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Dr. Atanu Bhattacharya

Associate Professor & Head, Department of Hospitality and Tourism Management, ITM Vocational University, Vadodara, Gujarat, India

IMPARC ID: IMP-MM-HTM-GJ-IND-2026-2239

Profile Summary

Dr. Atanu Bhattacharya is an academic professional in Hospitality and Tourism Management, currently serving as Associate Professor and Head of the Department at ITM Vocational University, Vadodara. He is a graduate of the Institute of Hotel Management, Catering Technology & Applied Nutrition, Kolkata, and has extensive experience in academic administration, curriculum development, faculty development, international internships and placements, and institutional setup under regulatory frameworks. His career spans leadership roles across multiple universities and hotel management institutes, along with prior industry experience in front office operations at Radisson Blu. He is actively involved in research, academic publishing, and peer review for indexed journals, and contributes to national and international seminars, workshops, and faculty development programs.

Subject Matter Expertise

Sports & Leisure
→ Travel & Tourism

Education
→ Higher Education
→ Educational Administration
→ Curriculum Planning & Development

Mentorship Offered

Consulting
→ Business Strategy Consulting
→ Operations Consulting

Research
→ Scientific and Technical Research
→ Systematic Literature Review

Writing
→ Technical Writing
→ Academic & Research Writing

Training & Instruction
→ Skills Training

Work Experience Summary

Dr. Bhattacharya has over a decade of experience across academia and the hospitality industry. His academic career includes leadership roles as Associate Professor and Head of Department in multiple universities, where he has led pre-opening academic operations, curriculum development, faculty training, international collaborations, and regulatory activities. Earlier in his career, he gained hands-on industry exposure through progressive front office roles at Radisson Blu, providing him with practical hospitality management experience that complements his academic leadership.
ITM Vocational University
Associate Professor & Head of the Department
Academic operations planning, curriculum development, faculty development, international internships & placements, NAAC-related activities, budgeting, LMS/UMS monitoring, and industry & international university collaboration.
Duration: Jun 2023 – Present

Medhavi Skills University
Associate Professor & Head of the Department
Academic planning, curriculum development, team supervision, academic calendar planning, international internships & placements, LMS/UMS management, industry coordination, and marketing & promotion.
Duration: Sep 2022 – Jun 2023

Om Sterling Global University (IHM Hisar)
Associate Professor & Head of the Department
Institute setup under NCHMCT guidance, laboratory planning, syllabus formulation, academic operations, faculty development, and training.
Duration: Jul 2019 – Aug 2022

Regal College of Hotel Management & Tourism
Assistant Professor & Head of the Department
Leadership and management, academic progression, quality assurance, and faculty development & training.
Duration: Jun 2018 – Jun 2019

AIMS College of Hotel Management
Assistant Professor
Lecture and practical class conduction, admissions, marketing, and career counselling.
Duration: Jul 2015 – Jun 2018

Golden Regency Institute of Hospitality Management
Lecturer
Theory and practical classes, guest lecture organization, library in-charge responsibilities, and hostel administration.
Duration: Dec 2014 – Jul 2015

Radisson Blu
Lobby Manager – Front Office
Front office supervision, night audit, tariff structuring, training & development, and inventory management.
Duration: Apr 2014 – Nov 2014

Educational Summary

Dr. Bhattacharya holds a doctoral qualification in Hotel Management & Tourism and a postgraduate degree in Business Administration, supported by an undergraduate degree in Hospitality & Hotel Administration. His academic background aligns closely with his leadership roles in hospitality education and institutional development.
Desh Bhagat University
Ph.D. in Hotel Management & Tourism
Duration: 2022 – 2025

Annamalai University
Master of Business Administration (MBA) in Business Administration
Duration: 2014 – 2016

Institute of Hotel Management, Catering Technology & Applied Nutrition (IHMCTAN), Kolkata
B.Sc. in Hospitality & Hotel Administration
Duration: 2007 – 2010

