Publications

Title: Sustainable Marketing: How Green Branding Affects Consumer Perceptions
Authors: Usman, M., Shrivastava, A., Singh, N. K., RajeSisodia, D., Kumar Patra, P., & Tripathi, S.
Published In: Advances in Consumer Research, 2(2), 822–830. (ABDC B)
Year: 2025

Title: Artificial Intelligence in Retail Marketing: Optimizing Product Recommendations and Customer Engagement
Authors: Sivasankari, M., Manochandar, S., Kasireddy, L. C., Shrivastava, A., Patra, P. K., & Patil, J.
DOI: https://doi.org/10.52783/jier.v5i1.2105
Published In: Journal of Informatics Education and Research, 5(1), 1226–1235. (ABDC C)
Year: 2025

Title: Macroeconomic Variables and Their Impact on Total SEZ Exports from India
Authors: Shrivastava, A., Thakur, S. S., Tripathi, S. P., & Nema, J.
DOI: https://doi.org/10.5281/zenodo.14699739
Published In: Empirical Economics Letters, 23(Special Issue 1), 409–416. (ABDC C)
Year: 2024

Title: Bridging Continents: The India–Middle East–Europe Economic Corridor (IMEC) and the Future of Global Trade
Authors: Shrivastava, A., & Kumar, A.
Published In: UNNAYAN: International Bulletin of Management and Economics, 17(1), 195–210.
Year: 2025

Title: Impact of Pricing and Packaging on Consumer Buying Behaviour: A Study of IT Employees in India
Authors: Appu, A., Raj, B., Aalkar, P., & Shrivastava, A.
Published In: Academy of Marketing Studies Journal, 28(1), 1–13. (ABDC B)
Year: 2024

Title: Indian Stock Market Dynamics and the Role of Macroeconomic Variables
Authors: Thakur, A., Dhakad, A., & Shrivastava, A.
Published In: The GAP Interdisciplinarities, VI(IV), 43. ISSN: 2581-5628.
Year: 2023

Title: A Study on Trade Relations Between India and the European Union
Authors: Parihar, M., & Shrivastava, A.
DOI: https://doi.org/10.36106/gjra
Published In: GJRA – Global Journal for Research Analysis, 12(11). ISSN: 2277-8160.
Year: 2023

Title: Economic Diplomacy in Action: The Evolving Trade Relationship Between India and Singapore
Authors: Jain, K., & Shrivastava, A.
DOI: https://doi.org/10.36106/paripex
Published In: Paripex – Indian Journal of Research, 12(11). ISSN: 2250-1991.
Year: 2023

Title: An Analysis of the Bilateral Trade Relations Between the Republic of India and the People’s Republic of China
Authors: Daftari, A., & Shrivastava, A.
Published In: International Journal for Multidisciplinary Research (IJFMR), 5(5). ISSN: 2582-2160.
Year: 2023

Title: Corona Virus: A Study on the Indian Tourism Industry
Authors: Mittal, V., Mittal, A., Mittal, R., & Shrivastava, A.
Published In: Global Journal for Research Analysis, p.123.
Year: 2022

Title: A Study on Consumer Perception Towards Online Food Ordering Apps
Authors: Mittal, V., Mittal, A., Shrivastava, A., & Haryani, S.
Published In: International Journal of Enhanced Research in Management & Computer Applications, 7.
Year: 2022

Title: Role of Wireless Communications in Digital Economy in the Present Context
Authors: Revathi, S., Shrivastava, A., Yussupova, A., Hidayatulloh, A. N., Saltanat, D., & Mishra, A.
DOI: 10.1109/ICOEI53556.2022.9777115
Published In: 6th International Conference on Trends in Electronics and Informatics (ICOEI), pp. 703–709. (Scopus)
Year: 2022

Title: Blended Learning and Flipped Classroom During Pandemic: Opportunities & Challenges
Authors: Jhawar, N., & Shrivastava, A.
Published In: International Bulletin of Management and Economics (UNNAYAN), XII, 389–404. ISSN: 2349-6622.
Year: 2020

Title: A Study on Export Performance of Special Economic Zones (SEZs) and Export Oriented Units (EOUs) of Madhya Pradesh (India)
Authors: Panga, M., & Shrivastava, A.
Published In: Prestige International Journal of Management and Research, 11(3), 1–7. ISSN: 0974-6080.
Year: 2020

Title: A Study on Impact of Macroeconomic Variables on Total Exports from India
Authors: Panga, M., & Shrivastava, A.
Published In: Prestige International Journal of Management and Research, 11(3), 48–54. ISSN: 0974-6080.
Year: 2019

