Dr. Ujjal Bhuyan
Assistant Professor, Department of Commerce, Jagannath Barooah University, Jorhat, Assam
IMPARC ID: IMP-MM-COMM-AS-IND-2025-2134
Profile Summary
Dr. Ujjal Bhuyan is an Assistant Professor in the Department of Commerce at Jagannath Barooah University, Jorhat, Assam. He holds a Ph.D. in Commerce from Dibrugarh University and has academic training through M.Phil., M.Com., and B.Com. from Dibrugarh University and Delhi University. His research interests include financial behavior, financial literacy, financial inclusion, ergonomics, organizational performance, social entrepreneurship, and digital marketing.
He has professional experience as an Assistant Professor under the Faculty Development Programme at DHSK Commerce College and as a Junior Research Fellow in the Department of Commerce at Dibrugarh University. His scholarly contributions include publications in SCOPUS-indexed, UGC CARE–listed, and peer-reviewed journals and edited volumes, published with reputed publishers such as Emerald, IGI Global, CRC Press (Taylor & Francis), and IITM Journal of Business Studies. He is proficient in statistical software tools such as SPSS, AMOS, and R, and actively participates in faculty development programs, workshops, and international conferences.
Subject Matter Expertise
Business & Management
– Finance
– Entrepreneurship
– Marketing Management
– Organizational Behavior
– Finance
– Entrepreneurship
– Marketing Management
– Organizational Behavior
Mentorship Offered
Consulting
– Statistical Analysis
Research
– Scientific and Technical Research
– Data Analysis
Writing
– Technical Writing
– Statistical Analysis
Research
– Scientific and Technical Research
– Data Analysis
Writing
– Technical Writing
Work Experience Summary
Dr. Ujjal Bhuyan has academic and research experience in commerce and finance, including university-level teaching, research fellowship experience, and active scholarly publication. His work integrates financial behavior research, empirical analysis using statistical tools, and higher education teaching.
Institution Name: Jagannath Barooah University, Jorhat, Assam
Job Title: Assistant Professor, Department of Commerce
Description: Teaching and academic responsibilities in Commerce.
Duration: Present
Institution Name: DHSK Commerce College, Dibrugarh, Assam
Job Title: Assistant Professor (Faculty Development Programme)
Description: Teaching responsibilities in the Department of Finance under Faculty Development Programme.
Duration: 1 Year and 5 Months
Institution Name: Dibrugarh University
Job Title: Junior Research Fellow (JRF)
Description: Research work carried out in the Department of Commerce.
Duration: 6 Months
Job Title: Assistant Professor, Department of Commerce
Description: Teaching and academic responsibilities in Commerce.
Duration: Present
Institution Name: DHSK Commerce College, Dibrugarh, Assam
Job Title: Assistant Professor (Faculty Development Programme)
Description: Teaching responsibilities in the Department of Finance under Faculty Development Programme.
Duration: 1 Year and 5 Months
Institution Name: Dibrugarh University
Job Title: Junior Research Fellow (JRF)
Description: Research work carried out in the Department of Commerce.
Duration: 6 Months
Educational Summary
Dr. Ujjal Bhuyan has formal education in commerce up to the doctoral level, supported by postgraduate research training and undergraduate commerce education, with consistent first-division academic performance.
Institution Name: Dibrugarh University
Degree Title: Doctor of Philosophy (Ph.D.)
Field / Description: Commerce
Duration: 2023
Institution Name: Dibrugarh University
Degree Title: Master of Philosophy (M.Phil.)
Field / Description: Commerce
Duration: 2017
Institution Name: University of Delhi
Degree Title: Master of Commerce (M.Com)
Field / Description: Commerce
Duration: 2015
Institution Name: University of Delhi
Degree Title: Bachelor of Commerce (B.Com)
Field / Description: Commerce
Duration: 2013
Degree Title: Doctor of Philosophy (Ph.D.)
Field / Description: Commerce
Duration: 2023
Institution Name: Dibrugarh University
Degree Title: Master of Philosophy (M.Phil.)
Field / Description: Commerce
Duration: 2017
Institution Name: University of Delhi
Degree Title: Master of Commerce (M.Com)
Field / Description: Commerce
Duration: 2015
Institution Name: University of Delhi
Degree Title: Bachelor of Commerce (B.Com)
Field / Description: Commerce
Duration: 2013
Publication Summary
Dr. Ujjal Bhuyan has an extensive publication record including SCOPUS-indexed books, book chapters, and journal articles, as well as UGC CARE–listed and peer-reviewed journals. His research themes include financial literacy, financial planning, ergonomics, organizational performance, social entrepreneurship, tourism, and digital marketing.
