Dr. Akriti Dhoundiyal Badola
Assistant Professor (Advertising), Department of Media & Mass Communication, Asian Academy of Film & Television (AAFT), Noida
IMPARC ID: IMP-CMP-MMC-UP-2025-2074
Profile Summary
Assistant Professor with 7 years of academic and industry-linked experience spanning advertising, media & mass communication, curriculum design, and student mentorship. Roles include developing advertising curricula, leading NEP-aligned curriculum revisions, supervising assessments and academic events, coordinating institutional social media strategy and analytics, and organizing industry networking to connect students with employers. Research focuses on advertising effectiveness, public service advertisements, and comparative analyses of social vs. print media advertising among youth. Recognized with best performer awards at Graphic Era Hill University for National Handloom Day (2021) and Teacher’s Day (2023).
Subject Matter Expertise
Business, Finance, Economics, & Law
Sales & Marketing
Advertising
Social Science & Humanities
Communications
Media Studies
Journalism
Business, Finance, Economics, & Law
Management
Public Relations
Social Science & Humanities > Education
Higher Education
Curriculum Planning & Development
Sales & Marketing
Advertising
Social Science & Humanities
Communications
Media Studies
Journalism
Business, Finance, Economics, & Law
Management
Public Relations
Social Science & Humanities > Education
Higher Education
Curriculum Planning & Development
Mentorship Offered
Consulting
Digital Strategy Consulting
Research
Market Research
Scientific and Technical Research
Systematic Literature Review
Writing
Technical Writing
Digital Strategy Consulting
Research
Market Research
Scientific and Technical Research
Systematic Literature Review
Writing
Technical Writing
Work Experience Summary
Seven years of progressive experience across higher education and media, including advertising curriculum development, NEP-based curriculum revision, student mentorship and supervision, social media strategy and analytics for institutional branding, and coordination of workshops, productions, and events in academic and professional settings.
Institution Name: Asian Academy of Film & Television (AAFT), Noida
Job Title: Assistant Professor (Advertising)
Description: Developed advertising curriculum and student engagement modules; organized networking events connecting students with employers; mentored student organizations and projects.
Duration: Oct 2025 – Present
Institution Name: Graphic Era Hill University, Dehradun
Job Title: Assistant Professor (Media & Mass Communication)
Description: Curriculum design, academic mentorship, research publication; member of NEP-based curriculum revision committees; supervised assessments, student performance, and academic events.
Duration: May 2019 – Oct 2025
Institution Name: Graphic Era Hill University
Job Title: Social Media Coordinator
Description: Managed institutional social media strategy and analytics; strengthened brand visibility through targeted campaigns.
Duration: Feb 2024 – Feb 2025
Company Name: PR Council of India, Bangalore
Job Title: Freelance Anchor
Description: Anchoring for events and engagements.
Duration: 2018
Company Name: Talent Plus Studio, Noida
Job Title: Workshop Coordinator
Description: Coordinated workshops and training sessions.
Duration: 2016
Company Name: Montage Productions, Noida
Job Title: Head of Production
Description: Led production operations.
Duration: 2016
Company Name: Communis Events & Sinmit Communications, Dehradun
Job Title: Event Coordinator
Description: Coordinated events and logistics.
Duration: 2014 – 2016
Job Title: Assistant Professor (Advertising)
Description: Developed advertising curriculum and student engagement modules; organized networking events connecting students with employers; mentored student organizations and projects.
Duration: Oct 2025 – Present
Institution Name: Graphic Era Hill University, Dehradun
Job Title: Assistant Professor (Media & Mass Communication)
Description: Curriculum design, academic mentorship, research publication; member of NEP-based curriculum revision committees; supervised assessments, student performance, and academic events.
Duration: May 2019 – Oct 2025
Institution Name: Graphic Era Hill University
Job Title: Social Media Coordinator
Description: Managed institutional social media strategy and analytics; strengthened brand visibility through targeted campaigns.
Duration: Feb 2024 – Feb 2025
Company Name: PR Council of India, Bangalore
Job Title: Freelance Anchor
Description: Anchoring for events and engagements.
Duration: 2018
Company Name: Talent Plus Studio, Noida
Job Title: Workshop Coordinator
Description: Coordinated workshops and training sessions.
Duration: 2016
Company Name: Montage Productions, Noida
Job Title: Head of Production
Description: Led production operations.
Duration: 2016
Company Name: Communis Events & Sinmit Communications, Dehradun
Job Title: Event Coordinator
Description: Coordinated events and logistics.
Duration: 2014 – 2016
Educational Summary
Completed a Ph.D. in Advertising (2019–2025), preceded by an M.A. in Journalism & Mass Communication (2016–2018) and a B.A. in Journalism & Mass Communication (2013–2016), with schooling at Delhi Public School, Vindhyanagar.
