Dr. Akanchha Singh
Assistant Professor, Department of Management & Commerce, Manav Rachna University, Faridabad, Haryana
IMPARC ID: IMP-MP-MGMT-HR-IND-2025-2113
Profile Summary
Dr. Akanchha Singh is an Assistant Professor with over six years of experience teaching undergraduate and postgraduate management programs including BBA, B.Com (H), PGDM, and MBA. She has taught courses such as Human Resource Management, Human Resource Analytics, Talent Management, Organizational Behavior, and other general management courses across reputed institutions including Manav Rachna University, Apeejay Stya University, Chandigarh University, School of Management Sciences (Lucknow), and Shri Guru Nanak Girls’ Degree College (Lucknow). Her academic foundation includes a PhD from KMC Language University, Lucknow (State University), awarded in May 2023, focused on employees’ perception of talent management practices and their impact on employee engagement in private sector banks in Uttar Pradesh. She has also qualified UGC-NET in Commerce, completed M.Com (Pure Commerce) from the University of Lucknow, and B.Com (Hons) from Ramanujan College, University of Delhi.
Dr. Singh is an active researcher with multiple books, Scopus/ABDC-indexed journal publications, case studies, and book chapters in areas such as talent management, employee engagement, HR analytics, social media, online consumer behavior, digital marketing, fintech, green HR and sustainability, performance management, higher education governance, and content marketing. She has received several accolades including Best Research Paper Awards and the Global Teacher Award 2021 for her outstanding contribution to education during and beyond the pandemic. She contributes to the academic community as a reviewer for ABDC and Scopus-indexed journals, a PhD supervisor to multiple research scholars, and an organizer/mentor in conferences, case development initiatives, curriculum design, and quality frameworks such as NAAC and NIRF. Her technical skills include working with tools like SPSS, Zotero, VOSviewer, and standard office applications, and she has actively engaged in numerous Faculty Development Programmes, workshops, webinars, and refresher courses focused on pedagogy, research methodology, NEP 2020, digital marketing, and academic writing.
Subject Matter Expertise
Business, Finance, Economics, & Law → Business →
– Human Resources
– Business Education
Business, Finance, Economics, & Law → Sales & Marketing →
– Market Research
– Digital Marketing
Social Science & Humanities → Education →
– Higher Education
– Curriculum Planning & Development
– Human Resources
– Business Education
Business, Finance, Economics, & Law → Sales & Marketing →
– Market Research
– Digital Marketing
Social Science & Humanities → Education →
– Higher Education
– Curriculum Planning & Development
Mentorship Offered
Consulting →
– Business Strategy Consulting
– Scientific and Technical Consulting
Research →
– Scientific and Technical Research
– Market Research
– Gap Analysis
– Meta-Research
– Systematic Literature Review
– Secondary Data Collection
– Fact Checking
Writing →
– Technical Writing
– Business & Legal Writing
– General Proofreading & Editing
Data & AI →
– Statistical Analysis
– Business Strategy Consulting
– Scientific and Technical Consulting
Research →
– Scientific and Technical Research
– Market Research
– Gap Analysis
– Meta-Research
– Systematic Literature Review
– Secondary Data Collection
– Fact Checking
Writing →
– Technical Writing
– Business & Legal Writing
– General Proofreading & Editing
Data & AI →
– Statistical Analysis
Work Experience Summary
Dr. Akanchha Singh has over six years of teaching experience as an Assistant Professor across multiple universities and colleges in India, handling undergraduate and postgraduate management programs. Her teaching portfolio spans Human Resource Management, Human Resource Analytics, Talent Management, Organizational Behavior, and general management courses for BBA, B.Com (H), PGDM, and MBA students. She has also held additional responsibilities such as academic coordination, research coordination, mentoring students, contributing to curriculum design, and participating in institutional quality initiatives (NAAC, NIRF, and strategic projects).
Institute Name: Manav Rachna University, Faridabad
Job Title: Assistant Professor
Description:
Teaching undergraduate and postgraduate management courses including Human Resource Management, Human Resource Analytics, Talent Management, Organizational Behavior, and other general management subjects; supervising PhD scholars; contributing to MRU 2.0 strategic projects and the Case Study Centre; mentoring BBA students; contributing to multidisciplinary international conference organization and case development initiatives.
