Dr. Samriti Mahajan
Associate Professor, Department of Marketing, New Delhi Institute of Management, New Delhi
IMPARC ID: IMP-MM-MKTG-DL-IND-2025-2172
Profile Summary
Dr. Samriti Mahajan is an experienced academician, researcher, and industry professional with over 12 years of experience in teaching, research, administration, and leadership roles. She currently serves as an Associate Professor of Marketing at New Delhi Institute of Management, New Delhi. She has held senior academic and administrative roles including Head of Department, Dean Student Welfare, Registrar, and President for Management & International Relations across national and international institutions.
Her academic expertise spans marketing, consumer behavior, sustainability, digital marketing, retail management, and emerging technologies such as artificial intelligence, metaverse applications, and dark data analytics. Dr. Mahajan has authored and edited multiple books with leading publishers including Springer and IGI Global, published extensively in indexed journals, supervised Ph.D. scholars, and holds numerous granted international and Indian patents. Her work has been recognized with multiple national and international awards for academic excellence, leadership, and research contributions.
Subject Matter Expertise
Business, Sales & Marketing
– Marketing Strategy
– Consumer Behavior & Theory
– Digital Marketing
Business, Management
– Innovation Management
– Corporate Governance
Economics
– Sustainable Development
– Marketing Strategy
– Consumer Behavior & Theory
– Digital Marketing
Business, Management
– Innovation Management
– Corporate Governance
Economics
– Sustainable Development
Mentorship Offered
Consulting
– Business Strategy Consulting
– Digital Strategy Consulting
– Go-to-Market Strategy Consulting
Research
– Scientific and Technical Research
– Market Research
– Systematic Literature Review
Writing
– Academic & Technical Writing
– Business Strategy Consulting
– Digital Strategy Consulting
– Go-to-Market Strategy Consulting
Research
– Scientific and Technical Research
– Market Research
– Systematic Literature Review
Writing
– Academic & Technical Writing
Work Experience Summary
Dr. Samriti Mahajan has built a distinguished academic and professional career across higher education and industry. She has served in senior faculty and leadership roles, overseeing academic programs, student welfare, accreditation processes, institutional governance, and research supervision. In addition to academia, she has industry experience in wealth management, insurance, and professional mentoring, contributing to both operational excellence and strategic growth.
Institute Name: New Delhi Institute of Management, New Delhi
Job Title: Associate Professor – Marketing
Description: Teaching, research, and academic responsibilities in marketing
Duration: 2025 – Present
Institute Name: Lingaya’s Vidyapeeth, Faridabad
Job Title: Associate Professor, Head of Department & Dean Student Welfare
Description: Academic leadership, student welfare, governance roles, NAAC & NIRF coordination, and program management
Duration: 2016 – 2025
Institute Name: 2B1 Leadership Academy International (University of Leadership)
Job Title: Registrar
Description: Academic administration and institutional leadership
Duration: Not Specified
Institute Name: Shiksha Maha Kumbh Abhigyan, Vidya Bharti Institute of Training and Research
Job Title: President – Management & International Relations
Description: Leadership and international academic relations
Duration: Not Specified
Company Name: Karvy Private Wealth, Gurugram
Job Title: Deputy Manager
Description: Wealth management and client relations
Duration: 2013 – 2014
Company Name: Aviva, Gurugram
Job Title: Manager
Description: Team management and business operations
Duration: 2014 – 2015
Job Title: Associate Professor – Marketing
Description: Teaching, research, and academic responsibilities in marketing
Duration: 2025 – Present
Institute Name: Lingaya’s Vidyapeeth, Faridabad
Job Title: Associate Professor, Head of Department & Dean Student Welfare
Description: Academic leadership, student welfare, governance roles, NAAC & NIRF coordination, and program management
Duration: 2016 – 2025
Institute Name: 2B1 Leadership Academy International (University of Leadership)
Job Title: Registrar
Description: Academic administration and institutional leadership
Duration: Not Specified
Institute Name: Shiksha Maha Kumbh Abhigyan, Vidya Bharti Institute of Training and Research
Job Title: President – Management & International Relations
Description: Leadership and international academic relations
Duration: Not Specified
Company Name: Karvy Private Wealth, Gurugram
Job Title: Deputy Manager
Description: Wealth management and client relations
Duration: 2013 – 2014
Company Name: Aviva, Gurugram
Job Title: Manager
Description: Team management and business operations
Duration: 2014 – 2015
Educational Summary
Dr. Samriti Mahajan holds a Postdoctoral Fellowship, a Ph.D. in Management, and an MBA with specializations in Marketing and Biotechnology. Her academic training reflects a strong interdisciplinary foundation in management, sustainability, consumer behavior, and health infrastructure research.
