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Dr. Babita Jha

Associate Professor & Academic Coordinator (BBA & BBA MSM Program), School of Business and Management, Christ (Deemed to be University), Delhi, NCR, India

IMPARC ID: IMP-MM-MGMT-DL-IND-2026-2275

Profile Summary

Dr. Babita Jha is an academician and researcher specializing in finance, financial technology, financial inclusion, and business analytics. She currently serves as Associate Professor and Academic Coordinator at the School of Business and Management, Christ (Deemed to be University), Delhi NCR. With extensive teaching and research experience across reputed institutions, she has taught various finance courses including Financial Management, Business Valuation, Financial Institutions and Services, Accounting Fundamentals, Investment Management, and Corporate Valuation.

Her academic career spans multiple management institutes including Jaipuria Institute of Management, TAPMI School of Business (Manipal University Jaipur), JK Business School, and Centurion Institute of Professional Studies. Dr. Jha is actively involved in innovative teaching pedagogy, mentoring students, supervising PhD scholars, and conducting research and consultancy activities.

Her research contributions include numerous publications in Scopus, Web of Science (WoS), and ABDC indexed journals, focusing on topics such as FinTech, blockchain, AI in finance, financial inclusion, sustainable finance, cryptocurrency diversification, and foreign direct investment frameworks. She has also served as a trainer and resource person in several Management Development Programs and academic workshops.

Subject Matter Expertise

Business, Finance, Economics, & Law

– Business Finance
– Financial Technology
– Investment Management
– Insurance
– Business Strategy

Mentorship Offered

Consulting
– Business Strategy Consulting
– Financial Consulting

Research
– Market Research
– Secondary Data Collection
– Scientific and Technical Research

Writing
– Technical Writing

Work Experience Summary

Dr. Babita Jha has over two decades of academic experience in management education, specializing in finance and business research. Her professional journey includes teaching, research, academic administration, and mentoring roles at several reputed business schools and universities in India. She has held leadership responsibilities such as Academic Coordinator and Program Chair and has actively contributed to curriculum development, examination management, program coordination, and research supervision.
Christ (Deemed to be University), Delhi NCR
Job Title: Associate Professor & Academic Coordinator – School of Business and Management
Description: Teaching finance courses including Financial Management, Business Valuation, and Financial Institutions and Services. Engaged in innovative teaching pedagogy, research, consultancy activities, and mentoring students. Supervising Ph.D. scholars and coordinating academic programs for BBA and BBA (Marketing and Supply Chain Management).
Duration: July, 2021 – Present

Jaipuria Institute of Management, Jaipur, India
Job Title: Assistant Professor & Program Chair (PGDM-Service Management)
Description: Teaching courses such as Accounting Fundamentals, Management Accounting, Corporate Valuation, and Fixed Income Securities. Managed PGDM-SM program operations, monitoring teaching activities and academic policies.
Duration: July, 2015 – July, 2021

TAPMI School of Business, Manipal University Jaipur
Job Title: Assistant Professor
Description: Taught Accounting for Managers, Management of Financial Services, Financial Management, and Investment Management. Mentored students and contributed to research activities.
Duration: August, 2013 – July, 2015

JK Business School, Gurugram, Haryana
Job Title: Assistant Professor
Description: Taught Financial Accounting, Financial Management, and Security Analysis and Portfolio Management.
Duration: August, 2012 – June, 2013

Centurion Institute of Professional Studies, Jaipur
Job Title: Assistant Professor
Description: Taught Accounting for Managers, Financial Management, and Investment Management.
Duration: September, 2008 – July, 2012

VNS Institute of Management, Bhopal
Job Title: Lecturer
Description: Taught Accounting for Managers, Cost Accounting, and Financial Management.
Duration: March, 2001 – November, 2003

Educational Summary

Dr. Babita Jha holds a PhD in finance-related research focusing on the growth, prospects, and challenges of India’s insurance industry following liberalization. She also holds an MBA with specialization in Finance and Marketing and a Bachelor of Commerce degree. Additionally, she qualified the UGC NET in Management.
University of Rajasthan, Jaipur
Degree Title: Ph.D.
Field/Description: Benchmarking India’s Insurance Industry: Growth, Prospects and Challenges
Duration: Completed 2014

University Institute of Management
Degree Title: MBA
Field/Description: Finance & Marketing
Duration: Completed 2000

G.S. College Commerce & Economics
Degree Title: Bachelor of Commerce
Field/Description: Commerce
Duration: Completed 1997

Awards & Recognition

Dr. Babita Jha has completed several professional development and online certification courses related to finance, teaching methodologies, and business analysis to enhance her academic and research expertise.
Financial Modeling and Valuation in Excel
Issued By: EDUCBA / Udemy
Issue Date: Not specified

