Dr. Vidushi Negi
Assistant Professor, Amity School of Communication, Amity University, Noida, U.P.
Researcher on OTT Platforms, Media Ethics & AI in Education
IMPARC ID: IMP-CMP-COMM-UP-2025-2017
Profile Summary
Dr.Vidushi Negi is an accomplished academic and researcher in Media and Mass Communication, specializing in topics such as Over-the-Top (OTT) platforms, media ethics, journalism, public relations, and the integration of artificial intelligence in education. Currently serving as Assistant Professor-II at the Amity School of Communication, Amity University, Noida, she has over five years of teaching experience at prestigious institutions including Graphic Era Hill University and BFIT Group of Institutions. Her expertise covers a broad range of subjects—television journalism, advertising, anchoring, media law, event management, mobile journalism, and media research.
Dr.Negi has authored and presented numerous research works, including SCOPUS publications, IEEE conference papers, and book chapters, and serves as chief editor and editorial board member for multiple academic publications. She has earned accolades such as the MaulanaAbulKalam Azad Educational Award-2024 and has engaged in international research collaborations. Her academic pursuits are complemented by hands-on media industry experience as a journalist, anchor, and public relations professional.
Dr.Negi has authored and presented numerous research works, including SCOPUS publications, IEEE conference papers, and book chapters, and serves as chief editor and editorial board member for multiple academic publications. She has earned accolades such as the MaulanaAbulKalam Azad Educational Award-2024 and has engaged in international research collaborations. Her academic pursuits are complemented by hands-on media industry experience as a journalist, anchor, and public relations professional.
Subject Matter Expertise
Social Sciences –> Media and Communication –>
Mass Communication
Journalism
Public Relations
Education –> Higher Education –>
Educational Technology
Computer Science & IT –> Artificial Intelligence –>
Applications of AI in Education
Mass Communication
Journalism
Public Relations
Education –> Higher Education –>
Educational Technology
Computer Science & IT –> Artificial Intelligence –>
Applications of AI in Education
Mentorship Offered
Consulting –>
Scientific and Technical Consulting
Business Strategy Consulting
Research –>
Scientific and Technical Research
Systematic Literature Review
Meta-Research
Writing –>
Technical Writing
Copyrighting
General Proofreading & Editing
Scientific and Technical Consulting
Business Strategy Consulting
Research –>
Scientific and Technical Research
Systematic Literature Review
Meta-Research
Writing –>
Technical Writing
Copyrighting
General Proofreading & Editing
Work Experience Summary
Over seven years of combined academic and industry experience in mass communication, journalism, and media research, with teaching roles in leading universities, freelance editorial and review contributions, and practical stints in journalism, public relations, and news anchoring.
Institute Name: Amity University, Noida
Job Title: Assistant Professor-II
Description: Teaching Psychology, Sports Reporting, Anchoring, Television Journalism, Media Research, Professional Communication Skills, and Print Media.
Duration: 2023 – Present
Institute Name: Graphic Era Hill University
Job Title: Assistant Professor
Description: Taught advertising, TV journalism, public relations, writing skills, video editing, event management, mobile journalism; part of PR and media teams.
Duration: 2019 – 2023
Institute Name: BFIT Group of Institutions
Job Title: Assistant Professor
Description: Taught media law and ethics, professional communication, print media, TV journalism, public relations, news anchoring and editing.
Duration: 2019 – 2019
Institute Name: Graphic Era Hill University
Job Title: Trainee Executive Admission Counselor
Description: Counseled students, marketing for admissions and database creation.
Duration: 2018 – 2019
Company Name: Tehelka India News
Job Title: Anchor (Trainee)
Description: Script preparation, news anchoring, gathering news.
Duration: 2018 – 2019
Company Name: Uttarakhand Power Corporation Limited (UPCL)
Job Title: Public Relations Officer (Trainee)
Description: Press release writing, press conference arrangements.
Duration: 2017 – 2018
Company Name: Dainik Garhwal Ki Maati
Job Title: Journalist (Trainee)
Description: Proofreading, news story preparation, staff management, page designing.
Job Title: Assistant Professor-II
Description: Teaching Psychology, Sports Reporting, Anchoring, Television Journalism, Media Research, Professional Communication Skills, and Print Media.
Duration: 2023 – Present
Institute Name: Graphic Era Hill University
Job Title: Assistant Professor
Description: Taught advertising, TV journalism, public relations, writing skills, video editing, event management, mobile journalism; part of PR and media teams.
Duration: 2019 – 2023
Institute Name: BFIT Group of Institutions
Job Title: Assistant Professor
Description: Taught media law and ethics, professional communication, print media, TV journalism, public relations, news anchoring and editing.