Institution Name: Graphic Era Hill University
Degree Title: Ph.D. (Advertising)
Field/Description: Advertising
Duration: 2019 – 2025
Institution Name: Acharya Institute, Bangalore
Degree Title: M.A. (Journalism & Mass Communication)
Field/Description: Journalism & Mass Communication
Duration: 2016 – 2018
Institution Name: Graphic Era Hill University
Degree Title: B.A. (Journalism & Mass Communication)
Field/Description: Journalism & Mass Communication
Duration: 2013 – 2016
Institution Name: Delhi Public School, Vindhyanagar
Degree Title: Schooling
Duration: 2003 – 2013
Degree Title: Ph.D. (Advertising)
Field/Description: Advertising
Duration: 2019 – 2025
Institution Name: Acharya Institute, Bangalore
Degree Title: M.A. (Journalism & Mass Communication)
Field/Description: Journalism & Mass Communication
Duration: 2016 – 2018
Institution Name: Graphic Era Hill University
Degree Title: B.A. (Journalism & Mass Communication)
Field/Description: Journalism & Mass Communication
Duration: 2013 – 2016
Institution Name: Delhi Public School, Vindhyanagar
Degree Title: Schooling
Duration: 2003 – 2013
Publication Summary
Publications center on advertising and youth behavior, including studies on public service advertisements and comparative effectiveness of social vs. print media advertising, along with prior work on advertising’s psychological impact; entries include conference proceedings and journal articles with DOIs/URLs.
Title: Types of Public Service Advertisements that Influence Youth the most: A Study of Uttarakhand and Uttar Pradesh
Journal: Proceedings of the 3rd International Conference on Optimization Techniques in the Field of Engineering (ICOFE-2024)
DOI: https://dx.doi.org/10.2139/ssrn.5066772
Publication Date: 2025
Authors: Dr. Akriti Dhoundiyal Badola, Subhash Gupta
Title: Comparative Analysis: The Power and Effectiveness of Social Media Ads vs Print Media Ads and Purchasing Attitudes – A Study on Youth of Uttarakhand
Journal: Educational Administration: Theory and Practice, Vol. 30(5), pp. 9197–9204
DOI: https://doi.org/10.53555/kuey.v30i5.4533
Publication Date: 2024
Authors: Akriti Dhoundiyal Badola, Dr. Subhash Gupta
Title: Examining the Effectiveness of Public Service Advertisements in Influencing Youth’s Behavior: A Study on Uttarakhand and Uttar Pradesh
Journal: International Journal of Applied Research, Vol. 10(3), pp. 331–336
Publication Date: 2024
Authors: Akriti Dhoundiyal Badola, Dr. Subhash Gupta
URL: https://www.allresearchjournal.com/archives/?year=2024&vol=10&issue=3&part=E&ArticleId=11266
Title: Natural Language Processing: State of the Art, Current Trends and Challenges
Journal: Multimedia Tools and Applications, Vol. 82, pp. 3713–3744
DOI: https://doi.org/10.1007/s11042-022-13428-4
Publication Date: 2023
Authors: Diksha Khurana, Aditya Koli, Kiran Khatter, Sukhdev Singh
Title: Impact of Advertising on Adolescent’s Psychology – A Qualitative Analysis
Journal: ShodhSarita, Vol. 7, Issue 28 (Oct–Dec 2020), pp. 123–126
Publication Date: 2020
Authors: Akriti Dhoundiyal, Sandeep Bhatt, Vipul Tiwari
URL: https://www.allresearchjournal.com/archives/?year=2020&vol=7&issue=28&part=E&ArticleId=9467
Journal: Proceedings of the 3rd International Conference on Optimization Techniques in the Field of Engineering (ICOFE-2024)
DOI: https://dx.doi.org/10.2139/ssrn.5066772
Publication Date: 2025
Authors: Dr. Akriti Dhoundiyal Badola, Subhash Gupta
Title: Comparative Analysis: The Power and Effectiveness of Social Media Ads vs Print Media Ads and Purchasing Attitudes – A Study on Youth of Uttarakhand
Journal: Educational Administration: Theory and Practice, Vol. 30(5), pp. 9197–9204
DOI: https://doi.org/10.53555/kuey.v30i5.4533
Publication Date: 2024
Authors: Akriti Dhoundiyal Badola, Dr. Subhash Gupta
Title: Examining the Effectiveness of Public Service Advertisements in Influencing Youth’s Behavior: A Study on Uttarakhand and Uttar Pradesh
Journal: International Journal of Applied Research, Vol. 10(3), pp. 331–336
Publication Date: 2024
Authors: Akriti Dhoundiyal Badola, Dr. Subhash Gupta
URL: https://www.allresearchjournal.com/archives/?year=2024&vol=10&issue=3&part=E&ArticleId=11266
Title: Natural Language Processing: State of the Art, Current Trends and Challenges
Journal: Multimedia Tools and Applications, Vol. 82, pp. 3713–3744
DOI: https://doi.org/10.1007/s11042-022-13428-4
Publication Date: 2023
Authors: Diksha Khurana, Aditya Koli, Kiran Khatter, Sukhdev Singh
Title: Impact of Advertising on Adolescent’s Psychology – A Qualitative Analysis
Journal: ShodhSarita, Vol. 7, Issue 28 (Oct–Dec 2020), pp. 123–126
Publication Date: 2020
Authors: Akriti Dhoundiyal, Sandeep Bhatt, Vipul Tiwari
URL: https://www.allresearchjournal.com/archives/?year=2020&vol=7&issue=28&part=E&ArticleId=9467