Analyzing Growth Drivers and Business Risks
Issued By: Corporate Finance Institute
Issue Date: 2023

Learning to Teach Online
Issued By: UNSW Sydney
Issue Date: 2020

Leadership Building Business Acumen
Issued By: Jaipuria Group of Institutions
Issue Date: 2020

Reading Financial Statements
Issued By: Corporate Finance Institute
Issue Date: 2020

Publication Summary

Dr. Babita Jha has authored and co-authored numerous research papers and book chapters in Scopus, Web of Science, and ABDC indexed journals. Her research focuses on financial technology, blockchain applications, sustainable finance, financial inclusion, artificial intelligence in finance, and investment analysis.
An Integrated Pythagorean Fuzzy Delphi-AHP Framework for Optimizing Foreign Direct Investment: Key Drivers for Success
Authors: Gupta, S., Jha, B., & Dawar, G.
Journal: Annals of Data Science
Year: 2025
Indexing: Scopus (Q1)

Evolution of Sustainable Business Models: A Study of Past, Present, and Future
Authors: Ugiwal, R., & Jha, B.
Publisher: IGI Global
Year: 2025
Indexing: Scopus Indexed

Overcoming Barriers: Challenges and Opportunities in Multi-Stakeholder Collaboration for Sustainable Supply Chain
Authors: Bansal, Y., & Jha, B.
Publisher: IGI Global
Year: 2025
Indexing: Scopus Indexed

Application of Sensory and Neuromarketing to Sustain in Emerging Economies
Authors: Jha, B., David, M., Jha, D., & Pratibha, G.
Publisher: IGI Global
Year: 2025
Indexing: Scopus Indexed

Generative AI-Human Collaboration in Higher Education
Authors: Jha, B., David, M., Jha, D., & Pratibha, G.
Publisher: IGI Global
Year: 2024
Indexing: Scopus Indexed

Bibliometric Analysis of AI and Fintech: Mapping the Intersection of Artificial Intelligence and Financial Technologies
Authors: Kumar, M., Jha, B., Gupta, G., & Ranjan, S.
Journal: International Journal of Financial Engineering
Volume: 10(4)
Year: 2024
Indexing: Web of Science, ABDC Listed

Leveraging Transparency and Privacy Through Blockchain Technology
Authors: Jha, B., Jha, D., Garg, A., Singh, R., & Samay, J.
Publisher: IGI Global
Year: 2024
Indexing: Scopus Indexed

Traditional Finance versus Web3: A Comparative Analysis of Key Features and Characteristics
Authors: Jha, B., Giri, P., Jha, D., & Dhanya, D.
Publisher: IGI Global
Year: 2023
Indexing: Scopus Indexed

Does the Cryptocurrency Index Provide Diversification Opportunities with MSCI World Index and MSCI Emerging Markets Index?
Authors: Yadav, M., Sharma, S., & Jha, B.
Publisher: IGI Global
Year: 2023
Indexing: Scopus Indexed

The Impact of Socio-Economic and Psychographic Factors on Financial Inclusion
Authors: Jha, B., Gupta, S., & Vijayvargy, L.
Journal: International Journal of Applied Behavioral Economics
Volume: 11(1)
Indexing: Web of Science

Decision Making Framework for Foreign Direct Investment: Analytic Hierarchy Process and Weighted Aggregated Sum Product Assessment Integrated Approach
Authors: Gupta, S., Jha, B., & Singh, R.K.
Journal: Journal of Public Affairs
Indexing: ABDC-B, Scopus, Web of Science

Impact of the COVID-19 Outbreak on the Currency Exchanges of Selected Countries
Authors: Sharma, S., Yadav, M., & Jha, B.
Journal: International Journal of Sociotechnology and Knowledge Development
Volume: 14(2)
Year: 2021
Indexing: Scopus Indexed

Investigating the Impact of COVID-19 on the Performance of Indian Mutual Fund Schemes: An Investors Perspective
Authors: Ajmera, G., Jha, B., & Sharma, S.
Journal: Journal of Contemporary Issues in Business and Government
Volume: 27(2)
Year: 2021
Indexing: ABDC-C

Unlocking IoT-AI Enabled Green FinTech Innovations
Authors: Jha, B., Giri, P., & Jha, D.
Book: AI-Enabled Agile Internet of Things for Sustainable FinTech Ecosystems
Publisher: IGI Global
Year: 2022
Indexing: Scopus Indexed

An Introduction to Business Intelligence
Authors: Jha, S., & Jha, B.
Book: Business Intelligence and Human Resource Management: Concepts, Cases & Practical Applications
Publisher: CRC Press – Taylor & Francis Group
Year: 2022
Indexing: Scopus Indexed

