Dr. Vivek Shrivastava
Assistant Professor, Department of Management, Manipal University, Jaipur, Rajasthan
IMPARC ID: IMP-MP-MGMT-RJ-IND-2025-2149
Profile Summary
Dr. Vivek Shrivastava is an academic professional with over 11 years of experience spanning higher education, operations management, and corporate training. He currently serves as an Assistant Professor in the Management Department at Manipal University Jaipur. His academic journey includes a Ph.D. in Management, an MBA in Marketing, and a Bachelor’s degree in Computer Science & Engineering. Dr. Shrivastava has extensive teaching experience across undergraduate and postgraduate management programs and is actively engaged in research, with multiple peer-reviewed publications, international conference presentations, and granted patents in predictive marketing analytics and data-driven personalization platforms. His expertise bridges marketing strategy, digital marketing, business analytics, tourism management, and operations management, supported by strong academic leadership and institutional development roles.
Subject Matter Expertise
Business, Finance, Economics, & Law →
– Business Education
– Marketing Strategy
– Digital Marketing
STEM →
– Data Science
– Data Analysis
– Business Analytics
Sports & Leisure →
– Travel & Tourism
– Ecotourism
– Business Education
– Marketing Strategy
– Digital Marketing
STEM →
– Data Science
– Data Analysis
– Business Analytics
Sports & Leisure →
– Travel & Tourism
– Ecotourism
Mentorship Offered
Consulting →
– Business Strategy Consulting
– Scientific and Technical Consulting
Research →
– Scientific and Technical Research
– Market Research
– Systematic Literature Review
Writing →
– Technical Writing
– Business & Legal Writing
– General Proofreading & Editing
Data & AI →
– Statistical Analysis
– Data Insights
– Business Strategy Consulting
– Scientific and Technical Consulting
Research →
– Scientific and Technical Research
– Market Research
– Systematic Literature Review
Writing →
– Technical Writing
– Business & Legal Writing
– General Proofreading & Editing
Data & AI →
– Statistical Analysis
– Data Insights
Work Experience Summary
Dr. Vivek Shrivastava has over 11 years of professional experience combining academia and industry. His career includes long-term roles as Assistant Professor in reputed management institutes, where he has contributed to teaching, curriculum development, research, academic administration, and mentoring. In addition, he has held managerial roles in the hospitality and travel sectors, managing operations, training programs, quality standards, and business performance.
Institute Name: Manipal University Jaipur, Rajasthan
Job Title: Assistant Professor – Management Department
Description: Teaching, research, academic mentoring, and departmental responsibilities
Duration: December 2025 – Present
Institute Name: Prestige Institute of Management and Research, Gwalior
Job Title: Assistant Professor – Management Department
Description: Teaching undergraduate and postgraduate students, syllabus development, research, mentoring, academic coordination
Duration: July 2023 – November 2025
Institute Name: Uttaranchal University, Dehradun
Job Title: Assistant Professor – Management Department
Description: Innovative teaching methods, research supervision, student mentoring, academic strategy development
Duration: August 2022 – July 2023
Institute Name: Prestige Institute of Management and Research, Gwalior
Job Title: Assistant Professor – Management Department
Description: Teaching, academic research, institutional development activities
Duration: October 2019 – August 2022
Company Name: OYO Rooms – Indian Market
Job Title: Area Business Manager (Operations)
Description: Operations oversight, KPI management, quality assessments, profitability improvement
Duration: March 2019 – August 2019
Company Name: Musafir India Trip, New Delhi
Job Title: Operations Manager
Description: Training design, employee development, performance evaluation, budget management
Duration: January 2016 – February 2019
Company Name: Specialized Destination Services Pvt. Ltd., New Delhi
Job Title: Operations Executive
Description: Travel planning, client coordination, booking management, customer service
Duration: December 2014 – December 2015
Job Title: Assistant Professor – Management Department
