Dr. Gaurav Das
Assistant Professor (Senior), Department of Management, Assam Don Bosco University, Guwahati, Assam, India
IMPARC ID: IMP-CMP-MGMT-ASM-2025-2023
Profile Summary
Dr. Gaurav Das is an Assistant Professor (Senior) in the Department of Management at Assam Don Bosco University, Guwahati, Assam. He brings 15 years of teaching experience and 5 years of research experience, with prior service as Assistant Professor and Head of Department at Pragjyotish College (2009–2024). His research focuses on mindful marketing, tourism marketing, entrepreneurship, and sustainable marketing. He has industry exposure as Marketing Officer and Business Development Manager (NIS Sparta, Reliance Division, 2009), is a member of AARANYAK Wildlife NGO, and has completed multiple faculty development programs, including a 45-day residential FDP on Pedagogy and Research Methods at IIM Ahmedabad (2023).
Dr. Das holds a Ph.D. (Mizoram University, 2025) with a thesis on sustainability and management of Manas National Park and its impact on fringe local communities, an M.com (2010), an MBA in Marketing & Finance (2009), and a B.com (2007). He has published research papers and book chapters across themes in sustainability and tourism marketing, and authored textbooks on Business Studies, Business Organization & Management, and New Venture Planning.
Dr. Das holds a Ph.D. (Mizoram University, 2025) with a thesis on sustainability and management of Manas National Park and its impact on fringe local communities, an M.com (2010), an MBA in Marketing & Finance (2009), and a B.com (2007). He has published research papers and book chapters across themes in sustainability and tourism marketing, and authored textbooks on Business Studies, Business Organization & Management, and New Venture Planning.
Subject Matter Expertise
Business & Management –> Marketing –>
Sustainable Marketing
Tourism Marketing
Sustainable Marketing
Tourism Marketing
Mentorship Offered
Consulting –>
Business Strategy Consulting
Research –>
Scientific and Technical Research
Systematic Literature Review
Data & AI –>
Statistical Analysis
Writing –>
Technical Writing
Business Strategy Consulting
Research –>
Scientific and Technical Research
Systematic Literature Review
Data & AI –>
Statistical Analysis
Writing –>
Technical Writing
Work Experience Summary
Seasoned management academic with leadership experience as H.O.D., extensive classroom and mentoring responsibilities, and contributions to program development, NAAC/IQAC activities, seminars/workshops, and curriculum initiatives. Experience blends academia with industry exposure in marketing and business development, and active engagement in entrepreneurship development and research-driven outreach.
Institute Name: Assam Don Bosco University
Job Title: Assistant Professor (Senior), Department of Management
Description: Teaching; mentoring; project supervision; organizing seminars/workshops; NAAC-related work and academic activities.
Duration: 2025 – Present
Institute Name: Pragjyotish College
Job Title: Assistant Professor and Head of Department (Management)
Description: Teaching; mentoring; academic administration; NAAC/IQAC activities; program development; literary and cultural activities.
Duration: 2009 – 2024
Institute Name: NEF College
Job Title: Visiting Faculty (Marketing)
Duration: 2012 – 2013
Institute Name: Gate Institute
Job Title: Visiting Faculty (General Management)
Duration: 2010 – 2011
Company Name: NIS Sparta (Reliance Division)
Job Title: Marketing Officer and Business Development Manager
Duration: 2009
Job Title: Assistant Professor (Senior), Department of Management
Description: Teaching; mentoring; project supervision; organizing seminars/workshops; NAAC-related work and academic activities.
Duration: 2025 – Present
Institute Name: Pragjyotish College
Job Title: Assistant Professor and Head of Department (Management)
Description: Teaching; mentoring; academic administration; NAAC/IQAC activities; program development; literary and cultural activities.
Duration: 2009 – 2024
Institute Name: NEF College
Job Title: Visiting Faculty (Marketing)
Duration: 2012 – 2013
Institute Name: Gate Institute
Job Title: Visiting Faculty (General Management)
Duration: 2010 – 2011
Company Name: NIS Sparta (Reliance Division)
Job Title: Marketing Officer and Business Development Manager
Duration: 2009
Educational Summary
Doctoral researcher in management with a dissertation on sustainability and livelihood issues around Manas National Park; advanced degrees in commerce and management with marketing & finance specialization; foundational commerce education and NET qualification.