Awards & Recognition

Patents / Intellectual Property

→ Artificial Intelligence Powered Hotel Revenue Management System
Country: India
Application No.: 202231015260
Status: Published
Link: https://ipindiaservices.gov.in/PatentSearch/ViewApplicationStatus

→ Artificial Intelligence-Based System and Method for Modeling Endorsement of Skills of an Individual in a Skills Map
Country: India
Application No.: 202211030511
Status: Published
Link: https://ipindiaservices.gov.in/PatentSearch/ViewApplicationStatus

→ Artificial Intelligence-Based Inventory Management System for the Computation of Goods and Raw Materials in Hotel Industry
Country: India
Application No.: 202211040514
Status: Published
Link: https://ipindiaservices.gov.in/PatentSearch/ViewApplicationStatus

→ Artificial Intelligence-Based Process of Standard Recipe Formulation in Hotel Kitchen
Country: India
Application No.: 202211044308
Status: Published
Link: https://ipindiaservices.gov.in/PatentSearch/PatentSearch/ViewApplicationStatus

→ Artificial Intelligence-Based System, Program Products and Methods of Human Resources Planning and Development
Country: India
Application No.: 202211047275
Status: Published
Link: https://ipindiaservices.gov.in/PatentSearch/PatentSearch/ViewApplicationStatus

→ Method of Human Resource Management for Employee Retention
Country: India
Application No.: 202211071312
Status: Published
Link: https://ipindiaservices.gov.in/PatentSearch/PatentSearch/ViewApplicationStatus

→ Hotel Check-In and Check-Out System with Improved Efficiency
Country: India
Registration No.: 24174/2022-CO/L
Status: Registered (Copyright)
Link: https://copyright.gov.in/frmStatus.aspx

→ A New Model in Indian Tourism for a New Time: Underwater Tourism
Country: India
Registration No.: 1976/2023-CO/L
Status: Registered (Copyright)
Link: https://copyright.gov.in/frmStatus.aspx

→ Monitoring Apparatus for Assisting Human Resource Management
Country: United Kingdom
Registration No.: 6296559
Status: Granted (Design)
Link: https://www.registered-design.service.gov.uk/find/6296559

→ Digitization of Human Resource Processes as a Tool for Enhancing Employee Experience in Hospitality Industry
Country: United Kingdom
Registration No.: 6292553
Status: Granted (Design)
Link: https://www.registered-design.service.gov.uk/find/6292553

→ Customer Relationship Management in Electronic Environment
Country: India
Registration No.: 6324/2024-CO/L
Status: Registered (Copyright)
Link: https://copyright.gov.in/frmStatus.aspx

→ A New Model of Sustainable Tourism Based on Technology-Driven Innovation
Country: India
Registration No.: 6452/2024-CO/L
Status: Registered (Copyright)
Link: https://copyright.gov.in/frmstatusgenuser.aspx

→ Grooming Checking Mirror with Attendance Marking for Hotels
Country: India
Application No.: 454374-001
Status: Design Accepted & Published
Link: https://search.ipindia.gov.in/DesignApplicationStatus/

→ Policy Framework for Sustainable Tourism Development: A Global Perspective
Country: India
Registration No.: LD-25313/2025-CO
Status: Copyright Registered
Link: https://copyright.gov.in/frmstatusgenuser.aspx

Publication Summary

PUBLICATIONS

Fundamentals of Front Office Management
Type: Book
ISBN: 978-93-92313-78-3
Link: https://www.amazon.in/Fundamentals-Office-Management-Bhattacharya-Srivastava/dp/9392313780/ref=mp_s_a_1_3?keywords=Viveka+Nand+Sharma&qid=1680104783&sr=8-3
Publisher: Taran Publications

A Textbook on Culinary Fundamentals
Type: Book
ISBN: 978-81-96265-28-1
Link: https://www.amazon.in/dp/819626528X?ref=myi_title_dp
Publisher: Taran Publications

Fundamentals of Tourism
Type: Book
ISBN: 978-81-19998-36-4
Link: https://amzn.in/d/gKHwrgx
Publisher: Taran Publications

