Dr. Alok Kumar Jha
Assistant Professor, Department of Journalism and Mass Communication, University of Patanjali, Haridwar, Uttarakhand
IMPARC ID: IMP-CMP-JMC-UK-2025-2093
Profile Summary
Dr. Alok Kumar Jha is an academic in Journalism, Mass Communication and Media Education with teaching, research and academic administration experience across multiple institutions. He is currently working as an Assistant Professor (Journalism and Mass Communication) in the Department of Journalism and Mass Communication, University of Patanjali, Haridwar (03 October 2024 – till date), and has previously served as Assistant Professor at Rabindranath Tagore University (Bhopal), Techno Institute of Higher Studies (Lucknow), and Babu Banarasi Das University (Lucknow), as well as Guest Faculty at Makhanlal Chaturvedi National University of Journalism and Communication (MCU), Bhopal and People’s University, Bhopal. His academic training includes a Ph.D. in Mass Communication & Journalism from Babasaheb Bhimrao Ambedkar University (BBAU), a Central University (Lucknow, 2020), an M.Phil. in Media Studies from MCU Bhopal (2016), an M.A. in Mass Communication from Mahatma Gandhi Antarrashtriya Hindi Vishwavidyalaya, Wardha (2015), and a B.A. in Philosophy from Lalit Narayan Mithila University, Darbhanga (2011), along with qualification in UGC NET (2022).
He has published research on media education, gender representation in media, print media, film audiences and related areas in UGC-referred and UGC CARE listed journals, contributed a book chapter on media education, and edited an academic book on women entrepreneurship. His research activity is reflected in his h-index and citations on ResearchGate and Google Scholar, and he holds ORCID, ResearcherID, Google Scholar and Vidwan IDs. He has convened an international e-conference, prepared NAAC criteria at multiple institutions, supervised research projects of BAJMC, MAJMC and M.Sc. (Media Research) students, and served as an external examiner. His contributions to research have been recognized with the Young Achiever Award 2020 from the Institute of Scholar, Karnataka for his work on media education models published in a Web of Science indexed (UGC CARE listed) journal. He is also associated with international journals as Editorial/Advisory Board Member and has been nominated as an Ambassador for the 5th National Media Conclave 2021, Bhubaneswar.
Subject Matter Expertise
Social Science & Humanities → Communications →
– Journalism
– Media Studies
Social Science & Humanities → Education →
– Higher Education
– Journalism
– Media Studies
Social Science & Humanities → Education →
– Higher Education
Mentorship Offered
Functional Expertise → Research →
– Scientific and Technical Research
Writing & Communication → Writing →
– Technical Writing
– Newswriting
– Scientific and Technical Research
Writing & Communication → Writing →
– Technical Writing
– Newswriting
Work Experience Summary
Dr. Alok Kumar Jha has experience as an Assistant Professor and Guest Faculty in Journalism, Mass Communication and Communication Research across universities and institutes in Haridwar, Bhopal and Lucknow. He has taught at the Department of Journalism and Mass Communication, University of Patanjali, Haridwar; the Faculty of Humanities and Liberal Arts at Rabindranath Tagore University (Bhopal); the Department of Journalism and Mass Communication at Techno Institute of Higher Studies (Lucknow); and the Department of Mass Communication at Babu Banarasi Das University (Lucknow). He has also worked as Guest Faculty at the Department of Communication Research, Makhanlal Chaturvedi National University of Journalism and Communication (MCU), Bhopal, and at the Institute of Media Studies, People’s University, Bhopal. Early in his career, he gained media industry exposure as a Trainee Assistant Director with film director Sanjay Gupta in the Hindi feature film “Shootout at Wadala.” In addition to teaching, he has coordinated an international e-conference, supervised undergraduate and postgraduate media research projects, prepared NAAC Criterion documentation for multiple institutions, and served as an external examiner for viva voce examinations.
Institution Name: University of Patanjali, Haridwar
Job Title: Assistant Professor (Journalism and Mass Communication), Department of Journalism and Mass Communication
Description: Teaching and academic responsibilities in Journalism and Mass Communication.
Duration: 03 October 2024 – Present
Institution Name: Department of Communication Research, Makhanlal Chaturvedi National University of Journalism and Communication (MCU), Bhopal
Job Title: Guest Faculty
Description: Teaching and research supervision for M.Sc. (Media Research) students.