Institution Name: Mizoram University
Degree Title: Ph.D.
Field/Description: Sustainability and Management of Manas National Park; livelihood of fringe local communities (Thesis)
Duration: 2025
Institution Name: Gauhati University
Degree Title: Bachelor of Law
Duration: 2016
Institution Name: Gauhati University
Degree Title: Master of Commerce
Duration: 2010
Institution Name: Zip Infotech, Guwahati
Degree Title: PGDCA
Duration: 2010
Institution Name: U.G.C.
Degree Title: NET Qualified
Duration: 2010
Institution Name: ICFAI University, Dehradun
Degree Title: MBA (Marketing & Finance)
Duration: 2009
Institution Name: Gauhati University
Degree Title: Bachelor of Commerce
Duration: 2007
Degree Title: Ph.D.
Field/Description: Sustainability and Management of Manas National Park; livelihood of fringe local communities (Thesis)
Duration: 2025
Institution Name: Gauhati University
Degree Title: Bachelor of Law
Duration: 2016
Institution Name: Gauhati University
Degree Title: Master of Commerce
Duration: 2010
Institution Name: Zip Infotech, Guwahati
Degree Title: PGDCA
Duration: 2010
Institution Name: U.G.C.
Degree Title: NET Qualified
Duration: 2010
Institution Name: ICFAI University, Dehradun
Degree Title: MBA (Marketing & Finance)
Duration: 2009
Institution Name: Gauhati University
Degree Title: Bachelor of Commerce
Duration: 2007
Certification Summary
Training and certifications include NET qualification (2010), PGDCA (2010), and completion of AI in Marketing (SWAYAM NPTEL, 2024), complemented by multiple FDPs and workshops in pedagogy, research methods, data analysis (R), SmartPLS, e-learning, and systematic literature review.
Title: National Eligibility Test (NET Qualification)
Issued By: U.G.C.
Issue Date: 2010
Title: PGDCA
Issued By: Zip Infotec, Guwahati
Issue Date: 2010
Title: AI in Marketing
Issued By: SWAYAM NPTEL
Issue Date: 2024
Title: FDP on Pedagogy and Research Methods (45-day residential)
Issued By: IIM Ahmedabad
Issue Date: 2023
Title: FDP on AI in Marketing (online, 4 months)
Issued By: IIT Madras
Issue Date: 2023 (duration noted in CV)
Title: Faculty Development Programme on Data Analysis Using R (1 week)
Issued By: Rabindra Nath Tagore University, Hojai
Issue Date: 2023
Title: Workshop on Systematic Literature Review & Bibliometric Analysis (2-day)
Issued By: IIIT Allahabad
Issue Date: July 20–21, 2023
Title: Management Development Program on SmartPLS (2-day)
Issued By: SRM Institute of Science and Technology (College of Management)
Issue Date: January 7–8, 2022
Title: FDP on GST and Student Employability
Issued By: ICA
Issue Date: February 3, 2017
Title: NPTEL E-Awareness Workshop (1 day)
Issued By: NPTEL
Issue Date: December 22, 2023
Title: National Workshop on Use and Deployment of NPTEL Courses (2 days)
Issued By: IIT Guwahati
Issue Date: April 29–30, 2013
Title: FDP on Entrepreneurship (7 days)
Issued By: IIE, Guwahati
Issue Date: January 25 – February 5, 2010
Issued By: U.G.C.