Institution Name: Amity Dubai University, Dubai
Degree Title: Postdoctoral Fellow
Field / Description: Health Infrastructure Resilience and Well-Being
Duration: 2024
Institution Name: Manav Rachna University, Faridabad
Degree Title: Ph.D. in Management
Field / Description: Consumer Attitude and Green Food Products
Duration: 2018 – 2021
Institution Name: Shoolini University, Solan
Degree Title: Master of Business Administration (MBA)
Field / Description: Marketing & Biotechnology
Duration: 2011 – 2013
Degree Title: Postdoctoral Fellow
Field / Description: Health Infrastructure Resilience and Well-Being
Duration: 2024
Institution Name: Manav Rachna University, Faridabad
Degree Title: Ph.D. in Management
Field / Description: Consumer Attitude and Green Food Products
Duration: 2018 – 2021
Institution Name: Shoolini University, Solan
Degree Title: Master of Business Administration (MBA)
Field / Description: Marketing & Biotechnology
Duration: 2011 – 2013
Research Projects & Patents
Projects & Grants
Title: Collaborative Empirical Research Project on Jal Jeevan Mission
Role: Project Director
Funding Agency: Indian Council of Social Science Research (ICSSR)
Grant Amount: ₹10,00,000
Status: Proposal Submitted
Year: 2024–25
Title: International Conference on LeadershipX
Role: Project Director
Funding Agency: Indian Council of Social Science Research (ICSSR)
Grant Amount: ₹1,50,000
Status: Grant Received
Event Dates: 3–4 November 2023
Title: International Workshop (ICSSR Grant Proposal)
Role: Workshop Director
Funding Agency: Indian Council of Social Science Research (ICSSR)
Grant Amount: ₹5,50,000
Status: Proposal Submitted
Year: 2024–25
Title: Seed Money Research Grant Proposal
Role: Principal Investigator
Funding Agency: Indian Council of Social Science Research (ICSSR)
Grant Amount: ₹10,00,000
Status: Proposal Submitted
Year: 2024–25
International Patents
Title: A Method for Employee Satisfaction that Reduces Turnover Intention and Promotes Growth
Patent No.: 2022/04837
Jurisdiction: Republic of South Africa
Status: Granted
Title: A System and Method for Regulating Advertising
Patent No.: 2022/05331
Jurisdiction: Republic of South Africa
Status: Granted
Title: A Method for Critical Incident Stress Management
Patent No.: 2022/05633
Jurisdiction: Republic of South Africa
Status: Granted
Title: Growing Popularity of Indian Regional OTT Platforms
Patent No.: 2022/07837
Jurisdiction: Republic of South Africa
Status: Granted
Title: An Inclusive Educational Model for Children with Disability and Severe Disability
Patent No.: 2022/07611
Jurisdiction: Republic of South Africa
Status: Granted
Title: A Radar System Using Arduino and Ultrasonic Sensor for Building Inspection
Patent No.: 202023100297
Jurisdiction: International
Status: Granted
Title: A Communication System for Broadcasting Live Video on Social Media
Patent No.: 202311026512
Jurisdiction: International
Status: Granted
Title: A Novel AI Model to Overcome Challenges in Education for Teachers and Schools
Patent No.: 202311009968
Jurisdiction: International
Status: Granted
Title: Hydroponic Nutrient Prediction Device Using IoT
Patent No.: 6291239
Jurisdiction: International
Status: Granted
Title: Novel IoT-Based CNC Fiber Laser Composite Material Cutting Machine
Patent No.: 6291241
Jurisdiction: International
Status: Granted
Title: A Digital Currency Reader for Blind and Visually Impaired People
Patent No.: 6291629
Jurisdiction: International
Status: Granted
Title: System and Method for Redesigning Development Strategies for Sustainable Growth and Well-Being
Patent No.: 202311046235
Jurisdiction: International
Status: Granted
Title: IoT-Based Fiber Optic Blanket Phototherapy for Jaundice Treatment
Patent No.: 6291240
Jurisdiction: International
Status: Granted
Title: AI-Enabled Aquaculture Fish Disease Prediction Device
Patent No.: 6304592
Jurisdiction: International
Status: Granted
Title: Eye-Tracking Device for Hands-Free Neuro-Computer Interaction
Patent No.: 6310190
Jurisdiction: International
Status: Granted
Title: Artificial Intelligence-Based Customer Feedback Device
Patent No.: 6364224
Jurisdiction: International