Duration: July 2024 – Present
Institute Name: Apeejay Stya University, Gurgaon
Job Title: Assistant Professor
Description:
Taught management and commerce courses at undergraduate and postgraduate levels; served as Academic Coordinator and Research Coordinator at the School of Management Sciences.
Duration: May 2023 – June 2024
Institute Name: University School of Business (MBA), Chandigarh University, Chandigarh
Job Title: Assistant Professor
Description:
Taught MBA courses in management with emphasis on Human Resource Management and related functional areas; actively involved in curriculum design based on industry recommendations for the MBA program.
Duration: July 2022 – April 2023
Institute Name: Department of Management, School of Management Sciences, Lucknow
Job Title: Assistant Professor
Description:
Taught management and commerce subjects; served as Co-Coordinator for the B.Com program; contributed as a member of NIRF and NAAC committees; hosted and delivered sessions on National Education Policy (NEP) 2020; served in the proctorial board, anti-ragging committee, and innovation project initiatives; managed event documentation for NAAC/IQAC.
Duration: August 2019 – June 2022
Institute Name: Shri Guru Nanak Girls’ Degree College, Lucknow
Job Title: Assistant Professor
Description:
Taught commerce and management courses; actively participated in academic and departmental activities including national-level seminars and conferences organized by the institution.
Duration: July 2018 – April 2019
Job Title: Assistant Professor
Description:
Teaching undergraduate and postgraduate management courses including Human Resource Management, Human Resource Analytics, Talent Management, Organizational Behavior, and other general management subjects; supervising PhD scholars; contributing to MRU 2.0 strategic projects and the Case Study Centre; mentoring BBA students; contributing to multidisciplinary international conference organization and case development initiatives.
Duration: July 2024 – Present
Institute Name: Apeejay Stya University, Gurgaon
Job Title: Assistant Professor
Description:
Taught management and commerce courses at undergraduate and postgraduate levels; served as Academic Coordinator and Research Coordinator at the School of Management Sciences.
Duration: May 2023 – June 2024
Institute Name: University School of Business (MBA), Chandigarh University, Chandigarh
Job Title: Assistant Professor
Description:
Taught MBA courses in management with emphasis on Human Resource Management and related functional areas; actively involved in curriculum design based on industry recommendations for the MBA program.
Duration: July 2022 – April 2023
Institute Name: Department of Management, School of Management Sciences, Lucknow
Job Title: Assistant Professor
Description:
Taught management and commerce subjects; served as Co-Coordinator for the B.Com program; contributed as a member of NIRF and NAAC committees; hosted and delivered sessions on National Education Policy (NEP) 2020; served in the proctorial board, anti-ragging committee, and innovation project initiatives; managed event documentation for NAAC/IQAC.
Duration: August 2019 – June 2022
Institute Name: Shri Guru Nanak Girls’ Degree College, Lucknow
Job Title: Assistant Professor
Description:
Taught commerce and management courses; actively participated in academic and departmental activities including national-level seminars and conferences organized by the institution.
Duration: July 2018 – April 2019
Educational Summary
Dr. Singh’s educational background is rooted in commerce and management, culminating in a PhD focusing on talent management and employee engagement in private sector banks in Uttar Pradesh. She has a strong academic record, including B.Com (Hons) from the University of Delhi and M.Com from the University of Lucknow, along with UGC-NET qualification in Commerce. Her schooling includes strong performance at the 12th and 10th levels, providing a solid foundation for her teaching and research career in management and commerce.
Institution Name: KMC Language University, Lucknow (State University)
Degree Title: Ph.D.
Field/Description: A study on employees’ perception on talent management practices and its impact on employee engagement in private sector banks in Uttar Pradesh
Duration: Completed May 2023
Institution Name: University of Lucknow (Main Campus)
Degree Title: M.Com (Pure Commerce)
Field/Description: Commerce (Pure Commerce) – 65%
Duration: Completed August 2018
Institution Name: Ramanujan College, University of Delhi
Degree Title: B.Com (Hons.)