Duration: 18 September 2023 – 30 September 2024
Institution Name: Faculty of Humanities and Liberal Arts, Rabindranath Tagore University (RNTU), Bhopal
Job Title: Assistant Professor (Journalism and Mass Communication)
Description: Teaching Journalism and Mass Communication; preparation of NAAC Criterion documentation; coordination of academic activities including an international e-conference; research supervision of MAJMC students.
Duration: 20 September 2021 – 10 September 2023
Institution Name: Department of Journalism and Mass Communication, Techno Institute of Higher Studies, Lucknow
Job Title: Assistant Professor
Description: Teaching Journalism and Mass Communication; preparation of NAAC Criterion documentation; supervision of MAJMC and other media students’ research work.
Duration: 4 January 2021 – 13 September 2021
Institution Name: Department of Mass Communication, Babu Banarasi Das University, Lucknow
Job Title: Assistant Professor
Description: Teaching Mass Communication; research supervision of BAJMC students.
Duration: 1 October 2019 – 31 October 2020
Institution Name: Institute of Media Studies, People’s University, Bhopal
Job Title: Guest Faculty
Description: Teaching media studies courses.
Duration: August 2016 – October 2016
Company Name: White Feather Films (with Film Director Sanjay Gupta)
Job Title: Trainee Assistant Director – Hindi Feature Film “Shootout at Wadala”
Description: Assisted the film director and unit in the production of the Hindi feature film “Shootout at Wadala.”
Duration: February 2013 – May 2013
Job Title: Assistant Professor (Journalism and Mass Communication), Department of Journalism and Mass Communication
Description: Teaching and academic responsibilities in Journalism and Mass Communication.
Duration: 03 October 2024 – Present
Institution Name: Department of Communication Research, Makhanlal Chaturvedi National University of Journalism and Communication (MCU), Bhopal
Job Title: Guest Faculty
Description: Teaching and research supervision for M.Sc. (Media Research) students.
Duration: 18 September 2023 – 30 September 2024
Institution Name: Faculty of Humanities and Liberal Arts, Rabindranath Tagore University (RNTU), Bhopal
Job Title: Assistant Professor (Journalism and Mass Communication)
Description: Teaching Journalism and Mass Communication; preparation of NAAC Criterion documentation; coordination of academic activities including an international e-conference; research supervision of MAJMC students.
Duration: 20 September 2021 – 10 September 2023
Institution Name: Department of Journalism and Mass Communication, Techno Institute of Higher Studies, Lucknow
Job Title: Assistant Professor
Description: Teaching Journalism and Mass Communication; preparation of NAAC Criterion documentation; supervision of MAJMC and other media students’ research work.
Duration: 4 January 2021 – 13 September 2021
Institution Name: Department of Mass Communication, Babu Banarasi Das University, Lucknow
Job Title: Assistant Professor
Description: Teaching Mass Communication; research supervision of BAJMC students.
Duration: 1 October 2019 – 31 October 2020
Institution Name: Institute of Media Studies, People’s University, Bhopal
Job Title: Guest Faculty
Description: Teaching media studies courses.
Duration: August 2016 – October 2016
Company Name: White Feather Films (with Film Director Sanjay Gupta)
Job Title: Trainee Assistant Director – Hindi Feature Film “Shootout at Wadala”
Description: Assisted the film director and unit in the production of the Hindi feature film “Shootout at Wadala.”
Duration: February 2013 – May 2013
Educational Summary
Dr. Jha’s academic background is rooted in Mass Communication, Media Studies and Philosophy. He completed his Ph.D. in Mass Communication & Journalism from Babasaheb Bhimrao Ambedkar University (BBAU), a Central University in Lucknow, in 2020. Prior to this, he obtained an M.Phil. in Media Studies from Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal (2016), and an M.A. in Mass Communication from Mahatma Gandhi Antarrashtriya Hindi Vishwavidyalaya, Wardha (2015). His foundational education includes a B.A. in Philosophy from Lalit Narayan Mithila University, Darbhanga (2011), along with Intermediate (Non-medical) and High School qualifications from B.S.E.B., Patna. He has also qualified the UGC NET examination in 2022, supporting his eligibility for academic positions in higher education.
Institution Name: Babasaheb Bhimrao Ambedkar University (BBAU), Lucknow (A Central University)
Degree Title: Ph.D.