Duration: 2019 – 2019
Institute Name: Graphic Era Hill University
Job Title: Trainee Executive Admission Counselor
Description: Counseled students, marketing for admissions and database creation.
Duration: 2018 – 2019
Company Name: Tehelka India News
Job Title: Anchor (Trainee)
Description: Script preparation, news anchoring, gathering news.
Duration: 2018 – 2019
Company Name: Uttarakhand Power Corporation Limited (UPCL)
Job Title: Public Relations Officer (Trainee)
Description: Press release writing, press conference arrangements.
Duration: 2017 – 2018
Company Name: Dainik Garhwal Ki Maati
Job Title: Journalist (Trainee)
Description: Proofreading, news story preparation, staff management, page designing.
Educational Summary
Doctorate in Media and Mass Communication with specialization in OTT platforms,complementedby postgraduate and graduate qualifications in Journalism and Mass Communication, and commerce at school level.
Institute Name: Graphic Era Hill University
Degree Title: Ph.D. in Mass Communication / Media Studies
Duration: 2019-2023
Institute Name: IMS Unison University
Degree Title: M.A. (Journalism & Mass Communication)
Duration: 2017-2019
Institute Name: Graphic Era Hill University
Degree Title: B.A. (Journalism & Mass Communication)
Duration: 2014-2017
Institute Name: St. Jude’s School (ICSE)
Degree Title: Senior Secondary (Commerce),
Duration: 2013-2014
Institute Name: St. Jude’s School (ICSE)
Degree Title: Higher Secondary (Commerce)
Duration: 2010-2011
Degree Title: Ph.D. in Mass Communication / Media Studies
Duration: 2019-2023
Institute Name: IMS Unison University
Degree Title: M.A. (Journalism & Mass Communication)
Duration: 2017-2019
Institute Name: Graphic Era Hill University
Degree Title: B.A. (Journalism & Mass Communication)
Duration: 2014-2017
Institute Name: St. Jude’s School (ICSE)
Degree Title: Senior Secondary (Commerce),
Duration: 2013-2014
Institute Name: St. Jude’s School (ICSE)
Degree Title: Higher Secondary (Commerce)
Duration: 2010-2011
Certification Summary
Certification in Artificial Intelligence fundamentals with “AI Aware Badge – AI for All” by CBSE and Intel.
Title: AI Aware Badge – AI for All
Issued By: CBSE and Intel
Title: Maulana Abul Kalam Azad Educational Award 2024
Issued By: CBSE and Intel
Title: Maulana Abul Kalam Azad Educational Award 2024
Publication Summary
Authored and co-authored multiple research papers in SCOPUS, IEEE, and other indexed journals; edited academic books; contributed book chapters; and presented research at national and international conferences.
Book Publications
Title: “Today’s Multidisciplinary Research Perspectives Volume-2”
Role: Chief Editor
Publication: Authors Click Publishing
Title: “Today’s Multidisciplinary Research Volume 3”
Role: Chief Editor
Publication: Prime International Publishing
Title: “Transcending Boundaries: New Dimension in Multidisciplinary Research”
Role: Chief Editor
Publication: Red Shine Publication
Book Chapter : “Media and Human Rights”
Paper Publications
Title: “Machine Learning-Driven E-Governance Framework for Mitigating Challenges of International Students in Indian Institutions: A Policy-Centric Approach”
Presented in: Springer, ICT4SD 2025 Conference (Goa, India)
Title: “Crisis Communication and Corporate Reputation: Case Study of Cadbury and Meta
Presented in: 3rd International Conference on Optimizing Techniques in the Field of Engineering”
Title: “An Empirical Analysis of the Surge in Erotic Content on OTT Platforms during Covid-19 Lockdown: Insights from Uttarakhand Region”
Title: “Machine Learning Unveils OTT Preferences: A Study of Uttarakhand’s Middle-Aged Audience”
Presented in: IEEE Conference
Title: “The Evolution of Female Representation in Bollywood Cinema”
Presented in: Conference organized by Amity University, Noida
Title: “Movies as a Source of PR, Propaganda and Soft Power for a Nation and its Culture in Reference to Hollywood, Bollywood, and South Indian Cinema”
Published in: SCOPUS Publication
Title: “Challenges and Opportunities of Online Learning Platforms in Indian Higher Education”
Presented in: SCOPUS Publication
Title: “Applying Machine Learning Techniques to Analyze the Themes of Feminism and Nature in Hayao Miyazaki’s Films ‘Spirited Away’ and ‘My NeighborTotoro’”
Published in: SCOPUS Publication
Title: “Understanding the Freedom of Speech and Expression in Insinuation with Indian Cases”
Published in: SCOPUS Publication