Field/Description: Commerce – 82%
Duration: Completed July 2016
Institution Name: KIC
Degree Title: 12th
Field/Description: 90%
Duration: Completed May 2013
Institution Name: AIC
Degree Title: 10th
Field/Description: 70%
Duration: Completed May 2011
Degree Title: Ph.D.
Field/Description: A study on employees’ perception on talent management practices and its impact on employee engagement in private sector banks in Uttar Pradesh
Duration: Completed May 2023
Institution Name: University of Lucknow (Main Campus)
Degree Title: M.Com (Pure Commerce)
Field/Description: Commerce (Pure Commerce) – 65%
Duration: Completed August 2018
Institution Name: Ramanujan College, University of Delhi
Degree Title: B.Com (Hons.)
Field/Description: Commerce – 82%
Duration: Completed July 2016
Institution Name: KIC
Degree Title: 12th
Field/Description: 90%
Duration: Completed May 2013
Institution Name: AIC
Degree Title: 10th
Field/Description: 70%
Duration: Completed May 2011
Certifications
Dr. Singh has qualified UGC-NET in Commerce and has actively enhanced her teaching and research capabilities through multiple Faculty Development Programmes, refresher courses, and online certification courses in areas such as outcome-based education, research methodology, pedagogy, digital marketing, NEP 2020, and academic writing.
Title: UGC-NET (Commerce)
Issued By: University Grants Commission (UGC)
Issue Date: November 2017
Title: Refresher Course on National Education Policy 2020 (NEP-2020)
Issued By: UGC – Human Resource Development Centre, University of Lucknow
Issue Date: 08–13 March 2021
Title: Faculty Development Programme on Outcome Based Education and Accreditation
Issued By: IILM College of Engineering and Technology
Issue Date: 25–29 May 2020
Title: Faculty Development Programme on Writing Quality Research Paper and Proposal
Issued By: International School of Management, Patna
Issue Date: 22 May 2020
Title: Faculty Development Programme on Learning Pedagogy and Effective Use of Case Methodology
Issued By: ASMA in association with ASM Group of Institutes
Issue Date: 17–21 May 2020
Title: Faculty Development Programme on Qualitative Research
Issued By: Bombay Teachers’ Training College, HSNC University, Mumbai & Department of Education, University of Mumbai
Issue Date: 1–6 June 2020
Title: Faculty Development Programme on Potential Enhancement in Teaching, Learning and Research
Issued By: School of Management Sciences, Lucknow
Issue Date: 13–19 January 2020
Title: Amity Online Certification Courses (Digital Marketing, Social Marketing, E-mail Marketing)
Issued By: Amity Online
Issue Date: Not Specified
Title: Google Digital Garage – Fundamentals of Digital Marketing (Online Course)
Issued By: Google Digital Garage
Issue Date: Not Specified
• Best Research Paper Award
Event: 9th Annual International Commerce Conference “Viksit Bharat in Amrit Kaal”
Organized By: Delhi School of Economics, University of Delhi
Year: 2024
Paper Title: “Fintech Revolution in Developing India: A Blend of Systematic Literature Review and Bibliometric Analysis”
• Best Research Paper Award
Event: International Conference “Bhavishya of India After Covid-19”
Date: 2 May 2020
Paper Title: “A Study on Impact of COVID-19 Pandemic on Aviation and Tourism Industry in India”
• Global Teacher Award 2021
Issued By: AKS Education Awards
Description: Honored for outstanding performance and exceptional contribution in the field of education during and beyond the pandemic period.
