, contributing significantly to institutional development and accreditation processes.
Subject Matter Expertise
Subject Matter Expertise
Business, Finance, Economics, & Law → Sales & Marketing
• Digital Marketing
• Marketing Strategy
• Market Research → Quantitative Market Research
Business, Finance, Economics, & Law → Management
• Innovation Management
STEM → Data Science → Data Analysis
• Artificial Intelligence
Business, Finance, Economics, & Law → Sales & Marketing
• Digital Marketing
• Marketing Strategy
• Market Research → Quantitative Market Research
Business, Finance, Economics, & Law → Management
• Innovation Management
STEM → Data Science → Data Analysis
• Artificial Intelligence
Mentorship Offered
Services Offered
Consulting
• Digital Strategy Consulting
• Business Strategy Consulting
• Scientific and Technical Consulting
Research
• Scientific and Technical Research
• Market Research
Consulting
• Digital Strategy Consulting
• Business Strategy Consulting
• Scientific and Technical Consulting
Research
• Scientific and Technical Research
• Market Research
Work Experience Summary
Dr. Arvind Mallik has extensive academic experience spanning over 19 years, progressing from Lecturer to Associate Professor and currently serving as Head of the MBA Department at PES Institute of Technology and Management. He has held multiple leadership roles including Head of Industry Institute Interaction Cell, NBA Coordinator, and Social Media Coordinator, contributing to institutional growth, accreditation, and industry collaboration.
Work Experience
Company Name: PES Institute of Technology and Management, Shivamogga, India
Job Title: Associate Professor & HOD
Description: Leading the MBA department and overseeing academic and administrative functions
Duration: Mar, 2025 – Present
Company Name: PES Institute of Technology and Management, Shivamogga, India
Job Title: Associate Professor & In-Charge HOD
Description: Managed departmental responsibilities and academic leadership
Duration: Jul, 2023 – Feb, 2025
Company Name: PES Institute of Technology and Management, Shivamogga, India
Job Title: Lecturer / Assistant Professor
Description: Teaching and academic responsibilities in MBA department
Duration: Jul, 2011 – Jun, 2023
Company Name: PES Institute of Technology and Management, Shivamogga, India
Job Title: Associate Professor & HOD
Description: Leading the MBA department and overseeing academic and administrative functions
Duration: Mar, 2025 – Present
Company Name: PES Institute of Technology and Management, Shivamogga, India
Job Title: Associate Professor & In-Charge HOD
Description: Managed departmental responsibilities and academic leadership
Duration: Jul, 2023 – Feb, 2025
Company Name: PES Institute of Technology and Management, Shivamogga, India
Job Title: Lecturer / Assistant Professor
Description: Teaching and academic responsibilities in MBA department
Duration: Jul, 2011 – Jun, 2023
Educational Summary
Dr. Mallik has a strong academic background in management and engineering, culminating in a PhD in Marketing and two post-doctoral research experiences. His education reflects a multidisciplinary foundation combining engineering and advanced management studies.
Education
Institution Name: Lincoln University College, Malaysia
Degree Title: Post-Doctoral Researcher
Field/Description: Management – Marketing
Duration: – Feb, 2026
Institution Name: Srinivas University, Mangaluru, India
Degree Title: Post-Doctoral Fellowship
Field/Description: Management – Marketing
Duration: – Aug, 2025
Institution Name: Visvesvaraya Technological University (VTU), India
Degree Title: PhD
Field/Description: Management – Marketing
Duration: – Feb, 2023
Institution Name: Manipal Institute of Management (MAHE), India
Degree Title: MBA
Field/Description: Marketing
Duration: – Jul, 2007
Institution Name: Sri Siddhartha Institute of Technology, India
Degree Title: BE
Field/Description: Civil Engineering
Duration: – Jul, 2004
Institution Name: Lincoln University College, Malaysia
Degree Title: Post-Doctoral Researcher
Field/Description: Management – Marketing
Duration: – Feb, 2026
Institution Name: Srinivas University, Mangaluru, India
Degree Title: Post-Doctoral Fellowship
Field/Description: Management – Marketing
Duration: – Aug, 2025
Institution Name: Visvesvaraya Technological University (VTU), India
Degree Title: PhD
Field/Description: Management – Marketing
Duration: – Feb, 2023
Institution Name: Manipal Institute of Management (MAHE), India
Degree Title: MBA
Field/Description: Marketing
Duration: – Jul, 2007
Institution Name: Sri Siddhartha Institute of Technology, India
Degree Title: BE
Field/Description: Civil Engineering
Duration: – Jul, 2004
Awards & Recognition
Dr. Arvind Mallik has received numerous national and international awards recognizing his contributions to innovative teaching, technology integration, and transformative educational practices. His work in virtual reality, design thinking, and immersive learning has earned prestigious honors, including global recognitions, record listings, and multiple excellence awards in management education and pedagogy.
