Dr. Afaq Ahmad
Assistant Professor, Department of communication, College of Communication and Media Technologies, Gulf University, Bahrain
IMPARC ID: IMP-MM-COMM-SAN-BAH-2026-2274
Profile Summary
Dr. Afaq Ahmad is an Assistant Professor and communication researcher with extensive experience in journalism, media studies, and communication research. He holds an M.A., M.Phil., and Ph.D. in Mass Communication from Aligarh Muslim University, India. With over a decade of academic experience, he has taught diverse subjects including TV production, video editing, digital journalism, public relations, media ethics, international and intercultural communication, integrated marketing communication, and content writing.
He has served as Assistant Professor at institutions including Gulf University (Bahrain), Woxsen University (Hyderabad), GD Goenka University (Gurugram), Lovely Professional University (Punjab), and Haji Ismail Degree College (Ayodhya). He also served as Associate Professor and Head of the Department at Cherraan’s Arts and Science College, Tamil Nadu.
Dr. Ahmad has published more than 30 research papers in Scopus, Web of Science, and UGC-CARE indexed journals and regularly presents research papers at national and international conferences. He has supervised Ph.D. scholars in journalism and mass communication and has extensive editorial and reviewing experience with international academic journals. His research interests include AI and media in the post-truth era, digital and social media algorithms, integrated marketing communication, media and politics, media and human rights, film studies, international communication, and digital journalism.
Subject Matter Expertise
Subject Matter Expertise:
Social Science & Humanities
→ Communications
– Journalism
– Media Studies
– Communication Theory
→ Politics & Government
– Political Commentary
Social Science & Humanities
→ Communications
– Journalism
– Media Studies
– Communication Theory
→ Politics & Government
– Political Commentary
Mentorship Offered
Services Offered:
Research
– Market Research
– Secondary Data Collection
– Scientific and Technical Research
Writing
– Copywriting
– Technical Writing
– Newswriting
Research
– Market Research
– Secondary Data Collection
– Scientific and Technical Research
Writing
– Copywriting
– Technical Writing
– Newswriting
Work Experience Summary
Dr. Afaq Ahmad has extensive academic and industry experience in journalism and media studies spanning teaching, research, editorial activities, and media production. His academic career includes faculty positions at universities in India and Bahrain, where he has taught journalism, digital media, and communication studies. He has also supervised doctoral researchers and contributed to international collaborations, conferences, and research workshops in media studies.
Work Experience:
College of Communication and Media Technologies, Gulf University, Bahrain
Job Title: Assistant Professor
Description: Conducted virtual classes in communication and media studies.
Duration: September, 2024 – February, 2026
Woxsen University, Hyderabad, India
Job Title: Assistant Professor, Department of Journalism and Media Studies
Description: Taught subjects including communication and creative writing, history of mass media in India, reporting and editing, media ethics, media and artificial intelligence, and integrated marketing communication.
Duration: June, 2023 – June, 2025
Cherraan’s Arts and Science College (Bharathiar University), Tamil Nadu, India
Job Title: Associate Professor & Head of Department, Mass Communication
Description: Led the department and taught journalism, film communication, public relations, and English journalism to undergraduate and postgraduate students.
Duration: December, 2022 – June, 2023
G.D. Goenka University, Gurugram, India
Job Title: Assistant Professor, School of Communication
Description: Taught media and communication courses including journalism, public relations, and digital media.
Duration: September, 2021 – September, 2022
Haji Ismail Degree College (Dr. Rammanohar Lohia Avadh University), Ayodhya, India
Job Title: Assistant Professor, Mass Communication & Journalism
Description: Teaching and academic responsibilities in journalism and mass communication programs.
Duration: May, 2020 – August, 2021
Lovely Professional University, Punjab, India
Job Title: Assistant Professor, Journalism & Film Production
Description: Teaching journalism and film production courses and supervising research projects.
Duration: July, 2019 – April, 2020
Haji Ismail Degree College (Dr. Rammanohar Lohia Avadh University), Ayodhya, India
Job Title: Assistant Professor
Description: Teaching journalism and mass communication courses.