Title: Enhancing Organizational Success: Exploring Ergonomics, Employee Deviant Workplace Behavior and Occupational Burnout
Published In: Handbook of Human Factors and Ergonomics in Contemporary Business
URL: https://www.taylorfrancis.com/chapters/edit/10.1201/9781003532293-22/enhancing-organizational-success-ujjal-bhuyan-shad-ahmad-khan-alina-costin-anuj-kumar
Year: 2025
Indexing: Scopus
Title: Digital Marketing (DM): How are Small Business Enterprises (SBEs) of Bhutan and Sikkim (India) Responding to it?
Published In: Emerald Publishing Limited
DOI: https://www.emerald.com/books/edited-volume/17146/chapter-abstract/94139535/Digital-Marketing-DM-How-are-Small-Business?redirectedFrom=fulltext
Publication Date: April 2024
Indexing: Scopus
Title: Social Entrepreneurship Intentions Among Business Students in Oman
Published In: IGI Global – International Perspectives on Value Creation and Sustainability Through Social Entrepreneurship
URL: https://www.igi-global.com/chapter/social-entrepreneurship-intentions-among-business-students-in-oman/309826
Publication Date: May 2022
Indexing: Scopus
Title: Gaining Perspective on Money Attitude and Financial Planning of Educators in Northeast India: Implications for Sustainable Finance
Published In: IGI Global – Green Transition Impacts on the Economy, Society, and Environment
URL: https://www.igi-global.com/chapter/gaining-perspective-on-money-attitude-and-financial-planning-of-educators-in-northeast-india/354202
Publication Date: August 2024
Indexing: Scopus
Title: Exploring the Strategic Orientation Factors Influencing Organizational Performance through Bibliometric Analysis
Published In: Human Perspectives of Industry 4.0 Organizations (pp. 68–88), CRC Press
URL: https://www.taylorfrancis.com/chapters/edit/10.1201/9781032616810-4/exploring-strategic-orientation-factors-influencing-organizational-performance-bibliometric-analysis-mohammad-sultan-ahmad-ansari-shad-ahmad-khan-ujjal-bhuyan
Year: 2024
Publisher / Indexing: Taylor & Francis (Scopus)
Title: Personal Financial Planning and Financial Wellbeing: A Study on School Teachers in Jorhat District, Assam
Published In: IITM Journal of Business Studies (Special Issue)
URL: https://xime.org/uploads/manuscripts/71629015714.pdf
Publication Date: April 2022
Indexing: UGC CARE
Title: Analysis of Regional Tourists in Bhutan before COVID-19
Published In: Anusandhan: NDIM’s Journal of Business and Management Research
URL: https://qtanalytics.in/journals/index.php/ANUSANDHAN/article/view/1433
Year: 2022
Review Type: Double-blind peer reviewed
Title: Financial Self-Efficacy: A Mediator between Financial Risk Tolerance and Financial Literacy of School Teachers
Published In: Prajnan Journal
Year: 2022
Indexing: UGC CARE
Title: Parental Financial Socialization and Financial Behavior of College Students
Published In: PIMT Journal of Research
Year: 2020
Indexing: UGC CARE Listed
Title: Demographic Factors and Availing of Financial Services: A Study on Tea Garden Workers of Dibrugarh District
Published In: Researchers World – Journal of Arts, Science and Commerce
Year: 2019
Journal Type: UGC Approved Refereed Journal
Title: A Study on the Role of Perception on Financial Inclusion of Tea Garden Workers in Dibrugarh District of Assam
Published In: International Journal of Commerce, Business and Management
Year: 2019
Title: A Study on the Role of Information Technology on Consumer Buying Behavior (with Special Emphasis on the Customers of Dibrugarh Town)
Published In: International Journal of Commerce, Business and Management
Year: 2017
Published In: Handbook of Human Factors and Ergonomics in Contemporary Business
URL: https://www.taylorfrancis.com/chapters/edit/10.1201/9781003532293-22/enhancing-organizational-success-ujjal-bhuyan-shad-ahmad-khan-alina-costin-anuj-kumar
Year: 2025
Indexing: Scopus
Title: Digital Marketing (DM): How are Small Business Enterprises (SBEs) of Bhutan and Sikkim (India) Responding to it?