Status: Granted
Title: AI-Based Computer Real-Time Group Decision-Making Behavioral Feedback System
Patent No.: 6373615
Jurisdiction: International
Status: Granted
Title: Multimedia Kiosk for Human Resource Planning and Development
Patent No.: 6383991
Jurisdiction: International
Status: Granted
Title: Energy Management System to Optimize Renewable Energy Utilization in Enterprises
Patent No.: 6429832
Jurisdiction: International
Status: Granted
Title: Smart Wi-Fi Device for Expense Tracking and Reporting Using Cloud
Patent No.: 6429829
Jurisdiction: International
Status: Granted
Title: Consumer Attitude Based Behavioural Intention in Green Food Product
Patent No.: 2022/11018196
Jurisdiction: India
Status: Published
Title: Green Strategies: Adoption, Innovation and Alliances
Patent No.: 2022/11030529A
Jurisdiction: India (IPR, Govt. of India)
Status: Published
Title: GAIT Training Exercise Equipment (Design Patent)
Patent No.: Not Specified
Jurisdiction: India
Status: Granted
Title: Women Tribes in Transition Amid Alien Environment in Urban City
Patent No.: 202211070838
Jurisdiction: India
Status: Published
Title: A Method for Analyzing the Mediating Role of Reward in Job Satisfaction and Motivating Employee Performance
Patent No.: 202311045568
Jurisdiction: India
Status: Published
Title: A Method for Analyzing Strategies of Financial Management in E-Commerce Enterprises
Patent No.: 202311078689
Jurisdiction: India
Status: Published
Title: System and Method for Redesigning Development Strategies for Sustainable Growth and Well-Being
Patent No.: 202311046235
Jurisdiction: India
Status: Published
Title: Novel Public-Assistance Healthcare Digitization Process
Patent No.: 202311075860
Jurisdiction: India
Status: Published
Title: Virtual Reality (VR) Learning Assessment System
Patent No.: 202411005444
Jurisdiction: India
Status: Published
Title: IoT-Based Portable Touch Screen Kiosk for Business Management
Patent No.: 416413-001
Jurisdiction: India (Design Patent)
Status: Published
Title: Metaverse-Based Humanoid Device
Patent No.: 420196-001
Jurisdiction: India (Design Patent)
Status: Published
Title: Artificial Intelligence-Based Multimedia Interactive Device for Human Resources Practitioners
Patent No.: 425331-001
Jurisdiction: India (Design Patent)
Status: Published
Title: Cloud and Mobile Intuitive Helpdesk Analytics Device for Human Resource Management System
Patent No.: 425332-001
Jurisdiction: India (Design Patent)
Status: Published
Title: System for Personalized Luxury Marketing and Consumer Engagement
Patent No.: 202411097215
Jurisdiction: India
Status: Published
Title: A Method for Employee Satisfaction that Reduces Turnover Intention and Promotes Growth
Patent No.: 2022/04837
Jurisdiction: Republic of South Africa
Status: Granted
Title: A System and Method for Regulating Advertising
Patent No.: 2022/05331
Jurisdiction: Republic of South Africa
Status: Granted
Title: A Method for Critical Incident Stress Management
Patent No.: 2022/05633
Jurisdiction: Republic of South Africa
Status: Granted
Title: Growing Popularity of Indian Regional OTT Platforms
Patent No.: 2022/07837
Jurisdiction: Republic of South Africa
Status: Granted
Title: An Inclusive Educational Model for Children with Disability and Severe Disability
Patent No.: 2022/07611
Jurisdiction: Republic of South Africa
Status: Granted
Title: A Radar System Using Arduino and Ultrasonic Sensor for Building Inspection
Patent No.: 202023100297
Jurisdiction: International
Status: Granted
Title: A Communication System for Broadcasting Live Video on Social Media
Patent No.: 202311026512
Jurisdiction: International
Status: Granted
Title: A Novel AI Model to Overcome Challenges in Education for Teachers and Schools
Patent No.: 202311009968
Jurisdiction: International
Status: Granted
Title: Hydroponic Nutrient Prediction Device Using IoT
Patent No.: 6291239
Jurisdiction: International
Status: Granted
Title: Novel IoT-Based CNC Fiber Laser Composite Material Cutting Machine
Patent No.: 6291241
Jurisdiction: International
Status: Granted
Title: A Digital Currency Reader for Blind and Visually Impaired People