Title: A Study on Impact of Macroeconomic Variables on Total SEZ Exports from India
Authors: Shrivastava, A., & Shrivastava, A.
Published In: CASS-HEB. ISSN: 2581-6403. (UGC)
Year: 2019

Title: Impact of Selected Macroeconomic Variables on Exports from Madhya Pradesh: A Study of Pithampur SEZ
Authors: Panga, M. D., & Shrivastava, A.
Published In: International Bulletin of Management and Economics, X, 195–202. ISSN: 2249-7382. (UGC)
Year: 2019

Title: A Study on Customer Attitude Towards Online Shopping and Shopping Cart Abandonment in Indore Region
Authors: Panga, M., & Shrivastava, A., Dubey, A.
Published In: International Journal of Research in Economics and Social Sciences (IJRESS), 177–181. (UGC)
Year: 2018

Title: Impact of Training and Development Programme on Employees Effectiveness: A Study on Crompton Greaves Power and Industrial Solution Ltd. – T3 Division
Authors: Manjhi, S., & Shrivastava, A.
Published In: PARIPEX – Indian Journal of Research, 116–118.
Year: 2018

Title: Digital Detox: Reconnecting by Disconnecting
Authors: Shrivastava, A., & Anand, G.
Published In: Marketing Mastermind (IUP Publication), 21–24.
Year: 2018

Title: Impact of Gross Domestic Product (GDP) on Special Economic Zone: A Study of Madhya Pradesh
Authors: Shrivastava, A., & Panga, M.
Published In: International Journal of Management: UNNAYAN, 51–55. (UGC)
Year: 2018

Title: A Study on Selected Macroeconomic Variables and Its Impact on Total Exports from India
Authors: Shrivastava, A., & Panga, M. D.
Published In: PARIPEX – Indian Journal of Research, 381–383.
Year: 2018

Title: A Study on Export Performance of India with Reference to Special Economic Zones
Authors: Shrivastava, A., & Panga, M.
Published In: International Journal of Management, 42–48. (UGC)
Year: 2017

Title: Trade Linkage Between India and NAFTA: A Descriptive Study
Authors: Shrivastava, A., Panga, M., & Kumar, A.
Published In: International Journal of Research in Marketing Management, 44–53.
Year: 2017

Title: Shopping Cart Abandonment: An Easy Escape
Authors: Shrivastava, A., Kumar, A., & Anand, G.
Published In: International Bulletin of Management and Economics, 14–18. (UGC)
Year: 2016

Title: Role of Special Economic Zone in Development of Madhya Pradesh: A Study with Special Reference to Indore
Authors: Shrivastava, A., Panga, M. D., & Shrivastava, A.
Published In: Quality Management Practices for Global Excellence, 109–116. Allied Publishers.
Year: 2015

Title: Strategic Brand Management: Creating and Sustaining Brand Equity of Service Products in India
Authors: Kumar, A., Anand, G., Nandedkar, T., & Shrivastava, A.
Published In: International Journal of Management: UNNAYAN. (UGC)
Year: 2015

Title: A Study on Government Regulation Banning Polythene Guthka Sachets: Empirical Research on People Perception
Authors: Kumar, A., Shrivastava, A., & Anand, G.
Published In: International Journal of Engineering Sciences & Research Technology (IJESRT), 1063–1071. (UGC)
Year: 2014

Title: Spiritual Maturity and Leadership: A Study on Leaders of Different Age Bars
Authors: Kumar, A., Anand, G., & Shrivastava, A.
Published In: International Journal of Scientific & Research, 4(12), 86–94. ISSN: 2299-5518. (UGC)
Year: 2013

Title: Role of Special Economic Zones in Accelerating Exports from India
Authors: Shrivastava, A., & Panga, M. D.
Published In: SAM Srijan, 27–30.
Year: 2013

Books Chapters

Title: Artificial Intelligence: Applications and Implications for Hospitality, Travel and Tourism
Authors: More, A. B., & Shrivastava, A.
Published In: In P. Thaichon, P. K. Dutta, A. K. Haghi, & S. Dutta (Eds.), Digital Disruption in Hospitality, AI and Emerging Technologies: A Roadmap to Personalized Experiences, Enhanced Operations, and Revenue Growth. Emerald Publishing Limited.
Year: 2025