Issued By: University Grants Commission (UGC)
Issue Date: November 2017
Title: Refresher Course on National Education Policy 2020 (NEP-2020)
Issued By: UGC – Human Resource Development Centre, University of Lucknow
Issue Date: 08–13 March 2021
Title: Faculty Development Programme on Outcome Based Education and Accreditation
Issued By: IILM College of Engineering and Technology
Issue Date: 25–29 May 2020
Title: Faculty Development Programme on Writing Quality Research Paper and Proposal
Issued By: International School of Management, Patna
Issue Date: 22 May 2020
Title: Faculty Development Programme on Learning Pedagogy and Effective Use of Case Methodology
Issued By: ASMA in association with ASM Group of Institutes
Issue Date: 17–21 May 2020
Title: Faculty Development Programme on Qualitative Research
Issued By: Bombay Teachers’ Training College, HSNC University, Mumbai & Department of Education, University of Mumbai
Issue Date: 1–6 June 2020
Title: Faculty Development Programme on Potential Enhancement in Teaching, Learning and Research
Issued By: School of Management Sciences, Lucknow
Issue Date: 13–19 January 2020
Title: Amity Online Certification Courses (Digital Marketing, Social Marketing, E-mail Marketing)
Issued By: Amity Online
Issue Date: Not Specified
Title: Google Digital Garage – Fundamentals of Digital Marketing (Online Course)
Issued By: Google Digital Garage
Issue Date: Not Specified
Awards
• Best Research Paper Award
Event: 9th Annual International Commerce Conference “Viksit Bharat in Amrit Kaal”
Organized By: Delhi School of Economics, University of Delhi
Year: 2024
Paper Title: “Fintech Revolution in Developing India: A Blend of Systematic Literature Review and Bibliometric Analysis”
• Best Research Paper Award
Event: International Conference “Bhavishya of India After Covid-19”
Date: 2 May 2020
Paper Title: “A Study on Impact of COVID-19 Pandemic on Aviation and Tourism Industry in India”
• Global Teacher Award 2021
Issued By: AKS Education Awards
Description: Honored for outstanding performance and exceptional contribution in the field of education during and beyond the pandemic period.
Publication Summary
Dr. Singh has authored and co-authored books, case studies, journal papers, and book chapters with leading international publishers and indexed journals (Scopus, ABDC, Q1). Her work spans topics including talent management, employee engagement, HR analytics, social media and user-generated content, content marketing, digitalization, CSR, fintech, sustainability, green HR, higher education governance, performance management, and AI in management. She also has several works-in-progress submitted to high-impact ABDC A and B category journals and contributes as a reviewer for reputed journals.
Books
Title: Artificial Intelligence and New Age Technology: Innovations, Challenges, and Sustainable Business Landscapes
Publisher: Taylor & Francis Publications
URL: https://www.routledge.com/Artificial-Intelligence-and-New-Age-Technology-Innovations-Challenges-and-Sustainable-Business-Landscapes/Singh-Chauhan-Kapoor-Chopra-Sharma-Venaik-Singh-Aziz-Mishra/p/book/9781041240877
Publication Date: 2025
Title: The Management Perspectives: Marketing, HR & Beyond
ISBN: 978-93-6261-901-3
Publication Date: 2024
Title: Real Life Management Caselets: Ponder, Absorb, and Practice
ISBN: 978-93-6081-694-0
Publication Date: 2024
Journal Papers & Case Studies
Title: Microtek: Repositioning of Brand and Strategy in a Saturated Market
Journal: Emerald Emerging Markets Case Studies, 15(4), 1–12
Publication Date: 2025
Title: We’ve Got a Screamer! Insights into Emotional Intelligence in the Airline Industry
Journal: Case House of IIM Raipur (CHIRP-63415-CA)
Publication Date: June 2025
Title: A Bibliometric Analysis of Talent Management
Journal: Social SPACE (Scopus Q1), Volume 23, Issue 03, pp. 399–430
URL: https://socialspacejournal.eu/menuscript/index.php/ssj/article/view/272/132
Publication Date: 2023
Title: Social Media, Social Capital and Knowledge Sharing: Impact and Implications for Higher Education Governance