Duration: July, 2011 – January, 2013
Haji Ismail Degree College (Dr. Rammanohar Lohia Avadh University), Ayodhya, India
Job Title: Lecturer
Description: Teaching journalism and communication courses.
Duration: July, 2004 – July, 2006
College of Communication and Media Technologies, Gulf University, Bahrain
Job Title: Assistant Professor
Description: Conducted virtual classes in communication and media studies.
Duration: September, 2024 – February, 2026
Woxsen University, Hyderabad, India
Job Title: Assistant Professor, Department of Journalism and Media Studies
Description: Taught subjects including communication and creative writing, history of mass media in India, reporting and editing, media ethics, media and artificial intelligence, and integrated marketing communication.
Duration: June, 2023 – June, 2025
Cherraan’s Arts and Science College (Bharathiar University), Tamil Nadu, India
Job Title: Associate Professor & Head of Department, Mass Communication
Description: Led the department and taught journalism, film communication, public relations, and English journalism to undergraduate and postgraduate students.
Duration: December, 2022 – June, 2023
G.D. Goenka University, Gurugram, India
Job Title: Assistant Professor, School of Communication
Description: Taught media and communication courses including journalism, public relations, and digital media.
Duration: September, 2021 – September, 2022
Haji Ismail Degree College (Dr. Rammanohar Lohia Avadh University), Ayodhya, India
Job Title: Assistant Professor, Mass Communication & Journalism
Description: Teaching and academic responsibilities in journalism and mass communication programs.
Duration: May, 2020 – August, 2021
Lovely Professional University, Punjab, India
Job Title: Assistant Professor, Journalism & Film Production
Description: Teaching journalism and film production courses and supervising research projects.
Duration: July, 2019 – April, 2020
Haji Ismail Degree College (Dr. Rammanohar Lohia Avadh University), Ayodhya, India
Job Title: Assistant Professor
Description: Teaching journalism and mass communication courses.
Duration: July, 2011 – January, 2013
Haji Ismail Degree College (Dr. Rammanohar Lohia Avadh University), Ayodhya, India
Job Title: Lecturer
Description: Teaching journalism and communication courses.
Duration: July, 2004 – July, 2006
Educational Summary
Dr. Ahmad completed all his higher education in Mass Communication at Aligarh Muslim University, including master’s, M.Phil., and doctoral studies, specializing in media research and communication studies.
Education:
Aligarh Muslim University, Aligarh, India
Degree Title: Ph.D.
Field/Description: Mass Communication
Duration: Not specified – 2019
Aligarh Muslim University, Aligarh, India
Degree Title: M.Phil.
Field/Description: Mass Communication
Duration: Not specified – 2011
Aligarh Muslim University, Aligarh, India
Degree Title: M.A.
Field/Description: Mass Communication
Duration: Not specified – 2008
Aligarh Muslim University, Aligarh, India
Degree Title: Ph.D.
Field/Description: Mass Communication
Duration: Not specified – 2019
Aligarh Muslim University, Aligarh, India
Degree Title: M.Phil.
Field/Description: Mass Communication
Duration: Not specified – 2011
Aligarh Muslim University, Aligarh, India
Degree Title: M.A.
Field/Description: Mass Communication
Duration: Not specified – 2008
Awards & Recognition
Dr. Ahmad has completed multiple professional training programs in digital journalism, English proficiency for teaching professionals, and media production tools.
Certifications:
Introduction to Digital Journalism
Issued By: Reuters Training (Meta Journalism Project)
Issue Date: May, 2023
Mentoring Centre for Media Startups Training Series
Issued By: International Center for Journalists (ICFJ), Washington, D.C.
Issue Date: June, 2023
STEP (Standardised Test of English Proficiency) for Teaching Professionals
Issued By: The Hindu Group
Issue Date: July, 2021
Adobe Premiere Pro CC: Complete a Video Editing Project
Issued By: Udemy / Life Progression Project
Issue Date: May, 2021
Introduction to Digital Journalism
Issued By: Reuters Training / Facebook Journalism Project
Issue Date: May, 2021
Introduction to Digital Journalism
Issued By: Reuters Training (Meta Journalism Project)
Issue Date: May, 2023
Mentoring Centre for Media Startups Training Series
Issued By: International Center for Journalists (ICFJ), Washington, D.C.