Other Refereed Journals / Periodicals

Green Finance: Fostering Sustainable Development in India
Authors: Jha, B., & Bakhshi, P.
Journal: International Journal of Recent Technology and Engineering (IJRTE)
Volume: Vol. 8 (4)
Year: 2019
Indexing: Scopus Indexed

Financial Inclusion in India: Growth vs Sustainability
Authors: Bakhshi, P., & Jha, B.
Journal: International Journal of Money, Banking and Finance (Special Issue – Wealth)
Volume: Vol. 7, Issue 2
Year: August 2018
Indexing: UGC Approved

Impact of Demonetisation on Microfinance Institutions in India – A Study
Author: Jha, B.
Journal: AKGIM Journal of Management
Volume: Vol. 7 No. 1
Year: June 2017

Strategic Analysis of the Prospective Mergers in the Telecom Sector in India
Authors: Jha, B., & Bakhshi, P.
Journal: Journal of Accounting and Finance
Volume: Vol. 31 No. 1
Year: March 2017

Foreign Direct Investment in India with Special Reference to its Trends and Challenges
Authors: Jha, B., & Hada, B.S.
Journal: International Journal of Trade and Global Business Perspectives
Volume: Vol. 5 No. 1
Year: July 2016

A Critical Analysis of Performance of Active and Passive Investment Strategy of Indian Mutual Fund Schemes
Authors: Hada, S.B., Suri, K., & Jha, B.
Journal: European Journal of Economics, Finance and Administrative Sciences
Volume: Vol. 88
Year: July 2016

Industrial Training and its Consequences on the Career Perception – A Study in Context of Hotel Management Students at Jaipur
Authors: Datta, A., & Jha, B.
Journal: EPRA International Journal of Economic and Business Review
Volume: Vol. 3 No. 2
Year: February 2015
Indexing: UGC Approved

Micro Finance and Women Empowerment in India
Authors: Jha, B., & Yadav, G.
Journal: VSRD International Journal of Business and Management Research
Volume: Vol. I
Year: July 2014

Euro Zone Crisis: Genesis, Contagion and Impact on Global Economy
Authors: Singh, R., & Jha, B.
Journal: International Journal of Trade & Global Business Perspectives
Volume: Vol. 3
Year: June 2014

Banking Industry: Current Scenario and the Challenges Ahead
Authors: Singh, R., Jha, B., & Sharma, S.
Journal: Indian Management (AIMA Journal)
Volume: Vol. 51
Year: September 2012

Growth and Future Prospects in the Insurance Sector (With Special Reference to Insurance Outsourcing)
Author: Jha, B.
Journal: LNCT Annual Research Journal
Year: 2009

Submitted Papers

Assessing Barriers and Overcoming Pathways to Green Finance Adoption in G20 Countries using Multi-Criteria Decision Making
Status: Submitted
Journal Category: ABDC Listed Journal (Category B)

Exploring Barriers and Pathways of Decentralised Finance (DeFi) in BRIC Countries: An Integrated Study of Delphi and Best-Worst Method
Status: Submitted
Journal Category: ABDC Listed Journal (Category A)

Do Firm’s Board Characteristics Influence Carbon Footprint? Evidence from India
Status: Submitted
Indexing Target: Scopus & Web of Science Indexed Journal

Book Chapters Published

A Study on Digital Transformation in the Banking Sector in India
Author: Jha, B.
Book: Innovative Business Practices in the Present Digital Era
Publisher: Book Rivers
ISBN: 978-93-551504-7-9

Corporate Social Responsibility (CSR): Insights and Perspectives and Initiatives in Indian Industry
Authors: Jha, S., & Jha, B.
Book: Business and Sustainability (Foundations, Challenges and Management Functions)
Publisher: Eureka Publication
Edition: First Edition (2021)
ISBN: 978-81-951108-1-0

Research Papers Presented in Conferences / Seminars

Financial Literacy as a Driver of Financial Inclusion: Evidence from University Students
Conference: International Conference on Business, Entrepreneurship, Sustainability through Technology and Innovation (BESTI 2025)
Organizer: Acropolis Faculty of Management and Research, Indore

Impact of Social Media on Customer Satisfaction
Conference: International Conference on Contemporary Issues in Management (ICCIM-2024)
Organizer: Lloyd Group of Institutions, Greater Noida

Blockchain Technology: POW vs POS Consensus Mechanism
Conference: SIMS 14th Annual International Research Conference
Organizer: Symbiosis Institute of Management Studies, Pune
Date: 13 December 2023

Green Fintech Innovations: Potential and Challenges
Conference: International Multidisciplinary Conference
Organizer: KG Mittal College of Arts and Commerce, Mumbai
Date: 17 July 2023