Field/Description: Mass Communication & Journalism / Media Education
Duration: Completed in 2020 (month not specified)
Institution Name: Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal
Degree Title: M.Phil.
Field/Description: Media Studies (75% marks)
Duration: Completed in 2016 (month not specified)
Institution Name: Mahatma Gandhi Antarrashtriya Hindi Vishwavidyalaya, Wardha
Degree Title: M.A.
Field/Description: Mass Communication (64.40% marks)
Duration: Completed in 2015 (month not specified)
Institution Name: Lalit Narayan Mithila University, Darbhanga
Degree Title: B.A.
Field/Description: Philosophy (64% marks)
Duration: Completed in 2011 (month not specified)
Institution Name: B.S.E.B., Patna
Degree Title: Intermediate (Non-medical)
Field/Description: Intermediate Examination (58% marks)
Duration: Completed in 2007 (month not specified)
Institution Name: B.S.E.B., Patna
Degree Title: High School
Field/Description: High School Examination (57% marks)
Duration: Completed in 2005 (month not specified)
Degree Title: Ph.D.
Field/Description: Mass Communication & Journalism / Media Education
Duration: Completed in 2020 (month not specified)
Institution Name: Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal
Degree Title: M.Phil.
Field/Description: Media Studies (75% marks)
Duration: Completed in 2016 (month not specified)
Institution Name: Mahatma Gandhi Antarrashtriya Hindi Vishwavidyalaya, Wardha
Degree Title: M.A.
Field/Description: Mass Communication (64.40% marks)
Duration: Completed in 2015 (month not specified)
Institution Name: Lalit Narayan Mithila University, Darbhanga
Degree Title: B.A.
Field/Description: Philosophy (64% marks)
Duration: Completed in 2011 (month not specified)
Institution Name: B.S.E.B., Patna
Degree Title: Intermediate (Non-medical)
Field/Description: Intermediate Examination (58% marks)
Duration: Completed in 2007 (month not specified)
Institution Name: B.S.E.B., Patna
Degree Title: High School
Field/Description: High School Examination (57% marks)
Duration: Completed in 2005 (month not specified)
Certifications, Awards, Achievements & Nominations Summary
Dr. Jha has qualified the UGC NET examination in 2022, supporting his eligibility for teaching and research positions in higher education institutions in India.
Title: UGC NET (Qualified)
Issue Date: 2022
Awards / Achievements
Award Title: Young Achiever Award 2020
Issued By: Institute of Scholar, Karnataka
Description: Awarded for the research paper “Construct (suggestive) models for media education in India: A connecting threads of media academia and media industry” published in Web of Science Indexed Journal (UGC CARE Listed) Media Education (Mediaobrazovanie), Russia.
DOI: 10.13187/me.2020.2.211
Nominations / Memberships Title: Editorial Board Member / Advisory Board Member
Journal: Online Media & Society (International Journal)
Title: Editorial Board Member / Advisory Board Member
Journal: Print, Radio, TV & Film Studies (International Journal)
Title: Ambassador (Bhopal Region)
Event: 5th National Media Conclave 2021, Bhubaneswar, Odisha
Issue Date: 2022
Awards / Achievements
Award Title: Young Achiever Award 2020
Issued By: Institute of Scholar, Karnataka
Description: Awarded for the research paper “Construct (suggestive) models for media education in India: A connecting threads of media academia and media industry” published in Web of Science Indexed Journal (UGC CARE Listed) Media Education (Mediaobrazovanie), Russia.
DOI: 10.13187/me.2020.2.211
Nominations / Memberships Title: Editorial Board Member / Advisory Board Member
Journal: Online Media & Society (International Journal)
Title: Editorial Board Member / Advisory Board Member
Journal: Print, Radio, TV & Film Studies (International Journal)
Title: Ambassador (Bhopal Region)
Event: 5th National Media Conclave 2021, Bhubaneswar, Odisha
Publication Summary
Dr. Jha has published research papers in UGC-referred and UGC CARE listed journals, along with a chapter in an edited book and an edited volume. His work covers topics such as semiotic analysis of gender portrayal in magazine advertisements and Bollywood film posters, survey research literature on media education in India, media education models, audience motivations for watching films in theatres, and the future of print media in India and abroad. He has also contributed to literature on media education in Indian education systems and has published research in the Web of Science indexed (UGC CARE listed) journal “Media Education (Mediaobrazovanie), Russia” with a DOI. In addition, he has edited a book on women entrepreneurship from a global perspective.