Awards & Recognitions
Title: Honorary Doctorate
Issued By: Dunster Business School, Switzerland
Issue Date: 2024
Title: Best Award Book – Design Thinking for Educators: Unleashing Imaginovation Being Student-Centric
Issued By: ISTD, New Delhi
Issue Date: 2022
Title: Top 50 Education Innovative Leaders
Issued By: World Innovation Congress, Mumbai
Issue Date: 2020
Title: First Use of Virtual Reality in Academics in India (Recognition)
Issued By: Limca Book of Records
Issue Date: 2019
Title: Honorary Doctorate in Business Management
Issued By: IVUP (Registered under NITI Aayog, Government of India)
Issue Date: 2018
Title: Best Professor in Marketing
Issued By: Dewang Mehta’s 10th Innovative Education Leadership Awards, Mumbai
Issue Date: 2018
Title: India’s Outstanding Educationalist and Pioneer in Virtual Reality
Issued By: Indian Education Awards, Bengaluru
Issue Date: 2018
Title: Introducing Virtual Reality in Academics (Recognition)
Issued By: India Book of Records
Issue Date: 2017
Title: National Quality Excellence Contribution to Management Education
Issued By: Praxis Media Group, New Delhi
Issue Date: 2017
Title: Best Assistant Professor in Karnataka
Issued By: Asia Education Summit and Awards
Issue Date: 2017
Title: Winner – Tissot’s Signature Innovator’s Club Challenge
Issued By: Tissot, Switzerland
Issue Date: 2017
Title: Excellence in Social Media Learning and Pedagogical Development
Issued By: ASMA, Pune
Issue Date: 2017
Title: Most Number of Awards Received for Innovative Teaching Methods
Issued By: High Range Book of World Records
Issue Date: 2016
Title: Innovative Teaching Methods – Flipped Classroom and Design Thinking Concept for MBA
Issued By: Telugu Book of Records
Issue Date: 2016
Title: Inventing the Flipped Classroom – Innovative Teaching Model at MBA
Issued By: World Records India
Issue Date: 2016
Title: Best Teaching Excellence Award
Issued By: Indus Foundation, USA
Issue Date: 2016
Title: Shortlisted – Reimagine Education Awards (Hybrid Learning Innovation)
Issued By: Wharton School, University of Pennsylvania & QS Stars, USA
Issue Date: 2016
Title: Innovation in Teaching Pedagogy
Issued By: MTC Global Award for Excellence, Bengaluru
Issue Date: 2015
Title: Trendsetter in Best Techno Faculty Award
Issued By: ICT Academy of Tamil Nadu (ICTACT), Chennai
Issue Date: 2015
Title: Honorary Doctorate
Issued By: Dunster Business School, Switzerland
Issue Date: 2024
Title: Best Award Book – Design Thinking for Educators: Unleashing Imaginovation Being Student-Centric
Issued By: ISTD, New Delhi
Issue Date: 2022
Title: Top 50 Education Innovative Leaders
Issued By: World Innovation Congress, Mumbai
Issue Date: 2020
Title: First Use of Virtual Reality in Academics in India (Recognition)
Issued By: Limca Book of Records
Issue Date: 2019
Title: Honorary Doctorate in Business Management
Issued By: IVUP (Registered under NITI Aayog, Government of India)
Issue Date: 2018
Title: Best Professor in Marketing
Issued By: Dewang Mehta’s 10th Innovative Education Leadership Awards, Mumbai
Issue Date: 2018
Title: India’s Outstanding Educationalist and Pioneer in Virtual Reality
Issued By: Indian Education Awards, Bengaluru
Issue Date: 2018
Title: Introducing Virtual Reality in Academics (Recognition)
Issued By: India Book of Records
Issue Date: 2017
Title: National Quality Excellence Contribution to Management Education
Issued By: Praxis Media Group, New Delhi
Issue Date: 2017
Title: Best Assistant Professor in Karnataka
Issued By: Asia Education Summit and Awards
Issue Date: 2017
Title: Winner – Tissot’s Signature Innovator’s Club Challenge
Issued By: Tissot, Switzerland
Issue Date: 2017
Title: Excellence in Social Media Learning and Pedagogical Development
Issued By: ASMA, Pune
Issue Date: 2017
Title: Most Number of Awards Received for Innovative Teaching Methods