Impact of Information Technology After Pandemic in the Field of Finance
Conference: International Conference on Impact of Information Technology after Pandemic
Organizer: Mata Jijabai Govt. PG Girls College, Indore & Research Foundation of India (RFI-CARE)
Date: 30 January 2023

Redefining Social Responsibility and Ethical Leadership
Conference: International Research Summit AVLOKAN 2021
Organizer: Vidhyanidhi, CMS, JAIN (Deemed-to-be University)
Date: 08 August 2023

Sustainable Rural Development in India
Conference: International Research Summit AVLOKAN 2021
Organizer: Faculty Research Cell – Gyanidhi & SRDC – Vidhyanidhi, CMS, JAIN (Deemed-to-be University)
Date: 02–10 August 2021

Green Finance in India: Initiatives and Challenges
Conference: 17th AIMS International Conference on Management
Organizer: Indian Institute of Management (IIM) Kozhikode
Date: 02–04 January 2020

Bank – Banking on Technology
Conference: 1st International Conference 2019
Organizer: Acropolis Institute of Management Studies and Research, Indore

Strategic Analysis of the Prospective Mergers in the Telecom Sector in India
Conference: 20th International Conference
Organizer: Research Development Authority

Infrastructural Development in India: Issues, Concerns and Challenges
Conference: 65th All India Commerce Conference
Organizer: Indian Commerce Association

Ethical Dilemma in Accounting and Reporting
Conference: 64th All India Commerce Conference
Organizer: Indian Commerce Association

EESH (Energy, Environment, Safety & Health) Management System: A Case of Green Marketing with Special Reference to Electronic Products
Conference: 63rd All India Commerce Conference
Organizer: Indian Commerce Association

Conference / FDP / Seminars Coordinated / Attended

Workshop on Time Series and Panel Data Analysis
Role: Participant
Organizer: Christ (Deemed to be University)
Location: Delhi NCR

Workshop on Role and Responsibilities of Higher Education Institutions in Effective Implementation of National Education Policy 2020
Role: Participant
Organizer: Christ (Deemed to be University)
Location: Delhi NCR

Five-Day Workshop on Financial Modelling
Role: Participant
Organizer: Skill Nation

Finance Conclave – Paradigm Shift in Financial Market, Practices & Products
Role: Coordinator
Organizer: Jaipuria Institute of Management
Location: Jaipur

International Conference – Youth 2025: Harmonising Education, Employment & Empowerment (Role of Academia, Business & Government)
Role: Convener / Coordinator
Organizer: Jaipuria Institute of Management
Location: Jaipur

Finance Conclave – Cryptocurrency: Rational versus Irrational Exuberance
Role: Coordinator
Organizer: Jaipuria Institute of Management
Location: Jaipur

Finance Conclave – Financial Reforms and Growth Prospects for Indian Economy
Role: Coordinator
Organizer: Jaipuria Institute of Management
Location: Jaipur

National Workshop – Business Research Methods and Applications using Statistical Software
Role: Coordinator
Organizer: TAPMI School of Business, Manipal University
Location: Jaipur

National Workshop – Case Teaching and Case Writing
Role: Coordinator & Participant
Organizer: TAPMI School of Business, Manipal University
Location: Jaipur

8th Youth International Conference – Youth 2025 Series
Role: Participant & Technical Session Co-Chair
Organizer: Jaipuria Institute of Management
Location: Jaipur

Faculty and Management Development Program – Text Mining using R
Role: Participant
Organizer: Jaipuria Institute of Management
Location: Jaipur

Workshop – Case Writing for Effective Classroom Teaching
Role: Participant
Organizer: Jaipuria Institute of Management

3rd Annual Seminar – Rajasthan 2030: Re-Designing Human Presence on Earth (Community Approach to SDGs)
Role: Participant
Organizer: Jaipuria Institute of Management
Location: Jaipur

National Seminar – Strategies for Business Survival in Turbulent Time
Role: Participant
Organizer: VNS Institute of Management
Location: Bhopal

Faculty Development Programme – Pedagogic and Personal Effectiveness Workshop
Role: Participant
Organizer: Manipal University
Location: Jaipur

Faculty Development Programme – Improving Management Teaching Effectiveness
Role: Participant
Organizer: CIPS
Sponsor: AICTE
Location: Jaipur

Short-Term Training Programme – Convergence of Social Choice and Individual Values: The Ethical Dilemma of Managing Modern Business Organisation
Role: Participant
Organizer: NRI-IIST
Sponsor: AICTE-ISTE
Location: Bhopal

Faculty Development Programme – Emerging Trends in Insurance, Banking and Finance
Role: Participant
Organizer: ICFAI

Seminar – Convergence of Media and Advertisement
Role: Participant
Organizer: Vaishnav Institute of Management
Location: Indore

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