Patent No.: 6291629
Jurisdiction: International
Status: Granted
Title: System and Method for Redesigning Development Strategies for Sustainable Growth and Well-Being
Patent No.: 202311046235
Jurisdiction: International
Status: Granted
Title: IoT-Based Fiber Optic Blanket Phototherapy for Jaundice Treatment
Patent No.: 6291240
Jurisdiction: International
Status: Granted
Title: AI-Enabled Aquaculture Fish Disease Prediction Device
Patent No.: 6304592
Jurisdiction: International
Status: Granted
Title: Eye-Tracking Device for Hands-Free Neuro-Computer Interaction
Patent No.: 6310190
Jurisdiction: International
Status: Granted
Title: Artificial Intelligence-Based Customer Feedback Device
Patent No.: 6364224
Jurisdiction: International
Status: Granted
Title: AI-Based Computer Real-Time Group Decision-Making Behavioral Feedback System
Patent No.: 6373615
Jurisdiction: International
Status: Granted
Title: Multimedia Kiosk for Human Resource Planning and Development
Patent No.: 6383991
Jurisdiction: International
Status: Granted
Title: Energy Management System to Optimize Renewable Energy Utilization in Enterprises
Patent No.: 6429832
Jurisdiction: International
Status: Granted
Title: Smart Wi-Fi Device for Expense Tracking and Reporting Using Cloud
Patent No.: 6429829
Jurisdiction: International
Status: Granted
Indian Patents
Title: Consumer Attitude Based Behavioural Intention in Green Food Product
Patent No.: 2022/11018196
Jurisdiction: India
Status: Published
Title: Green Strategies: Adoption, Innovation and Alliances
Patent No.: 2022/11030529A
Jurisdiction: India (IPR, Govt. of India)
Status: Published
Title: GAIT Training Exercise Equipment (Design Patent)
Patent No.: Not Specified
Jurisdiction: India
Status: Granted
Title: Women Tribes in Transition Amid Alien Environment in Urban City
Patent No.: 202211070838
Jurisdiction: India
Status: Published
Title: A Method for Analyzing the Mediating Role of Reward in Job Satisfaction and Motivating Employee Performance
Patent No.: 202311045568
Jurisdiction: India
Status: Published
Title: A Method for Analyzing Strategies of Financial Management in E-Commerce Enterprises
Patent No.: 202311078689
Jurisdiction: India
Status: Published
Title: System and Method for Redesigning Development Strategies for Sustainable Growth and Well-Being
Patent No.: 202311046235
Jurisdiction: India
Status: Published
Title: Novel Public-Assistance Healthcare Digitization Process
Patent No.: 202311075860
Jurisdiction: India
Status: Published
Title: Virtual Reality (VR) Learning Assessment System
Patent No.: 202411005444
Jurisdiction: India
Status: Published
Title: IoT-Based Portable Touch Screen Kiosk for Business Management
Patent No.: 416413-001
Jurisdiction: India (Design Patent)
Status: Published
Title: Metaverse-Based Humanoid Device
Patent No.: 420196-001
Jurisdiction: India (Design Patent)
Status: Published
Title: Artificial Intelligence-Based Multimedia Interactive Device for Human Resources Practitioners
Patent No.: 425331-001
Jurisdiction: India (Design Patent)
Status: Published
Title: Cloud and Mobile Intuitive Helpdesk Analytics Device for Human Resource Management System
Patent No.: 425332-001
Jurisdiction: India (Design Patent)
Status: Published
Title: System for Personalized Luxury Marketing and Consumer Engagement
Patent No.: 202411097215
Jurisdiction: India
Status: Published
Publication Summary
Dr. Samriti Mahajan has authored and edited multiple books, book chapters, and peer-reviewed research papers published with reputed international publishers and indexed journals, covering marketing, sustainability, AI, digital transformation, finance, and management.
Book Publications
Title: Contemporary Research in Management: Empirical Studies for Business Excellence
Authors/Editors: Mahajan, S.; Pandey, P. K.
Publisher: Shashwat Publications
Year: 2025
Title: India Abroad India Within: Diaspora Role in Viksit Bharat
Authors/Editors: Mahajan, S.; Prakash, R.
Publisher: Juggernaut Publications
Year: 2025
Title: IoT Dimensions: Future Trends & Applications (Industry 6.0)
Authors/Editors: Prasad, K.; Mahajan, S.