Issued By: High Range Book of World Records
Issue Date: 2016
Title: Innovative Teaching Methods – Flipped Classroom and Design Thinking Concept for MBA
Issued By: Telugu Book of Records
Issue Date: 2016
Title: Inventing the Flipped Classroom – Innovative Teaching Model at MBA
Issued By: World Records India
Issue Date: 2016
Title: Best Teaching Excellence Award
Issued By: Indus Foundation, USA
Issue Date: 2016
Title: Shortlisted – Reimagine Education Awards (Hybrid Learning Innovation)
Issued By: Wharton School, University of Pennsylvania & QS Stars, USA
Issue Date: 2016
Title: Innovation in Teaching Pedagogy
Issued By: MTC Global Award for Excellence, Bengaluru
Issue Date: 2015
Title: Trendsetter in Best Techno Faculty Award
Issued By: ICT Academy of Tamil Nadu (ICTACT), Chennai
Issue Date: 2015
Publication Summary
Dr. Mallik has an extensive publication record with over 80 research articles, multiple Scopus-indexed papers, book chapters, and five authored books. His work focuses on sustainability, AI in marketing, digital transformation, virtual reality in education, and consumer behavior. He has contributed to reputed publishers such as Springer, Emerald, and IGI Global.
Publications
Title: Examining the Impact of Sustainability Initiatives From the 2024 Top 10 QS Sustainability Ranking Institutions
Journal Name: IGI Global Scientific Publishing
DOI/URL: https://doi.org/10.4018/979-8-3373-7513-7.ch005
Year: 2026
Title: Tourist Profiling and Its Role in Enhancing Sustainable Performance Management: Insights from Shivamogga
Journal Name: IGI Global Scientific Publishing
DOI/URL: https://doi.org/10.4018/979-8-3373-4546-8.ch011
Year: 2025
Title: Fostering Sustainable Innovation Ecosystems Through Organizational Commitment
Journal Name: Emerald Publishing Limited
DOI/URL: https://doi.org/10.1108/978-1-83662-368-720251001
Year: 2025
Title: Immersive Virtual Reality Exposure Therapy: Breakthrough Real-Time Scientific Investigation
Journal Name: Springer
DOI/URL: https://doi.org/10.1007/978-981-96-2952-7_3
Year: 2025
Title: Understanding Factors Responsible for Framework to Design Sustainable Net Zero Policies
Journal Name: Springer
DOI/URL: https://doi.org/10.1007/978-981-97-5756-5_13
Year: 2024
Title: Promoting Green Innovation in India’s Industry 4.0: Paving the Way to a Net-Zero Economy
Journal Name: Springer
DOI/URL: https://doi.org/10.1007/978-3-031-55779-8_13
Year: 2024
Title: Consumer Preferences for Plant-Based Herbal Tea Using VALS Framework Through Psychographic Segmentation
Journal Name: IGI Global
DOI/URL: https://doi.org/10.4018/979-8-3693-1918-5.ch012
Year: 2024
Title: Improving E-learning Systems with Secure IoT Applications: An SEM Analysis
Journal Name: Discover Internet of Things
DOI/URL: https://doi.org/10.1007/s43926-025-00137
Year: 2025
Title: A Study on the Relationship Between Cryptocurrencies and Official Indian Foreign Exchange Rates
Journal Name: Materials Today: Proceedings
DOI/URL: https://doi.org/10.1016/j.matpr.2021.07.383
Year: 2023
Title: Influencing Generation Z and Alpha Consumer Experience in the Transition from Traditional to Digital Marketing 4.0
Journal Name: Turkish Online Journal of Qualitative Inquiry
Year: 2021
Publications (ABDC Journals)
Title: Digital Entrepreneurship: Leadership Skills for Driving Tech-Based Ventures
Journal Name: International Journal of Economic Practices and Theories
DOI/URL: https://ijapt.org
Year: 2025
Title: Consolidated Brand Equity Dimensions and Their Impact on Management Institution Brand Equity
Journal Name: BER Journal
DOI/URL: https://doi.org/10.5281/zenodo.17093641
Year: 2025
Title: Measuring the Impact of Ethnocentrism on Indian Youth – An Empirical Study on Khadi Fabric Choice of Preference
Journal Name: Academy of Marketing Studies Journal
Year: 2025