Title: “A Semiotic Analysis of Portraying Gender in Magazine Advertisement”
Journal: UGC Referred International Journal of Humanities and Social Science, Vol. 22, Issue 5
ISSNI: 2279-0837
Publication Date: May 2017
Title: “Review of Survey Research Literature on Media Education in India”
Journal: SHODHAYTAN, AISECT University, Bhopal (UGC Referred Journal), Issue 9
ISSN/e-ISSN: 2349-4190, e-ISSN 2457-0664
Publication Date: June 2018
Title: “Why We Watch Movies in Theatre”
Journal: Communication Today (UGC Referred and Peer-reviewed Journal), Vol. 22, No. 4
ISSN: 0975-217X
Publication Date: Oct–Dec 2018
Title: “Rethinking Media Education Model in India: A Critical Study”
Journal: SHODHAYTAN, AISECT University, Bhopal (UGC Referred Journal), Issue 10
ISSN/e-ISSN: 2349-4190, e-ISSN 2457-0664
Publication Date: December 2018
Title: “Media Education in India: A Reflection of Issues”
Journal: Chapter in Edited Book — Indian Education System: Emerging Trends and Related Issues, Adhyayan Publishers & Distributors, New Delhi
ISBN: 9789388804080
Title: “The Future of Print Media: In India and Abroad”
Journal: Amity Journal of Media and Communication Studies (International Peer-Reviewed Journal)
ISSN: 2311033
Publication Date: 2018
Title: “Construct (suggestive) models for media education in India: A connecting threads of media academia and media industry”
Journal: Media Education (Mediaobrazovanie), Russia (Web of Science Indexed, UGC CARE Listed)
DOI: 10.13187/me.2020.2.211
Publication Date: 2020
Title: “The Representation of Gender in Bollywood Film Posters: A Semiotic Analysis”
Journal: Global Media Journal, Indian Edition, UGC CARE Listed
ISSN: 2249-5835
Publication Date: 2020
Title: “Transforming and Initiating Women Entrepreneurship in Global Perspective” (Edited Book)
Published In:AISECT Publication, Bhopal
ISBN: 9789391610524
Academic Events Attended
Title: “The Role of e-Governance in Bridging the Digital Divide”
Event Type: ICSSR Sponsored International Conference
Event: Communication, Culture and Sustainable Development: Key Issues and Challenges
Date: February 5–7, 2017
Venue: Aligarh Muslim University, Aligarh, India
Title: “A Semiotic Analysis of Portraying Gender in Magazine Advertisement”
Event Type: ICSSR Sponsored National Seminar
Event: Gender Discrimination in Contemporary India: Issues & Challenges
Date: February 11–12, 2017
Venue: Babasaheb Bhimrao Ambedkar University (BBAU), Lucknow, India
Title: “Social Media: Article 19(1)(a) vs. Section 66A (In the Context of Shreya Singhal vs. UOI)”
Event Type: Conference
Event: LUSCON 2017
Venue: BBAU, Lucknow, India
Event Type: National Workshop
Title: Gandhian Philosophy and Journalism
Date: June 24–25, 2017
Venue: Banaras Hindu University, Varanasi, India
Title: “Rethinking Media Education Model in India: A Normative Study”
Event Type: ICSSR Sponsored National Seminar
Date: August 29–30, 2017
Venue: Osmania University, Hyderabad
Title: “Indian Folk Art Disseminating Messages of Climate Change Mitigation: A Case Study of Madhubani Paintings”
Event Type: International Conference
Event: Dynamics of Economic Growth and Development in Asia with Special Reference to India
Date: October 25–27, 2017
Venue: BBAU, Lucknow, India
Event Type: ICSSR Sponsored Research Methodology Course
Program: Ten Days Research Methodology Course in Communication Studies
Date: December 12–22, 2017
Venue: Guru Gobind Singh Indraprastha University, Delhi
Title: “Understanding Portrayal of Gender in Bollywood Film Posters: A Semiotic Analysis”
Event Type: International Conference
Event: Science and Technology for Sustainable Future
Date: January 10–11, 2018
Venue: BBAU, Lucknow, India
Event Type: Faculty Development Program (FDP)
Title: Research Methodology and Statistical Analysis (Using SPSS and AMOS)
Date: June 25–30, 2018