Issue Date: June, 2023
STEP (Standardised Test of English Proficiency) for Teaching Professionals
Issued By: The Hindu Group
Issue Date: July, 2021
Adobe Premiere Pro CC: Complete a Video Editing Project
Issued By: Udemy / Life Progression Project
Issue Date: May, 2021
Introduction to Digital Journalism
Issued By: Reuters Training / Facebook Journalism Project
Issue Date: May, 2021
Publication Summary
Dr. Ahmad has authored more than 30 research papers in Scopus-indexed, Web of Science, UGC-CARE listed, and other peer-reviewed national and international journals. He regularly presents research papers at international and national conferences in media studies, digital communication, and AI in journalism.
Publications – Research Journals:
Understanding Ethical Dilemmas in Automated Journalism: A Critical Review
Author: Dr. Afaq Ahmad
Journal: Mass Communication and Society
Status: Under Review
Framing of Naxalite Insurgency Violence in Indian Print Media: A Qualitative Study
Author: Dr. Afaq Ahmad
Journal: Small Wars and Insurgencies
Status: Under Review
Citizen Journalism in the Digital Age: A Review of Issues and Challenges
Author: Dr. Afaq Ahmad
Journal: Khazar Journal of Humanities and Social Sciences
Status: Under Review
AI Literacy and Empowering Journalists in Egypt and India
Authors: Dr. Afaq Ahmad et al.
Journal: Journal of Digital Media and Artificial Intelligence
Volume: 2(1)
Publication Date: August 2025
Pages: 1–25
Gauging Viewership Patterns and Engagement Levels of Malayalam Political Satire Shows
Authors: Dr. Afaq Ahmad & Sanuja Salim
Journal: Ishal Paithrkam
Publisher: Government of Kerala
Volume: 34
Publication Date: September 2023
ISSN: 2582-550X
Indexing: UGC-CARE Listed Journal
Impact of Social Media Influencers in Lifestyle Adoption of Users
Authors: Dr. Afaq Ahmad & Linumol B.
Journal: Bhairavi Sangeet Shodh Patrika
Publication Date: November 2023
ISSN: 0975-5217
Indexing: UGC-CARE Listed Journal
Childrens’ Privacy and Vulnerability Issues Encapsulated in the Contents of Metaverse
Authors: Dr. Afaq Ahmad & Devika M.
Journal: Studies in Humanities & Social Sciences
Volume: 30(1)
Publication Date: June 2023
ISSN: 0972-1401
Indexing: UGC-CARE Listed Journal
Audience Engagement with Malayalam Television Political Satire Shows
Authors: Afaq Ahmad & Sanuja Salim
Journal: Journal of Communication and Management
Volume: 2(1)
Publication Date: January–March 2023
DOI: 10.58966/JCM20232110
Uses and Gratification Theory and Selective Tamil Infotainment Programmes
Authors: Dr. Afaq Ahmad & Hadwin Charli Durai S.
Journal: Wesleyan Journal of Research
Volume: 14(1)
Publication Date: March 2021
ISSN: 0975-1386
Indexing: UGC-CARE Listed Journal
Changing Trends of Hindi Remix Songs and its Impact on Younger Generations
Authors: Afaq Ahmad et al.
Journal: South India Journal of Social Sciences
Volume: XVIII(2)
Publication Date: December 2020
ISSN: 0972-8945
Indexing: UGC-CARE Listed Journal
Watching Priorities of Tamil Infotainment Programmes by Chennai TV Viewers
Authors: Afaq Ahmad et al.