Issue Date: 2010
Title: PGDCA
Issued By: Zip Infotec, Guwahati
Issue Date: 2010
Title: AI in Marketing
Issued By: SWAYAM NPTEL
Issue Date: 2024
Title: FDP on Pedagogy and Research Methods (45-day residential)
Issued By: IIM Ahmedabad
Issue Date: 2023
Title: FDP on AI in Marketing (online, 4 months)
Issued By: IIT Madras
Issue Date: 2023 (duration noted in CV)
Title: Faculty Development Programme on Data Analysis Using R (1 week)
Issued By: Rabindra Nath Tagore University, Hojai
Issue Date: 2023
Title: Workshop on Systematic Literature Review & Bibliometric Analysis (2-day)
Issued By: IIIT Allahabad
Issue Date: July 20–21, 2023
Title: Management Development Program on SmartPLS (2-day)
Issued By: SRM Institute of Science and Technology (College of Management)
Issue Date: January 7–8, 2022
Title: FDP on GST and Student Employability
Issued By: ICA
Issue Date: February 3, 2017
Title: NPTEL E-Awareness Workshop (1 day)
Issued By: NPTEL
Issue Date: December 22, 2023
Title: National Workshop on Use and Deployment of NPTEL Courses (2 days)
Issued By: IIT Guwahati
Issue Date: April 29–30, 2013
Title: FDP on Entrepreneurship (7 days)
Issued By: IIE, Guwahati
Issue Date: January 25 – February 5, 2010
Publication Summary
Publications span sustainability and tourism marketing, rural entrepreneurship, gender and youth development in Assam, consumer behavior (e.g., vlogger influencers), and pandemic impacts on tourism—appearing in UGC Care-listed journals and edited volumes, with additional contributions as books and book chapters.
Publications
Title: Social Buying and Social Selling: Holistic Perspective on Indian B2B Buyers and Sellers
Journal: Srusti Management Review (UGC Care I), Vol. 17(2)
URL: https://www.srustimanagementreview.ac.in/currentissue/details/
Publication Date: December 2024
Title: Examining the Influence of National Park Sustainability and National Park Satisfaction on National Park Behavioural Intentions: A Case Study of Manas National Park, Assam
Journal: Srusti Management Review (UGC Care I), Vol. 17(2)
URL: https://www.srustimanagementreview.ac.in/archive/details/NTAy
DOI: 10.63340/SAMT/000023
Publication Date: December 2024
Title: Exploring Challenges and Opportunities in Rural Tourism within Manas National Park
Journal: Journal of Kolkata Society for Asian Studies (UGC CARE), Vol. 10(2)
Publication Date: December 2024
Title: Challenges and Opportunities of Gender Equality and Social Work Intervention among Youth Living in Tea Gardens of Cachar, Assam
Journal: European Economics Letters (EEL), Vol. 14(2)
URL: https://www.eelet.org.uk/index.php/journal/article/view/1382
DOI: https://doi.org/10.52783/eel.v14i2.1382
Publication Date: 2024
Title: A Study on Sustainable Development of the Inhabitants Residing Near Manas National Park
Journal: Management Convergence (International Peer-Reviewed Journal of Management), Vol. 15
Title: Exploring Witchcraft and Superstitions in Mayong, Assam: Navigating Social Stigma and Unveiling Opportunities in Dark Tourism
Journal: IPE Journal of Management, Vol. 14(3)
URL: https://ijsi.in/articles/1002040/
DOI: 10.25215/2455/1002040
Publication Date: 2024
Title: Pandemic and its Impact on Tourism: A Case Study on Manas National Park
Journal: Economics of Pandemics, Vol. 5
Publication Date: 2023
Title: Empowering Women Entrepreneurs in Manas National Park: Challenges, Opportunities, and Conservation
Journal: Boletin De Literatura Oral – Tradition Oral Literature, 10(1), 1240–1250
Publication Date: 2023
Title: Antecedents of Vlogger Influencers on Consumer Behaviour: A study of YouTubers in India
Journal: Emergence Trends in Commerce, Vol. 1
Publication Date: 2023
Title: Unveiling the Significance of Sustainability in Tourism: Environmental Conservation, Socioeconomic Development, and Destination Resilience
Journal: Rivista Italiana di Filosofia Analitica Junior, Vol. 14(1)
URL: https://rifanalitica.it/index.php/journal/article/view/163
Publication Date: 2023
Title: The Protagonist of Tea Garden Youth in Sustainable Development in Assam
Journal: International Journal of Food and Nutritional Sciences (UGC Care Listed 1), 11, 8118–8142
URL: https://ijfans.org/issue-content/the-protagonist-of-tea-garden-youth-in-sustainable-development-in-assam-5244
Publication Date: 2022
Title: Parks and People: Livelihood Issues in National Park Management in Assam