Description: Teaching, research, academic mentoring, and departmental responsibilities
Duration: December 2025 – Present
Institute Name: Prestige Institute of Management and Research, Gwalior
Job Title: Assistant Professor – Management Department
Description: Teaching undergraduate and postgraduate students, syllabus development, research, mentoring, academic coordination
Duration: July 2023 – November 2025
Institute Name: Uttaranchal University, Dehradun
Job Title: Assistant Professor – Management Department
Description: Innovative teaching methods, research supervision, student mentoring, academic strategy development
Duration: August 2022 – July 2023
Institute Name: Prestige Institute of Management and Research, Gwalior
Job Title: Assistant Professor – Management Department
Description: Teaching, academic research, institutional development activities
Duration: October 2019 – August 2022
Company Name: OYO Rooms – Indian Market
Job Title: Area Business Manager (Operations)
Description: Operations oversight, KPI management, quality assessments, profitability improvement
Duration: March 2019 – August 2019
Company Name: Musafir India Trip, New Delhi
Job Title: Operations Manager
Description: Training design, employee development, performance evaluation, budget management
Duration: January 2016 – February 2019
Company Name: Specialized Destination Services Pvt. Ltd., New Delhi
Job Title: Operations Executive
Description: Travel planning, client coordination, booking management, customer service
Duration: December 2014 – December 2015
Educational Summary
Dr. Shrivastava holds a Ph.D. in Management along with postgraduate and undergraduate qualifications in marketing and computer science, providing a multidisciplinary academic foundation that supports his teaching and research in business analytics, marketing, and management.
Institution Name: Jiwaji University, Gwalior, M.P.
Degree Title: Ph.D.
Field/Description: Management
Duration: 2020 – 2021 (Awarded 2025)
Institution Name: Indian Institute of Tourism and Travel Management (IITTM), Gwalior, M.P.
Degree Title: MBA
Field/Description: Marketing Specialization
Duration: 2013 – 2015
Institution Name: Rajiv Gandhi Proudyogiki Vishwavidyalaya (RGPV), Bhopal
Degree Title: Bachelor of Engineering
Field/Description: Computer Science & Engineering
Duration: 2008 – 2012
Degree Title: Ph.D.
Field/Description: Management
Duration: 2020 – 2021 (Awarded 2025)
Institution Name: Indian Institute of Tourism and Travel Management (IITTM), Gwalior, M.P.
Degree Title: MBA
Field/Description: Marketing Specialization
Duration: 2013 – 2015
Institution Name: Rajiv Gandhi Proudyogiki Vishwavidyalaya (RGPV), Bhopal
Degree Title: Bachelor of Engineering
Field/Description: Computer Science & Engineering
Duration: 2008 – 2012
Publications
Dr. Vivek Shrivastava has an extensive publication record including journal articles, conference proceedings, and edited volumes, focusing on marketing analytics, digital marketing, consumer behavior, tourism, and AI-driven business insights.
Research Publications
Title: Mediating role of user trust in the relationship between tourism website design and brand engagement with respect to OTA’s
Authors: Shrivastava, V., & Sharma, A.
Journal: Journal of Emerging Technologies and Innovative Research
Year: 2025
Title: Influence of Tourism Website Design on Brand Loyalty and Purchase Intention
Authors: Shrivastava, V., & Sharma, A.
Journal: Journal of Emerging Technologies and Innovative Research
Year: 2025
Title: Analyzing the Transformative Effects of AI-Powered Influencer Marketing on Consumer Decision-Making
Authors: Samanta, P., Amir, M., Maira, S., Barakoti, A., Chopra, M., & Shrivastava, V.
Conference: 1st International Conference on Advances in Computing, Communication and Networking (ICAC2N)
Publisher: IEEE
Year: 2024
DOI: https://doi.org/10.1109/ICAC2N63387.2024.10895417
Title: Data Science for E-Commerce Buyer Segmentation and Personalization of Ads
Authors: Shrivastava, V., Samanta, P., Dimri, P., Pant, M., Saxena, S., & Ahmad, V.
Conference: 2nd World Conference on Communication & Computing (WCONF)
Publisher: IEEE
Year: 2024
DOI: 10.1109/WCONF61366.2024.10692027
Title: The Virtual Hitchhiker: Navigating the Digital Landscape of Online Cab Services
Authors: Sharma, B., Shrivastava, V., Saxena, S., & Mishra, P. K.