Journal: Asian Journal of International Peace and Security
Volume: 4(2)
Publication Date: December 2020
ISSN: 2707-8809
Coverage of Rape Cases in Media with Special Reference to ‘Nirbhaya’ Gangrape
Authors: Afaq Ahmad & Seema Shukla
Journal: Dialogue Quarterly
Volume: 22(2)
Publication Date: October–December 2020
ISSN: 0973-0095
Indexing: UGC-CARE Listed Journal
Impact of Health Communication on HIV/AIDS Prevention in Nigeria
Authors: Afaq Ahmad & Sagir Lawan Isyaku
Journal: Communicator – Indian Institute of Mass Communication
Publication Date: January–June 2020
ISSN: 0588-8093
Indexing: UGC-CARE Listed Journal
Papers Presented in Conferences / Seminars:
International Conference and Media Conclave – Building a Self-Reliant India
Organizer: Amity School of Communication, Amity University Patna in collaboration with UNICEF
Date: 22–23 August 2024
Paper Presented: Analysing the Qualitative Framing of Obscene Remarks on OTT Platforms: A Study of Mirzapur, The Family Man, and Pataal Lok
National Seminar – Digital Teaching-Learning Strategies: Advances and Challenges
Organizer: St. Ann’s College for Women (Autonomous), Hyderabad (Sponsored by TSCHE)
Date: 29 April 2024
Paper Presented: Analyzing AI’s Role as a Critical Lens in Decoding Consumer Behaviour amid the Post-Truth Era
National Conference – Viksit Bharat @ 2047: The Way Forward
Organizer: KIIT University, Bhubaneswar (Sponsored by ICSSR, Ministry of Education)
Date: 30–31 March 2024
Paper Presented: A Review on Digital Divide in Rural Telangana
Multidisciplinary National Conference – Artificial Intelligence for Teaching, Learning & Application
Organizer: Reva University, Bengaluru (in association with ELTAI)
Date: 27–28 March 2024
Paper Presented: Ethical Implications of Automated Journalism: A Critical Review
International Conference – Viksit Bharat @ 2047: Role of Literature and Mass Media
Organizer: MATS University, Raipur
Date: 15–16 March 2024
Paper Presented: The Role of Cinema in Nation-Building: A Triangulation Study of Critically Acclaimed Hindi Movies
International Conference – The Myriad Facets of Women
Organizer: Jain (Deemed-to-be University)
Date: 1–2 March 2024
Paper Presented: Framing the Objectification of Art and Women in Hindi Movie Pyaasa: A Qualitative Study
International Conference – Emerging Trends in AI for Industry & Education
Organizer: Xavier Institute of Management & Entrepreneurship (XIME), Bangalore
Date: 22–23 February 2024
Paper Presented: Significance of Human-Generated Content amid AI-Driven Communication Onslaught
International Conference – Comparative Analysis of Sentencing Policy in India
Organizer: School of Law, Woxsen University
Date: 20–21 February 2024
Paper Presented: Evaluating Utilitarianism and Deontologism in Contemporary Indian Legal Practice
International Conference – War, Capitalism and Developing World
Organizer: Woxsen University, Hyderabad
Date: 13 February 2024
Paper Presented: Al-Jazeera’s Peace Journalism during the Gaza Strip Catastrophe: A Case Study
National Seminar – Emerging Dimensions in Indian Politics
Organizer: Govt. Degree College for Women (Autonomous), Hyderabad (Sponsored by ICSSR)
Date: 9–10 February 2024
Paper Presented: Exploring the Digital Divide among Women in Rural Telangana
International Conference – India @ 2030: Third Largest Economy in the World
Organizer: Jesus and Mary College, University of Delhi (Sponsored by ICSSR)
Date: 29–30 January 2024
Paper Presented: An Investigative Analysis of NEP 2020’s Impact on Advancing the Academic Environment in the Digital Era
International Conference – Media & Communication Research and SDGs
Organizer: Adamas University, Kolkata with multiple international partners
Date: 29–30 January 2024
Paper Presented: Assessing India’s Position Regarding the Conflict in Gaza and Comparing News Emphasis in Israeli Newspapers
International Conference – Reimagining Youth: Literature, Language, and Popular Culture
Organizer: MES Mampad College, Kerala
Date: 9–11 January 2024
Paper Presented: Viewership Trends and Engagement Levels in Malayalam Political Satire TV Programmes
National Conference – Media at the Crossroads
Organizer: Tilak Maharashtra Vidyapeeth, Pune
Date: 8–9 January 2024
Paper Presented: Addressing Deepfake Challenges in the Digitally Enhanced Post-Truth Era
Edited Books:
Exploring Media, Law & Artificial Intelligence in Post-Truth Era: An Evolving Ecosystem
Editors: Dr. Afaq Ahmad & Shuhan Chen
Publisher: Springer
Projected Release: September 2026
Integration of Artificial Intelligence in Media, Law, and Literature
Editors: Dr. Afaq Ahmad & Prof. Farooq Kperogi
Publisher: Palgrave Macmillan
Projected Release: October 2026
Understanding Ethical Dilemmas in Automated Journalism: A Critical Review
Author: Dr. Afaq Ahmad
Journal: Mass Communication and Society
Status: Under Review
Framing of Naxalite Insurgency Violence in Indian Print Media: A Qualitative Study
Author: Dr. Afaq Ahmad
Journal: Small Wars and Insurgencies
Status: Under Review
Citizen Journalism in the Digital Age: A Review of Issues and Challenges
Author: Dr. Afaq Ahmad
Journal: Khazar Journal of Humanities and Social Sciences
Status: Under Review
AI Literacy and Empowering Journalists in Egypt and India
Authors: Dr. Afaq Ahmad et al.