Publisher: IIP Series
Year: 2025
Title: Financial Resilience and Environmental Sustainability: Global South Perspectives
Authors/Editors: Malik, F. A.; Mahajan, S.; Yadav, D. K.; Lone, N.; Amin, S.
Publisher: Springer
Year: 2025
Title: New Normal Retail Innovations in Business Model
Authors/Editors: Rajput, S.; Malik, F. A.; Mahajan, S.; Javed, A.
Publisher: IGI Global
Year: 2024
Title: Education Systems Challenges in Modern Perspectives
Authors/Editors: Khera, G. S.; Yadav, M.; Mahajan, S.; Mohan, C.
Publisher: AIP Publications
Year: 2023
Title: A Multidisciplinary Approach in Innovation Paradigm
Authors/Editors: Garg, R.; Mahajan, S.; Gupta, J.; Pramanik, T.; Panda, R. C.
Publisher: Swaranjali Publications
Year: 2022
Edited Book Chapters / Forthcoming
Title: Metaverse and Women Entrepreneurs: Leveraging Technology for Inclusive & Sustainable Digital Economies
Book: Advancing Sustainability through Technology Management
Publisher: IGI Global (SCOPUS)
ISBN: 9798337333946
Title: Leveraging Artificial Intelligence in Indian Higher Education Institutions to Foster Sustainable Practices: A Comprehensive Analysis
Book: Adaptive Strategies for Green Economy and Sustainability Policies
Publisher: IGI Global (SCOPUS)
ISBN: 9798369375709
Title: Catalyzing Industry 4.0: Navigating the Marketplace Journey to Bridge Technological Innovation with Commercial Success
Book: Retail Innovations in Business Model
Publisher: IGI Global (SCOPUS)
ISBN: 9798369376201
Title: Impact of Financial Technology on Financial Inclusion of Women: A Case Study of India’s Emerging Fintech Landscape
Book: Global Economic Stability: Insights and Strategies for Women’s Financial Resilience
Publisher: Palgrave (SCOPUS)
Year: 2025
Title: Data-Driven Development: Enhancing Financial and Environmental Resilience in the Global South
Book: Global Perspectives
Publisher: Springer (SCOPUS)
Year: 2025
Title: Immersive Learning Trends Using Digital Twins
Book: Digital Twins for Smart Cities and Villages
Publisher: Elsevier (SCOPUS)
E-ISBN: 9780443288852
Title: Digital Twin and Virtual Reality, Augmented Reality, and Mixed Reality
Book: Digital Twins for Smart Cities and Villages
Publisher: Elsevier (SCOPUS)
E-ISBN: 9780443288852
Title: Hybrid Work Models, Metaverse Integration, and Talent Management Strategies: Navigating Post-Pandemic Realities
Book: Green Metaverse for Greener Economies
Publisher: Taylor & Francis (SCOPUS + WoS)
E-ISBN: 9871032638188
Title: Mitigating Negative Externalities in the Metaverse: Challenges and Strategies
Book: Green Metaverse for Greener Economies
Publisher: Taylor & Francis (SCOPUS + WoS)
E-ISBN: 9871032638188
Title: Dark Data – A Hidden Blessing in Disguise for Organizations: Paradigm Shift in Business and Management
Publisher: UAB Publisher
Year: 2023
Title: Effect of Augmented Reality on Online Beauty Accessory
Book: A Multidisciplinary Approach in Innovation Paradigm
Publisher: Swaranjali Publications
Year: 2022
Title: Conversational Commerce for Millennials in Apparel Industry: Chatbots
Book: A Multidisciplinary Approach in Innovation Paradigm
Publisher: Swaranjali Publications
Year: 2022
Title: Effect of Conflict on Organization Performance and Innovation and Future Trends in Corporate Cultures
Year: 2022
Title: Innovation and Future Trends in Corporate Cultures
Book: A Multidisciplinary Approach in Innovation Paradigm
Publisher: Swaranjali Publications
Year: 2022
Title: Determinant Factors Influencing Green Purchase Intention of Millennials in Delhi NCR
Book: Global Business Strategies for Sustainability
Publisher: Bharti Publications
Year: 2019
Forthcoming / Under Review Papers
Title: Analyzing the Economic and Social Forces That Shape Sex Work in India’s Informal Sector
Authors: Malik, F. A.; Mahajan, S.
Publication Status: Forthcoming
Publisher / Outlet: Jain University APC Book
Year: 2024
Title: Financial Inclusion and Economic Growth in India Pre and Post-NDA Regime
Authors: Malik, F. A.; Adam, H.; Mahajan, S.; Shah, A.