Conference: 4th International Conference on Innovative Practices in Technology and Management (ICIPTM)
Publisher: IEEE
Year: 2024
DOI: 10.1109/ICIPTM59628.2024.10563355
Title: Effect of Customer Brand Identification on Customer Brand Engagement and Brand Loyalty
Authors: Shrivastava, V., & Saxena, S.
Book: Recent Advances for Sustainable Development in the Area of Management, Humanities and Law
Publisher: Bharti Publication
Year: 2023
Title: Consumer Decision-Making in E-Commerce: A Literature Review of Factors Influencing Online Purchases
Authors: Jothimani, U., Mathur, P., Anand, B., Mahajan, D. A., & Shrivastava, V.
Journal: [Journal details as provided]
Year: 2023
Title: Job Satisfaction in Hospitality Industry and Its Relation to Workload and Work-Family Conflict
Authors: Saxena, S., Shrivastava, V., & Shrivastava, A.
Journal: Journal of Positive School Psychology
Year: 2022
Title: Effects of Service Quality on Customer Satisfaction – A Study of Hospitality Industry
Authors: Shrivastava, V., & Saxena, S.
Journal: Mazedan International Journal of Social Science and Humanities
Year: 2021
Paper Title: Analyzing the Transformative Effects of AI-Powered Influencer Marketing on Consumer Decision-Making
Event: 1st International Conference on Advances in Computing, Communication and Networking (ICAC2N-24)
Organized By: ITS Engineering College, Greater Noida
Role: Paper Presenter
Date: December 16–17, 2024
Paper Title: Data Science for E-Commerce Buyer Segmentation and Personalization of Ads
Event: 2nd World Conference on Communication & Computing (WCONF-2024)
Organized By: Conference Organizing Committee (International)
Role: Paper Presenter
Date: July 12–14, 2024
Paper Title: The Virtual Hitchhiker: Navigating the Digital Landscape of Online Cab Services
Event: 4th International Conference on Innovative Practices in Technology and Management (ICIPTM)
Organized By: Conference Organizing Committee
Role: Paper Presenter
Date: February 21–23, 2024
Paper Title: Effect of Customer Brand Identification on Customer Brand Engagement and Brand Loyalty
Event: 15th PIMR-G International Conference on Fostering Industry–Academia Partnership
Organized By: Prestige Institute of Management & Research, Gwalior
Role: Paper Presenter
Date: January 6–7, 2024
Paper Title: Religiosity and Workplace Happiness as Predictors of Job Involvement
Event: 1st International Seminar on Recent Advances for Sustainable Development in Management, Humanities, and Law
Organized By: Prestige Institute of Management & Research, Indore
Role: Paper Presenter
Date: November 18, 2023
Paper Title: Factors Affecting the Choice of Tourist Destination: A Study on Academicians
Event: 13th PIMR-G International Conference
Organized By: Prestige Institute of Management & Research, Gwalior in association with AIBPM, Indonesia
Role: Paper Presenter
Date: January 8–10, 2022
Paper Title: Impact of Push and Pull Factors on Destination Selection Decision of Working Professionals
Event: 12th International Conference on “Digitalization as a Vehicle for Innovation, Organizational Growth, and Effectiveness”
Organized By: In collaboration with AIBPM, Indonesia
Role: Paper Presenter
Date: December 19–20, 2020
Title: Mediating role of user trust in the relationship between tourism website design and brand engagement with respect to OTA’s
Authors: Shrivastava, V., & Sharma, A.
Journal: Journal of Emerging Technologies and Innovative Research
Year: 2025
Title: Influence of Tourism Website Design on Brand Loyalty and Purchase Intention
Authors: Shrivastava, V., & Sharma, A.
Journal: Journal of Emerging Technologies and Innovative Research
Year: 2025
Title: Analyzing the Transformative Effects of AI-Powered Influencer Marketing on Consumer Decision-Making
Authors: Samanta, P., Amir, M., Maira, S., Barakoti, A., Chopra, M., & Shrivastava, V.