The Effect of Covid-19 on Hospitality Sector
Type: Book Chapter
Book Title: Humanitarian Cerebrations and Pandemic in India
ISBN: 978-93-92240-20-1
Link: http://www.amazon.in/dp/B09VKS4VP6?ref=myi_title_dp
Publisher: Yking Books Publishers

Roles & Responsibilities Performed by the Teaching Fraternity in Hospitality Management Colleges during the Pandemic
Type: Research Paper
Journal: Jundishapur Journal of Microbiology (JJM) – SCOPUS Indexed
ISSN: 2008-3645
Link: https://jjmicrobiol.com/index.php/jjm/article/view/376
DOI: 10.13140/RG.2.2.21124.09601
Volume: 15, No. 1
Pages: 2216–2221

A Study on the Potency of the Education Methods Followed in Hospitality Management Institutions
Type: Research Paper
Journal: International Journal of Research and Analytical Reviews (IJRAR)
UGC Approved Journal No: 43602 (19)
E-ISSN: 2348-1269 | P-ISSN: 2349-5138
Link: http://www.ijrar.org/papers/IJRAR22B2619.pdf
DOI: 10.13140/RG.2.2.17008.43526
Volume: 9, Issue: 2
Pages: 326–332

Role of Social Media Advertisement in the Hospitality Industry
Type: Research Paper
Journal: International Journal of Creative Research Thoughts (IJCRT)
UGC Approved Journal No: 49023 (18)
ISSN: 2320-2882
Link: http://ijcrt.org/viewfull.php?&p_id=IJCRT2206040
DOI: 10.13140/RG.2.2.32596.17283
Volume: 10, Issue: 5
Pages: i785–i793

The Admiration of Street Food & Role of Social Media in Stimulating it with Reference to Kolkata City
Type: Research Paper
Journal: International Journal of Novel Research and Development (IJNRD)
ISSN: 2456-4184
Link: http://www.ijnrd.org/papers/IJNRD2206014.pdf
DOI: 10.13140/RG.2.2.23322.82888
Volume: 7, Issue: 6
Pages: 135–143

Entrepreneurship – Its Gradual Burgeoning in the Realm of Tourism
Type: Research Paper
Journal: Journal of Emerging Technologies and Innovative Research (JETIR)
UGC Approved Journal No: 63975
ISSN: 2349-5162
Link: https://www.jetir.org/papers/JETIR2206387
DOI: 10.13140/RG.2.2.15818.95685
Volume: 9, Issue: 6
Pages: d698–d705

Safety & Security Practices: A Review on Practices Followed by the Hospitality Industry in India during & after the COVID Pandemic
Type: Research Paper
Journal: Specialusis Ugdymas (SU) – SCOPUS Indexed
P-ISSN: 1392-5369 | E-ISSN: 2424-3299
Link: https://www.sumc.lt/index.php/se/article/view/365
DOI: 10.13140/RG.2.2.10690.76485
Volume: 1, No. 43 (2022)
Pages: 3124–3134

Health & Medical Tourism – Its Blossoming & Current Evolution
Type: Research Paper
Journal: The Journal of Oriental Research Madras
UGC Care List Group-I
P-ISSN: 0022-3301
DOI: 10.13140/RG.2.2.19836.31366
Volume: XCIII–XI (2022)

Online Training Programs: Its Thwack on the Teaching Fraternity of Higher Academic Institutions in India
Type: Research Paper
Journal: Kanpur Philosophers
UGC Care List Group-I
P-ISSN: 2348-8301
DOI: 10.13140/RG.2.2.16546.40640
Volume: IX, Issue: 1

Tourism & its Calibration with the Wildlife
Type: Research Paper
Journal: Specialusis Ugdymas (SU) – SCOPUS Indexed
P-ISSN: 1392-5369 | E-ISSN: 2424-3299
Link: https://www.sumc.lt/index.php/se/article/view/854/664
DOI: 10.13140/RG.2.2.26894.54080
Volume: 1, No. 43 (2022)
Pages: 6737–6750