Title: Marketing 5.0: Artificial Intelligence and Human Mimicking Approach
Authors: Shrivastava, A., & More, A. B.
DOI: https://doi.org/10.1108/978-1-83797-815-120251001
Published In: In Marketing 5.0 (pp. 1–12). Emerald Publishing Limited. (SCOPUS)
Year: 2025

Title: An Analysis of Artificial Intelligence Contributing to the Performance Management of Professors in Educational Institutes
Authors: Gupta, P., Raj, R., Ghosh, A., Kulshreshtha, K., Kumar, N., Shrivastava, A., & Patalo, L.
DOI: 10.4324/9781003491286
Published In: In Recent Advances in Management & Engineering (pp. 120–125). CRC Press – Routledge – Taylor & Francis Group. ISBN: 978100349286.
Year: 2024

Title: A Study on Principles, Processes, and Practice for Building an Inclusive Diversity Culture
Authors: Shrivastava, A., Anand, G., & Shrivastava, A.
DOI: 10.4324/9781003501374
Published In: In Organization, Purpose, and Values: Integrating Diversity, Equity and Inclusion (pp. 359–370). Routledge – Taylor & Francis Group. ISBN: 9781032817903. (SCOPUS)
Year: 2024

Title: A Study on the Challenges Facing Small-Scale Women Entrepreneurs: A Case of Madhya Pradesh
Authors: Shrivastava, A., & Acharya, S.
Published In: In M. T. Joshi, A. Jayesh, & S. Parashar (Eds.), Consumer Behaviour & Contemporary Marketing Strategy (pp. 313–323). Ahmedabad: Excel Books.
Year: 2017

Title: Ethical Issues in Advertising and Marketing: A Study in Indian Perspective
Authors: Shrivastava, A., Panga, M., & Kumar, A.
Published In: In Emerging Trends and Technologies in Advertisement Management in 21st Century (pp. 77–85). Bangalore: Archers and Elevators.
Year: 2015

Books Authored / Edited

Title: Management Case Studies: Tackling Real-World Challenges
Authors: Baid More, A., Bhatia, M. K., & Shrivastava, A.
ISBN: 979-8896992691
Published In: Notion Press
Year: 2025

Title: South Asian Foreign Trade Review
Authors: Shrivastava, A., & Baid More, A. (Eds.)
ISBN: 978-93-6076-313-8
Published In: SAFTR
Year: 2025

Title: Changing Business Paradigms: Trends in Innovation, Governance and Sustainability
Authors: Vyas, J., Malukani, B., Shrivastava, A., Rai, S., Jain, P., & Choudhury, R. R.
Published In: Bharti Publications, New Delhi
Year: 2024

Conferences (National / International)

Title: Bridging the Gap between Curriculum and Employability: A Multi-State Analysis of Higher Education Reforms under NEP 2020
Presented In: International Management Conference (IBMR-IMC 2025) on Corporate Global Sustainability Practices: Navigating Advances, Challenges and Future Pathways organized by IPS Academy, Institute of Business Management & Research, Indore (28–29 March 2025)

Title: The Influence of Social Media on User Behaviour
Presented In: International Management Conference (IBMR-IMC 2025) on Corporate Global Sustainability Practices: Navigating Advances, Challenges and Future Pathways organized by IPS Academy, Institute of Business Management & Research, Indore (28–29 March 2025)

Title: The Synergy of Artificial Intelligence, Innovation and Competitiveness: Implications for the Future of the Worldwide Economy
Presented In: Global Business Research Conference (GBRC 2025) on Beyond Boundaries: Reimagining Research for a Globalised World organized by the Indian Institute of Foreign Trade (IIFT), Delhi (26–28 March 2025)

Title: Artificial Intelligence: Unlocking New Frontiers of Customer-Centric Banking
Presented In: International Conference on Recent Advancement and Modernization in Sustainable Intelligent Technologies & Applications (RAMSITA-2025) organized by Acropolis Institute of Technology & Research, Indore (7–8 February 2025)

Title: A Theoretical Study on Solid Waste Management by Indore Municipal Corporation
Presented In: XIX International Conference Changing Business Paradigms: Trends in Innovation, Governance, and Sustainability (PICOM-24) organized by Prestige Institute of Management & Research, Indore (23–24 February 2024)

Title: Digital Detox – A New Era for the Tourism Industry
Presented In: XIX International Conference Changing Business Paradigms: Trends in Innovation, Governance, and Sustainability (PICOM-24) organized by Prestige Institute of Management & Research, Indore (23–24 February 2024)