Published In: Emerald Publishing Limited
DOI: https://www.emerald.com/books/edited-volume/17146/chapter-abstract/94139535/Digital-Marketing-DM-How-are-Small-Business?redirectedFrom=fulltext
Publication Date: April 2024
Indexing: Scopus
Title: Social Entrepreneurship Intentions Among Business Students in Oman
Published In: IGI Global – International Perspectives on Value Creation and Sustainability Through Social Entrepreneurship
URL: https://www.igi-global.com/chapter/social-entrepreneurship-intentions-among-business-students-in-oman/309826
Publication Date: May 2022
Indexing: Scopus
Title: Gaining Perspective on Money Attitude and Financial Planning of Educators in Northeast India: Implications for Sustainable Finance
Published In: IGI Global – Green Transition Impacts on the Economy, Society, and Environment
URL: https://www.igi-global.com/chapter/gaining-perspective-on-money-attitude-and-financial-planning-of-educators-in-northeast-india/354202
Publication Date: August 2024
Indexing: Scopus
Title: Exploring the Strategic Orientation Factors Influencing Organizational Performance through Bibliometric Analysis
Published In: Human Perspectives of Industry 4.0 Organizations (pp. 68–88), CRC Press
URL: https://www.taylorfrancis.com/chapters/edit/10.1201/9781032616810-4/exploring-strategic-orientation-factors-influencing-organizational-performance-bibliometric-analysis-mohammad-sultan-ahmad-ansari-shad-ahmad-khan-ujjal-bhuyan
Year: 2024
Publisher / Indexing: Taylor & Francis (Scopus)
Title: Personal Financial Planning and Financial Wellbeing: A Study on School Teachers in Jorhat District, Assam
Published In: IITM Journal of Business Studies (Special Issue)
URL: https://xime.org/uploads/manuscripts/71629015714.pdf
Publication Date: April 2022
Indexing: UGC CARE
Title: Analysis of Regional Tourists in Bhutan before COVID-19
Published In: Anusandhan: NDIM’s Journal of Business and Management Research
URL: https://qtanalytics.in/journals/index.php/ANUSANDHAN/article/view/1433
Year: 2022
Review Type: Double-blind peer reviewed
Title: Financial Self-Efficacy: A Mediator between Financial Risk Tolerance and Financial Literacy of School Teachers
Published In: Prajnan Journal
Year: 2022
Indexing: UGC CARE
Title: Parental Financial Socialization and Financial Behavior of College Students
Published In: PIMT Journal of Research
Year: 2020
Indexing: UGC CARE Listed
Title: Demographic Factors and Availing of Financial Services: A Study on Tea Garden Workers of Dibrugarh District
Published In: Researchers World – Journal of Arts, Science and Commerce
Year: 2019
Journal Type: UGC Approved Refereed Journal
Title: A Study on the Role of Perception on Financial Inclusion of Tea Garden Workers in Dibrugarh District of Assam
Published In: International Journal of Commerce, Business and Management
Year: 2019
Title: A Study on the Role of Information Technology on Consumer Buying Behavior (with Special Emphasis on the Customers of Dibrugarh Town)
Published In: International Journal of Commerce, Business and Management
Year: 2017
Academic Events Attended
Workshops / Faculty Development Programs (FDPs)
1. Faculty Development Program on Online Class Management
Event: One-Week Faculty Development Program (FDP)
Organized By: Internal Quality Assurance Cell (IQAC), Dibru College, Dibrugarh, Assam
2. Faculty Development Program on Agriculture and Rural Marketing
Event: One-Week Faculty Development Program (FDP)
Organized By: Department of Commerce, Dibrugarh University, Dibrugarh, Assam
3. Workshop on Statistical Analysis Using R Programming Language
Event: Five-Day Online Workshop
Organized By: Indian Society for Applied Research (ISAR), Chennai
4. Faculty Development Program (Sponsored by EDII)
Event: Fourteen-Day Faculty Development Program (FDP)
Organized By: Kaziranga University, Jorhat, Assam
Sponsored By: Entrepreneurship Development Institute of India (EDII)
5. Faculty Development Program on Moodle – Learning Management System
Event: One-Week Online Faculty Development Program (FDP)
Organized By: KLS Vishwanathrao Deshpande Institute of Technology, Haliyal, Uttara Kannada, Karnataka
In Association With: IIT Bombay (Spoken Tutorial Programme)
Papers Presented at International Conferences
1. Implications of COVID-19: A Gender-Centric Study
Event: 4th International Conference on “COVID-19: Economic Challenges and Turnaround through Innovative Ideas”
Organized By: Faculty of Management Studies, ICFAI University, Tripura
Year: 2020
2. Mompreneurship in India: A Perspective on Motherhood Penalty
Event: International Conference on “Managing Sustainable Growth and Development: Issues and Challenges of the Global Economy”
Organized By: Faculty of Management and Commerce, ICFAI University, Tripura
In Collaboration With: Kettering University, USA
Year: 2023
3. A Study on Entrepreneurial Intent among College Students in Assam
Event: 5th International Conference on “Innovation and Recent Trends of Entrepreneurship in the Current Scenario”
Organized By: Faculty of Management Studies, ICFAI University, Tripura
Year: 2020