Brand Awareness & Brand Loyalty: A Decisive Factor for the Hotel Industry in India
Type: Research Paper
Journal: NIU International Journal of Human Rights
UGC Care List Group-I
P-ISSN: 2394-0298
DOI: 10.13140/RG.2.2.29581.51681
Volume: 9, August (I) 2022
Pages: 203–214

Assessment of Dark Tourism & its Merchandising
Type: Research Paper
Series: Advances in Economics, Business and Management Research (Springer Nature)
ISSN: 2352-5428 | ISBN: 978-94-6463-437-2
Conference: IRTTHI 2024
Link: https://www.atlantis-press.com/proceedings/irtthi-24/126000738
DOI: 10.2991/978-94-6463-437-2_16
Publisher: Atlantis Press (Part of Springer Nature)

The Hotel Smart-Phone Applications: Its Aftermath & the Patrons’ Discernible Intent to Re-Explore
Type: Research Paper
Journal: European Chemical Bulletin
E-ISSN: 2063-5346
Link: https://www.eurchembull.com/issue-content/the-hotel-smart-phone-applications-its-aftermath-the-patrons-discernible-intent-to-re-explore-12001
DOI: 10.48047/ecb/2023.12.si10.00260
Volume: 12, Special Issue: 10 (2023)

The Concealed Festivals & Fairs of Uttarakhand
Type: Research Paper
Conference: ATITHI 2023 – Swami Vivekanand Subharti University, Meerut
ISBN: 978-81-1975770-1
Publisher: Bharti Publications

PARTICIPATION

 Webinar on the “National Research Workshop on Research Methodology” conducted by Jawaharlal Nehru Government College, Barwaha, Madhya Pradesh.

 Webinar on “Media Literacy at the Time of Infodemic” conducted by Om Sterling Global University.

 Webinar on “Motivational Session by Successful Entrepreneurship / Startup Founder” conducted by Om Sterling Global University.

 Attended National-level webinar on “Investor Awareness Program” conducted by Om Sterling Global University in association with Soham Institute of Learning and Development.

 Attended Faculty Development Programme on “Holistic Development and Outcome-Based Innovative Teaching”.

 Webinar on “Unleashing Your Potential by Adopting Creativity & Innovation in International Industrial Settings”.

 Webinar on “Planning of Start-Up & Its Legal and Ethical Steps”.

 Paper presentation on “Promoting Employment through Fostering Knowledge, Education and Capacity Building” in the National Conference hosted by Om Sterling Global University, Hisar, Haryana.

 Attended the 7-day workshop on “Research Methodology in History and Social Sciences” organized by Om Sterling Global University, Hisar, Haryana, and sponsored by the Indian Council of Historical Research (ICHR), New Delhi.

 Attended 2-day online International Workshop on “Research Methodology” organized by D. Y. Patil Institute of MCA and Management, Akurdi, Pune.

 Paper presentation in the 7th International Conference on “Advanced Technologies & Innovations in Tourism & Hospitality Industry” (ATITHI-2022).

 Paper presentation in the International Conference on Sustainable Development through Tourism, Food & Hospitality Management (SDTFHM-2023) conducted by Chandigarh Group of Colleges, Landran, Mohali, Punjab.

 Webinar on “Revamping Digital Resources” conducted by Poornima Institute of Engineering & Technology, Kota, Rajasthan.

 Attended 10-day International Faculty Development Program on Multidisciplinary Research Methodology conducted by Government College of Women, Bhagwati Nagar, Jammu.

 Attended 5-day Faculty Development Program on “Research Method, Creativity, Innovation in Academia & Hospitality Industry – Its Future Effect on Employability” organized by Amity University, Kolkata.

 Attended 2-day International Conference and paper presentation on “Advanced Technologies & Innovations in Tourism & Hospitality Industry” (ATITHI-2023).