Venue: IILM Academy of Higher Learning, Lucknow
Journal: UGC Referred International Journal of Humanities and Social Science, Vol. 22, Issue 5
ISSNI: 2279-0837
Publication Date: May 2017
Title: “Review of Survey Research Literature on Media Education in India”
Journal: SHODHAYTAN, AISECT University, Bhopal (UGC Referred Journal), Issue 9
ISSN/e-ISSN: 2349-4190, e-ISSN 2457-0664
Publication Date: June 2018
Title: “Why We Watch Movies in Theatre”
Journal: Communication Today (UGC Referred and Peer-reviewed Journal), Vol. 22, No. 4
ISSN: 0975-217X
Publication Date: Oct–Dec 2018
Title: “Rethinking Media Education Model in India: A Critical Study”
Journal: SHODHAYTAN, AISECT University, Bhopal (UGC Referred Journal), Issue 10
ISSN/e-ISSN: 2349-4190, e-ISSN 2457-0664
Publication Date: December 2018
Title: “Media Education in India: A Reflection of Issues”
Journal: Chapter in Edited Book — Indian Education System: Emerging Trends and Related Issues, Adhyayan Publishers & Distributors, New Delhi
ISBN: 9789388804080
Title: “The Future of Print Media: In India and Abroad”
Journal: Amity Journal of Media and Communication Studies (International Peer-Reviewed Journal)
ISSN: 2311033
Publication Date: 2018
Title: “Construct (suggestive) models for media education in India: A connecting threads of media academia and media industry”
Journal: Media Education (Mediaobrazovanie), Russia (Web of Science Indexed, UGC CARE Listed)
DOI: 10.13187/me.2020.2.211
Publication Date: 2020
Title: “The Representation of Gender in Bollywood Film Posters: A Semiotic Analysis”
Journal: Global Media Journal, Indian Edition, UGC CARE Listed
ISSN: 2249-5835
Publication Date: 2020
Title: “Transforming and Initiating Women Entrepreneurship in Global Perspective” (Edited Book)
Published In:AISECT Publication, Bhopal
ISBN: 9789391610524
Academic Events Attended
Title: “The Role of e-Governance in Bridging the Digital Divide”
Event Type: ICSSR Sponsored International Conference
Event: Communication, Culture and Sustainable Development: Key Issues and Challenges
Date: February 5–7, 2017
Venue: Aligarh Muslim University, Aligarh, India
Title: “A Semiotic Analysis of Portraying Gender in Magazine Advertisement”
Event Type: ICSSR Sponsored National Seminar
Event: Gender Discrimination in Contemporary India: Issues & Challenges
Date: February 11–12, 2017
Venue: Babasaheb Bhimrao Ambedkar University (BBAU), Lucknow, India
Title: “Social Media: Article 19(1)(a) vs. Section 66A (In the Context of Shreya Singhal vs. UOI)”
Event Type: Conference
Event: LUSCON 2017
Venue: BBAU, Lucknow, India
Event Type: National Workshop
Title: Gandhian Philosophy and Journalism
Date: June 24–25, 2017
Venue: Banaras Hindu University, Varanasi, India
Title: “Rethinking Media Education Model in India: A Normative Study”
Event Type: ICSSR Sponsored National Seminar
Date: August 29–30, 2017
Venue: Osmania University, Hyderabad
Title: “Indian Folk Art Disseminating Messages of Climate Change Mitigation: A Case Study of Madhubani Paintings”
Event Type: International Conference
Event: Dynamics of Economic Growth and Development in Asia with Special Reference to India
Date: October 25–27, 2017
Venue: BBAU, Lucknow, India
Event Type: ICSSR Sponsored Research Methodology Course
Program: Ten Days Research Methodology Course in Communication Studies
Date: December 12–22, 2017
Venue: Guru Gobind Singh Indraprastha University, Delhi
Title: “Understanding Portrayal of Gender in Bollywood Film Posters: A Semiotic Analysis”
Event Type: International Conference
Event: Science and Technology for Sustainable Future
Date: January 10–11, 2018
Venue: BBAU, Lucknow, India
Event Type: Faculty Development Program (FDP)
Title: Research Methodology and Statistical Analysis (Using SPSS and AMOS)
Date: June 25–30, 2018
Venue: IILM Academy of Higher Learning, Lucknow