Title: A Study on Principles, Processes, and Practice for Building an Inclusive Diversity Culture
Presented In: International Conference on Diversity, Equity and Inclusion: Creating Value-Based Sustainable Organizations jointly organized by the School of Management – University of Hyderabad, Edwards School of Business – University of Saskatchewan, and Department of Management Studies – Pondicherry University, held at Hyderabad (19–21 February 2024)

Title: Solid Waste Management – A Study of Indore Municipal Corporation
Presented In: Social Science Research Colloquium jointly organized by SCMS Cochin School of Business, Cochin (21–22 April 2022)

Title: Customer, Market Experience, and Industrial Applications of Experiential Marketing in India
Presented In: International Conference on Paradigms in Emerging Corporate Ecosystem (I-CARPEDIEM) organized by ICFAI University, Raipur (19–20 January 2022)

Title: COVID-19: The New Normal – How to Reopen Educational Institutes
Presented In: 12th International Conference on Business and Information – “Reinventing Business Strategies in the Next to Normal” organized by Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka (11 November 2021)

Title: A Study of Volatility and Recovery in Asian Stock Markets during COVID-19
Presented In: Sixteenth International Conference on Innovative & Adaptive Management Strategies for Sustainable Entrepreneurial Business & Societal Growth organized by Prestige Institute of Management & Research, Indore (23–24 October 2021)

Title: — (Attended)
Presented In: International Research Conference on Embracing Change and Transformation – Breakthrough Innovation & Creativity organized by Dr. D.Y. Patil B-School, India in collaboration with Dr.Soetomo University, Indonesia and Association of Indian Management Schools, India (23–25 March 2021)

Title: Granger Causality between Selected Economic Variables and Happiness Index Ranking: Empirical Evaluation from Indian Economy
Presented In: XV International Conference on Rethinking Business Strategies, Entrepreneurial Challenges & Societal Values in a Changed Global Scenario organized by Prestige Institute of Management & Research, Indore (30–31 January 2021)

Title: Flipped Classroom and Virtual Teaching Learning: A Blended Approach
Presented In: XV International Conference on Rethinking Business Strategies, Entrepreneurial Challenges & Societal Values in a Changed Global Scenario organized by Prestige Institute of Management & Research, Indore (30–31 January 2021)

Title: Blended Learning and Flipped Classroom During Pandemic: Opportunities and Challenges
Presented In: International e-Conference on Industry 4.0: Transforming Economy Through Innovative Management Practices organized by Institute of Business Management & Research, IPS Academy, Indore (11–12 December 2020)

Title: Macro-Economic Impact of COVID-19 on Indian Economy: A Descriptive Study
Presented In: International e-Conference on Surviving in Tough Times: Strategies for Success & Sustainability organized by Prestige Institute of Management & Research, Indore (6 June 2020)

Title: A Study on Impact of Macro-Economic Variables on Economic Development of India
Presented In: XIV International Conference on Rethinking Strategies for Leadership & Governance in Emerging Global Scenario held at Prestige Institute of Management & Research, Indore (11–12 January 2020)

Title: A Study on Impact of Macroeconomic Variables and Its Impact on Total Exports from India
Presented In: Thirteenth International Conference – Business and Entrepreneurial Practices for Global Prosperity and Happiness held at Prestige Institute of Management & Research, Indore

Title: A Study on Customer Attitude Towards Online Shopping and Shopping Cart Abandonment in Indore Region
Presented In: National Conference held at CHRIST Institute of Management, Ghaziabad (U.P.)

Title: Role of Special Economic Zone in Development of Madhya Pradesh: A Study with Special Reference to Indore
Presented In: International Conference held at Prestige Institute of Management & Research, Indore (M.P.)

Title: Trade Linkage Between India and NAFTA: A Descriptive Study
Presented In: National Conference held at Prestige Institute of Management, Gwalior (M.P.)

Title: Special Economic Zone
Presented In: National Conference held at Madhya Pradesh Economic Association, Indore (M.P.)

Title: Green Marketing – A New Way of Hammering Minds
Presented In: National Conference held at BVM Gwalior (M.P.)