Journal: Corporate & Business Strategy Review (Scopus Indexed), 4(4), 227–234
DOI: https://doi.org/10.22495/cbsrv4i4siart3
Publication Date: 2023
Title: Analysis of Parameters in Creating Key Responsibility Areas (KRAs) of Top-Level Management Executives in Service Organizations
Journal: Journal of Harbin Engineering University (Scopus Indexed), Vol. 44, Issue 8
Publication Date: 2023
Title: Association of Talent Management with Employee Engagement, Employee Retention & Organizational Performance
Journal: International Journal of Commerce and Management Research, Vol. 8, Issue 3
Publication Date: 2022
Title: Role of Performance Management in Managing Talent Challenges During COVID-19 and Beyond: A Conceptual Review
Journal: Adhyayan, Journal of Management Sciences, Vol. 11, Issue 2
DOI: https://doi.org/10.21567/adhyayan.v11i2.6
Publication Date: 2021
Title: Modelling Factors Affecting Online Purchase Intention: Mediating Role of Consumer Attitude toward UGC
Journal: Journal of Marketing Communication (ABDC B, Scopus Indexed), 27(4)
DOI: https://doi.org/10.1080/13527266.2021.1936126
Publication Date: 2021
Title: Consumer Attitude & Purchase Intention Toward User Generated Content
Journal: Journal of University of Shanghai for Science & Technology (Scopus Indexed), 23(2), 157–170
DOI: https://doi.org/10.51201/Jusst12604
Publication Date: 2021
Title: The Insights of Content Marketing at Social Media Platforms
Journal: Adhyayan, Journal of Management Sciences, Vol. 9, Issue 2
Publication Date: 2019 (Published 2020)
Title: Entrepreneurship and Innovation: A Case Study of Paytm
Journal: International Journal for Research in Engineering Application & Management (UGC-CARE)
Publication Date: 2019
Title: The Benefit of CSR to the Company and Society
Journal: International Journal of Creative Research Thoughts (UGC-CARE)
Publication Date: 2018
Title: Start-up India Initiative
Journal: International Journal of Innovative Research in Business & Economics (UGC-CARE)
Publication Date: 2018
Work-in-Progress (Under Review / Submitted / Under Development)
Title: Enhancing Executive Education: Experiences from Online Programs Offered by Top B-Schools of India
Authors: Singh Akanchha & Saini Damini (IIM Raipur)
Status: Under Review
Journal: Management Learning Journal (ABDC A Category)
Title: Employee Engagement as the Keystone: An Examination of Its Mediating Role in Talent Retention through Reward and Recognition and Performance Management
Authors: Singh Akanchha & Kumar Vibhash (O.P. Jindal University)
Status: Submitted
Journal: International Journal of Human Resource Management (ABDC A Category)
Title: Rater’s Perception Towards Sexual Harassment Accusation in Cases of Dissolved Hierarchical and Lateral Workplace Romance
Authors: Sidhu Amrita & Singh Akanchha
Status: Submitted
Journal: Asia-Pacific Journal of Human Resources (ABDC B Category)
Title: Embracing Sustainability: A Systematic Review and Research Agenda on Unlocking the Power of Green Consumerism
Authors: Singh Akanchha & Singh Prakash (Saudi Electronic University, UAE)
Status: Under Development
Title: Artificial Intelligence and Talent Management: A Review Study to Understand Its Association and Applicability
Authors: Singh Akanchha & Mishra K. (Chandigarh University)
Status: Under Development
Published Chapters in Edited Books
Title: Symbiosis of Innovation-Oriented Leadership and Start-Ups: Focused on India
Authors: Saini, D., Bhushan, M., & Singh, Akanchha
Book Title: Innovation and Resource Management Strategies for Startups Development
Publisher: IGI Global
Indexed In: Scopus
ISBN: 979-8-3693-2077-8 (Print), 979-8-3693-2078-5 (EISBN)
Pages: 86–103
DOI: https://doi.org/10.4018/979-8-3693-2077-8.ch005
Publication Year: 2024
Title: Unleashing the Power of Green HR: Trends, Challenges and Future Directions
Authors: Singh Akanchha, Mishra K.K., & Gha Sachin
Book Title: Green Management – A New Paradigm in the World of Business
Publisher: Nova Publishers
Indexed In: Scopus
ISBN: 979-8-89113-411-9
Pages: 55–71
DOI: https://doi.org/10.52305/DLIH6622
