Dr. Praveen Kumar Pandey is an accomplished academic, researcher, and post-doctoral fellow with extensive experience in marketing, business analytics, service marketing, AI-enabled consumer behavior, HR analytics, and digital transformation. He is currently a Post-Doctoral Fellowship (PDF) Researcher at Manipal University, Jaipur, and is also pursuing a Post-Doctoral Fellowship at Lincoln University College, Malaysia. He has served as an Assistant Professor at Lingaya’s Vidyapeeth and New Delhi Institute of Management, where he undertook significant academic leadership roles including IQAC Member and Coordinator, PhD Coordinator, Scheme and Syllabus Coordinator, Academic Coordinator, MOOC Coordinator, and Deputy Head of the Innovation in Management Centre (Centre of Excellence). He has coordinated ICSSR-sponsored international conferences, workshops, research projects, and institutional research initiatives. Dr. Pandey holds a PhD in Management from Manav Rachna International Institute of Research and Studies (MRIIRS). His research spans AI-driven marketing, service quality, consumer engagement, augmented reality, metaverse applications, sustainability, HR analytics, and higher education innovation. He has an extensive publication portfolio in Scopus, WoS, ABDC, and UGC-listed journals, has authored and edited numerous international book chapters, and actively serves as editor, guest editor, and reviewer for reputed international journals. In addition, he holds multiple national and international patents related to AI, IoT, employee engagement, marketing technologies, and decision-support systems. His prior industry experience includes managerial roles at Reliance Jio Infocomm Limited, logistics operations, and technology-focused organizations.