Journal: Anukriti: An International Research Journal, Vol. 12(6), 173–176
Publication Date: 2022
Title: A Study on the Status of Rural Entrepreneurs in Pobitora Wild Life Sanctuary, Assam
Journal: Interdisciplinary Journal of Contemporary Research, Vol. 9(12.1)
Publication Date: 2022
Title: Exploring the Contribution of NGOs in Promoting Sustainable Development among Residents Living near Manas National Park
Journal: Administration and Local Governance in North East India, Vol. 1, pp. 156–167
Publication Date: 2022
Title: Education and Women Empowerment
Journal: Economics of Education
Publication Date: 2013
Title: Women Entrepreneurship: Its Prospect and Challenges
Journal: The NEF Journal of Commerce and Management, Vol. 3(2), 103–105
Publication Date: 2013
Book (ed.) Chapters
Pandemic and its Impact on Tourism: A Case Study on Manas National Park
Economics of Pandemics, Vol. 5, pp. 10, 2024
ISBN: 97881 19006 885
Antecedents of Vlogger Influencers on Consumer Behaviour: A study of YouTubers in India
Emergence Trends in Commerce, Vol. 1, pp. 12, 2023
ISBN: 97881 964332 22
Exploring the Contribution of NGOs in Promoting Sustainable Development among Residents Living near Manas National Park
Administration and Local Governance in North East India, Vol. 1, pp. 12, 2022
ISBN: 819412262-7
Women Entrepreneurship: Its Prospect and Challenges
The NEF Journal of Commerce and Management, Vol. 2, pp. 12, 2013
ISSN: 2231-492X
Education and Women Empowerment
Economics of Education, Vol. 1, pp. 10, 2013
ISBN: 978-81-202-8837-9
Books
Business Studies (1st Edition)
Gayatri Publication
ISBN: 978-93-93036-40-07, 2024
Business Organization and Management (1st Edition)
Union Book Publication
ISBN: 978-81-79620-01-2, 2023
New Venture Planning (1st Edition)
Union Book Publication
ISBN: 978-81-19620-97-5, 2024
Conference / Workshop / Symposium / Training
Paper Presenter (Conference): Navigating the consumer mind: Unveiling determinants of purchasing decisions of Sustainable Feminine Hygiene Products (International)
Organised at: IIM Sambalpur
Duration: December 30, 2024 – February 1, 2025
Paper Presenter (Conference): Economic Leakage and its Impact on Tourism Industry (International)
Organised at: India
Duration: July 9, 2024
Paper Presenter (Conference): The Current Trends in Education for Sustainable Development – National Conference on Management, Leadership, and Interpersonal Skills (International)
Organised at: LNCT University, Bhopal
Duration: July 1, 2023
Paper Presenter (Conference): A study on problems and prospects of Rural Tourism with special reference to Manas National Park (International)
Organised at: NERIST
Duration: July 27–29, 2022
Paper Presenter (Conference): A study on the role of NGOs in the sustainable development of the inhabitants residing near Manas National Park (National)
Organised at: Mizoram University
Duration: May 22–23, 2022
Paper Presenter (Conference): Women Entrepreneurship: Its Prospects and Challenges (National)
Organised at: K.C Das Commerce College
Duration: March 23, 2013
Paper Presenter (Conference): Witchcraft and Superstition (National)
Organised at: Gargaon College
Duration: February 9–10, 2013
Paper Presenter (Symposium): Examining the Influence of National Park Sustainability and National Park Satisfaction on National Park Behavioral Intentions: A Case Study of Manas National Park, Assam (International)
Organised at: Mizoram University (International Seminar)
Duration: March 6, 2024
Paper Presenter (Symposium): Problems and prospects of Tourism Entrepreneurs in Manas National Park, Assam (National)
Organised at: Calcutta University
Duration: January 19–20, 2023
Participant (Training): 4 months of online FDP on AI in Marketing (National)
Organised at: IIT Madras
Duration: July 1, 2024 – April 1, 2024
Participant (Training): One-week FDP on Data Analysis Using R (National)
Organised at: RabindraNath Tagore University, Hojai
Duration: May 1–7, 2024
Participant (Training): A 45-day residential FDP on Pedagogy and Research Methods (National)
Organised at: IIM Ahmedabad
Duration: April 11 – May 25, 2023
Paper Presenter (Workshop): Tourism marketing a boon or bane concerning the Sustainability of National Parks? A study on Manas National Park, Assam (International)
Organised at: SEMIS, Pachhunga University College & Mizoram University (International Seminar)
Duration: January 25, 2024