Title: Role of IT-Enabled Knowledge Management in Strategic Decision Making: An Empirical Study
Journal Name: European Economic Letters
DOI/URL: https://doi.org/10.52783/eel.v13i5.814
Year: 2023
Title: Profiling Female Generational Characteristics Purchasing Behaviour on Fashion Merchandise Buying Patterns
Journal Name: Korean Review of International Studies
DOI/URL: https://kristudies.org/vol-15-issue-03-sp/
Year: 2022
Title: Neuromarketing Managerial Applications in Marketing
Journal Name: Empirical Economics Letters
DOI/URL: http://www.eel.my100megs.com/volume-20-number-july-3-special-issue.htm
Year: 2021
Title: Examining the Impact of Sustainability Initiatives From the 2024 Top 10 QS Sustainability Ranking Institutions
Journal Name: IGI Global Scientific Publishing
DOI/URL: https://doi.org/10.4018/979-8-3373-7513-7.ch005
Year: 2026
Title: Tourist Profiling and Its Role in Enhancing Sustainable Performance Management: Insights from Shivamogga
Journal Name: IGI Global Scientific Publishing
DOI/URL: https://doi.org/10.4018/979-8-3373-4546-8.ch011
Year: 2025
Title: Fostering Sustainable Innovation Ecosystems Through Organizational Commitment
Journal Name: Emerald Publishing Limited
DOI/URL: https://doi.org/10.1108/978-1-83662-368-720251001
Year: 2025
Title: Immersive Virtual Reality Exposure Therapy: Breakthrough Real-Time Scientific Investigation
Journal Name: Springer
DOI/URL: https://doi.org/10.1007/978-981-96-2952-7_3
Year: 2025
Title: Understanding Factors Responsible for Framework to Design Sustainable Net Zero Policies
Journal Name: Springer
DOI/URL: https://doi.org/10.1007/978-981-97-5756-5_13
Year: 2024
Title: Promoting Green Innovation in India’s Industry 4.0: Paving the Way to a Net-Zero Economy
Journal Name: Springer
DOI/URL: https://doi.org/10.1007/978-3-031-55779-8_13
Year: 2024
Title: Consumer Preferences for Plant-Based Herbal Tea Using VALS Framework Through Psychographic Segmentation
Journal Name: IGI Global
DOI/URL: https://doi.org/10.4018/979-8-3693-1918-5.ch012
Year: 2024
Title: Improving E-learning Systems with Secure IoT Applications: An SEM Analysis
Journal Name: Discover Internet of Things
DOI/URL: https://doi.org/10.1007/s43926-025-00137
Year: 2025
Title: A Study on the Relationship Between Cryptocurrencies and Official Indian Foreign Exchange Rates
Journal Name: Materials Today: Proceedings
DOI/URL: https://doi.org/10.1016/j.matpr.2021.07.383
Year: 2023
Title: Influencing Generation Z and Alpha Consumer Experience in the Transition from Traditional to Digital Marketing 4.0
Journal Name: Turkish Online Journal of Qualitative Inquiry
Year: 2021
Publications (ABDC Journals)
Title: Digital Entrepreneurship: Leadership Skills for Driving Tech-Based Ventures
Journal Name: International Journal of Economic Practices and Theories
DOI/URL: https://ijapt.org
Year: 2025
Title: Consolidated Brand Equity Dimensions and Their Impact on Management Institution Brand Equity
Journal Name: BER Journal
DOI/URL: https://doi.org/10.5281/zenodo.17093641
Year: 2025
Title: Measuring the Impact of Ethnocentrism on Indian Youth – An Empirical Study on Khadi Fabric Choice of Preference
Journal Name: Academy of Marketing Studies Journal
Year: 2025
Title: Role of IT-Enabled Knowledge Management in Strategic Decision Making: An Empirical Study
Journal Name: European Economic Letters
DOI/URL: https://doi.org/10.52783/eel.v13i5.814
Year: 2023
Title: Profiling Female Generational Characteristics Purchasing Behaviour on Fashion Merchandise Buying Patterns
Journal Name: Korean Review of International Studies
DOI/URL: https://kristudies.org/vol-15-issue-03-sp/
Year: 2022
Title: Neuromarketing Managerial Applications in Marketing
Journal Name: Empirical Economics Letters
DOI/URL: http://www.eel.my100megs.com/volume-20-number-july-3-special-issue.htm
Year: 2021