Journal: Journal of Digital Media and Artificial Intelligence
Volume: 2(1)
Publication Date: August 2025
Pages: 1–25
Gauging Viewership Patterns and Engagement Levels of Malayalam Political Satire Shows
Authors: Dr. Afaq Ahmad & Sanuja Salim
Journal: Ishal Paithrkam
Publisher: Government of Kerala
Volume: 34
Publication Date: September 2023
ISSN: 2582-550X
Indexing: UGC-CARE Listed Journal
Impact of Social Media Influencers in Lifestyle Adoption of Users
Authors: Dr. Afaq Ahmad & Linumol B.
Journal: Bhairavi Sangeet Shodh Patrika
Publication Date: November 2023
ISSN: 0975-5217
Indexing: UGC-CARE Listed Journal
Childrens’ Privacy and Vulnerability Issues Encapsulated in the Contents of Metaverse
Authors: Dr. Afaq Ahmad & Devika M.
Journal: Studies in Humanities & Social Sciences
Volume: 30(1)
Publication Date: June 2023
ISSN: 0972-1401
Indexing: UGC-CARE Listed Journal
Audience Engagement with Malayalam Television Political Satire Shows
Authors: Afaq Ahmad & Sanuja Salim
Journal: Journal of Communication and Management
Volume: 2(1)
Publication Date: January–March 2023
DOI: 10.58966/JCM20232110
Uses and Gratification Theory and Selective Tamil Infotainment Programmes
Authors: Dr. Afaq Ahmad & Hadwin Charli Durai S.
Journal: Wesleyan Journal of Research
Volume: 14(1)
Publication Date: March 2021
ISSN: 0975-1386
Indexing: UGC-CARE Listed Journal
Changing Trends of Hindi Remix Songs and its Impact on Younger Generations
Authors: Afaq Ahmad et al.
Journal: South India Journal of Social Sciences
Volume: XVIII(2)
Publication Date: December 2020
ISSN: 0972-8945
Indexing: UGC-CARE Listed Journal
Watching Priorities of Tamil Infotainment Programmes by Chennai TV Viewers
Authors: Afaq Ahmad et al.