Publication Year: 2023
Title: Talent Management: An Important Pillar of Organizational Performance
Authors: Singh Akanchha & Ahmad Ehtesham
Book Title: Swasth Bharat se Sampann Bharat
Publisher: Unistar Publications
ISBN: 978-93-5816-015-4
Publication Year: 2023
Title: Challenges Associated with HR Analytics with Special Focus on Indian Firms
Authors: Singh Akanchha & Saini Damini
Book Title: HR Analytics in an Era of Rapid Automation
Publisher: IGI Global Publications
Indexed In: Scopus
ISBN: 978-1-6684-8942-0
Pages: 65–79
URL: https://www.igi-global.com/chapter/challenges-associated-with-hr-analytics-with-special-focus-on-indian-firms/327747
Publication Year: 2023
Title: The Perception of Teachers on Unlocking Technology by Redesigning Education System During and After Lockdown
Authors: Singh Akanchha & Mathur Smriti
Book Title: Educational Practices During the COVID-19 Viral Outbreak: International Perspectives
Publisher: ISTES Organization
Indexed In: Scopus & Web of Science; Featured in WHO COVID-19 Research Database
ISBN: 978-1-952092-10-7
Pages: 181–198
Publication Year: 2020
Title: Role of Digitalisation in Promoting Corporate Social Responsibility
Authors: Singh Akanchha & Mathur Smriti
Book Title: Digitalisation: An Engine of Sustainable Growth
Publisher: Gutenberg Publications
ISBN: 978-93-86240-82-8
Pages: 188–193
Publication Year: 2020
Title: COVID-19 Pandemic and Indian Aviation and Tourism Industry: Varied and Disastrous
Authors: Singh Akanchha & Mathur Smriti
Book Title: Emerging Issues in Business Management
Publisher: National Press Associates
ISBN: 978-81-944303-9-1
Volume: 01
Pages: 128–132
Publication Year: 2020
Title: Impact of COVID-19 on Empowering Education System Through E-Learning
Authors: Singh Akanchha & Mathur Smriti
Book Title: COVID-19 Pandemic Effect: Issues and Challenges in Education System
Publisher: —
ISBN: 978-93-89703-09-2
Volume: 01
Pages: 15–25
Publication Year: 2020
Title: COVID-19 Pandemic and Work from Home – The Virtual Workplace
Authors: Singh Akanchha & Mathur Smriti
Book Title: Finance, Accounting, Marketing Services & HR Practices
Publisher: ESN Publications
ISBN: 978-81-945297-2-9
Pages: 126–137
Publication Year: 2020
Title: Digital Marketing as an Innovative Avenue to Attract Target Customers
Authors: Singh Akanchha & Mathur Smriti
Book Title: Present Day Contemporary Issues in Commerce and Management
Publisher: —
ISBN: 978-93-88018-21-0
Pages: 119–127
Publication Year: 2020
Title: A Study on Purchase Intention of Consumers Towards User Generated Content with Special Reference to Fashion Industry
Authors: Singh Akanchha & Mathur Smriti
Book Title: Globalization and Research: Economic Development, Technology and Management
Publisher: KAAV Publications
ISBN: 978-93-88996-20-4
Volume: 01
Pages: 67–75
Publication Year: 2019
Conference Proceedings Publications
Title: Unlocking the Power of Artificial Intelligence for Supercharged Performance Measurement in Human Resource Management
Authors: Singh, A., Rani, N., & Chahal, S.
Book / Proceedings Title: Artificial Intelligence and New Age Technology: Innovations, Challenges, and Sustainable Business Landscapes
Publisher: Taylor & Francis Publications
ISBN: 9781041240877
DOI: https://www.routledge.com/Artificial-Intelligence-and-New-Age-Technology-Innovations-Challenges-and-Sustainable-Business-Landscapes/Singh-Chauhan-Kapoor-Chopra-Sharma-Venaik-Singh-Aziz-Mishra/p/book/9781041240877
Publication Year: 2025
Title: The Future of Management: Harnessing Artificial Intelligence for Strategic Leadership and Business Transformation
Authors: Singh, A., Sharma, A., & Roy, S. K.
Book / Proceedings Title: Artificial Intelligence and New Age Technology: Innovations, Challenges, and Sustainable Business Landscapes
Publisher: Taylor & Francis Publications
ISBN: 9781041240877
URL: https://www.routledge.com/Artificial-Intelligence-and-New-Age-Technology-Innovations-Challenges-and-Sustainable-Business-Landscapes/Singh-Chauhan-Kapoor-Chopra-Sharma-Venaik-Singh-Aziz-Mishra/p/book/9781041240877
Publication Year: 2025