Faculty Development Program

Theme: Supply Chain Management
Conducted By: AICTE at International Management Institute, Bhubaneswar

Theme: Emerging Issues and Recent Advancements in Demand and Supply Chain Management
Conducted By: AICTE at Institute of Management Studies, Banaras Hindu University (BHU)

Theme: Case Writing & Case Teaching (19th e-Faculty Development Programme)
Conducted By: Prestige Institute of Management, Gwalior

Theme: Mentoring Educators in Educational Technology (FDP301x)
Conducted By: Indian Institute of Technology – Bombay (IIT-B)
Note: Awarded as Top Performer in this AICTE-approved 2-week FDP

Theme: Faculty Approach to Students: Psychological Dimension
Conducted By: Strategic Cogitative Learning Centre, IPS Academy, Indore

Theme: Entrepreneurship
Conducted By: Mechanical Engineering Department, IPS Academy – Institute of Engineering & Science, Indore (NSTEDB Sponsored 2-week FDP)


Theme: Use of ICT in Education for Online and Blended Learning
Conducted By: Indian Institute of Technology – Bombay (IIT-B), AICTE Approved 3-week FDP

Workshops

Theme: Doing High Quality Research in International Marketing and Building a Successful Academic Career
Conducted By: Academy of International Business (AIB) – South Asia Chapter (31 August 2024)

Theme: Teaching International Business Strategy
Conducted By: Academy of International Business (AIB) – South Asia Chapter (27 July 2024)

Theme: Publishing South Asia Focused Research in Top Management & International Business Journals
Conducted By: Academy of International Business (AIB) – South Asia Chapter (20 July 2024)

Theme: Case Writing Workshop
Conducted By: NICMAR Delhi NCT in collaboration with SAGE Business Cases Team (7–8 April 2022)

Theme: Rigor in Qualitative Research Deliberation
Conducted By: Nilai Field Research Centre, Kuala Lumpur, Malaysia, held at Prestige Institute of Management & Research, Indore (30 January 2021)

Theme: Myths and Methods for Theoretical and Conceptual Papers
Conducted By: College of Healthcare Management and Economics, Gulf Medical University, UAE, held at Prestige Institute of Management & Research, Indore (31 January 2021)

Theme: One Week National Econometrics Workshop with Hands-on Practice on SPSS & EViews
Conducted By: Prestige Institute of Management & Research, Indore (11–15 January 2021)

Theme: Data Analytics in Business Research
Conducted By: Babasaheb Bhimrao Ambedkar University (AICTE Approved) (29 January – 2 February 2021)

Theme: Business Data Analysis using R Software
Conducted By: Tripura University, Tripura (AICTE Approved) (22–26 September 2020)

Theme: Digital Marketing
Conducted By: Chhatrapati Sahu Institute of Business Education and Research, Kolhapur (AICTE Approved) (2–6 September 2020)

Theme: The Secret of Interesting Research
Conducted By: Sri Aurobindo Institute of Management & Science, Indore (M.P.)

Theme: Research Methodology (7 Days Workshop)
Conducted By: Institute of Business Management & Research (IBMR), IPS Academy, Indore (M.P.)

Theme: How to Export
Conducted By: Pioneer Institute of Management, Indore (5 Days Workshop)

Theme: International Marketing
Conducted By: Pioneer Management Institute, Indore (3 Days Workshop)

Seminars / Webinars

Workshop: Research Methodology
Organizer: Prestige Institute of Management, Gwalior
Date: August 28–30, 2010

Workshop: National Case Writing Workshop
Organizer: Prestige Institute of Management, Gwalior
Date: April 21–23, 2011

Workshop: National Case Writing Workshop
Organizer: Shri Vaishnav Institute of Management, Indore
Date: April 11–13, 2013

Workshop: Research Methodology and Applications SPSS
Organizer: Shri Vaishnav Institute of Management, Indore
Date: May 2–4, 2011

Workshop: National Case Writing Workshop
Organizer: Shri Vaishnav Institute of Management, Indore
Date: January 4–5, 2014

Patents/Copyrights

Theme: Self Leadership (National Webinar Series)
Conducted By: Prestige Institute of Management & Research, Indore (24 August 2020)

Theme: Opportunities in Equity Market during COVID-19
Conducted By: Institute of Business Management & Research, in Association with NSE India (9 July 2020)

Theme: COVID-19 Awareness Program
Conducted By: Unnat Bharat Abhiyan, Thiagarajar College of Engineering, Madurai, Tamil Nadu

Theme: Good to Great – Magnitude of the Transformation
Conducted By: Indore Management Association (IMA)

Theme: Foreign Exchange and You
Conducted By: Reserve Bank of India, Indore (M.P.)

Theme: Motivation
Conducted By: Shiv Khera, organized by DainikBhaskar, Indore (M.P.)

Theme: Management Funda
Conducted By: Piyush Pandey, organized by DainikBhaskar, Indore (M.P.)