Journal: Asian Journal of International Peace and Security
Volume: 4(2)
Publication Date: December 2020
ISSN: 2707-8809
Coverage of Rape Cases in Media with Special Reference to ‘Nirbhaya’ Gangrape
Authors: Afaq Ahmad & Seema Shukla
Journal: Dialogue Quarterly
Volume: 22(2)
Publication Date: October–December 2020
ISSN: 0973-0095
Indexing: UGC-CARE Listed Journal
Impact of Health Communication on HIV/AIDS Prevention in Nigeria
Authors: Afaq Ahmad & Sagir Lawan Isyaku
Journal: Communicator – Indian Institute of Mass Communication
Publication Date: January–June 2020
ISSN: 0588-8093
Indexing: UGC-CARE Listed Journal
Papers Presented in Conferences / Seminars:
International Conference and Media Conclave – Building a Self-Reliant India
Organizer: Amity School of Communication, Amity University Patna in collaboration with UNICEF
Date: 22–23 August 2024
Paper Presented: Analysing the Qualitative Framing of Obscene Remarks on OTT Platforms: A Study of Mirzapur, The Family Man, and Pataal Lok
National Seminar – Digital Teaching-Learning Strategies: Advances and Challenges
Organizer: St. Ann’s College for Women (Autonomous), Hyderabad (Sponsored by TSCHE)
Date: 29 April 2024
Paper Presented: Analyzing AI’s Role as a Critical Lens in Decoding Consumer Behaviour amid the Post-Truth Era
National Conference – Viksit Bharat @ 2047: The Way Forward
Organizer: KIIT University, Bhubaneswar (Sponsored by ICSSR, Ministry of Education)
Date: 30–31 March 2024
Paper Presented: A Review on Digital Divide in Rural Telangana
Multidisciplinary National Conference – Artificial Intelligence for Teaching, Learning & Application
Organizer: Reva University, Bengaluru (in association with ELTAI)
Date: 27–28 March 2024
Paper Presented: Ethical Implications of Automated Journalism: A Critical Review
International Conference – Viksit Bharat @ 2047: Role of Literature and Mass Media
Organizer: MATS University, Raipur
Date: 15–16 March 2024
Paper Presented: The Role of Cinema in Nation-Building: A Triangulation Study of Critically Acclaimed Hindi Movies
International Conference – The Myriad Facets of Women
Organizer: Jain (Deemed-to-be University)
Date: 1–2 March 2024
Paper Presented: Framing the Objectification of Art and Women in Hindi Movie Pyaasa: A Qualitative Study
International Conference – Emerging Trends in AI for Industry & Education
Organizer: Xavier Institute of Management & Entrepreneurship (XIME), Bangalore
Date: 22–23 February 2024
Paper Presented: Significance of Human-Generated Content amid AI-Driven Communication Onslaught
International Conference – Comparative Analysis of Sentencing Policy in India
Organizer: School of Law, Woxsen University
Date: 20–21 February 2024
Paper Presented: Evaluating Utilitarianism and Deontologism in Contemporary Indian Legal Practice
International Conference – War, Capitalism and Developing World
Organizer: Woxsen University, Hyderabad
Date: 13 February 2024
Paper Presented: Al-Jazeera’s Peace Journalism during the Gaza Strip Catastrophe: A Case Study
National Seminar – Emerging Dimensions in Indian Politics
Organizer: Govt. Degree College for Women (Autonomous), Hyderabad (Sponsored by ICSSR)
Date: 9–10 February 2024
Paper Presented: Exploring the Digital Divide among Women in Rural Telangana
International Conference – India @ 2030: Third Largest Economy in the World
Organizer: Jesus and Mary College, University of Delhi (Sponsored by ICSSR)
Date: 29–30 January 2024
Paper Presented: An Investigative Analysis of NEP 2020’s Impact on Advancing the Academic Environment in the Digital Era
International Conference – Media & Communication Research and SDGs
Organizer: Adamas University, Kolkata with multiple international partners
Date: 29–30 January 2024
Paper Presented: Assessing India’s Position Regarding the Conflict in Gaza and Comparing News Emphasis in Israeli Newspapers
International Conference – Reimagining Youth: Literature, Language, and Popular Culture
Organizer: MES Mampad College, Kerala
Date: 9–11 January 2024
Paper Presented: Viewership Trends and Engagement Levels in Malayalam Political Satire TV Programmes
National Conference – Media at the Crossroads
Organizer: Tilak Maharashtra Vidyapeeth, Pune
Date: 8–9 January 2024
Paper Presented: Addressing Deepfake Challenges in the Digitally Enhanced Post-Truth Era
Edited Books:
Exploring Media, Law & Artificial Intelligence in Post-Truth Era: An Evolving Ecosystem
Editors: Dr. Afaq Ahmad & Shuhan Chen
Publisher: Springer
Projected Release: September 2026
Integration of Artificial Intelligence in Media, Law, and Literature
Editors: Dr. Afaq Ahmad & Prof. Farooq Kperogi
Publisher: Palgrave Macmillan
Projected Release: October 2026