Conference: 1st International Conference on Advances in Computing, Communication and Networking (ICAC2N)
Publisher: IEEE
Year: 2024
DOI: https://doi.org/10.1109/ICAC2N63387.2024.10895417
Title: Data Science for E-Commerce Buyer Segmentation and Personalization of Ads
Authors: Shrivastava, V., Samanta, P., Dimri, P., Pant, M., Saxena, S., & Ahmad, V.
Conference: 2nd World Conference on Communication & Computing (WCONF)
Publisher: IEEE
Year: 2024
DOI: 10.1109/WCONF61366.2024.10692027
Title: The Virtual Hitchhiker: Navigating the Digital Landscape of Online Cab Services
Authors: Sharma, B., Shrivastava, V., Saxena, S., & Mishra, P. K.
Conference: 4th International Conference on Innovative Practices in Technology and Management (ICIPTM)
Publisher: IEEE
Year: 2024
DOI: 10.1109/ICIPTM59628.2024.10563355
Title: Effect of Customer Brand Identification on Customer Brand Engagement and Brand Loyalty
Authors: Shrivastava, V., & Saxena, S.
Book: Recent Advances for Sustainable Development in the Area of Management, Humanities and Law
Publisher: Bharti Publication
Year: 2023
Title: Consumer Decision-Making in E-Commerce: A Literature Review of Factors Influencing Online Purchases
Authors: Jothimani, U., Mathur, P., Anand, B., Mahajan, D. A., & Shrivastava, V.
Journal: [Journal details as provided]
Year: 2023
Title: Job Satisfaction in Hospitality Industry and Its Relation to Workload and Work-Family Conflict
Authors: Saxena, S., Shrivastava, V., & Shrivastava, A.
Journal: Journal of Positive School Psychology
Year: 2022
Title: Effects of Service Quality on Customer Satisfaction – A Study of Hospitality Industry
Authors: Shrivastava, V., & Saxena, S.
Journal: Mazedan International Journal of Social Science and Humanities
Year: 2021
Paper Title: Analyzing the Transformative Effects of AI-Powered Influencer Marketing on Consumer Decision-Making
Event: 1st International Conference on Advances in Computing, Communication and Networking (ICAC2N-24)
Organized By: ITS Engineering College, Greater Noida
Role: Paper Presenter
Date: December 16–17, 2024
Paper Title: Data Science for E-Commerce Buyer Segmentation and Personalization of Ads
Event: 2nd World Conference on Communication & Computing (WCONF-2024)
Organized By: Conference Organizing Committee (International)
Role: Paper Presenter
Date: July 12–14, 2024
Paper Title: The Virtual Hitchhiker: Navigating the Digital Landscape of Online Cab Services
Event: 4th International Conference on Innovative Practices in Technology and Management (ICIPTM)
Organized By: Conference Organizing Committee
Role: Paper Presenter
Date: February 21–23, 2024
Paper Title: Effect of Customer Brand Identification on Customer Brand Engagement and Brand Loyalty
Event: 15th PIMR-G International Conference on Fostering Industry–Academia Partnership
Organized By: Prestige Institute of Management & Research, Gwalior
Role: Paper Presenter
Date: January 6–7, 2024
Paper Title: Religiosity and Workplace Happiness as Predictors of Job Involvement
Event: 1st International Seminar on Recent Advances for Sustainable Development in Management, Humanities, and Law
Organized By: Prestige Institute of Management & Research, Indore
Role: Paper Presenter
Date: November 18, 2023
Paper Title: Factors Affecting the Choice of Tourist Destination: A Study on Academicians
Event: 13th PIMR-G International Conference
Organized By: Prestige Institute of Management & Research, Gwalior in association with AIBPM, Indonesia
Role: Paper Presenter
Date: January 8–10, 2022
Paper Title: Impact of Push and Pull Factors on Destination Selection Decision of Working Professionals
Event: 12th International Conference on “Digitalization as a Vehicle for Innovation, Organizational Growth, and Effectiveness”
Organized By: In collaboration with AIBPM, Indonesia
Role: Paper Presenter
Date: December 19–20, 2020
Academic Events Attended
Published Patents
