Dr. Stoyana Natseva is a globally recognised leader in transformational education, conscious leadership, and human development. As the Founder of Happy Life Academy®, she has empowered more than 100,000 students and certified over 3,000 coaches across 50+ countries through her proprietary methodologies. She is the author of 15 bestselling books and the creator of nine accredited MBA and Mini-MBA programmes. Her influence spans continents, having received 30+ international awards, including the prestigious Grand Prize Universe (Vienna, 2022). Dr. Natseva’s work has been featured in leading global publications such as Forbes, Entrepreneur, Vogue, Grazia, and Humans of Globe.
She serves as the President of the International Association of Professional Trainers & Coaches (IAPTC®), where she leads accreditation standards, global conferences, and leadership development initiatives. She is also a board member of AACCI. Her educational background includes an MBA in Economics, an MSc in Psychology, and a PhD in Psychology / Narrative Identity, grounding her work at the intersection of leadership, psychology, and human transformation.
Social Science & Humanities → Psychology →
– Leadership Psychology
– Coaching & Mentorship
Social Science & Humanities → Education →
– Transformational Education
Business, Finance, Economics & Law → Business →
– Leadership & Management
– Business Education
– Organizational Development
Consulting →
– Business Strategy Consulting
– Scientific and Technical Consulting
– Operations Consulting
Research →
– Scientific and Technical Research
– Meta-Research
– Gap Analysis
– Systematic Literature Review
Writing →
– Technical Writing
– Business & Legal Writing
– General Proofreading & Editing
– Creative Writing
Dr. Natseva is a transformational education pioneer with global impact across coaching, leadership development, and human growth. She founded and leads Happy Life Academy®, building a comprehensive transformation ecosystem serving tens of thousands worldwide. She also presides over the International Association of Professional Trainers & Coaches, where she leads accreditation, global conferences, and worldwide leadership initiatives.
Company Name: Happy Life Academy®
Job Title: Founder & CEO
Description:
– Built a global transformational education ecosystem integrating coaching, leadership, and psychology.
– Designed proprietary coaching and leadership methodologies adopted by thousands of certified coaches worldwide.
Company Name: International Association of Professional Trainers & Coaches (IAPTC®)
Job Title: President
Description:
– Led global accreditation standards for professional trainers and coaches.
– Directed international leadership initiatives, global conferences, and professional development programs.
Dr. Natseva holds an MBA in Economics, an MSc in Psychology, and a PhD in Psychology/Narrative Identity, demonstrating a strong interdisciplinary foundation for her leadership and human development work.
Institution Name: Azteca University – International Programmes
Degree Title: PhD in Psychology / Narrative Identity
Field/Description: Narrative Identity
Institution Name: Azteca University – International Programmes
Degree Title: MSc in Psychology
Field/Description: Psychology
Institution Name: University of National and World Economy
Degree Title: MBA in Economics
Field/Description: Economics
Dr. Natseva is the author of 15 bestselling books in the fields of leadership, transformation and personal growth. The full list of titles is available upon request but is not detailed within the provided resume.