PROFESSIONAL SNIPPETS

ITM Vocational University, Vadodara, Gujarat
Associate Professor & Head – Hospitality & Tourism Management
(June 2023 – Till Date)

• Implementation of the new program B.Sc. Hospitality & Tourism Management in the University course structure.
• Curriculum designing, academic planning, and overall management of the Hospitality Management Department.
• NAAC-related work for the University, including SSR filing.
• International training and placement initiatives to promote University branding and provide global exposure to students.
• Foreign university collaborations for master’s degree and pathway programs.
• Capstone budgeting and financial planning for the department.
• Syllabus formulation for the School of Hospitality & Tourism Management.
• Suggesting and implementing suitable curriculum revisions aligned with industry needs.
• Departmental budgeting and budget allocation.
• Planning and execution of academic and co-curricular events each academic year.
• Supervising lesson plans and modern teaching methodologies.
• Establishment of smart classrooms to enhance experiential learning.
• Team formation, leadership, and team-building initiatives.
• Maintenance of records for daily academic operations.
• Close liaison with the Controller of Examinations for paper setting, evaluation, and moderation.
• Academic file preparation and management for BOS reviews.
• Supervision of the LMS / UMS of the department.
• Chairperson of the Flying Squad during semester-end examinations to curb unfair practices.
• Formation of student clubs and committees for engagement and skill development.
• Member of the University Selection Panel.
• Research publications in reputed national and international journals including Scopus-indexed journals.
• Patent publications contributing to academic innovation.
• Authoring and publishing books in hospitality, tourism, and management domains.
• Mentoring and assisting faculty in their research activities.
• Participation in National and International Seminars and Faculty Development Programs to enhance pedagogy.
• Supporting the Marketing Department through practical videos, audio-visual content, and student testimonials for admissions.
• Career counseling and academic guidance for students.
• Conducting outreach seminars in prospective schools for promotion of Hospitality & Hotel Management programs.
• Conducting faculty development sessions within the department.
• Organizing workshops and seminars for students.
• Arranging Faculty Training Programs to keep academicians updated with emerging hospitality technologies.
• Managing industry visits and educational tours including vineyards, pilgrimage, and heritage tourism sites.
• Managing national and international training & placement of students.
• Grooming students for international interviews and preparing them with FAQs.
• Regular industry visits to strengthen corporate relations.
• Signing MoUs with reputed national and international hotel chains for vocational training.
• Strengthening social media outreach through content creation on Facebook, LinkedIn, and Instagram.
• Supervising hospitality-focused reel creation showcasing skill demonstrations and career pathways.

Medhavi Skills University, Sikkim, India
Associate Professor / Head of the Department
(September 2022 – June 2023)

• Implementation of the 3-year B.Sc. Hotel Management program under WISE (Work Integrated Skill-Based Education) as recommended in NEP 2020.
• Industry collaboration with IHG (InterContinental Hotels Group), Marriott Hotels, and The Fern Hotels & Resorts, enabling nationwide student placements.
• Establishment of Industry-Integrated Apprenticeship-Based Programs for B.Sc. and Diploma students.
• Conducting regular theory sessions for students.
• Planning and scheduling lectures for Assistant Professors.
• Preparation and execution of the Academic Calendar.
• Supervision of lesson plan development by faculty members.
• Formulation of semester examination paper patterns.
• Administration and control of semester examinations under the WISE program.
• Close coordination with the Training & HR Department for effective departmental functioning.
• Building strong inter-departmental relationships within partner hotels.
• Collecting and analyzing feedback from students, departmental HODs, and Training Departments.
• Continuous counseling and motivation of students to sustain industry engagement and learning.
• Active involvement in student admissions with allied University partners.
• Oversight of student onboarding and joining formalities.
• Supervision of student logbook maintenance to track continuous skill development.
• Reviewing and upgrading University website content related to programs.
• Preparing promotional budgets in collaboration with the Marketing Team.
• Assisting Digital Marketing initiatives to promote Work-Integrated Programs and enhance outreach.

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