Title: Predictive Marketing Analytics Platform for Customer Segmentation
Patent Number: 202321049902 A
Title: Smart Data-Driven Personalization Platform for Digital Marketing
Patent Number: 202311054344 A
Title: Predictive Marketing Analytics Platform for Customer Segmentation
Patent Number: 202321049902 A
Title: Smart Data-Driven Personalization Platform for Digital Marketing
Patent Number: 202311054344 A
Case Title: EMI Store: Key to Remarkable Success
Event: 19th Case FDP on Case Writing and Case Teaching
Organized By: Prestige Institute of Management & Research, Gwalior
Role: Case Presenter
Date: April 1–4, 2021
Role: Session Chair (Technical Session)
Event: 1st International Seminar on Recent Advances for Sustainable Development in the Area of Management, Humanities, and Law
Organized By: Prestige Institute of Management & Research, Indore
Date: November 18, 2023
Program: Faculty Development Program on “Data Analytics through Advanced Excel, Power BI, and Artificial Intelligence”
Organized By: Uttaranchal Institute of Management, Dehradun
Duration: June 27 – July 3, 2023
Program: Conclave on “Entrepreneurship and Start-Up”
Organized By: Uttaranchal Institute of Management, Dehradun
Date: May 4, 2023
Event: National Conference on Innosustain 2023: Pursuit for Sustainable Development Goals (Hybrid Mode)
Organized By: Uttaranchal University, Dehradun
Date: September 22–23, 2022
Program: Workshop on Rural Entrepreneurship
Under the Aegis of: Mahatma Gandhi National Council of Rural Education (MGNCRE), Ministry of Education, Government of India
Venue: Uttaranchal University, Dehradun
Date: March 11, 2023
Program: Workshop on Structural Modeling with Smart PLS
Organized By: Comma-CAD
Date: October 23–24, 2021
Event: 9th International Heritage Tourism Conclave on “Achieving SDGs: Protecting the World’s Cultural and Natural Heritage”
Supported By: Ministry of Tourism, Government of India
Venue: Taj Usha Kiran Palace, Gwalior
Date: March 13, 2020
Event: 11th International Conference on “Emergence of New Business Practices for Growth, Competitiveness, and Innovation”
Organized By: Prestige Institute of Management & Research, Gwalior
Date: December 28–30, 2019
Event: 19th Case FDP on Case Writing and Case Teaching
Organized By: Prestige Institute of Management & Research, Gwalior
Role: Case Presenter
Date: April 1–4, 2021
Role: Session Chair (Technical Session)
Event: 1st International Seminar on Recent Advances for Sustainable Development in the Area of Management, Humanities, and Law
Organized By: Prestige Institute of Management & Research, Indore
Date: November 18, 2023
Program: Faculty Development Program on “Data Analytics through Advanced Excel, Power BI, and Artificial Intelligence”
Organized By: Uttaranchal Institute of Management, Dehradun
Duration: June 27 – July 3, 2023
Program: Conclave on “Entrepreneurship and Start-Up”
Organized By: Uttaranchal Institute of Management, Dehradun
Date: May 4, 2023
Event: National Conference on Innosustain 2023: Pursuit for Sustainable Development Goals (Hybrid Mode)
Organized By: Uttaranchal University, Dehradun
Date: September 22–23, 2022
Program: Workshop on Rural Entrepreneurship
Under the Aegis of: Mahatma Gandhi National Council of Rural Education (MGNCRE), Ministry of Education, Government of India
Venue: Uttaranchal University, Dehradun
Date: March 11, 2023
Program: Workshop on Structural Modeling with Smart PLS
Organized By: Comma-CAD
Date: October 23–24, 2021
Event: 9th International Heritage Tourism Conclave on “Achieving SDGs: Protecting the World’s Cultural and Natural Heritage”
Supported By: Ministry of Tourism, Government of India
Venue: Taj Usha Kiran Palace, Gwalior
Date: March 13, 2020
Event: 11th International Conference on “Emergence of New Business Practices for Growth, Competitiveness, and Innovation”
Organized By: Prestige Institute of Management & Research, Gwalior
Date: December 28–30, 2019