Journal: Cogent Business & Management (Springer / Taylor & Francis)
Status: Published
Title: Metaverse as a Platform for Innovative Service Delivery: Strategies and Implications for Startup Internationalization
Journal: Journal of International Business and Entrepreneurship Development (JIBED), AGBA
Publisher: Taylor & Francis
Indexing: Scopus
Status: Under Review
Resaerch Papers
Title: Work Life Balance and Its Effect on Employee Satisfaction
Journal: International Journal of Environmental Sciences
Indexing: SCOPUS
Title: Artificial Intelligence in Smart Tourism: Strategic Roles, Rural Impacts and Implementation Pathways
Journal: International Journal of Environmental Sciences
Indexing: SCOPUS
Title: Navigating the Ethical Terrain of AI in Rural Tourism: Privacy and Data Security Imperatives
Journal: Journal of Neonatal Surgery
Indexing: SCOPUS
Title: Digital Sustainability and Corporate Governance: Examining the Integration of IT in Green Marketing Strategies
Journal: International Journal of Global Environmental Issues (Inderscience)
Indexing: SCOPUS
Title: Utilizing Dark Data Analytics to Analyze Demographic Influences on Face Wash Buying Patterns in South Delhi
Journal: Cuestiones de Fisioterapia
Indexing: SCOPUS
Title: Repatriation Management and Competency Transfer in a Culturally Dynamic World
Journal: Asia Pacific Journal of Human Resources (Springer)
Indexing: SCOPUS, ABDC (B)
Title: Eco-Emotions and Financial Fortitude: Harnessing Emotional Intelligence for Sustainable Prosperity in the Global South
Journal: Frontiers in Health Informatics
Indexing: SCOPUS
Title: Formation of Customer Value through Channel Integration: Modelling the Mediating Role of Cognitive and Affective Customer Experience in the Omni-Channel Retail Context
Journal: Cogent Business & Management, Vol. 11(1)
Indexing: Scopus, WoS, CABS
Title: Conflict Management for Innovation and Top Management Teams
Journal: Empirical Economics Letters, Vol. 23, Special Issue 2 (March 2024)
Indexing: ABDC-C
Title: AI-Guided Rehabilitation for Stroke Patients
Proceedings: Advances in Electronics & Communication Engineering (IEEE)
ISBN: 9798350364729
Title: Data Mining Techniques in Financial Fraud Detection
Proceedings: Advances in Computing, Communication and Networking (IEEE)
ISBN: 9798350365681-6
Title: Green Packaging in FMCG: A Comparative Analysis of Consumer Responses and Environmental Impact
Journal: Empirical Economics Letters, Vol. 23, Special Issue 3 (April 2024)
Indexing: ABDC-C
Title: Interplay between Emotional Intelligence, Quality of Work Life and Employee Performance in Higher Education Institutions
Journal: Empirical Economics Letters, Vol. 23, Special Issue 3 (June 2024)
Indexing: ABDC-C
Title: Examining the Impact of Parental Education and Socio-Demographic Factors on Career Aspirations in Adolescent Students in Delhi NCR, India
Journal: Cogent Business & Management, Vol. 11(1)
Indexing: Scopus, WoS, ABS
Title: Determinant Factors Influencing Green Purchase Intention of Millennials in Delhi NCR
Journal: International Journal of Public Sector Performance Management, 12(3), 402-422
Indexing: SCOPUS
Title: Effect of Augmented Reality on Online Beauty Accessory Purchase during COVID-19 Pandemic
Journal: Education and Society, Vol. 46(4)
Indexing: UGC CARE
Title: Tech-Life Balance: A New Work-Life Balance of the Current Digital Society
Journal: Journal of the Asiatic Society of Mumbai, Vol. XCV, No. 43
Indexing: UGC CARE Group-1
Title: Impact of Artificial Intelligence on Apparels Post Pandemic: A Review Study of Amplified Intelligence in H&M
Journal: NIU International Journal of Human Rights, Vol. 9(II)
Indexing: UGC CARE Group-1
Title: Green Consumer: Study of Demographic and Psychographic Behavioural Segments
Journal: Journal of Critical Reviews, Vol. 7(10), 582-588
Indexing: SCOPUS
Title: Mitigation of Inevitable Accident
Journal: Indian Journal of Science and Technology, Vol. 10(35), 1-13
Indexing: Thomson Reuters